COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 1 of 18
2012-13 #3
College of Business
Other catalog change: Page 71, 2012-13 Undergraduate Catalog
College Mission Statement
Create innovative academic and business experiences through partnerships among students,
faculty, staff, alumni, and the business community.
College Learning Goals and Objectives
College of Business undergraduates are expected to achieve the following learning goals and
objectives.
Our graduates will be effective business communicators.
 College of Business graduates will be able to create common business documents.
 College of Business graduates will be able to deliver a business presentation using the
appropriate technology.
 College of Business graduates will be able to analyze business situations and respond
with the appropriate channel, form, content, and format.
Our graduates will demonstrate business ethical awareness.
 College of Business graduates will be able to identify ethical issues, decision alternatives
and the consequences of those alternatives, including the impact on stakeholders in
business decision making.
Our graduates will demonstrate problem solving skills.
 College of Business graduates will be able to identify a wide array of business problems
and their interdependencies.
 College of Business graduates will be able to analyze situations and identify relevant
factors that contribute to business problems by using appropriate quantitative and
qualitative tools.
 College of Business graduates will be able to generate a range of alternative solutions,
analyze their feasibility and effectiveness, and recommend the optimal solution.
 College of Business graduates will be able to develop action plans to implement the
recommended solutions.
Our graduates will demonstrate common business knowledge.
 College of Business graduates will be able to apply the theory of the management and
control of money-related operations within a business.
 College of Business graduates will be able to apply the theory and practice of the
functions of Management.
 College of Business graduates will be able to describe the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods and services
to create and keep customers.
 College of Business graduates will be able to apply fundamental theory and manage
processes to transform inputs into outputs for creating greater customer value.
 College of Business graduates will be able to apply cross-functional concepts among the
principles of business through the use of interdisciplinary exercises.
 College of Business graduates will be able to identify the role and impact of information
technology on organizations to support competitive advantage.
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 2 of 18
2012-13 #3
Career Compass
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Page 52, 2012-13 Graduate Catalog
The M.B.A. program is designed to serve business and other organizations by preparing students
to be leaders. …
Master of Business Administration Learning Goals and Objectives
1. Our graduates will be able to integrate information across business disciplines.
College of Business MBA graduates will be able to solve business problems and make
feasible decisions by recognizing the relationship of the various business functions including
accounting, finance, marketing, human resources, operations and productions, information
technology, and strategic planning.
2. Our graduates will be effective decision makers.
College of Business MBA graduates will be able to analyze data using the appropriate
qualitative tools, quantitative tools, and business concepts such as managerial accounting,
financial analysis, organizational behavior, marketing management, operation analysis,
management of information technology, and strategic management.
3. Our graduates will demonstrate business ethical awareness.
College of Business MBA graduates will be able to evaluate the ethical and social impact of
business decisions.
4. Our graduates will demonstrate cultural awareness and a global perspective.
College of Business MBA graduates will be able to analyze the role of cultural diversity and
the impact of continuously changing global business environment in business decision
making using the appropriate strategic framework.
5. Our graduates will have effective communication skills.
College of Business MBA graduates will be able to communicate ideas effectively orally and
in writing by integrating interpersonal skills with the appropriate technology.
Admission
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Department of Accountancy
Other catalog change: Page 74, 2012-13 Undergraduate Catalog
The Department of Accountancy offer a B.S. degree which prepares its graduates for professional
accounting positions in industry, public accounting, government, and not-for-profit organizations,
and or for graduate study. … and develop an understanding of ethical issues and professional
conduct in business.
Accountancy Learning Goals and Objectives
COLLEGE OF BUSINESS
Page 3 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
Graduates of the Bachelor of Science in Accountancy program are expected to achieve these
learning goals and objectives in addition to the College of Business Undergraduate Learning
Goals and Objectives.
The NIU Bachelor of Science in Accountancy program provides essential study in accounting to
prepare students at a level appropriate for entrance into the profession or graduate study.
1. Our graduates will be technically competent accounting professionals.
Our students will demonstrate an understanding of financial accounting, accounting
information systems, cost management, assurance services, and taxation concepts appropriate
for entrance into the profession or graduate study.
2. Our graduates will be effective problem-solvers.
Our students will:
 utilize analytic skills to identify accounting problems, generate appropriate solutions,
and make informed decisions.
 apply technology tools to assist with problem solving.
3. Our graduates will be effective communicators.
Our students will:
 communicate in a professional manner.
 demonstrate effective teamwork skills.
 exhibit professional business conduct.
4. Our graduates will be ethical accounting professionals.
Our students will demonstrate an understanding of relevant professional standards and codes
of conduct.
