Equity Research Student Investment Management Program Columbus, OH JP Morgan Chase & Co. NYSE: JPM - $40.63 DIVERSIFIED FINANCIAL SERVICES RATING: BUY 12-Month Price Target: $49.64 March 2, 2012 Royce West, Manager 614-227-2948 west_47@fisher.osu.edu MARKET DATA Market Cap $154.4 Bil. Price/Book Ratio .88 Price/Tangible Book Ratio * As of 1.32 47.80 52-Week Low 27.85 Dividend Yield 2012-2013 EPS and Revenue Estimates 12/31/2011 52-Week High 3-Mo. Avg. Daily Volume Joshua Pladers, Analyst 217-412-5990 pladers.1@osu.edu EPS 33,787,600 2.50% REVENUE SIM Analyst Consensus SIM Analyst Consensus 2012E $4.65 $4.71 $97.2B 97.2B 2013E $5.27 $5.38 $101.0B 101.0B Investment Thesis Total Assets (Bil) * As of ROE $2,265.8 12/31/2011 10.8% * As of ROTCE Shares Outstanding (Mil) 12/31/2011 15.0% 3,900.4 Annual Dividend Institutional Ownership $1.00 74.4% Insider Ownership 0.5% 1 Year Price History for JPM JPMorgan Chase & Co. is a leading global financial services firm with assets of $2.3 trillion, operations in more than 60 countries, and over 240,000 employees. Services are provided to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional, and government clients. The company's activities are organized into six primary business segments: Investment Bank, Retail Financial Services (RFS), Card Services (CS), Commercial Banking (CB), Treasury & Securities Services (TSS) and Asset Management (AM). I am recommending a BUY rating for JP Morgan Chase & Co. with a 12-month price target of $49.64. This is currently 22.2% above the current price of 40.63. As stated in the table above, my 2012 and 2013 estimates for EPS and revenue are very close to consensus estimates. A slowly recovering economy will magnify the efforts of the firm’s first-class management and provide returns that will be unparalleled amongst its peers in the financial sector. Catalysts and Opportunities • JP Morgan Chase is undervalued • Superb management • Returns to shareholders including increase in quarterly dividend and share repurchases • Record 2011 net income and improved yearly EPS • Conservatively financed • Excellent dividend payment history • Strong investments in the future • Improved economic conditions yielding improvement in loan demand and credit quality Risks • Q4 earnings down from previous year • 2008 acquisitions • Increasing regulatory environment • High accounting and governance risk (AGR) 1 Equity Research Student Investment Management Program Columbus, OH TABLE OF CONTENTS COMPANY OVERVIEW ....................................................................................... 3 OVERALL COMPANY ANALYSIS........................................................................ 3 SEGMENT ANALYSIS ......................................................................................... 4 Investment Bank ................................................................................................ 4 Retail Financial Services ................................................................................... 4 Card Services .................................................................................................... 5 Commercial Banking.......................................................................................... 6 Treasury & Security Services ............................................................................ 6 Asset Management ............................................................................................ 7 Private Equity..................................................................................................... 8 Summary of 2011 Segment Performance.......................................................... 9 COMPETITIVE ADVANTAGES and SUSTAINABILITY ....................................... 9 RECENT NEWS AND IMPORTANT EVENTS ................................................... 10 FUNDAMENTAL DRIVERS ................................................................................ 11 ECONOMIC AND SECTOR FACTORS ............................................................. 11 PROJECTED INCOME STATEMENT DISCUSSION ......................................... 12 COMPARISON OF THE “BIG FOUR BANKS” ................................................... 14 ROE AND PRICE-TO-BOOK ANALYSIS ........................................................... 14 AGR ANALYSIS ................................................................................................. 15 DISCOUNTED CASH FLOW ANALYSIS ........................................................... 15 DCF SENSITIVITY ANALYSIS ........................................................................... 16 VALUATION ANALYSIS ..................................................................................... 17 Multiple Valuation - Absolute ........................................................................... 17 Multiple Valuation - Comparisons to Industry and S&P 500 ............................ 18 CONCLUSION .................................................................................................... 18 APPENDICES .................................................................................................... 19 Appendix I – Complete Projected Income Statement ...................................... 19 Appendix II – Discounted Cash Flow Analysis ................................................. 20 Appendix III – DCF Sensitivity Analysis ........................................................... 20 Appendix IV - Sources ..................................................................................... 21 2 Equity Research Student Investment Management Program Columbus, OH COMPANY OVERVIEW JP Morgan Chase & Co. (JP Morgan Chase) is a financial holding company. JPMorgan Chase’s principal bank subsidiaries are JP Morgan Chase Bank, National Association (JP Morgan Chase Bank, N.A.), a national bank with United States branches in 23 states, and Chase Bank USA, National Association (Chase Bank USA, N.A.), a national bank that is the Firm’s credit card-issuing bank. JPMorgan Chase’s principal nonbank subsidiary is J.P. Morgan Securities LLC (JP Morgan Securities), the Firm’s United States investment banking firm. The bank and nonbank subsidiaries of JP Morgan Chase operate nationally, as well as through overseas branches and subsidiaries, representative offices and subsidiary foreign banks. The Company's activities are organized into six business segments: Investment Bank (IB), Retail Financial Services (RFS), Card Services (CS), Commercial Banking (CB), Treasury & Securities Services (TSS) and Asset Management (AM). OVERALL COMPANY ANALYSIS Overall Company Performance Key Factors 2011 Net income was a record $19.0B. Earnings per share increased to $4.48 compared with $3.96 for 2010. The firm reported revenue of $99.8B, down the previous year’s $104.8B. The firm’s total deposits increased to $1.1 trillion, up 21% from 2010. Quarterly dividends were increased to $0.25 per share and $9.0B worth of stock was repurchased. Economic factors played a significant role in the firm’s results. Management stated that ROE was disappointing, but nonetheless acceptable. Gradually improving economic conditions have resulted in solid loan growth. The company maintained its goals of a fortress (strong) balance sheet ending the year with a Basel I Tier 1 Common Ratio of 10.0% and a Basel III Tier 1 Common Ratio of 7.9%. 4Q11 Net income, EPS, and revenue amounted to $3.7B, $0.90, and $22.2B respectively. Net charge-offs were $2.9B in the fourth quarter, down 43% compared with the prior year. Three significant items effected fourth quarter performance. Two o these include a loss from debit valuation adjustments (DVA), which is an expense for additional litigation reserves, and a benefit from reduced loan loss reserves. The quarter ended with modest improvements in mortgage net charge-offs and delinquencies, as well as non-performing assets declining by 33%. Tightening of the firm’s credit spreads contributed to the DVA loss. Overall Company Outlook Macroeconomic factors will play a critical role in JP Morgan Chase’s performance throughout the upcoming year. Considering the economic boom in the early months of 2012, the turnaround and consolidation in the financial sector combined with JP Morgan Chase’s strong market share and performance relative to its competitors, I believe the firm can and will deliver satisfying results in 2012. Despite the somewhat disappointing outcome of 2011’s fourth quarter, these same results were seen across the majority of the sector. JP Morgan increased dividends, bought back shares, added numerous jobs and offices across all of its segments, and reported record earnings in 2011. With increased regulation, such as Basel III and Dodd-Frank, a major impact will be felt to all financial firms, including JP Morgan Chase. However, as the economy and financial sector as a whole recover, JP Morgan Chase will utilize its superb leadership to magnify it’s already dominant market share and continue to expand its vast base of operations, clients, and services. 