Long Term Global Meat Market Developments 7th January, 2011 Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE Growing the success BORD BIA 28 JANUARY 2009 of Irish food & horticulture Outline Recent trends in global meat market Key market drivers Potential developments to 2020 Growing the success of Irish food & horticulture Recent trends in Global Meat Market Growing the success of Irish food & horticulture Per capita consumption continues to grow Per Capita Meat Consumption (kg per head) 5m tonnes 100 2000 2010 90 2.7m tonnes 80 16m tonnes 70 60 50 40 30 20 10 0 United States Brazil European Union-27 Saudi Arabia Mexico Source: FAO/OECD Growing the success of Irish food & horticulture Russia China Japan Sub Saharan Africa Proportion of meat traded gradually increasing 16% 14% 14% 12% 12% 10% 11% 10% 10% 8% 9% 6% 6% 4% 4% 2% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: FAO/OECD Growing the success of Irish food & horticulture Beef Poultry Sheepmeat Pigmeat Middle East, Russia & Asia driving import demand 2010 versus 2000 ‘000t 2500 2000 Sheepmeat Pigmeat Beef Poultry 1500 1000 500 0 -500 MENA +2.3mt Russia +0.8mt EU +0.4mt China +0.4mt Source: FAO/OECD Growing the success of Irish food & horticulture Jp. & Kr. +0.6mt N America +0.4mt America’s fuelling export growth 2010 vs. 2000 ‘000t 6000 5000 4000 Sheepmeat Pigmeat 3000 Beef 2000 Poultry 1000 0 -1000 Sth. America Nth. America +5.6mt +1.9mt India +0.4mt Oceania EU +0.2mt -0.8mt Source: FAO/OECD Growing the success of Irish food & horticulture World meat prices increasing........... $/tonne 4,000 3,500 Beef, Argentina, frozen cuts 3,000 2,500 Pork, USA, frozen 2,000 Chicken, Brazil, export value fob 1,500 1,000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: FAO Growing the success of Irish food & horticulture 2010 saw accelerated growth in world prices % 50 48 45 40 35 2000 - 2010 Avg 30 2010 25 20 15 10 11 2 10 5 12 9 0 Beef, Argentina, Frozen Pork, USA, Frozen Source: FAO Growing the success of Irish food & horticulture Chicken, Brazil, Frozen (fob) Key Drivers of Change Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE Growing the success BORD BIA 28 JANUARY 2009 of Irish food & horticulture Billions World Population 1950 - 2050 10 9 8 9 billion 7 8 billion 6 7 billion 5 6 billion 5 billion 4 4 billion 3 2 3 billion 1 0 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 By 2050 some 70% will live in theurban areas. Almost three quarters Source: World Population 2008 revision Growing theUN success of IrishProspects; food & horticulture will be in Asia and Africa Growing the success of Irish food & horticulture The issue of Land......................... Availability Use Growing the success of Irish food & horticulture Climate Change: impact of disruptive weather and precipitation patterns on long-term agricultural output Growing the success of Irish food & horticulture By 2025, two-thirds of the world population could be living “The scarcity of fresh water for a growing global population will result in under water stress conditions. water wars, rising prices and the requirement to declare embedded water” Some 70% of the world’s water is used in agriculture Growing the success of Irish food & horticulture 70% of the world’s water is used in agriculture Other issues........ US Hard Red Winter Wheat, $/tonne 500 Volatility • Feed costs and output prices 400 350 Trade Policy Profitability • 450 Farm & processing level 300 250 200 150 100 50 0 Growing the success of Irish food & horticulture Developments to 2020 Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE Growing the success BORD BIA 28 JANUARY 2009 of Irish food & horticulture Growth in meat consumption to continue M tonnes 350 314 276 300 250 227 200 150 Global consumption to grow by almost 40m tonnes by 2020 100 50 0 2000 2002 2004 2006 2008 2010 Source: Bord Bia based on FAO/GIRA Growing the success of Irish food & horticulture 2012 2014 2016 2018 2020 Poultry the main beneficiary Share of meat consumption growth, 2010 – 2020 (%) Sheepmeat 3% Beef 9% Pigmeat 28% Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Poultry 60% Asia to drive growth in demand M tonnes Growth in meat consumption, 2020 vs. 2010 (million tonnes) 14 12 10 8 6 4 2 0 China NAFTA Brazil MENA Russia Growing the