SIM Portfolio Holdings: Consumer Staples Student Investment Management: Company Presentation Spring 2015 Brendan Demuth, Erika Meschkat, and Charlene Zhang Tuesday, April 21, 2015 Agenda Sector Companies OVERVIEW Appendix T H E O H I O S TAT E U N I V E R S I T Y • Overview • Financial Analysis • Economic Analysis • Valuation Analysis • Whole Foods • Molson Coors • Coca-Cola • DCF Whole Foods • DCF Molson Coors • DCF Molson Coors Cont. • Coca-Cola • DCF Coca-Cola Cont. 2 Sector Overview Sector Description • Products categories represented in this sector include beverages (alcoholic and non), food, tobacco, personal and household items. • Defensive and Low Beta: Protection in Economic Downturn • Some firms may see positive growth in economic downturns (discount retailers, tobacco and alcohol) • Low correlation to S&P 500 Market Data1: $3.49 Trillion Market Cap Key Operating Statistics OVERVIEW Largest Companies by Market Cap • Wal-Mart ($266.30B) • Proctor & Gamble ($225.65B) • Coca-Cola ($176.97B) • Pepsi Co ($139.54B) • Philip Morris International, Inc. ($120.49B) • CVS ($115.92B) • British American Tobacco ($102.24B) (1) • Comprised of 38 Companies As of 3/17/2015 market close T H E O H I O S TAT E U N I V E R S I T Y 3 Sector Financial Overview Current Ratios: Major Companies Earnings Growth 80.00% Philip Morris Wal-Mart Proctor & Gamble D/E Ratio 58.63 53.16 136.6 149.93 N/A 60.00% A/R Turnover 72.19 12.85 9.85 12.75 7.58 40.00% 8.11 6.04 5.61 4.97 1.13 20.00% 2.38 0.59 0.51 0.83 0.81 ROA 8.01% 6.84% 7.8% 2.00% 20.43% ROE 20.76% 14.15% 21.77% 7.29% N/A R&D (% Sales) N/A N/A N/A N/A N/A Inventory Turnover Asset Turnover Coca-Cola Con-Agra Current Historical (2010) Future (2016) 0.00% -20.00% OVERVIEW T H E O H I O S TAT E U N I V E R S I T Y 4 Tobacco Personal Products Household Products Food Products Food & Staples Retailing Beverages Consumer Staples -60.00% S&P 500 -40.00% Sector Economic Overview USD Revaluation Total Returns Initial Jobless Claims 1 Month 3 Month 6 Month USD/Euro -3.87% -10.55% -14.52% JPY/USD 0.76% -0.57% 9.52% USD/GBP -4.25% -4.45% -8.97% RUB/USD -5.41% 9.57% 51.56% OVERVIEW Industry Pros: Economic Outlook • Better Job Prospects and improved Business Optimism • Rising Wages • Cheaper Fuel • Commodity Costs Stabilized: 5 Year Lows (1) As of 3/31/2015 market close T H E O H I O S TAT E U N I V E R S I T Y 5 Sector Valuation Overview Consumer Staples Valuation S&P 500 Valuation OVERVIEW Industry Performance (1) As of 3/31/2015 market close T H E O H I O S TAT E U N I V E R S I T Y 6 OVERVIEW T H E O H I O S TAT E U N I V E R S I T Y 7 Overview of Whole Foods One Year Stock Chart Key Market Data • 1Y stock price: 3/27/14-3/27/15 $60.00 • Current Price:$51.92 $55.00 $50.23 $50.00 • 52 Week H/L:$57.57/$36.08 $45.00 $40.00 • Market cap: $18.73B $35.00 • Beta: .87 $30.00 $25.00 OVERVIEW • 5Y Avg. Dividend Yield: 1.10% T H E O H I O S TAT E U N I V E R S I T Y 8 $53.27 Opportunities & Risks Risks Opportunities • Management structure changing • Uncertainty around intermediate-term EBIT • Value offerings margin - may limit upside at current • Technical innovations valuations • Expansion of channels • Erosion of market share OVERVIEW • Marketing spend increase T H E O H I O S TAT E U N I V E R