3 Equity Research Student Investment Management Program Columbus, OH SEGMENT ANALYSIS Investment Bank (IB) The Investment Bank’s clients include corporations, financial institutions, governments and institutional investors. A broad array of investment banking products and services are offered in all major capital markets,. These include but are not limited to, advising on corporate strategy and structure, capital-raising in equity and debt markets, sophisticated risk management, market-making in cash securities and derivative instruments, prime brokerage, and research. 2011 IB Segment Performance Key Factors Yearly revenue amounted to $26.2B. Noninterest Lower compensation and non-compensation expenses were the driving factors in the reduced noninterest expense. Continued solid client revenue mitigated the loss of fixed income market revenue. Lower market volumes significantly affected equity market revenue. expense and pre-provision profit (operating income) were $16.1B and $10.2B respectively. Net income was $6.8B. Operating margin for 2011 increased slightly to 38.7%. Fixed income market revenue dropped 9% YoY. Equity market revenue was down 25% YoY. Yearly ROE remained constant from the previous year at 17%. 4Q11 Net revenue was $4.4B, down from the prior year’s 4Q of $6.2B. This includes a $567M loss from DVA adjustments. Net income was $726M, a 52% reduction from 4Q10. Expenses were down 29% from 4Q10. Fees dropped 39%. Quarterly ROE fell sharply in 1Q11 from a high of 24% to 7%. Tightening of the firms credit spreads contributed to the large DVA loss. Lower net revenue and an increased provision for credit losses was the major cause of the sharp reduction in earnings. Despite the reduction in fees, the firm continues to rank #1 in global Investment bank fees. Lower industrywide volume was the main contributing factor as to the loss of these fees. Management contented that the meager ROE for Q4 was acceptable due to the economic environment. Investment Bank Segment Outlook Quarterly performance for the segment was disappointing. Numbers were down in almost every category in the fourth quarter of 2011. However, when total numbers are observed for the year, JP Morgan’s Investment Banking segment did quite well. Even when considering the pre-tax $567M Debit Credit Valuation loss, the division’s 2011 revenue grew .22% and operating margins increased by 4.5%. JP Morgan has repeatedly stated that DVA adjustments (whether positive or negative) do not reflect the daily operations of the business. Despite all the adverse economic conditions and losses of fees over the past year, JP Morgan Chase has maintained its rank as #1 in Global Investment Banking fees. Also, IB was the only reported segment that lowered its total 2011 noninterest expense (excluding corporate/private equity). Look for the IB segment to continue improving its margins throughout 2012. In addition, barring additional negative DVAs, revenue and ROE should grow at a more favorable rate while margins are expected to slowly increase. Retail Financial Services (RFS) The Retail Financial Services segment serves consumers and businesses by means of personal service at bank branches, automated teller machines, online and telephone banking, as well as through auto dealerships and school financial-aid offices. Customers are able to utilize more than 5,200 bank branches and 16,100 ATMs, as well as online and mobile banking around-the-clock. More than 28,900 branch salespeople assist customers with checking and savings accounts, mortgages, home equity and business loans, including investments across the 23-state footprint from New York and Florida to California. Consumers can also obtain loans at more than 16,200 auto dealerships and 2,200 schools and universities nationwide. 4 Equity Research Student Investment Management Program Columbus, OH 2011 4Q11 RFS Segment Performance Key Factors Yearly revenue decreased to $26.5B. Noninterest expense rose to $19.5B, while pre-provision profit sharply fell to $7.1B compared to 2010’s value of $13.9B. Net income also fell $1.7B. Operating margin for 2011 fell 17.1% to 26.7%. ROE was unchanged from 2010 and amounted to 7% The reduction in income can be attributed to lower interest revenue, which was caused by lower loan balances. These lower balances were mainly effected by narrowing spreads and portfolio runoff. Lower mortgage fees and debit card income also effected revenues. Quarterly net Income increased to $533M, compared with $459M from 4Q10. Revenue decreased 17% from previous year to $6.4B. Credit costs amounted to $779M and expenses increased 6% from the previous year to $4.7B. As stated above, the large decrease in revenue can attributed to lower loan balances and mortgage fees. Additional expenses can be attributed to investments in new offices and staff, along with higher mortgage production costs. Retail Financial Services Segment Outlook Overall, 2011 was a very challenging year for the Retail Financial Services segment. For the total year ended revenues, pre-provision profit, and net income all fell dramatically while non-interest expenses increased. Net revenue was a dismal –16.4%. However, signs of improvement in the division are evident by the moderately better performance in 4Q11. Quarterly earnings increased from their 4Q10 values and credit costs fell. Also, a large portion of the segment’s increase in expenses can attributed to investments in the future. The firm added to its sales force and built 240 new branches despite the adverse economic conditions of 2011. One-hundred twelve of these new branches were built in Q4 alone. The firm also increased its number of active mobile customers during the year; up 57% from 2010. In the upcoming year, look for the RFS segment’s results to improve from their 2011 values. However, the change will be a slow one and additional losses in revenue, pre-provision profit, and earnings can expected. The root cause of most of these lingering declines will be due to underlying assets such as mortgages along with the acquisitions of Washing Mutual and Bear Stearns in 2008. Card Services (CS) Card Services is JP Morgan Chase’s credit card issuer. During 2010, Chase cards met more than $313 billion of customer’s spending needs. A variety of products and services are offered such as Blueprint, Chase Freedom, Ultimate Rewards, Chase Sapphire, and Ink from Chase. CS engages in payment processing and merchant acquiring primarily through “Chase Paymentech Solutions.” 2011 CS Segment Performance Key Factors Yearly revenue was up from 2010’s $17.2B and Increased yearly segment revenues resulted from lower partner revenue sharing, higher net revenue sharing, and transfer of the Commercial Card business from the TSS segment. As with the IB and RFS segments, a portion of CS’s reduced earnings can be attributed to lower spreads and lower average loan balances. However, lower net charge-offs and revenue reversals in the segment partially offset this. amounted to $19.1B. Non-interest expense increased to $8.0B. Pre-provision profit fell slightly to $11.1B compared to 2010’s value of $11.4B. Net income doubled in 2011 and amounted to $4.5B. Operating margin was down 8.25% to 58.0%. Conversely, ROE dramatically increased from 2010 to 28% 4Q11 Net Income for the quarter fell slightly to $1.1B. Revenue increased 1% from Q311, but was down 5% from the previous year at $4.8B. Credit costs amounted to $1.1B and expenses were up 8% YoY at $2.0B. Net charge-offs were dramatically down 45% from 2010. The reduction of net income was caused primarily by a $1.7B lower reduction in the allowance which was offset by lower net charge-offs. Credit costs fell, which reflected lower estimated losses. Higher marketing expenses and the inclusion of the Commercial Card business drove the increase in expenses. 