Department Requirements
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Pages 54-55, 2012-13 Graduate Catalog
The Institute of Internal Auditors (IIA) has approved NIU as a participant in IIA’s Endorsed
Internal Auditing Program. …
Master of Accounting Science Learning Goals and Objectives
The NIU Master of Accounting Science program provides advanced study in accounting to
prepare students for the challenges of the professional practice of accountancy.
1. Our graduates will be technically proficient accounting and business professionals.
Our students will demonstrate a thorough understanding of:
 technical accounting knowledge appropriate to their chosen programs of study.
 the integration of accounting and business knowledge in a variety of contexts,
including financial statement analysis and business valuation.
2. Our graduates will be prepared to assume leadership roles as accounting professionals.
Our students will demonstrate:
 an understanding of leadership development theory.
 the ability to solve problems in an environment of uncertainty or ambiguity.
COLLEGE OF BUSINESS
Page 4 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
 an understanding of how to solve problems with a leadership perspective.
 effective team management skills.
3. Our graduates will be effective researchers.
Our students will conduct research to develop effective solutions to accounting and business
problems, relying on appropriate technology tools, authoritative pronouncements, and data
sources.
4. Our graduates will be effective communicators.
Our students will:
 communicate in a professional manner.
 demonstrate effective feedback skills.
 demonstrate effective facilitation skills.
 exhibit professional business conduct.
5. Our graduates will be ethical accounting professionals.
Our students will identify ethical issues, decision alternatives, consequences, and workable
alternative solutions by applying relevant professional standards and codes of conduct.
Phase One
↓
Master of Science in Taxation
The M.S.T. program provides advanced study in taxation to prepare students for the Challenges
of the practice of professional taxation. …
Master of Science in Taxation Learning Goals and Objectives
The NIU Master of Science in Taxation program provides advanced study in taxation to prepare
students for the challenges of the professional practice of taxation.
1. Our graduates will be technically proficient tax professionals.
Our students will apply knowledge of primary tax authority with respect to:
 the federal income taxation of corporations, partnerships, and property transactions.
 the federal estate and gift taxes.
 other specialized areas of taxation that complement each student's career.
2. Our graduates will be effective tax researchers.
Our students will conduct research to develop effective solutions to tax questions, using
appropriate technology tools and relying on appropriate primary authority.
3. Our graduates will be effective communicators.
Our students will:
 communicate tax solutions and/or recommendations in a professional manner.
 prepare tax returns and other filings in an appropriate manner.
4. Our graduates will be ethical tax professionals.
Our students will demonstrate an understanding of and an ability to apply professional
standards and codes of conduct relevant to the practice of tax.
Admission
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 5 of 18
2012-13 #3
Department of Finance
Course revision: Page 79, 2012-13 Undergraduate Catalog
410. FINANCIAL MARKETS AND INVESTMENTS (3). … PRQ: UBUS 311 for all business
majors; and ACCY 306 for business administration majors, and MGMT majors, and MKTG
majors, and OMIS majors. CRQ: ACCY 331 for ACCY majors.
Rationale: Accountancy majors are not eligible to take ACCY 306, which has been the listed prerequisite for FINA
410. Thus, accountancy students are required to take ACCY 331, which is part of their major field requirement.
Other catalog change: Page 77, 2012-13 Undergraduate Catalog
For the first three years of undergraduate study, all finance majors fulfill the same general
education and finance core course requirements. … All three of these professional certification
programs have set global standards for excellence in the world of finance.
Finance Learning Goals and Objectives
Graduates of the Bachelor of Science in Finance program are expected to achieve these learning
goals and objectives in addition to the College of Business Undergraduate Learning Goals and
Objectives.
1. The graduate must be able to list and distinguish the functional areas of finance.
In order to be a successful financial professional one must understand the role that one's
particular analysis plays in the broader agenda of the finance department of a corporation,
bank, or other institution. Successful demonstration of this student learning outcome would
indicate that the graduate is aware of the implications and the contributions of each of the
functional areas to the achievement of the overarching goals of the unit within which the
graduate will be working.
2. The graduate must be able to apply analytical tools to solve problems.
Many of the tasks that must be performed by the financial manager, even the routine tasks,
can be complex. It is therefore important that the graduate be able to decompose a problem
into its constituent parts and understand the implications of the interplay among these
constituents in order to provide a solution to a particular question or to establish a systematic
policy that can be applied in various similar situations.
3. The graduate must be able to apply statistical tools to solve problems.
The concept of risk is fundamental to every functional area of the discipline of finance. The
idea of risk, in turn, is inextricable from the mathematical concept of probability; with which
the discipline of statistics is concerned. It is therefore imperative that every graduate from the
finance program have a firm grasp of statistics, and is able to apply the tools and analyses
from statistics to problems related to finance.
