Communicate Business Information - Written Rubric
NIU College of Business graduates will communicate business information clearly and persuasively.
Assessment Indicator
Does Not Meet Expectations - 1
Meets Expectations - 2
Exceeds Expectations - 3
Argumentation
Argument is missing or lack
sufficient support.
Argument is clear and
supported with a minimum
number of supporting reasons.
Argument is clear, compelling,
and well-supported.
Logic and Organization
Organization structure lacks
clarity and could cause
confusion.
An organizing principle is
present and text makes basic
sense.
Organizational pattern
enhances understanding and
effectively highlights the most
important points.
Clarity and Conciseness
Lapses in syntax obstruct
understanding of the basic
message. Some words are
misplaced, unnecessary, or
incorrect.
Syntax is understandable; basic
message comes through.
Acceptable economy of words.
Word choice is adequate.
Syntax allows for
understanding of complex
ideas, usually after the first
reading.
Grammar, Spelling, and
Punctuation
Significant grammar, spelling,
or punctuation errors that
distract from the message and
confuse meaning.
Absence of significant
grammar, spelling, and
punctuation errors that would
distract, or change meaning.
No grammar, spelling, or
punctuation errors. Sentence
style enhances meaning.
Does not follow conventions
for the reader and situation.
Information is difficult to
assess.
Follows accepted conventions
for the reader and situation.
Document is neat.
Appearance is appealing and
information is accessible.
Content
Language
Appearance
Format