5 Equity Research Student Investment Management Program Columbus, OH Card Services Segment Outlook Card services performed exceptionally well in 2011. Yearly revenues improved by 11.5% from 2010, while net income increased over 50% and ROE increased 12% from their 2010 values. However, operating margin decreased and expenses increased. Many factors can attributed to CS’s success. The addition of Commercial Card business, the sale of the Kohl’s portfolio, lower net charge-offs, and lower allowance. Although some of these items can be considered extraordinary and not a recurring phenomena, Card Services continues to provide customers with innovative new products and diverse methods of account management and access. When viewed against the vast economic challenges of 2011, CS’s results are impressive. Add the recovering economy to the average consumer’s increased desire to purchase discretionary goods and we can expect CS to continue to deliver exceptional results. Commercial Banking (CB) Commercial Banking provides services to nearly 24,000 clients nationally. These include corporations, municipalities, financial institutions, not-for-profit entities and nearly 35,000 real estate investors/owners. CB partners with the firms’ other businesses to provide solutions, including lending, treasury services, investment banking and asset management in order to meet its clients’ domestic and international financial needs. CB Segment Performance Key Factors 2011 Revenue for 2011 amounted to $6.4B. Non-interest expenses rose slightly to $2.3B. Pre-provision profit improved from 2010’s value of $3.8B to $4.1B. An improvement in net income of $2.4B was reported in 2011. Operating margin also increased slightly by roughly 1% to 64.5%. ROE improved by 4% to a value of 30% YoY. Growth in liability and loan balances, offset by spread compression on liability products drove increases in revenue. Increased non-interest expenses can be attributed to a higher headcount combined with increased regulatory deposit assessments. The improved results in earnings were caused primarily by higher revenues and lower provisions for credit losses. 4Q11 Record quarterly revenue was reported, and amounted to $1.7B. Net income increased $643M; up 21% from the previous year. EOP (End of Period) loan balances were up 13% from 4Q10. Record average liability balances were reported at $99.1B; a 35% increase YoY. Expenses increased YoY by 4% to 579M. EOP loan balances increased for the 6th consecutive quarter, while Middle Market loans rose for the 7th consecutive quarter and were up 17% YoY. Commercial Banking Segment Outlook Like the Card Services segment, 2011 was a great year for JP Morgan Chase’s Commercial Banking division. With the exception of a moderate increase in non-interest expense, CB made great strides in almost every reporting category. While we do not see the dramatic performance increases in certain areas as we did in CS, CB has made noticeable and consistent improvements across its operations. 2011 Revenue growth was a solid 6.3% and ROE rose by 4%. As with other segments, net charge-offs dropped from their 2010 values and the allowance was also down. During the fourth quarter of 2011 the division set a new quarterly revenue record and also encountered noticeable increases in loan balances. Expect more of the same consistent growth and improvements in revenue, earnings, ROE, and operating margins in 2012. Treasury & Security Services (TSS) Treasury and Security Services provides transaction, investment and information services, and is a cash management provider and global custodian. Treasury Services (TS) provides cash management, trade, wholesale card and liquidity products and services to small and mid-sized companies, multi-national corporations, financial institutions and government entities. TS partners with IB, CB, RFS and Asset Management businesses to better serve clients needs. Its Worldwide Securities Services holds, values, clears and services securities, cash and alternative investments for investors and broker-dealers. It also manages depositary receipt programs on a global scale. 6 Equity Research Student Investment Management Program Columbus, OH TSS Segment Performance Key Factors 2011 Total revenue during 2011 increased to $7.7B. Non -interest expense rose to $5.9B; up from 2010’s value of $5.6B. Pre-provision saw little change over the year and remained steady around $1.8B. Yearly earnings saw a moderate improvement from 2010 amounting to $1.2B. ROE remained unchanged from 2010 at 17%. Operating margin fell slightly during 2011 from 24.1% to that of 23.9%. Revenue growth in 2011 can be traced to higher deposit balances and loan volumes. These were partially offset by the transfer of the Commercial Card business to in 1Q11. 4Q11 Quarterly revenue grew to $2.0B; up 6% from 4Q10. Expenses for the quarter rose to $1.6B; a 6% increase. Net Income fell 18% QoQ to $250M. Liability balances rose sharply by 42% YoY. Assets under custody increased 5% from 2010 to $16.9T. The 6% YoY rise in expenses resulted primarily from the transfer of the Commercial Card business to Card Services. A higher GBC credit allocation along with higher provisions for credit losses accounted for the large 18% decrease in earnings. Lower rates on alternative investments and the low interest rate environment in general affected the sharp 42% increase in liability balances. Treasury & Security Services Segment Outlook When first observed, one can see Treasury & Security Services provides value to the firm through its relatively consistent performance (not unlike the Commercial Banking segment). One also notices the extremely large amount of assets that the division manages and holds (about $17T). Trade loans also increased rapidly contributing to segment performance. In the fourth quarter alone, EOP trade loans rose 73% to $36.7B. Also, TSS has shed many unprofitable businesses and seen significant performance increases in its two subdivisions (Worldwide Securities Service and Treasury Services). A broadening amount of assets will further fuel segment growth and improve margins in 2012. Asset Management (AM) Asset Management provides its clients with investment and wealth management. AM clients include institutions, retail investors and high-net-worth individuals in markets throughout the world in addition to global investment management in equities, fixed income, real estate, hedge funds, and private equity. Liquidity products are also offered and include money-market instruments and bank deposits. AM also provides trust and estate banking and brokerage services to high-net-worth clients, and retirement services for corporations and individuals. The majority of AM’s client assets are focused in actively managed portfolios. AM Segment Performance Key Factors 2011 Revenue improved from 2010’s amount of $9.0B to $9.5B. Non-interest expense rose to $7.0B. Preprovision profit fell from $2.9B in 2010 to $2.5B in 2011. Net income also fell during the year to the amount of $1.6B. ROE for the year amounted to 25%; down 1 % from 2010. Operating margin fell from 32% to 26.6% in 2011. A number of factors contributed to the yearly loss in revenue. These include lower loan related revenue, lower valuations of “seed capital investments” (which offset a gain in net interest revenue), lower performance fees, and the effects of lower market levels. Reductions in earnings can be traced to lower net revenue . 