4. The graduate must understand and be able to apply accounting skills.
The discipline of finance originated as a subset of the field of accountancy. One could even
say that in large part finance is the application of economic theory to accounting data. Very
commonly the financial manager is using, as the basic fodder for his analyses, the output of
accounting processes. Thus, it is important that every graduate acquire basic accounting skills
and understand from whence the accounting data she is using is derived.
5. The graduate must be able to use appropriate technology.
The practice of modern business, in general, and finance in particular requires that the student
COLLEGE OF BUSINESS
Page 6 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
be competent with several technological implements. Primary among the tools that graduates
must master is the financial calculator. The students must also be familiar with spreadsheet,
presentation, and word processing applications.
6. The graduate must demonstrate adequate written and oral communication skills.
Acquiring the skills necessary to perform advanced statistical and analytical analysis of a
financial nature would be virtually useless if one were unable to communicate the results of
such analysis to others. Thus it is necessary that graduates are able to adequately
communicate in writing and with the spoken word.
7. The graduate must demonstrate good interpersonal skills.
In addition to acquiring skills specific to the practice of financial management and oral and
written communication is important that graduates are able to work with others in an
appropriate manner.
Department Requirements
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Department of Management
New course: Page 82, 2012-13 Undergraduate Catalog
CIP: 52.02
421. GLOBAL SOCIAL VENTURE CONSULTING (3). Examination of strategic aspects of
social entrepreneurship with a focus on developing and implementing strategies for global social
ventures using an experiential learning approach. Opportunity to consult with global social
ventures throughout the semester. PRQ: UBUS 310 or MGMT 320, and MGMT 311, or consent of
department. CRQ: MGMT 327.
Rationale: The course will enable students to recognize, evaluate and create innovative business models to apply to
social ventures in the global environment. Understanding and applying the various aspects of a business model are
emphasized, with the intent of developing students’ abilities to recognize opportunities for social ventures, develop
creative approaches to help solve global social problems, and engage in consulting practices with social
entrepreneurs. With a richer understanding of the business model and its application to social entrepreneurs,
students will be able to strengthen their capabilities to organize and participate in the social entrepreneurship.
With regard to duplication: A review of the catalog found no potential for duplication.
New course: Page 82, 2012-13 Undergraduate Catalog
CIP: 52.02
431. SOCIAL VENTURE COMPETITION (3). Develops knowledge and capabilities to create an
innovative business model and a business plan to launch a new social venture. Examination of the
commercial, social and technological factors unique to the contexts in which the social ventures
will operate. Topics will include but are not limited to the value proposition offered, market
drivers chosen, and revenue generation options to launch and sustain social enterprises. PRQ:
MGMT 327 and MGMT 311, or consent of department.
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 7 of 18
2012-13 #3
Rationale: The course will enable students to identify and evaluate a social need and market opportunity and
develop a business plan using an array of venture practices critical for success. Students will gain insights into
commercial, social, and technological factors to leverage for more effective venture outcomes.
With regard to duplication: A review of the catalog found no potential for duplication.
New course: Page 82, 2012-13 Undergraduate Catalog
CIP: 52.02
460. HUMAN RESOURCE MANAGEMENT AND LEADERSHIP CONSULTING (3).
Developing the content knowledge and skills to successfully design and implement internal and
external organizational consulting projects. Topics include elements of successful strategic
partnering, implementation and management of organizational change, applied management
research, and human capital measurement. PRQ: MGMT major, MGMT 335, MGMT 355, and
consent of the department.
Rationale: The course will provide management students with the knowledge and critical skills necessary for
operating effectively as internal or external management consultants. Strategic partnership is the key focus, with an
in-depth understanding of the consulting process, change management, and human capital metrics and analytics.
Students will be involved in projects related to the implementation of human resources and management initiatives
and solutions in organizations.
With regard to duplication: A review of the catalog found no potential for duplication.
New course: Page 61, 2012-13 Graduate Catalog
CIP: 52.02
631. SOCIAL VENTURE COMPETITION (3). Identifying, understanding and developing the
skills necessary to recognize social needs, identify opportunities in order to develop revenue
generating business models to solve the problems. Topics include theories of social
entrepreneurism, social problem identification, enterprise idea generation and evaluation, social
innovation, strategic design and development of the business model, social venture
communication and partnering. Students may not receive credit for both MGMT 431 and MGMT
631. PRQ: Consent of department.
Rationale: The course will enable students to identify and evaluate a social need and market opportunity and
develop an innovation and business model using an array of enterprise practices critical for success. Students will
gain insights into commercial, social, and technological factors to leverage for more effective venture outcomes.
With regard to duplication: A review of the catalog found no potential for duplication.
Other catalog change: Page 80, 2012-13 Undergraduate Catalog
Note: The copy below is taken from the First Meeting of the CUC, dated September 13, 2012, Section B.
