Bord Bia Brand Forum
Shopping Online
Pat Whelan director of
James Whelan Butchers
Introduction
• Established Traditional Butcher now in its’ 5th generation
• Unique customer relationship
• Challenges in growing
• Transition to online market
• First butcher trading online in Ireland
• Clear goal of selling quality artisan products to
customers all over Ireland and the UK
Development Process
• 4th eCommerce website
• Concise message above the fold
• Clean design
• Managing content
• Secure payments
• Trusted delivery partners
Selling Online: Pros & Cons
• Pros
– Scheduled orders
– Open 24/7 Shop from home, office or travelling
– Knowing and understanding your customers
– Cost effective marketing and communications
• Cons
– Creating confidence
– Visible offering
– Fraudulent payments and more errors at payment
stage
– Slow connection speeds at users end
Key to Successful Online Retail
• Keep it simple
• Strong defined U.S.P.
• Develop a profile of the company/a key person
• Social media => Target
• Generating and updating content / keywords
• Strong partnerships
• Focusing on and developing customer advocacy
Questions?
I welcome any of your questions
Thank you