4Q11 Quarterly revenue dropped to $2.3B. Expenses were down from 4Q10 and amounted to $1.8B. Net income fell an astounding 40% YoY. Assets under management and supervision increased to $1.3T and $1.9T YoY respectively. ROE fell significantly from the previous three quarters and amounted to 18%. The reduction in revenue can be attributed to lower performance fees in addition to lower loan related revenue. Net inflows to liquidity products and long-term products contributed to the gains in AUM (assets under management) 7 Equity Research Student Investment Management Program Columbus, OH Asset Management Segment Outlook Asset Management saw mixed performance during 2011. Yearly revenue increased, but noninterest expense rose along with further decreases in pre-provision profit, earnings, ROE, and operating margin. There are additional bright spots amidst the segment other than increased revenue. Assets under management that ranked in the top two quartiles for investment performance were 78% over the past 5 years, 72% over the past 3 years, and 48% over 1 year. Also, customer assets in four and five-star rated funds amounted to 43% of all ranked mutual fund assets. Since the financial crisis of 2008, the division has been steadily declining across many categories. However, it showed signs of improvement in 2011. A steadily improving economy, superb management, and time are needed until AM can regain its impressive pre-crisis performance levels. For the year 2012, expect very moderate improvements, if any, in most areas of the segment. Corporate/Private Equity (C/PE) The Corporate/Private Equity sector consists of Private Equity, Treasury, the Chief Investment Office, corporate staff units and expense that is centrally managed. Treasury and the Chief Investment Office manage capital, liquidity and structural risks of the Firm. The corporate staff units include Central Technology and Operations, Internal Audit, Executive Office, Finance, Human Resources, Marketing & Communications, Legal & Compliance, Corporate Real Estate, General Services, Risk Management, Corporate Responsibility and Strategy & Development. One other centrally managed expense includes the Firm’s occupancy and pension-related expense, net of allocations to the business. *NOTE: JP Morgan Chase does not consider Corporate/Private Equity as one the firm’s six main business segments. However, they do report it as a separate 7th division in the company’s income statements. Also, JP Morgan Chase consistently comments on and provides measures for C/PE in their financial statements and quarterly earnings reports. The firm treats it like every other division. Thus, it deserves our attention as much as any of the other six segments. C/PE Segment Performance Key Factors 2011 Total revenue for 2011 was $4.2B, down from 2010’s $7.3B. Non-interest expense decreased during the year to $4.1B. Pre-provision profit was $2.0M; down sharply from 2010. Net income amounted to $802M. ROE for the segment is not meaningful. Operating margin was down 4.7% at 36.9% for 2011. Write-downs on private investments contributed to lower revenues (primarily regarding PE’s negative revenues) and the absence of prior year gains from sales. Lower securities gains also contributed to revenue losses. The fall in noninterest expense was effected by lower actual litigation expense. 4Q11 Quarterly net revenue for the Private Equity (PE) sub-segment was negative and amounted to -$113M. Noninterest expense decreased from 4Q10 to $28M. PE portfolio value of $7.7B (5.5% of stockholder’s equity less goodwill). Noninterest expense for the quarter included a $528M pre-tax increase in litigation reserves related to mortgage-based matters. Corporate/Private Equity Outlook Corporate/Private Equity is a very hard segment to forecast and project performance measures for. There are often many rapid and incredible fluctuations in certain measures. For example, net revenue growth in the segment from 2008 to 2009 was –12,625.00%. Consequently, we are forced to remove outliers (such as certain measures during the financial crisis) and take simple averages to predict reasonable growth rates and margins. During 2011, there was one wild fluctuation which resulted in a 43% drop in revenue from 2010. For the upcoming year, expect more of the same type of performance from the ‘ghost-like’ private equity segment. Look for very moderate increases and/or decreases in key measures. However, we always need to be aware of the segment’s past volatile nature. Thus, realistically we can reasonably expect more unpredictable fluctuations in performance in the future. 8 Equity Research Student Investment Management Program Columbus, OH Summary of 2011 Segment Performance % of Revenue % of Noninterest Expense 0.04 0.07 0.10 0.26 0.11 Investment Bank 0.26 Retail Financial Services 0.08 Card Services 0.06 Retail Financial Services Card Services 0.09 Commercial Banking Treasury & SecuritiesServices Commercial Banking Treasury & SecuritiesServices 0.04 Asset Management Asset Management Corporate/Private Equity 0.19 Corporate/Private Equity 0.13 0.27 0.31 % of Pre-Provision Profit % of Net Income 0.07 0.00 0.04 0.08 0.05 0.28 Investment Bank Retail Financial Services 0.11 Investment Bank 0.06 0.36 Card Services Commercial Banking 0.30 Investment Bank 0.19 Retail Financial Services Card Services Commercial Banking 0.12 Treasury & SecuritiesServices Treasury & SecuritiesServices Asset Management Asset Management Corporate/Private Equity Corporate/Private Equity 0.09 0.24 COMPETITIVE ADVANTAGES AND SUSTAINABILITY Market Share JP Morgan has an unbelievably large market share. In terms of assets and deposits, it ranks as one the largest banks in the United States. Industry The diversified financial services industry is concentrated and has numerous oligopolistic qualities. These include securities underwriting, and consistent fees for credit and debit cards. Fees are also relatively stable and uniform for retail banking activities, as well. High Entry Barriers Strict regulation combined with high requirements for capital are two major factors that prevent up and comers from entering into the industry and taking a bite out of JP Morgan Chase’s market share. The firm’s existing scale and distribution advantages also discourage new entrants. Small banks that do enter are usually absorbed by larger institutions. 9 Equity Research Student Investment Management Program Columbus, OH Large Scale and Size JP Morgan Chase has a very large presence via its retail branches throughout the United States. The firm uses the combined advantages of its size, infrastructure, and technology to attract high amounts of retail deposits at lower cost than most of its competitors. JP Morgan Chase also uses its lending relationships to gain further market share in its Investment Banking segment. Many competitors lack a deposit-taking lending business of the magnitude that JP Morgan Chase employs. Management Team JP Morgan Chase has one the of the best management teams in the financial sector at its disposal. The firm is one the few in the entire sector that came out of the 2008 financial crisis better than when it went in. Superb internal risk management and controls have allowed the business to avoid many of the costly mistakes that competitors have made. Additionally, Management continues to return capital to shareholders in the form of share repurchases and boasts an astounding dividend record. The Way Forward The company is not only a leader when it comes to the diverse array of activities and responsibilities of being one of the world’s most prominent banks. The company gives back to the communities and businesses that have made JP Morgan Chase what is today. Through its The Way Forward Program, JP Morgan Chase supports continued economic recovery and simultaneously prepares for the future. The firm raises trillions of dollars for credit-worthy businesses and consumers, raises billions of dollars in support of not for profit services, sponsors thousands of scholarships and grants, and provides assistance to hundreds of thousands of distressed homeowners through outreach counseling programs. RECENT NEWS AND IMPORTANT EVENTS • On December 19, 2011, JP Morgan Chase announced that it had raised over $14 billion in Depository Receipts (DRs) by corporate issuers. DR volume hit new records with a simultaneous increase in trading value. • On December 13, 2011, JP Morgan Chase declared a common stock dividend of $.25 per share. This was a significant increase from previous years. • On November 28, 2011, Chase announced that small business cardholders can earn rewards faster using their “Ink Bold” credit cards. Benefits that the firm is providing its loyal customers with include airport lounge access, no foreign transaction fees, no expiration of points, free employee cards, new built-in security features, and unlimited access to a team of card specialists to handle unique service inquiries. The firm previously enhanced rewards for its Ink Classic and Ink Cash cards in 2Q11. • On September 20, 2011, JP Morgan added new supply chain management functionalities and features to its Trade Channel platform in its TSS segment. The enhanced Trade Channel platform provides its users with real -time access to critical flow information. Many of these new features are unique and cannot be found anywhere else in the industry. • On August 15, 2011, JP Morgan Worldwide Securities Services announced that the firm has enhanced over 2,100 global custody trade instruction deadlines. This initiative, leverages the full power of the firm’s global processing capabilities and technology in order to improve clients' trading experience across the majority of J.P. Morgan's global custody network. 