Department of Management (MGMT)
The Department of Management offers B.S. degrees in management and in business
administration, a minor in business innovation and entrepreneurship, and an undergraduate
certificate in social entrepreneurship.
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 8 of 18
2012-13 #3
Major in Management (B.S.)
Students pursuing the B.S. degree in management select one of two emphases: leadership and
management or human resource management. Students in the leadership and management
emphasis are prepared for management trainee, supervisory, or other management positions in a
variety of commercial enterprises. This emphasis also enhances students’ preparation for
entrepreneurial and consulting endeavors. Students in the human resource management emphasis
are prepared for entry-level positions as human resource generalists or specialists in a variety of
firms.
Management Learning Goals and Objectives
Graduates of the Bachelor of Science in Management program are expected to achieve these
learning goals and objectives in addition to the College of Business Undergraduate Learning
Goals and Objectives.
Graduates of our program will:
1. Function effectively in a team setting, as evidenced by the ability to:
 identify the different roles that must be performed in a team and to select appropriate
members to fulfill those roles; and,
 perform relevant activities to enhance team productivity and cohesion.
2. Communicate effectively, as evidenced by the ability to:
 produce professional business documents; and,
 deliver professional presentations.
3. Demonstrate problem solving skills, as evidenced by the ability to:
 appropriately identify a business problem;
 develop and evaluate appropriate alternatives through the analysis and interpretation
of data;
 consider alternative perspectives and positions;
 evaluate the ethical implications inherent in business problems and decision-making
alternatives; and
 recommend a reasonable and logical solution.
4. Understand the impact of human behavior, as evidenced by the ability to:
 recognize and identify the impact of human behavior on individual, interpersonal,
and organizational level work outcomes; and
 apply theories of personality, motivation and leadership to solve organizational
effectiveness.
5. Demonstrate the application of planning, organizing, and controlling of physical and human
resources to maximize effectiveness.
Requirements
↓
Major in Business Administration (B.S.)
Students pursuing the B.S. degree in business administration will be prepared for a wide range of
entry-level positions in a variety of organizations. The curriculum provides a broad-based
COLLEGE OF BUSINESS
Page 9 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
education in all functional areas of business, including accounting, finance, management,
marketing, and operations management and information systems.
Business Administration Learning Goals and Objectives
Graduates of the Bachelor of Science in Business Administration program are expected to
achieve these learning goals and objectives in addition to the College of Business Undergraduate
Learning Goals and Objectives.
The Business Administration program prepares graduates for a variety of entry-level positions in
both the private and public business sectors. It is a generalist degree unlike other majors in the
College of Business. Graduates of the Business Administration program are expected to
demonstrate:
1. the ability to solve practical business problems.
2. the ability to identify and describe relationships among the primary business functional
areas.
3. mastery of oral, written and verbal communication skills.
4. mastery of computer applications used in business environment.
5. awareness of ethical issues in business organizations.
Requirements
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Page 80, 2012-13 Undergraduate Catalog
Emphasis 1. Leadership and Management
Requirements in Department (25)
↓
One of the following (3)
ACCY 306 – Financial Accounting Information for Business Decisions (3)
MGMT 327 – Creativity, Innovation, and Entrepreneurship (3)
MGMT 460 – Human Resource Management and Leadership Consulting (3)
MGMT 487 – Multinational Management (3)
↓
Emphasis 2. Human Resource Management
Requirements in Department (25)
↓
One of the following (3)
MGMT 456 – Practicum in Human Resource Management (3)
MGMT 460 – Human Resource Management and Leadership Consulting (3)
MGMT 498 – Equal Opportunity and Employment (3)
PSYC 471 – Industrial-Organizational Psychology (3)
TECH 402 – Industrial Training and Evaluation (3)
TECH 434 – Human Factors in Industrial Accident Prevention (3)
TECH 435 – Legal Aspects of Safety (3)
↓
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 10 of 18
2012-13 #3
Rationale: The new course, MGMT 460, will provide additional opportunities for management majors. The electives
for the HR emphasis were reviewed and revised based on providing the most relevant preparation for students
entering the human resource management field.
Other catalog change: Page 81, 2012-13 Undergraduate Catalog
Minor in Social Entrepreneurship (21-30)
The minor in social entrepreneurship is available to NIU undergraduate students in good
academic standing. This minor will help students develop the entrepreneurial skills related to the
unique features of building and sustaining ventures to generate economic, social, and
environmental change. Students with a major in Management may take a minor in social
entrepreneurship. Retention in the social entrepreneurship minor is competitive based on the
student’s overall GPA and a C or better in all courses in the minor.
Students must complete an application for the social entrepreneurship minor by the semester
deadline. Applications and deadline dates are available in the Department of Management.