S I T Y • Rising costs of agricultural products 9 Industry Overview & Outlook WFM Competitive Advantages Fundamental Drivers • Per-capita disposable income • Customer WTP higher due to activities that • The agricultural price index promote experience • Urban population growth • Supply chain control and management of • Healthy eating index distribution networks to ensure quality OVERVIEW standards U.S. Supermarket industry is highly competitive with notoriously slim gross margins. T H E O H I O S TAT E U N I V E R S I T Y 10 Market Share Supermarket & Grocery Industry • Whole Foods: 2.43% • Kroger: 15.43% • Safeway: 6.6% Based on 2014 revenues of $14.2B out of $584.3B Natural & Organic Segment OVERVIEW • Whole Foods: 23.9% T H E O H I O S TAT E U N I V E R S I T Y 11 Business Performance Analysis Management Effectiveness Return on Assets: 10.08% • Kroger: 5.84% ROA • Fresh Market: 12.63% ROA Return on Equity: 15.18% • Kroger: 33.37% • Fresh Market: 21.70% 40.00% 35.00% 30.00% 25.00% Total Sales Growth Consensus Sales Growth 20.00% Gross Margin % 15.00% Operating Margin % 10.00% VALUE DRIVERS 5.00% 0.00% 2017E T H E O H I O S TAT E U N I V E R S I T Y 2016E 2015E 2014 2013 2012 12 2011 2010 VALUATION ANALYSIS Key Assumptions • Discount Rate: 9.3% • Terminal Growth Rate: 4% • No debt/no interest expense last three years Projected Growth Year Last Reported Year 1 YR Forward Est 2 YR Forward Est 3 YR Forward Est 14.19B 15.71B 17.51B 19.89B % Growth from prior year 10% 11% 11% 14% Shares Outstanding 360M Revenues per share 0.025 0.022 0.019 0.017 EPS 1.57 1.72 1.92 2.2 % Growth from prior year 6% 10% 11% 15% Appendix Revenue T H E O H I O S TAT E U N I V E R S I T Y 13 VALUATION ANALYSIS Absolute Valuation (Stock) Current Target Multiple Target/Current Expected EPS Target Price P/E 34.29 31 0.90 1.72 $46.81 P/B 3.56 3.59 1.01 $52.22 P/S 1.39 1.5 1.08 $55.88 15 14.97 1.00 $51.68 P/EBITDA INVESTMENT THESIS Absolute Basis (S&P) High Low Median Current P/E 25.0936 10.9608 16.2947 18.1999 P/B 2.9982 1.4558 2.4186 2.7851 P/S 1.8317 0.6838 1.4091 1.8023 P/EBITDA 9.5686 3.8438 7.0674 9.5323 P/E TTM P/S TTM P/B P/CF TTM EV/EBITDA Avg 38.4 0.55 3.56 10.56 9.55 WFM 34.14 1.38 3.56 18.03 14.18 Kroger 20.64 0.32 3.41 8.65 9.32 Safeway 78.23 0.23 1.29 n/a 6.56 Sainsbury 149.11 0.21 1 6.45 4.65 Peers: T H E O H I O S TAT E U N I V E R S I T Y 14 INVESTMENT THESIS Performance & return T H E O H I O S TAT E U N I V E R S I T Y 15 Recommendation Current Price: $51.92 Target Price: $61.32 Upside potential: ~18.1% INVESTMENT THESIS BUY T H E O H I O S TAT E U N I V E R S I T Y 16 OVERVIEW • Company Analysis T H E O H I O S TAT E U N I V E R S I T Y 17 Overview One Year Stock Chart Key Market Data • Market Cap: 14.156B • Beta: 1.36 • 52 week high: $78.21 • 52 week low: $57.08 • 12 month dividend yield: 2.02% • Current Price: $76.96 OVERVIEW • Target Price: $78.66 T H E O H I O S TAT E U N I V E R S I T Y 18 Business Segments • The world’s fifth largest brewer by volume • Business segments: Canada, US, Europe, Molson Coors International Canada Segment 37% market share Molson Canadian, Coors Light United States Segment Europe Segment 27% market share Coors Light, Blue Moon, Miller Light 20% market share Carling, Coors Light, Staropramen