10 Equity Research Student Investment Management Program Columbus, OH FUNDAMENTAL DRIVERS Release and Improvements of New Products and Services JP Morgan Chase is constantly innovating and creating new products and services. It also strives to improve the services and products that its customers already use and own. Throughout 2011, the firm made many significant improvements and enhancements to products such as credit cards, ATMs, and personal accounts, among many others. It also enhanced the operations of its segments such as TSS’s Trade Channel Platform. New Financing Throughout 2011, JP Morgan Chase initiated new financing programs for customers such as Chrysler, Jeep, Dodge and Ram Truck dealers across the U.S. In 2011 alone, the firm provided $252 billion of credit to consumers and $545 billion of credit to businesses. Prospects of Segments In 2011, JP Morgan Chase’s Investment Banking Segment retained its ranking as number one in Global Investment Banking fees despite the dismal economy and new regulations. Card Services and Commercial Banking also performed quite well for the year. Retail Financial Services is one the company’s biggest contributors to profits and revenues, but did not perform as well as other segments. However, when assets from previous acquisitions are able to be removed and/or retired, expect RFS to re-establish itself as one the many shining divisions of JP Morgan Chase. A more in depth analysis of the firm’s segments can found on pages 4-9. Litigation from Acquisitions and Mortgages JP Morgan continues to face challenges and difficulties regarding its acquisition of Washington Mutual and Bear Stearns in 2008 along with lawsuits regarding mortgages. The firm has a large pool of pre-paid expenses for trials and litigation and continues to make increasing contributions to its litigation reserve in preparation for more lawsuits. ECONOMIC AND SECTOR FACTORS Regulatory Environment Dramatically increasing regulation and restrictions on activities such as lending are having a tremendous impact on JP Morgan and the sector as a whole. The most commonly discussed regulatory items include the Basel III Accord, the Volker Rule, and the Dodd-Frank Act. Although all three present challenges, the only one that will have a material impact on the firm is the Dodd-Frank Act. It is expected to reduce yearly revenues by $1.0 billion per year. This amounts to about 6% of earnings after tax. Low Interest Rates In recent years the FED has made an effort keep interest rates at very low levels in order to prevent the price level from falling and promote price stability (an essential component to economic growth). Further decreases could impair money market mutual funds along with bank profits. This would in turn alter the flow of finances from households to firms and also have a negative impact on bank’s net interest margins. European Exposure Although this on-going debacle has had a significant impact on many financial institutions, JP Morgan Chase has positioned itself well and it’s exposure to this risk is small. This is mainly because the firms total exposure in Europe is minimal when compared to tangible book value and the firm’s ability to generate earnings. 11 Equity Research Student Investment Management Program Columbus, OH Recovery of Financial Sector The financial sector showed dismal performance in 2011, and was one of the worst performing segments of the S&P 500. However, as we have seen in the first quarter of 2012, the sector is recovering rapidly and can be expected to regain much of its former market share as the economy continues to improve. PROJECTED INCOME STATEMENT DISCUSSION Main Assumptions in Forecast Please refer to Appendix I on page 19 for my complete Projected Income Statement of JP Morgan Chase & Co. Election Year The current year, 2012, is an election year. One can expect no sharp changes (either positive or negative) in the policies of both parties in congress. New policies will depend on the winner of the election. If the Democrats lose the White House, expect the Republican’s new policies to make 2013 quite different than the previous four years. I forecasted 2013 assuming that the balance of power would shift to the right and moderate overall improvements would be made from 2012E. Economic Factors and Cyclicity I took a vaguely pessimistic viewpoint of how the economy will operate in the next two years (2012 and 2013). I do expect overall improvements, but I believe they will be minor. Numerous factors play a role in this decision. Earlier in January, Economist Dan Roberts predicted a dismal future for the United States Economy with very moderate improvements in current measures and troubling years ahead due to the financial situation of the country. Social Security will be a huge problem that refuses to go away. Also, I was very conservative in most measures of expected revenue growth and improvements/losses of operating margin, I believe that the economy is cyclical and will eventually recover. However, it’s dangerous and naïve to believe that over the next two years the economy will rise to levels that were seen pre-housing crisis in 2007 and pre-tech bubble in 1999. JP Morgan Chase Segment Performance The analysis for each segment in 2011 and 4Q11 can be found on pages 4-9 of this report. This, combined with the past performances from 2006-2010 played a major role in my forecasted income statement. One must be cautious, however, due to the years 2008 and 2009. As we all painfully remember, these were the years during the financial/ housing crisis. One must be aware of large and sudden fluctuations YoY in certain measures when making predications. Consequently, we must find the specific outliers and do our best to either discard them, or judge if they are a realistic and recurring event in the business. *The graphs below and on the next page show my forecasted revenues, growth rates, and operating margins. Projected Segment Revenue (Including 2006-2011 Historical Values) Segment (Millions) NET REVENUE Investment Bank Retail Financial Services Card Services Commercial Banking Treasury & Securities Services Asset Management Corporate/Private Equity Total Company Consensus FY 2013E 27,864 23,168 20,898 6,612 7,798 9,830 4,507 100,677 101,000 FY 2012E 26,537 23,884 20,289 6,498 7,721 9,591 4,193 98,713 97,200 FY 2011 4Q11 3Q11 2Q11 1Q11 FY 2010 FY 2009 FY 2008 FY 2007 FY 2006 26,274 26,538 19,141 6,418 7,702 9,543 4,151 4,358 6,395 4,814 1,687 2,022 2,284 638 6,369 7,535 4,775 1,588 1,908 2,316 (123) 7,314 7,142 4,761 1,627 1,932 2,537 2,097 8,233 5,466 4,791 1,516 1,840 2,406 1,539 26,217 31,756 17,163 6,040 7,381 8,984 7,301 28,109 32,692 20,304 5,720 7,344 7,965 6,513 12,335 23,520 16,474 4,777 8,134 7,584 (52) 18,170 17,305 15,235 4,103 6,945 8,635 4,419 18,833 14,825 14,745 3,800 6,109 6,787 14 99,767 22,198 24,368 27,410 25,791 104,842 108,647 72,772 74,812 65,113 12 Equity Research Student Investment Management Program Columbus, OH Projected Segment Revenue Growth and Operating Margins (Including 2011 Historical Values) NET REVENUE GROWTH Investment Bank Retail Financial Servic es Card Services Commercial Banking Treasury & Securities Services Asset Management Corporate/Private Equity Total Company FY 2013E 5.00% -3.00% 3.00% 1.75% 1.00% 2.50% 7.50% 1.99% FY 2012E 1.00% -10.00% 6.00% 1.25% 0.25% 0.50% 1.00% -1.06% FY 2011 0.22% -16.43% 11.52% 6.26% 4.35% 6.22% -43.14% -4.84% OPERATING MARGIN Investment Bank Retail Financial Services Card Services Commercial Banking Treasury & Securities Services Asset Management Corporate/Private Equity Total Company FY 2013E 44.00% 4.00% 30.00% 4.00% 60.00% 2.00% 65.50% 0.50% 24.50% 0.50% 26.25% 0.25% 6.50% 5.00% 40.59% 2.88% FY 2012E 40.00% 1.34% 26.00% -0.68% 58.00% 0.03% 65.00% 0.49% 24.00% 0.12% 26.00% -0.63% 1.50% 1.45% 37.71% 0.77% FY 2011 38.66% 4.52% 26.68% -17.07% 57.97% -8.25% 64.51% 0.91% 23.88% -0.20% 26.63% -5.34% 0.05% -12.91% 36.94% -4.69% SIM Analyst Predictions vs. Consensus 2012: Consensus revenue estimates for JP Morgan Chase in 2012 amounted to $97.2B with a high of $104.0B and a low of $91.7B. My estimate for 2012 revenue totaled $98.7B for 2012. This estimated value is slightly above the consensus, which reflects my belief that JPM will show stronger firm-specific related revenue generation amidst a slowly recovering economy and the rebounding of the financial sector. However, as seen in the table above, I expect total 2012 growth to decrease by about 1.1%. 