Requirements
ACCY 288 - Fundamentals of Accounting1 (3)
or ACCY 206 - Introductory Financial Accounting (3) and
ACCY 207 - Introductory Cost Management (3)
MGMT 320 - Foundations of Business and Entrepreneurship1 (3)
or UBUS 310 - Business Core: Lecture (9)
MGMT 327 - Creativity, Innovation, and Entrepreneurship (3)
MGMT 311 - Social Entrepreneurship (3)
MGMT 411 - Entrepreneurship in Microfinance Organizations (3)
or MGMT 421 - Global Social Venture Consulting (3)
MGMT 431 - Social Venture Competition (3)
One of the Following (3)
ACCY 480 - Governmental and Not-For-Profit Accounting (3)
CLCE 300 - Nonprofits and Community Engagement (3)
ECON 386 - Environmental Economics (3)
ENVS 303 - Environment in the Social Sciences and Humanities (3)
ENVS 304 - Environment Law, Policy & Economics (3)
ENVS 450 - Issues in Environmental Studies (3)
IDSP 219 - Introduction to African Studies (3)
MGMT 335 - Organizational Behavior (3)
MKTG 350 - Principles of Selling (3)
MKTG 443 - Marketing Research (3)
PSPA 326X/POLS 326 - Non-profit Management (3)
PSPA 328/POLS 328X - Role of Nongovernmental Organizations in Development (3)
PSPA 401 - Philanthropy & Volunteerism (3)
PSPA 402/MGMT 402X - Resource Strategies for Non-profit Organization (3)
SOCI 270 - Social Problems (3)
TECH 305/ENVS 305X - Green Technologies (3)
Footnote: 1Course not open to College of Business majors.
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 11 of 18
2012-13 #3
Rationale: The field of social entrepreneurship has grown significantly in the past two decades. Enrollments in
social entrepreneurship offerings have risen steadily throughout the U.S. and among NIU undergraduate business
students since 2007.
All departments who offer courses in the minor have been contacted and see no problems with serving the minor
students.
With regard to duplication: NGOLD Center (home of the CLCE Major) saw no duplication issues with the minor.
Department of Marketing
Course revision: Page 63, 2012-13 Graduate Catalog
525 630. SERVICES MARKETING (3). Analysis of how services marketing differs from goods
marketing and how services marketers can effectively manage the elements of service delivery to
enhance service quality and customer satisfaction in a global economy. Topics include the distinct
elements of services marketing in multiple cultural environments, service quality determination,
understanding customer expectations, designing service standards to meet customer expectations,
managing contact personnel’s delivery to service standards, and matching service
communications with service delivery. Emphasis is placed on services marketing in a global
context. PRQ: MKTG 310 or UBUS 310, MKTG 505 or consent of department.
Rationale: The renumbering from MKTG 525 to MKTG 630 and the change in prerequisites better reflect the upperlevel graduate nature of the course. The transition to a more global emphasis reflects a more global environment,
greater need to compete effectively across multiple international markets, and the need to understand services
expectations across cultures.
Other catalog change: Page 84, 2012-13 Undergraduate Catalog
The interactive marketing area of study offers students a curriculum to prepare for careers …
Marketing Learning Goals and Objectives
Graduates of the Bachelor of Science in Marketing program are expected to achieve these
learning goals and objectives in addition to the College of Business Undergraduate Learning
Goals and Objectives.
Graduates of the Marketing program will have:
1. The ability to apply marketing concepts. Graduates must demonstrate an understanding of
the process of planning and executing the conception, pricing, promotion and distribution
of ideas, goods, and services to attract and retain customers. Key marketing concepts
include those related to product, pricing, promotion, distribution, sales, management,
market and business environments, and customer relationships and target markets.
2. Mastery of problem solving and critical thinking skills. Graduates must demonstrate
marketing related problem solving and critical thinking skills using qualitative and/or
quantitative tools. Graduates will demonstrate the ability to develop feasible solutions
within fluid and situation specific business environments. Specific skills to demonstrate
problem solving and critical thinking skills include analyzing key factors leading to the
identification of a problem/ opportunity, conducting appropriate analyses to generate
3.
4.
5.
6.
7.
8.
COLLEGE OF BUSINESS
Page 12 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
information, and utilizing generated information to develop suitable potential solutions to
marketing problems based upon available resources and restrictions.
Mastery of written communication skills. Graduates must demonstrate the ability to
collect, organize, interpret, and coherently present information in written format.
Graduates will use proper grammar and language in developing business memos, formal
business letters, business proposals, and business reports.
Mastery of oral communication skills. Graduates must demonstrate the ability to collect,
organize, interpret, and coherently present information in an oral format. Graduates will
use situation appropriate grammar, language, and professionalism to effectively convince
and/or persuade and audience.