MCI OVERVIEW Growing and Expanding Coors Light, Staropramen, Carling, Blue Moon, Zima, Cobra, Coors Light T H E O H I O S TAT E U N I V E R S I T Y 19 Company Strategy Expanding International Market Acquisitions and Partnerships • Mature Markets: US, Canada, Europe • Joint Venture: MillerCoors, Heinken • Emerging Markets: Asia, Latin America • Acquisition: StarBev (Europe), Mount Shivalik Breweries (India) Improve Efficiency and Reduce Cost • Distribution System INVESTMENT THESIS • Raw Materials T H E O H I O S TAT E U N I V E R S I T Y 20 Brewing Industry Overview Industry Characteristics • Entry barriers remain high • The pressure form substitute products is considered to increase in the near future • Suppliers have quite low bargaining power • Buyers have strong bargaining power on the industry INVESTMENT THESIS • Competition among sellers in the beer industry is fierce T H E O H I O S TAT E U N I V E R S I T Y 21 Financial Analysis Operating Income 893.20 867.40 864.50 805.70 754.00 726.50 VALUE DRIVERS 2014 2013 2012 2011 2010 2009 2014 2013 2012 2011 Gross Profit Margin 27.9% 27.7% 27.9% 28.4% D/A 43.7% 44.6% 50.7% 38.1% Current Ratio 67.9% 71.1% 67.3% 165.8% T H E O H I O S TAT E U N I V E R S I T Y 22 Valuation Analysis Key Assumptions • Discount Rate: 9% • Terminal Growth Rate: 4% • CAPEX: 8% from 2018-2019, then lower to 5% OVERVIEW Assumptions Risk-free Rate Market Premium Beta Cost of Equity WACC T H E O H I O S TAT E U N I V E R S I T Y Known Cost of Debt Debt/Equity Tax Rate 2.80% 5.75% 1.36 10.62% 9.07% 23 6.50% 0.40 0.35 Investment Risks Market Risks • Economic Risks Threats from inside and outside of the industry • Operational Risks Foreign Exchange & Oil Market VALUE DRIVERS • Oversea branches profits and production cost T H E O H I O S TAT E U N I V E R S I T Y Global economic growth is slowing down • 24 Decline in revenue and increasing operational costs Valuation Analysis VALUE DRIVERS Sensitivity of Growth Rate to Discount Rate $ 78.66 3.40% 3.60% 3.80% 4.00% 4.20% 4.40% 4.60% 8.40% 79.03 82.74 86.77 91.16 95.98 101.28 107.13 8.60% 75.50 78.91 82.60 86.62 91.01 95.82 101.11 8.80% 72.22 75.38 78.78 82.47 86.48 90.86 95.66 9.00% 69.19 72.11 75.26 78.66 82.34 86.35 90.72 9.20% 66.37 69.08 72.00 75.14 78.53 82.21 86.21 9.40% 63.74 66.27 68.97 71.88 75.02 78.41 82.08 9.60% 61.28 63.64 66.16 68.87 71.77 74.90 78.28 T H E O H I O S TAT E U N I V E R S I T Y 25 INVESTMENT THESIS Recommendation HOLD T H E O H I O S TAT E U N I V E R S I T Y 26 OVERVIEW (1) Google Images Search; All rights reserved by the Coca-Cola Company T H E O H I O S TAT E U N I V E R S I T Y 27 Company Overview Business Description Market Data1 The Coca-Cola Company is a beverage company. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Asia Pacific, Bottling Investments and Corporate. Current Price: $41.17 per share Market Cap: $179.9B Current FY Diluted EPS: $1.60 52 week range: $38.26 – $45.00 Key Operating Statistics Sales2 OVERVIEW (in millions) (1) As of 4/07/2015 market close (2) 2015E based on analyst consensus; see appendix for 10 year projections T H E O H I O S TAT E U N I V E R S I T Y 2009 2010 2011 2012 2013 2014 2015E Net Sales $30,990 $35,119 $46,542 $48,017 $46,854 $45,998 $46,228 Growth 13.3% 32.5% 