2013: Consensus estimates for the firm’s annual revenue in 2013 amounted to $101.0B. Analysts projected a high of $109.0B and a low of $94.2B. My prediction for yearly revenue in 2013 was $100.7B. My value is about $0.3B below the consensus, and this shows that while I do believe the company will generate better revenues (1.99% in the table above) in 2013 than it did 2012 and 2011, over-optimistic predictions for revenue growth and economic recovery beyond the next year can be dangerous. Thus, in this case it is best to be slightly below the consensus estimate. Projected Provision, Pre-Provision Profit, and EPS (Including 2011 Historical Values) SIM Analyst EPS Predictions vs. Consensus 2012: Consensus estimates for JP Morgan Chase’s annual 2012 EPS came out to $4.71 per share. The high and low estimates were $5.32 and $4.35 per share respectively. My prediction was very close to the overall consensus, but was lower by $0.06 per share. This takes into account my belief that the firm will set aside a higher provision for credit losses in preparation for the uncertainty of the election year and growing regulatory burdens. 2013: As was the case in 2012, my EPS prediction understates the consensus estimate to a small degree (about $0.11 per share). While I do believe that there will be a much greater EPS increase for the firm in 2013 than in 2012, I took more conservative predictions when forecasting for items such pre-provision profit and provision for credit losses. As previously stated, due to the 2012 election year, we cannot justifiably make too bold of predictions because situations for policy change will be drastically different depending on what party controls Congress and/or the White House. PROVISION FOR CREDIT LOSSES Investment Bank Retail Financial Services Card Services Commercial Banking Treasury & Securities Services Asset Management Corporate/Private Equity Total Company PRE-PROVISION (OPERATING) PROFIT Investment Bank Retail Financial Services Card Services Commercial Banking Treasury & Securities Services Asset Management Corporate/Private Equity Total Company Net income Per common share data Basic earnings Income from continuting operations Net income Diluted earnings Income from continuting operations Net income Consensus FY 2013E (200) 4,000 3,600 200 50 60 45 7,755 FY 2013E 12,260 6,950 12,539 4,331 1,911 2,581 293 40,864 FY 2012E (200) 4,500 3,800 250 50 70 50 8,520 FY 2012E 10,615 6,210 11,768 4,224 1,853 2,494 63 37,226 FY 2011 (286) 3,999 3,621 208 1 67 (36) 7,574 FY 2011 10,158 7,080 11,096 4,140 1,839 2,541 2 36,856 FY 2013E 21,273 FY 2012E 18,515 FY 2011 18,976 5.29 5.29 4.68 4.68 4.50 4.50 5.27 5.27 5.38 4.65 4.65 4.71 4.48 4.48 13 Equity Research Student Investment Management Program Columbus, OH COMPARISON OF THE “BIG FOUR” BANKS *Data from yahoo.finance.com on 3/2/2012 Market Cap: Employees: Qtrly Rev Growth (yoy): Revenue (ttm): Operating Margin (ttm): Net Income (ttm): EPS (ttm): P/E (ttm): PEG (5 yr expected): P/S (ttm): JP Morgan Chase Bank of America (BAC) Wells Fargo (WFC) Citigroup (C) 154.47B 260,157 -16.30% 89.66B 30.78% 17.57B 4.48 9.07 1.14 1.71 87.25B 282,000 27.10% 80.04B 13.37% 84.00M 0.01 813.00 0.77 1.09 164.95 N/A 0.90% 73.03B 36.70% 15.02B 2.82 11.09 1.03 2.28 99.87B N/A 5.80% 66.58B 22.01% 10.74B 3.63 9.41 0.88 1.50 *ttm=Trailing Twelve Months (as of Dec 31, 2011) *yoy=Year Over Year (as of Dec 31, 2011) The table shown above lists comparative information for JP Morgan compared to the three other “Big Four” banks in the United States. Each of these banks hold assets numbering in the trillions and most personal and corporate account holders do business in some form with one these four institutions. JP Morgan ranks atop the other four firms in most measures. Quarterly revenues were significantly down compared to the other three banks, however, this is too short of a time period to make any definitive conclusions on. Also, despite its dismal fourth quarter, the firm still managed to surpass its competitors in yearly revenue and net income. Note that the PEG ratio is equivalent to the P/E ratio divided by annual EPS growth. It is a widely used measure that is often favored over normal P/E due to its incorporation of growth. In the same manner as the P/E ratio, a lower PEG ratio means that the firm is more undervalued. With an industry average of about 1.09, this is one the few valuation measures that implies that JP Morgan is slightly overvalued. ROE AND PRICE-TO-BOOK ANALYSIS The two tables on the left show historical values for JP Morgan Chase’s Return on Equity (ROE) and Price to Book ratio. The EBITDA margin can be ignored (for reasons stated on the next page), but notice that the firm’s Net Profit Margin and ROE both took a major dive in 2008. This is due largely to factors surrounding the financial crisis. Since then, the company has recovered quickly and continues to approach pre-crisis margins. When we view the Price to Book ratio (P/B), notice that the firm has a current value of .9 and its 5-year historical high in 2007 was 1.5. This ratio shows that JP Morgan’s book value per share is currently greater than its market price per share. Any values under 1.0 usually imply that the firm is undervalued. The situation for JP Morgan seems to fit this scenario. At this time, it’s trading below its historical P/B values and also under a baseline value of 1.0. 14 Equity Research Student Investment Management Program Columbus, OH AGR ANALYSIS Accounting Governance Risk (AGR) is a statistical analysis of accounting and governance risk factors. Lower scores are indicative of heightened corporate integrity risk, which means that there is an increased likelihood of negative future events such as class action litigation, material financial restatements, or impaired equity performance. The tables and graphs below present JP Morgan Chase’s AGR as of the end of 3Q11. AGR VERY AGRESSIVE Banks Industry SEC Filing Rating Published 11/4/2011 (10-Q ER) 12/16/2011 Period End 9/30/2011 (3Q11) Last Audit PWC LLP. The graph shown above reflects how JP Morgan’s AGR has varied since 2007 relative to the industry and on an absolute basis. As of the end of 3Q11, JP Morgan had a very high AGR set at “Very Aggressive. This places the firm in the second percentile and indicates that their AGR is higher than 98% of all other companies. RISK AGR IMPACT TOP ISSUE Corporate Governance Events 46.2 Litigation: Class Action High Risk Events Revenue Recognition 7.8 34.1 Divestitures Loan Interest & Fees/Net Loans Expense Recognition 4.2 Depreciation Expenses/PPE Asset-Liability Valuation 7.7 Leverage Ratio: Debt/Equity The table shown above reflects the difference in material risk factors, JP Morgan’s AGR impact rating, and the top issue associated with each of those factors as of the end of 3Q11. Each “AGR Impact” is subtracted from a perfect score of 100 (a perfect score would indicate no risk at all). From the table above, it’s obvious that the biggest risks that the company faces are Corporate Governance Events and Revenue Recognition risks. DISCOUNTED CASH FLOW ANALYSIS Overview Appendix II (p.20) reveals my full discounted cash flow analysis model. My analysis implies that JP Morgan Chase’s intrinsic equity value per share amounts to $49.64. As of Friday, March 2, 2012, this reveals that the firm has a 22.2% upside and is significantly undervalued relative to its current market price of $40.63. I utilized a Terminal Discount Rate of 13.5% and a Terminal Free Cash Flow Growth Rate of 3.00%. See below for a discussion on these measures. IMPORTANT: Notice that I have used net income as a proxy for free cash flow (FCF). Financial institutions and intermediaries operations and activities differ from those of normal companies. Thus, they can be difficult to forecast and value via DCF Analysis due to the vastly different nature of their balance sheet’s information and data. Consequently, certain changes and adjustments must be made such as the one previously stated. 