Cameo E2E Bridge
Executable Models Are a Reality
Pete Ianace
EVP, No Magic
Have You Ever Considered a
New Approach?
Approach: Executable
Models, No Code!
Faster project results, higher quality, much lower cost
vs.
Organizational
efficiency
Developer
efficiency
Cameo E2E Bridge
ESB/SOA Lifecycle
Process Improvement
Technical
Improvement
From Process to Application
1
Process
Service
2
Interface
3
Adapters
$2.5 B project that did not work
Adapters
Cameo E2E Bridge
Complete Adapter Set (130+)
Facilitating a Collaborative
Approach
Business
1
3
Communication
 In form of models!
 Interaction between
stakeholders
 User interfaces, rules
and messages
 Functional views of
existing systems
IT
Implementation
 In form of models!
 ONE source of truth
 Shared blueprint
 Models are the code
 Complete process stack
2
Entrepreneurial flexibility
 Maximum agility via improved interactions
between tech & non-tech stakeholders
 Shortening of implementation cycles
 Drastic reduction of TCO and OPEX
via reduction of complexity
Cameo E2E Bridge
Model Driven Security: Interceptor
User
Business
Application
User
Security
Interceptor
Business
Application
Cameo E2E Bridge
Benefits of Model-driven Security & Interceptor
 Authentication
 Authorization
 Encryption/Decryption
 Event Management
 SLA Enforcement
 Logging
 Billing
Customer Examples
•  Manufacturing/Retail
•  Banking
•  Distribution
•  Telecom
•  Integrator
Unified Retailing for B2B/B2C
ONE Data View
Challenge
No integrated view of customers and products
Manual information exchange with dealers
SAP® system not conceived for online
operations
40% less integration
cost, SAP integrated 10 times
faster, integrated and
everything operational
according to business plan
Solution
Unified Retailing for B2B and B2C
ONE central data hub for ALL sales
Core components in Nikon Hybrid Cloud
Benefits
Integrated buying experience for consumers &
dealers
Consolidated customer and product information
Reuse of existing SAP system
Results
40% less integration cost
SAP integrated ten times faster
Timing of all deliverables according to business
plan
Laurent Christen
Head of Direct
Sales
Cameo E2E Bridge
Integration & Back-Office Automation
Retail Banking Merger
Challenge
Merge SBC/UBS retail banking platform
Automate back-office procedures
Reduce operational cost by 30%
Benefits and Results
-Service development from design to production for daily
use by 10’000 workers was reduced from 18 months to 5
weeks average (15x)
-Maintenance cost was massively reduced from 12 people
supporting 200 manually configured services down to 2
people covering all 800 UML based services (24x)
-Small footprint and high performance of the E2E Bridge
runtime today allows up to 7.5 million business
transactions per day with some 35 million backend
requests
-All previously existing IT systems, some 40 different types
of backends, were fully reused
Cameo E2E Bridge
1,000 Integration Points Into SAP R/3 in 10 Months
Challenge
6X Acceleration Time to Market – 15 Days
IT decentralized in 35 countries
10,000 hand-coded connection points
4,000 suppliers, 70 warehouses, 300,000 SKUs
Biggest SAP supply chain template in AP, 2nd largest SAP BW
17 separate ERP systems
Solution
Global SAP template, roll out in 18 months
E2E Bridge as strategic integration backbone
Direct UML model execution – no coding
Benefits
Rapid business integration projects
Document is the code, people independence
Transparent change management
Accelerated CMMI roll-out schedule
Results
200 largest suppliers were integrated in less than 10 months
1,000+ new interfaces into SAP R/3 were completed using E2E
Integration time for new business partners was reduced from three months to
15 days
Overall reuse of SOA interface services more than 60%+
90% maintenance cost reduction
Cameo E2E Bridge
Leading Telecom Increases Transparency & Control
Challenge
Existing reporting capabilities were minimal and basic
Limited flexibility at the middleware layer
Manual testing of backend access functions
Solution
E2E Bridge as generic real-time KPI extractor
Direct UML model execution – no coding
Fully automated testing and quality control
Benefits
Full process transparency for all stakeholders
Rapid change management – fully documented
Unprecedented interface stability & performance
Improved customer service quality
Results
5X reduction in order processing cycle time
Change requests completed in 30 minutes, not 2-3 weeks
Backend upgrades completed in 16 hours, not 3-4 months
Achieved project ROI in nine months
Interfaces = 160 executable UML models
CACI Integration of Department of
Defense Purchasing Systems
Full Integration between
SAP and Oracle CLM
Project was over budget and behind
schedule before No Magic
implementation
CACI asked No Magic to help simplify
and expedite integration process
Implementation took less than 10 days
for complete success using model
driven architecture and integration
Included full documentation and testing
Cameo E2E Bridge
Benefits of Our Model-driven Approach
  Improved Efficiency





Business & Technology
Common enterprise blueprint
Stakeholders permanently involved
Reuse of ALL existing applications
Automatic governance
  Reduced Complexity
  Re-documentation of existing
interfaces
  Encapsulation of legacy systems as
services
  System & protocoll description
  130+ types of connectivity
  Model-based analysis for error
detection
  Specification = Production





Direct execution of BPMN and UML
Model-based quality assurance
Fully automatic test case generation
Billions of transactions
Small system footprint
  Clear separation of concerns
  Extraction of non-functional aspects
  Policy templates for external Cloud
services
  Increased productivity, less internal
conflicts
  Cost reduction for audits; docu=code
Direct Model Execution Unleashes Organizational Productivity
Cameo E2E Bridge
Bridging Gaps
Between Business
and IT
For more information contact:
Pete Ianace, EVP
pete.ianace@nomagic.com
214-291-9100 x 263