3.2% -2.4% -1.8% 0.5% EBIT 8,231 8,449 10,173 10,779 10,228 9,708 9,477 Growth 2.6% 20.4% 6.0% -5.1% -5.1% -2.4% Margin 26.6% 24.1% 21.9% 22.4% 21.8% 21.1% 20.5% Adj. EBITDA 9,467 9,892 12,127 12,761 12,205 12,114 11,788 Growth 4.5% 22.6% 5.2% -4.4% -0.7% -2.7% Margin 30.5% 28.2% 26.1% 26.6% 26.0% 26.3% 25.5% 28 Competitive Landscape Industry and Competitors • • OVERVIEW • Coca-Cola’s Competitive Advantage Soda Tax bill reintroduced in Congress: $.01 USD tax per teaspoon of caloric sweetener Systematic headwinds from strengthening US Dollar and macro-economic factors are driving up commodity prices Primary competitors: • PepsiCo Inc. • Monster Beverage Corp. • Dr. Pepper Snapple Group Inc. T H E O H I O S TAT E U N I V E R S I T Y 29 • Strong International Brand Image • Premium Pricing Power • Superior historical record of returning cash to shareholders via dividends and stock repurchases Competitive Landscape cont. Peer Group Position Peer Group Summary Ticker 52-Week Change Market Cap (B) Beta Dividend Yield P/E (TTM, GAAP) Data as of Fundamentals Total Revenue (B,TTM) Profit Margin Earnings Growth (5 Year, GAAP) Revenue Growth (TTM) Data as of KO PEP 6.13% $177.7 0.5 3.24% 25.51x Apr 2, 2015 15.67% $141.8 0.4 2.74% 22.44x Apr 2, 2015 MNST 94.77% $23.1 0.4 0.00% 48.93x Apr 2, 2015 $46.0 15.49% $66.7 9.83% $2.5 19.60% $6.1 11.47% 1.72% 2.50% 20.25% 10.37% -1.83% Dec 31, 2014 0.40% Dec 31, 2014 9.72% Dec 31, 2014 2.07% Dec 31, 2014 OVERVIEW Source: TD Ameritrade T H E O H I O S TAT E U N I V E R S I T Y 30 DPS 45.39% $15.1 (0.1) 2.46% 21.94x Apr 2, 2015 Headwinds & Risks OVERVIEW Macro Trend Toward Nonalcoholic Beverages… …Decreasing Customer Demand Forex • With the strengthening dollar, roughly 60% of Coke’s revenues are subject to translation currency risks United States • Demand in the United States has been falling as customers have become more health conscious. However, increased equity stake in Monster. Commodity Prices • Coke is subject to price fluctuations in a numerous amount of its key ingredients, such as high fructose corn syrup, packaging materials, plastics, and aluminum. Emerging Markets • Consumption has been flat or falling in nearly all of Coke’s emerging markets. Also, higher taxes have pressured margins. Soda Tax • A $.01 USD tax per teaspoon of added caloric sweetener. Increased Equity Stakes • Coke has increased its equity stakes in both Monster and Green Mountain Coffee Roasters to form strategic alliances to help fend off falling demand with economies of scope. T H E O H I O S TAT E U N I V E R S I T Y 31 DCF Cases for Coca-Cola Bull Case – PT $42 Bear Case – PT $32 • Organic Sales growth & volume upside 5% revenue which is in line with management • CSD volume falls amid health & wellness concerns Top Line Revenue -1.0% • KO realizes productivity upside and cost savings from refranchising • Negative Forex pressure affect top line revenue 0.75% • Pricing upside from strong brand name 0.50% upside from base • Increased Marketing costs not driving sales -0.25% Operating Margin • Gross Margins improve to 62% • Soda & Income Taxes & Pricing Downside -0.50% Revenue • Operating Margins Improved from Monster Deal Forex Stabilizes ~22% • Top Line Revenue Growth 1% • Competition Increases price