15 Equity Research Student Investment Management Program Columbus, OH Terminal Discount Rate—13.5% Concerning my discount rate, I chose 13.5% for JP Morgan Chase. During lecture, we decided on a measure of about 10.5% as the appropriate discount rate for the S&P 500. My higher choice than that of the market, reflects more so economic factors rather than firm-specific factors. JP Morgan Chase itself is unwittingly bound to much of the same market risks that plague most of the overall financial sector. As discussed earlier, these include regulatory risks and the FED’s decision to keep interest rates low until around 2013. This warrants a value higher than the overall market to compensate shareholders for lingering risks plaguing financial firms. Many of my fellow SIM analysts who follow competitors of JP Morgan Chase incorporated higher discount rates in their analysis (such as 14% and 15%) of their respective firms. I chose a slightly lower required return of 13.5%, which reflects my belief that JP Morgan is better managed than most of its competitors and well positioned to withstand upcoming regulatory challenges that could be incurred in the coming years. Terminal Growth Rate—3.00% I employed a FCF growth rate of 3.00% for JP Morgan. Growth rates in the financial sector as whole have been extremely dismal this past year. Also, Since JP Morgan Chase is a large market-cap firm that is well established and has been around for many years, we cannot realistically expect high growth rates comparable to technology firms such as Apple or LinkedIn. Most of the time, more mature corporations such as JP Morgan Chase can expect to find a smaller amount high NPV investment opportunities. Consequently, high growth is much harder to maintain. However, as was the case for my choice of the discount rate, I believe the firms leadership is second to none and will find ways to maneuver JP Morgan Chase across any future hurdles. Thus, a conservative, but realistically acceptable and nevertheless attractive growth rate of 3.00% is warranted. Other DCF Assumptions • Revenue: When forecasting revenue for years 2014-2021, I assumed a steadily rising growth rate that peaks at 4.00% in 2018 and 2019. I then assumed that this falls into my terminal FCF growth value of 3.00% two years later in 2021. • Income before Taxes: I forecasted Income before Taxes in a similar manner as revenue with % of sales peaking in years 2018 and 2019 at 33.0% and falling to a rate of 32.5% in 2021. • Tax Rate: I assumed a constant tax rate of 36.0% for years 2014-2016. Following that, I projected a slightly higher tax rate of 37.0% for 2017-2021. This is with respect to my predictions of JP Morgan Chase’s higher future revenues and better future margins. Thus, I believe the company will be taxed at a slightly higher rate due to its better overall financial condition and performance. DCF SENSITIVITY ANALYSIS In Appendix III at the bottom of page 20 is a graph showing a sensitivity analysis for my DCF model that reveals how implied prices change when one variable input at a time is altered. The variables in this case are Terminal Discount Rate and Terminal FCF Growth Rate. Highlighted in dark red are the most likely combinations of inputs that I believe are a reasonable measure of the relative risk to JP Morgan Chase and its potential for sustained growth. We should expect the highest implied equity value per share to occur in the bottom left of the graph where terminal discount rate is lowest and terminal growth rate is highest. Conversely, the lowest implied values can be found in the upper right of the graph where the discount rate is highest and growth rate lowest. 16 Equity Research Student Investment Management Program Columbus, OH VALUATION ANALYSIS Multiple Valuation—Absolute Basis Valuation High Low Median Current Target Multiple Target E, S, B, etc. / Your Target Price (F x G) Weight A. B. C. D. E. F. G. H. I. P/Forward 22.4 6.4 11.9 8.7 11.0 4.65 51.15 25.0% P/S 3.3 1.2 2.2 1.6 2.0 24.81 49.62 25.0% P/B 1.9 .6 1.2 .9 1.1 44.77 44.77 25.0% P/EBITDA 5.79 1.97 4.14 4.66 4.1 8.72 35.75 0.0% P/CF 21.4 5.2 8.8 7.2 8.5 5.67 45.36 25.0% IMPLIED PRICE PER SHARE $47.73 The table shown above details my analysis of JP Morgan Chase’s intrinsic value by using price multiples (Column A). Valuation by multiples is relatively straight-forward and simple method of valuing a company. We first analyze the relevant historical data (Columns B-C) over a set time horizon and then compare the historical medians (Column D) with the current multiple values (Column E). Note that the data above is for the past 10-years. Next, we set target values for these measures along with targets on a per share basis (Columns F and G). Finally, to achieve our implied price, we multiply our two targets to get the implied price per share for each valuation multiple (Column H). The value at the bottom of the table for “Implied Price per share is the simple weighted average of all the valuations. Equal weights (Column I) are used for each multiple’s target price due to the uncertainty of using the past to predict the future. However, since we are valuing a bank, we must apply a very small or even zero weight to P/EBITDA. This multiple can be considered irrelevant because unlike normal companies, interest revenue and interest expense are primary operating activities of financial institutions. Focusing on a multiple that disregards interest will only skew what the financial firm is truly worth. When analyzing the historical high and low values for the firm, two values stand out. These are the 10-year highs for P/Forward E and P/CF, which are 22.4 and 21.4 respectively. Obviously these can be considered outliers since they are far above what the 10-year median has been for those respective multiples. Next, we compare the current multiple values to the median values. Notice that in every category (with the exception of P/EDBITDA) JP Morgan Chase is trading below its historical median. This strongly suggests that the firm is currently undervalued. When setting target multiples for each valuation measure, I used conservative targets that are close to the 10-year medians, but slightly under. This reflects my view that economic factors will gradually, but not bullishly, improve. It also suggests my strong belief that the firm as a whole will be able to whether adverse conditions in the event of a future economic downturn. Column H lists the implied value for each separate multiple. The bottom cell under Columns H and I reveals that the implied price per share is $47.73 after calculating the weighted average of our target prices. 