The ability to understand and effectively apply marketing metrics. Graduates must
demonstrate an understanding of key marketing metrics and ability to utilize marketing
metrics effectively in the analysis and solving of marketing problems. Specific skills
graduates should master might include the ability to perform break-even point analysis,
ratio analysis and other key metric analysis. Other key metrics analysis could include
those relating to: 1) marketing planning and customers (e.g., market growth rates, market
share, marketing cost per unit, customer acquisition costs, and return on investment); 2)
product, price, and promotion offerings (e.g., new product purchase rates, advertising to
sales rations, gross rating points, response rates, conversion rates, costs per click,
transactions per customer, and average transaction size); and 3) sales efforts( e.g., sales
turnover rates, sales performance quotas, sales variances, and straight/ profit based
commissions).
The ability to work effectively in teams. Graduates must possess the ability to work
effectively with a group of other individuals to accomplish a mutual goal and produce
high quality outcomes while recognizing the benefits and difficulties of working in
teams. Specific skills graduates demonstrate include goal commitment, mutual respect,
effective communication, flexibility and productivity.
Understanding of the global business environment. Graduates must demonstrate and
understanding of the global forces that shape firms' domestic and global marketing
strategies. Such forces would include those related to political, legal, economic, cultural,
and financial variables.
Ethical awareness. Graduates must demonstrate an awareness of and personal philosophy
toward ethical practices.
Department Requirements
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Pages 84-85, 2012-13 Undergraduate Catalog
Requirements in Department (21-24)
↓
Interactive Marketing (12)
MKTG 355 – Direct Marketing (3)
MKTG 370 – Internet Marketing (3)
MKTG 443 – Marketing Research (3)
MKTG 470 – Interactive Marketing Technology (3)
Two One of the following (6) (3)
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
MKTG 348 – Integrated Marketing Communications (3)
MKTG 355 – Multichannel Direct Marketing (3)
MKTG 452 – Database Management for Business (3)
MKTG 455 – Database Marketing Management (3)
MKTG 470 – Interactive Marketing Technology (3)
Page 13 of 18
2012-13 #3
↓
Certificates of Undergraduate Study
Interactive Marketing (12)
↓
Required courses:
MKTG 355 – Direct Marketing (3)
MKTG 370 – Internet Marketing (3)
MKTG 443 – Marketing Research (3)
MKTG 470 – Interactive Marketing Technology (3)
Two One of the following (6) (3)
MKTG 348 – Integrated Marketing Communications (3)
MKTG 355 – Multichannel Direct Marketing (3)
MKTG 452 – Database Management for Business (3)
MKTG 455 – Database Marketing Management (3)
MKTG 470 – Interactive Marketing Technology (3)
Rationale: These changes achieve several objectives: (1) ensure that all certificate holders, including those from
other majors, have a strong foundation in marketing analysis; we also find that many of the Interactive Certificate
graduates pursue Marketing Research careers because they have a more analytical perspective and much of
Marketing Research is now conducted in online media; (2) reflect the changes in the marketplace for Interactive
graduates. Although opportunities still exist in the pure direct marketing field, many of the jobs have more of an
internet emphasis, such as web design, search and social media. We also include direct marketing principles in
MKTG 370 and MKTG 470; (3) reflect the cross-disciplinary nature of Interactive Marketing by allowing students
to take a course in a related discipline, OM&IS.
We have checked with the OM&IS Department and they could handle the extra load which we anticipate to be no
more than 4-5 students per semester. Right now 1-2 students in our program each semester take the OMIS 452. We
have the capacity in our MKTG 443 course or could make capacity to accommodate those from other majors. Right
now only 2-3 students per year maximum take the Interactive Certificate outside of the Marketing major.
Other catalog change: Page 63, 2012-13 Graduate Catalog
Note: Also add to the list of Certificates of Graduate Study on Page 11, 2012-13 Graduate Catalog and
Page 354, 2012-13 Undergraduate Catalog
Certificate of Graduate Study
Strategic Marketing (12)
This certificate will provide graduate students with a set of courses focused on the development
of marketing tactics and strategies that can be utilized across diverse business areas. It is
designed to help grow students’ skills and abilities in the areas of products/services marketing and
general marketing strategy development.
Students must achieve an average GPA of 3.0 in the courses applied toward the certificate and
complete all certificate course work within six years immediately preceding awarding of the
certificate. Some courses may have prerequisites that are not part of the certificate curriculum.
COLLEGE OF BUSINESS
Page 14 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
Applications are available in the College of Business Office of MBA Programs. Students must be
in good academic standing to be eligible.