wars resulting in Gross Margin ~ 58% Base Case – PT $36 • Organic growth stabilizes to analysts estimates of 2.5% • Forex losses higher than expected, Global slowdown EBIT~ 20% • Productivity program fails to capture full upside of savings potential Current 10 Year Rate Assumption of Market Return Adjusted Beta Forward 10 Year Rate Terminal Discount Rate Terminal FCF Growth • FOREX pressures continue to mount & USD continues to revalue Appendix • Gross Margins remain relatively unchanged ~ 60% *As of Market Close 4/07/2015 • Monster Gains offset Forex Headwinds EBIT ~ 21% T H E O H I O S TAT E U N I V E R S I T Y 32 = = = = = = 1.89% 7.00% 0.83 2.89% 6.32% 2.50% Investment Thesis Rating & Forecasted Total Return 12-Month Rating 12-Month PT Current Price % Change +/Dividend Dividend Yield Total Forecast Return EPS Analyst Estimates vs. Consensus Diluted Sell $36.00 $41.17 -12.6% $1.32 3.2% -9.4% Q1E Q2E Q3E Q4E FY15E FY16E FY17E FY15E Analyst Consensus $0.40 $0.42 $0.59 $0.60 $0.52 $0.52 $0.43 $0.42 $1.94 $1.96 $2.20 $2.11 $2.43 $2.29 % +/-4.8% -0.8% -0.7% 2.9% -0.8% 4.2% 6.2% Source: Company Financial Statements, Thompson Reuters, Analyst Estimates INVESTMENT THESIS Key Metrics & Trading Data 52 Week Range Market Cap. (B) Diluted Shares Out. (mm) Revenues (mm, ttm) Diluted EPS (ttm) Diluted EPS 15E P/E (Diluted, ttm) Forward P/E (Diluted) T H E O H I O S TAT E U N I V E R S I T Y One Year Chart $45.00-38.26 $179.9 4,450.0 $45,998.0 $1.60 $1.94 25.7x 21.2x 33 Appendix Appendix T H E O H I O S TAT E U N I V E R S I T Y 34 Appendix Whole Foods DCF model T H E O H I O S TAT E U N I V E R S I T Y 35 DCF for Molson Coors Year 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 2025E Revenue 6,046 6,258 6,477 6,736 7,005 7,285 7,577 7,880 8,195 8,523 8,864 % Growth Operating Income Operating Margin Interest Interest % of Sales Other Income (Expense) Other Income % of Sales Taxes Tax Rate Other Adjustment Net Income 3.5% 979 % of Sales Plus/(minus) Changes WC % of Sales Subtract Cap Ex Capex % of sales Free Cash Flow Appendix % Growth T H E O H I O S TAT E U N I V E R S I T Y 1,050 4.0% 1,078 4.0% 1,121 4.0% 1,166 4.0% 1,212 4.0% 1,261 4.0% 1,311 4.0% 1,364 4.0% 1,418 16.2% 16.2% 16.2% 16.0% 16.0% 16.0% 16.0% 16.0% 16.0% 16.0% 16.0% (181) (188) (194) (202) (210) (219) (227) (236) (246) (256) (266) -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% -3.0% 18 0.3% 6 0.1% 6 0.1% 20 21 22 23 24 25 26 27 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% (98) (100) (103) (105) (109) (114) (118) (123) (128) (133) (138) -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% -12.0% (3) (3) (3) (3) (3) (3) (3) (3) (3) (3) (3) 715 % Growth Add Depreciation/Amort 1,014 3.5% 729 2.1% 302 313 756 3.6% 324 788 819 4.2% 337 4.0% 350 852 4.0% 364 887 4.0% 379 922 4.0% 394 959 4.0% 410 998 4.0% 426 1,038 4.0% 443 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% (82) 14 14 13 14 15 15 16 16 17 18 -1.4% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% (1,209) (1,252) (1,295) (539) (560) (364) (379) (394) (246) (256) (266) -20.0% -20.0% -20.0% -8.0% -8.0% -5.0% -5.0% -5.0% -3.0% -3.0% -3.0% (195) (201) 599 623 867 902 938 -28.8% 3.1% (274) -397.8% 36 4.0% 39.1% 4.0% 4.0% 1,139 21.5% 1,185 4.0% 5.0% 1,233 4.0% DCF