17 Equity Research Student Investment Management Program Columbus, OH Multiple Valuation—Comparisons to Industry and S&P 500 Relative to 1.8 Relative to S&P 500 P/Trailing E 10-Year Median .79 .98 1.3 1.1 1.5 P/Forward E P/B .72 .5 .66 .4 1.0 .9 1.3 1.1 P/S P/CF 1.5 .9 1.3 .8 10-Year Current P/Trailing E 1.1 P/Forward E P/B P/S P/CF Current .7 The table shown above compares JP Morgan Chase’s valuation multiples relative to its industry competitors and the overall S&P 500. When we first look at the valuations relative to direct competitors the industry, it’s evident that the firm is slightly above its medians and performing better than it has in the past. When these same multiples are viewed against the market (S&P 500) we can see that JP Morgan is slightly below its 10-year median in every category. Consequently, we can infer that the company is performing better than it has in the past relative to fellow banks and is undervalued relative to the market. CONCLUSION I am recommending a BUY rating for JP Morgan Chase & Co. with a 12-month price target of $49.64. This currently yields a 22.2% upside from the market value per share of $40.63 on 3/2/2012. My 2012 and 2013 estimates for EPS and revenue are very close to consensus estimates with only minor deviations from the consensus in both those years. Valuation through Price Multiplies yielded a very similar per share price of $47.73. Look for JP Morgan to take advantage of the upwardly trending economy. As we have seen throughout this report, the firm is undervalued on a number of valuations and measures. The company boasts a management team that has outshined other firms and competitors in the financial sector. Through good times and bad times, JP Morgan Chase returns capital to its shareholders through the repurchasing of stock and consistent dividends. The firm is conservatively financed and is well positioned to handle any upcoming troubles resulting from bad assets, litigation, economic factors, or regulation. In 2011, the company reached a new record level of net income and significantly improved EPS in spite of adverse economic circumstances. JP Morgan Chase continues to invest in the future and is expanding its diverse workforce, building new offices, and breaking into new markets and ventures. The firm selflessly gives back to the community and environment through programs such as The Way Forward and the hiring of numerous veterans now back home in need of jobs. With all of these combined incentives, we have only just begun to scratch the surface of the true potential upside that JP Morgan Chase & Co. provides not only to prospective investors, but for the world as a whole. 18 Equity Research Student Investment Management Program Columbus, OH APPENDIX I Complete Projected Income Statement JPM (Millions) Total net revenue Consensus Provision for credit losses Provision for credit losses-accounting conformity Noninterest expense Compensation expense Occupancy expense Technology, communications and equipment expense Professional and outside services Marketing Other expense Amortization of intangibles Merger costs Total noninterest expense Income before income tax expense/(benefit) an d extraordinary gain Income tax expense/(benefit) Income from continuing operations Income from discontinued operations Income before extraordinary gain Extraordinary gain Net income Per common share data Basic earnings Income from continuting operations Net income Diluted earnings Income from continuting operations Net income Consensus Cash dividends declared per common s hare Book value per s hare Common shares outstanding Average: Basic Diluted Common shares at period-end Share price High Low Close Market capitalization Financial Ratios Return on common equity (ROE) Income from continuing operations Net income Return on tangible common equity (ROTCE) Income from continuing operations Net income Return on assets (ROA) Income from continuing operations Net income Overhead ratio Deposits-to-loans ratio Tier 1 capital ratio Total capital ratio Tier 1 leverage ratio Tier 1 common capital ratio Selected balance sheet data (period-end) Trading assets Securities Loans Total Assets Deposits Long-term debt Common stockholder's equity Total stockholder's equity Headcou nt FY 2013E 100,677 101,000 7,755 - FY 2012E 98,713 97,200 8,520 - FY 2011 99,767 FY 2010 104,842 FY 2009 108,647 FY 2008 72,772 FY 2007 74,812 FY 2006 65,113 7,574 - 16,639 - 38,458 - 23,057 1,534 9,244 - 5,480 - 29,037 3,895 4,947 7,482 3,143 13,559 848 62,911 29,282 10,306 18,976 18,976 18,976 28,124 3,681 4,684 6,767 2,446 14,558 936 61,196 27,007 9,637 17,370 17,370 17,370 26,928 3,666 4,624 6,232 1,777 7,594 1,050 481 52,352 17,837 6,185 11,652 11,652 76 11,728 22,746 3,038 4,315 6,053 1,913 3,740 1,263 432 43,500 4,681 982 3,699 3,699 1,906 5,605 22,689 2,608 3,779 5,140 2,070 3,814 1,394 209 41,703 23,865 8,500 15,365 15,365 15,365 21,191 2,335 3,653 4,450 2,209 3,272 1,428 305 38,843 20,790 7,141 13,649 795 14,444 14,444 33,109 11,836 21,273 21,273 21,273 28,706 10,191 18,515 18,515 18,515 5.29 5.29 4.68 4.68 4.50 4.50 3.98 3.98 2.25 2.27 0.81 1.35 4.51 4.51 3.93 4.16 5.27 5.27 5.38 4.65 4.65 4.71 4.48 4.48 3.96 3.96 2.26 2.26 0.81 1.35 4.38 4.38 3.82 4.04 1.00 46.59 0.20 43.04 0.20 39.88 1.52 36.15 1.48 36.59 1.36 33.45 3,900.4 3,920.3 3,772.7 3,956.3 3,976.9 3,910.3 3,862.8 3,879.7 3,942.0 3,501.1 3,521.8 3,732.8 3,403.6 3,445.3 3,367.4 3,470.1 3,516.1 3,461.7 48.36 27.85 33.25 125,442 48.20 35.16 42.42 165,875 47.47 14.96 41.67 164,261 50.63 19.69 31.53 117,695 50.63 19.69 31.53 117,695 49.00 37.88 48.30 167,199 4,018.3 4,038.8 241,600 3,958.9 3,979.1 249,072 11% 10% 10% 6% 6% 2% 4% 13% 13% 12% 13% 15% 15% 15% 10% 10% 4% 6% 22% 22% 24% 24% 0.86 65 156% 12.3 15.4 6.8 10.0 0.85 0.85 60 134% 12.1 15.5 7.0 9.8 0.58 0.58 52 148% 11.1 14.8 6.9 8.8 0.21 0.31 65 135% 10.9 14.8 6.9 7.0 1.06 1.06 58 143% 8.4 12.6 6.0 7.0 1.04 1.10 63 132% 8.7 12.3 6.2 7.3 443,963 364,793 723,720 2,265,792 1,127,806 256,775 175,773 183,573 260,157 489,892 316,336 692,927 2,117,605 930,369 270,653 168,306 176,106 239,831 411,128 360,390 633,458 2,031,989 938,367 266,318 157,213 165,365 222,316 509,983 205,943 744,898 2,175,052 1,009,277 270,683 134,945 166,884 224,961 491,409 85,450 519,374 1,562,147 740,728 199,010 123,221 123,221 180,667 365,738 91,975 483,127 1,351,520 638,788 145,630 115,790 115,790 174,360 19 Equity Research Student Investment Management Program Columbus, OH APPENDIX II Discounted Cash Flow Analysis JP Morgan Chase (JPM) Analyst: Joshua Pladers Date: 3/2/12 Terminal Discount Rate = Terminal F CF Growth = Year 2011E Revenu e 99,767 % Growth 2012E 98,713 2013E 100,677 -1.06% Income before T axes 29,282 % of Sales 29.4% 10,306 Taxes Tax Rate 35.2% Net Income 18,976 28,706 10,191 32.9% 11,836 35.5% 18,515 Free Cash Flow (Net Income) 18,976 % Growth 18,515 NPV of Cash Flows NPV of terminal value Projected Equity Valu e Free Cash Flow Yield 119,914 74,687 194,601 11.91% Current P/E Projected P/E Current EV/EBITDA Projected EV/EBITDA 8.4 10.3 10.9 11.9 Shares Outstanding 32.50% 12,133 35.8% 21,273 36.0% 21,569 14.9% 21,273 -2.4% 3.00% 33,702 33,109 -2.4% % Growth 103,698 1.99% 29.1% 2014E 1.4% 21,569 14.9% 1.4% 2015E 106,808 3.00% 34,713 32.50% 12,497 36.0% 22,216 3.0% 22,216 3.0% 13.5% 3.00% 2016E 110,547 3.50% 36,204 32.75% 13,033 36.0% 23,171 4.3% 23,171 4.3% 2017E 114,416 3.50% 37,471 32.75% 13,864 37.0% 23,607 1.9% 23,607 1.9% 2018E 118,993 2019E 123,752 4.00% 39,268 14,529 33.00% 15,110 37.0% 24,739 24,739 62% 38% 100% 41,947 32.75% 15,521 37.0% 26,427 4.0% 25,728 4.8% 3.50% 37.0% 25,728 4.8% 128,084 4.00% 40,838 33.00% 2020E 2.7% 26,427 4.0% 2.7% 2021E 131,926 3.00% 42,876 32.50% 15,864 37.0% 27,012 2.2% 27,012 2.2% Terminal Value 264,974 Free Cash Yield 8.6 10.5 11.1 12.2 7.5 9.1 9.7 10.7 10.19% Terminal P/E 9.8 Terminal EV/EBITDA 9.7 3,920 Current Price Implied equity value/share Upside/(Downside) to DCF Long-Term Debt Cash and due from b anks Cash/share $ $ 40.63 49.64 22.2% 256,775 59,602 15.20 APPENDIX III SIM Analyst Value Per Share Highest Value Per Share Terminal Growth Rate DCF Sensitivity Analysis 1.75% 2.00% 2.25% 2.50% 2.75% 3.00% 3.25% 3.50% 3.75% 4.00% 12.0% 54.64 55.25 55.88 56.56 57.26 58.01 58.80 59.63 60.52 61.46 12.5% 52.00 52.53 53.09 53.67 54.28 54.92 55.60 56.32 57.08 57.88 Terminal Discount Rate 13.0% 13.5% 14.0% 49.60 47.41 45.39 50.06 47.81 45.75 50.55 48.24 46.13 51.06 48.69 46.52 51.59 49.15 46.93 47.36 52.15 49.64 52.74 50.15 47.81 53.36 50.69 48.27 54.01 51.25 48.77 54.70 51.85 49.28 14.5% 43.54 43.86 44.19 44.54 44.90 45.27 45.67 46.08 46.51 46.96 15.0% 41.83 42.11 42.41 42.71 43.03 43.37 43.71 44.08 44.45 44.85 Lowest Value Per Share 20 Equity Research Student Investment Management Program Columbus, OH APPENDIX IV Sources • http://banking.about.com • http://yahoo.finance.com • http://www.investopedia.com • http://finapps.forbes.com • http://investing.businessweek.com • http://jpmmorganchase.com • http://www.reuters.com • JPM Morgan Chase 2010 Annual Report • JPM Morgan Chase Fourth-Quarter Earnings Release • Thompson Reuters Baseline 21