success of Irish food & horticulture EU JP & KR Others Meat Price Prospects Source: OECD and FAO Secretariats • Some rise in ‘real terms’ anticipated • Especially red meat due limited supply growth Growing the success of Irish food & horticulture Trends by meat Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE Growing the success BORD BIA 28 JANUARY 2009 of Irish food & horticulture Beef consumption to grow by 6% or 4 million tonnes Growth in beef consumption by region, 2020 Vs. 2010 (Million Tonnes) 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0 China MENA USA Mexico Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture India Japan Others Leading to growth in import demand Growth in beef imports by region, 2020 Vs. 2010 (Million Tonnes) 0.20 0.15 0.10 0.05 0.00 -0.05 -0.10 -0.15 -0.20 -0.25 USA Russia MENA Japan Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture S Korea Other F East Others EU Commission beef projections, 2010 - 2020 Assuming unchanged Trade Policy EU Beef Imports, 2010 – 2020 (‘000t cwe) 700 600 Net production to fall by 7% • 500 400 Fall of 7% in dairy cows Consumption to drop by 3% Imports to grow by 180,000t 300 200 100 0 Exports to fall by 60,000t Source: EU Commission, December 2010 Growing the success of Irish food & horticulture Beef export growth to be driven by South America Change in beef exports, 2020 Vs. 2010 (Million Tonnes) 0.4 0.3 0.2 0.1 0 -0.1 -0.2 Brazil Argentina Australia USA Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Uruguay Others Pigmeat consumption to rise by 10% or 11m tonnes Growth in pigmeat consumption by region, 2020 Vs. 2010 (Million Tonnes) 60% of growth 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 China EU-27 USA Russia Phil. Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Brazil Mexcio JP. & KR. However, growth in pigmeat trade more limited Pigmeat imports by key country, 2020 Vs. 2010 (Million Tonnes) 1.4 1.2 1.0 0.8 0.6 0.4 Overall, imports to rise by around 800,000 tonnes or 13% 0.2 0.0 Japan USA Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Russia China & Hong Kong Export growth to be driven by North America Pigmeat exports by key supplier, 2020 Vs. 2010 (Million Tonnes) 2.5 2.0 1.5 1.0 0.5 0.0 USA EU Source: GIRA Long Term Meat Study CAN Brazil China & Hong Kong 55% of growth from US & Canada Growing the success of Irish food & horticulture Poultry consumption to rise by a quarter Growth in poultry consumption by region, 2020 Vs. 2010 (Million Tonnes) 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 China MENA USA Oth. S America Brazil EU Others Consumption growth expected in all regions, strongest in China & Middle East Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Growth in global poultry trade to continue Poultry imports by key country, 2020 Vs. 2010 (Million Tonnes) 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 MENA EU-27 Japan China Russia Oth. Far East Global import requirement to grow by 26% or 2.6m tonnes Source: GIRA Long Term Meat Study Growing the success of Irish food & horticulture Brazil & US to drive poultry export growth Poultry exports by key supplier, 2020 Vs. 2010 (Million Tonnes) 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Brazil USA Thailand EU-27 Source: GIRA Long Term Meat Study China Brazil and US account for 70% of trade Growing the success of Irish food & horticulture Argentina Global sheepmeat market Sheepmeat exports by region, 2020 vs. 2010 (million tonnes) Consumption to grow by 6% • China & Middle East Production to rise by over 5% • 2010 0.5 2020(f) 0.4 Non-traditional producers Import growth in MENA & EU Exports • • 0.5 NZ marginally lower 0.4 0.3 0.3 0.2 0.2 0.1 0.1 Australia to grow by 12% 0.0 New Zealand Growing the success of Irish food & horticulture Australia Others Summary Global meat consumption to rise by 40m tonnes • • Led by poultry & pigmeat 1/3 of growth to take place in China Higher meat prices anticipated • Volatility in feed and output prices set to persist Number of positive drivers However, a number of key challenges Growing the success of Irish food & horticulture Long Term Global Meat Market Developments 7th January, 2011 Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE Growing the success BORD BIA 28 JANUARY 2009 of Irish food & horticulture