Model for Molson Coors Cont. NPV of Cash Flows NPV of terminal value Projected Equity Value Free Cash Flow Yield 3,808 10,830 14,638 -1.94% Current P/E Projected P/E Current EV/EBITDA Projected EV/EBITDA 19.8 20.5 11.9 12.3 Shares Outstanding Current Price Implied equity value/share Upside/(Downside) to DCF Appendix Debt Cash Cash/share T H E O H I O S TAT E U N I V E R S I T Y 26% 74% 100% Free Cash Yield 19.4 20.1 11.5 11.8 186.1 $ $ Terminal Value 76.16 78.66 3.3% 2,337 1,273 6.84 37 18.8 19.4 11.1 11.4 25,638 4.81% Terminal P/E 24.7 Terminal EV/EBITDA 14.3 DCF for Coca-Cola: Base Case Year Ended December 31, Revenue % Growth 2015E $45,084 -2.03% 2016E $47,338 5.00% 2017E $49,232 4.00% 2018E $50,463 2.50% 2019E $51,724 2.50% 2020E $53,017 2.50% 2021E $54,343 2.50% 2022E $55,701 2.50% 2023E $57,094 2.50% 2024E $58,521 2.50% Gross Profit Gross Margin 28,109 61.11% 27,490 60.97% 29,045 61.50% 30,524 62.00% 30,278 60.00% 31,034 60.00% 31,810 60.00% 32,606 60.00% 33,421 60.00% 34,256 60.00% 35,113 60.00% Operating Income Operating Margin 9,708 21.11% 10,146 22.51% 10,237 21.63% 10,339 21.00% 10,597 21.00% 10,862 21.00% 11,134 21.00% 11,412 21.00% 11,697 21.00% 11,990 21.00% 12,289 21.00% 111 0.24% (4) -0.01% (11) -0.02% (123) -0.25% (101) -0.20% (103) -0.20% (106) -0.20% (82) -0.15% (84) -0.15% (86) -0.15% (88) -0.15% Other Income - net Gain (Loss) % of Sales (494) -1.07% 1,618 3.59% 2,143 4.53% 2,228 4.53% 2,387 4.73% 2,560 4.95% 2,651 5.00% 2,771 5.10% 2,841 5.10% 2,912 5.10% 2,985 5.10% Taxes Tax Rate 2,201 23.60% 2,494 22.50% 2,783 22.50% 2,800 22.50% 2,963 23.00% 3,063 23.00% 3,180 23.25% 3,279 23.25% 3,361 23.25% 3,482 23.50% 3,569 23.50% Net Income % of Sales % Growth 7,098 15.43% 8,520 18.90% 18.35% 9,514 20.10% 5.97% 9,644 19.59% -2.60% 9,920 19.66% 0.35% 10,256 19.83% 0.85% 10,498 19.80% -0.13% 10,823 19.92% 0.58% 11,094 19.92% 0.00% 11,334 19.85% -0.33% 11,617 19.85% 0.00% Add D&A % of Sales Plus (Minus) Changes in NWC % of Sales Subtract CAPEX % of Sales 2,406 5.23% 241 0.52% 2,750 5.98% 2,311 5.13% (136) -0.30% 3,000 6.65% 2,381 5.03% (97) -0.21% 3,000 6.34% 2,450 4.98% (246) -0.50% 2,954 6.00% 2,511 4.98% (252) -0.50% 3,028 6.00% 2,574 4.98% (259) -0.50% 3,052 5.90% 2,638 4.98% (265) -0.50% 3,075 5.80% 2,704 4.98% (272) -0.50% 3,098 5.70% 2,772 4.98% (279) -0.50% 3,119 5.60% 2,841 4.98% (285) -0.50% 3,140 5.50% 2,912 4.98% (293) -0.50% 3,160 5.40% Free Cash Flow % Growth 6,995 7,696 10.02% 8,798 14.32% 8,894 1.09% 9,151 2.89% 9,519 4.02% 9,797 2.91% 10,158 3.69% 10,468 3.05% 10,750 2.69% 11,077 3.04% Interest - net Gain (Loss) Interest % of Sales Appendix 2014 $45,998 T H E O H I O S TAT E U N I V E R S I T Y 38 DCF for Coca-Cola: Base Case Cont. NPV of Cash Flows NPV of Terminal Value Projected Equity Value Free Cash Flow Yield Current P/E Projected P/E Current EV / EBITDA Projected EV / EBITDA Appendix Shares Outstanding 65,466 95,083 160,549 3.82% 25.8 22.6 15.9 13.9 21.5 18.8 13.1 11.5 19.3 16.9 12.5 10.9 4,450 Current Price Implied Equity Value/Share Upside (Downside) to DCF $41.17 $36.08 -12.37% Debt Cash Cash / Share 19,063 18,010 $4.05 T H E O H I O S TAT E U N I V E R S I T Y 40.78% 59.22% 100.00% 39 Terminal Value: 175,408 Free Cash Yield 6.32% Terminal P/E: 15.10 Terminal EV/EBITDA: 9.8