Requirements:
MKTG 654 – Marketing Management (3)
Three of the following:
MKTG 625 – Buyer Behavior (3)
MKTG 626 – Brand Management (3)
MKTG 630 – Services Marketing (3)
MKTG 655 – Promotional Strategy (3)
MKTG 660 – Marketing Seminar (3)
MKTG 664 – New Product and Service Innovation (3)
Rationale: Increasingly, the business environment has become more competitive resulting in the need for managers
to not only possess a broad business background, but also expertise in specific functional areas. The strategic
marketing certificate will enhance students’ capabilities in planning, implementing, and organizing marketing
strategies and activities. The certificate will provide students with the conceptual, analytical, communication, and
quantitative skills needed for career growth in the marketing area.
Further, the certificate is a response to feedback received in the Office of MBA Programs and an extensive survey of
current MBA students. Ninety-three percent (93%) of responding MBA students have shown some interest in MBA
certificates, and 49% indicate that they are very interested in pursuing an MBA certificate. Finally, major
competitors in the Chicago MBA market (e.g. DePaul and UIC) already offer marketing specialization options as
part of their MBA programs.
With regard to duplication: A review of the catalog found no potential for duplication.
Department of Operations Management and Information Systems
Course revision: Page 90, 2012-13 Undergraduate Catalog
352. MANAGING PROJECTS IN BUSINESS (3). Focuses on the application and integration of
concepts, processes, and tools to plan and manage business projects. Topics will include the core
areas of project management as defined in the Project Management Body of Knowledge
(PMBOK). CRQ PRQ: UBUS 310. and CRQ: OMIS 351, or consent of department.
Rationale: Students should have core business concepts taught in UBUS 310 before taking OMIS 352.
Other catalog change: Page 88, 2012-13 Undergraduate Catalog
Business Systems Analysis prepares students for entry-level positions as business systems . . .
Operations Management and Information Systems Learning Goals and Objectives
Graduates of the Bachelor of Science in Operations and Information Management program are
expected to achieve these learning goals and objectives in addition to the College of Business
Undergraduate Learning Goals and Objectives.
Graduates with a Bachelor's degree in Operations and Information Management will produce
innovative solutions to deliver products and services more efficiently and effectively in today's
business environment. Our graduates will have:
COLLEGE OF BUSINESS
Page 15 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
1. Processes: To Provide The Student With The Knowledge to Manage Business Processes
o Conceptualization: The student will conceptualize business as a collection of
processes.
o Process Evaluation: The student will illustrate proficiency with business process
evaluation.
o Process Improvement: The student will exhibit the ability to improve business
processes.
2. Technology: To Provide The Student With The Knowledge to Apply Information
Technology Effectively
o Hardware: The Student Will Display An Understanding of Hardware Technology
o Software: The Student Will Display An Understanding of Software Technology
o Data: The Student Will Display An Understanding of Data Technology
o Networking: The Student Will Display An Understanding of Network
Technology
3. Managing Projects: To Provide Students With Experience In Solving Business Problems.
o Project Management: The student will demonstrate an ability to manage a
project.
o
Project Integration: The student will be able to improve processes through
the application of information technology appropriately.
Department Requirements
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Page 65, 2012-13 Graduate Catalog
The M.S. program in management information systems prepares students to assume leadership
roles in the area of business information systems. …
Master of Science in Management Information Systems Learning Goals and Objectives
1. The NIU MIS program provides advanced study to prepare students with professional skills,
values, and attitudes for the challenges of the professional practice of information
technology. The learning outcomes of the professional skills, values, and attitudes are: The
students will be able to:
o P1) Communicate effectively both written and orally.
o P2) Work effectively in teams to solve MIS/Business-related problems.
o P3) Understand the role of leadership in carrying out IT strategy and directing teams.
o P4) Demonstrate strong ethical principles and apply professional rules of conduct.
o P5) Demonstrate analytical skills in terms of effective decision-making and problem
solving.
2. The NIU MIS program provides advanced study to prepare students to be able to make solid
business driven decisions. The learning outcomes of making business driven decisions are:
The students will be able to:
o D1) Understand the role of MIS in supporting organizational decision-making and for
achieving competitive advantage.
o D2) Develop appropriate IT strategies & policies for organizations.
COLLEGE OF BUSINESS
Page 16 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
o D3) Understand the social, political, & strategic value of information creation,
access, ownership, & use in a global environment.
o D4) Research & evaluate emerging technologies and MIS trends in order to develop
innovative organizational solutions.
3. The NIU MIS program provides advanced study to prepare students to have MIS knowledge
and skills. The learning outcomes of MIS knowledge and skills are: The students will be able
to:
o S1) Demonstrate skills in modeling organizational processes, business rules, and
data, as well as defining and implementing technical and process solutions.
o S2) Apply project management concepts, processes, knowledge areas, and tools to
plan and manage IT projects that bring value to organizations.
o S3) Develop a computer-based application using a contemporary computer language
or development tool.
o S4) Demonstrate a socio-technical understanding that systems consist of people,
processes, software, hardware, and data.
o S5) Design and evaluate secure computer networks.
Phase One
↓
Rationale: Per request from the Provost’s Office with regard to the upcoming Higher Learning Commission visit
March 3-5, 2014, the college learning goals and objectives are being added to the catalog.
Other catalog change: Page 89, 2012-13 Undergraduate Catalog
Note: Also add to list of Certificates of Undergraduate Study on Page 45.
Certificates of Undergraduate Study
Business Analytics Using SAP Software (12)
Coordinator: Steven Kispert, Department of Operations Management and Information Systems
This certificate is designed for all majors. Business Analytics is a broad category of technologies,
applications, and practices for gathering, storing, accessing, and analyzing enterprise data to
support effective decision making. Business Analytics has been consistently ranked as one of top
5 technology priorities during the past several years by chief information officers in Gartner’s
annual survey of IT executives. SAP is the market leader in business analytics application
software. A certificate in Business Analytics Using SAP Software will allow students to
understand how to run organizations more effectively by improving various business processes
and using SAP technology.
Students must maintain good academic standing within the university, achieve a minimum grade
of a C in each course applied toward the certificate, and complete all certificate course work
within a period of four calendar years. Only courses taken at NIU may be applied toward the
certificate. Courses used to satisfy the requirements for the certificate may only be applied toward
an undergraduate degree with approval of the major department. Some courses may have
prerequisites that are not part of the certificate curriculum.
Students interested in the certificate should apply no later than the beginning of their final
semester prior to graduation, but they are urged to apply as soon as they complete UBUS 310 or
COLLEGE OF BUSINESS
Page 17 of 18
Curriculum Committee
October 16, 2012
2012-13 #3
OMIS 338 so the coordinator may advise students regarding course scheduling. Applications are
available in the Department of Operations Management and Information Systems.
Pre-Admission Requirements:
OMIS 338 – Principles of Operation Management (3)
OR UBUS 310 – Business Core: Lecture (9)
Required Courses:
OMIS 444 – Manufacturing Technology Management (3)
OMIS 455 – Enterprise Resource Planning (3)
OMIS 478 – Supply Chain Systems (3)
OMIS 485 – Current Topics in Operations Management and Information Systems (SAP)
(3)
Rationale: As part of its participation in the SAP University Alliance, the OM&IS Department has implemented SAP
in the undergraduate curriculum. This certificate provides students with skills to analyze enterprise data using SAP
software. These skills provide a foundation to make data-driven decisions.
With regard to duplication: Upon checking with departments across campus, SAP software is not in use in other
departments outside the College of Business.
Other catalog change: Page 65, 2012-13 Graduate Catalog
Note: Also add to the list of Certificates of Graduate Study on Page 11, 2012-13 Graduate Catalog and
Page 354, 2012-13 Undergraduate Catalog
Certificates of Graduate Study
Business Analytics Using SAP Software (12)
Coordinator: Steven Kispert, Department of Operations Management and Information Systems
This certificate is designed for all working professionals who wish to have a certificate in
Business Analytics using SAP software. Business Analytics is a broad category of technologies,
applications, and practices for gathering, storing, accessing, and analyzing enterprise data to help
its decision makers make better decisions. It is used by companies committed to data-driven
decision making. Business Analytics has been consistently ranked as one of top 5 technology
priorities during the past several years by chief information officers in Gartner’s annual survey of
IT executives. SAP is the market leader in business analytics application software. A certificate in
Business Analytics Using SAP Software will give working professionals the opportunity to add
value to their positions through advanced course work, to obtain credentials necessary to support
their current position, and increase employability within the field of business analytics.
Students must achieve a minimal grade of B in each course applied toward the certificate
requirements. Only courses taken at NIU may be applied toward the certificate. Students
interested in the certificate should apply no later than the beginning of their final semester, but
they are urged to apply as soon as they begin their course work. Applications are available in the
Department of Operations Management and Information Systems.
Pre-Admission Requirements:
OMIS 507 - Business Information Systems (2)
OR OMIS 351 – Information Systems in Organizations (3)
COLLEGE OF BUSINESS
Curriculum Committee
October 16, 2012
Page 18 of 18
2012-13 #3
Required Courses:
OMIS 640 – Management of Information Systems Technology (3)
OMIS 643 – Enterprise Process Improvement (3)
OMIS 661 – Business Intelligence Applications and Tools (3)
OMIS 694 – Advanced Topics in Information Systems (SAP) (3)
Rationale: As part of its participation in the SAP University Alliance, the OM&IS Department has implemented SAP
in the graduate MIS curriculum. This certificate provides students with skills to analyze enterprise data using SAP
software. These skills provide a foundation to understand how to run business effectively by improving various
business processes and using SAP technology.
With regard to duplication: Upon checking with departments across campus, SAP software is not in use in other
departments outside the College of Business.