Introduction

PERIscope 2015 explores consumer behaviours & attitudes towards food, shopping and cooking.

Online survey conducted amongst 1,000 adults aged 18+ in China.

Results are also available across seven other countries.

Survey covers topics such as: Eating at home, attitudes towards cooking, local food,
sustainability, the environment, grocery shopping and health & wellbeing.

A Consumer Trend Index was created based on the relevant and most indicative questions. This
allowed for each country to be ranked within each emerging theme. The ranking is provided at the
start of each thematic section.

Research carried out by Ipsos MRBI.


Please note, there may be discrepancies in relation to some of the „total‟ figures within this
report. This is due to rounding (e.g. “slightly agree” at 45, “strongly agree” at 30, “agree” at
76).
For further information or queries please visit www.bordbia.ie or email info@bordbia.ie
2
Overview of Themes
The Power of Food
Back to Work
Love Local
Understanding the
health benefits of eating
well
Changing shopping &
working habits
Why local, is and will
remain loved
Easier Living
Joyning
Better Business?
Using food and cooking to
create social, sharing
experiences
Does ‘better’ business
impact on consumer
purchase behaviour?
Importance of technology
& convenience for busy
lives
The Power of Food
“The Power of Food”: Consumer Index
5
Who believes in the benefits of healthy eating?
#1
China
#2
Spain
#3
ROI
#4
#5
#6
#7
#8
Netherlands
US
GB
France
Germany
The benefits and rewards of a healthy diet are cutting through to varying degrees across each of the
markets, understanding the implications of healthy eating is the focus for this theme. Attitudes towards
healthy food options, eating habits, perception of diet and the importance of “healthy option” labelling of food
have been addressed.
“The Power of Food”: Chinese Thematic Overview

Compared to the other markets surveyed in PERIscope 2015, China believes itself to be one of
the healthiest countries, ranked in first place overall. While 82% of the population claim that their
diet is either very or fairly healthy, half of Chinese adults believe their eating habits are becoming
increasingly healthy.

There is robust understanding that diet is important to mental and physical health, 87% agree that
good food can benefit both body and mind, while 78% understand that good food is important for
mental well-being. China is ranked fourth when understanding that in order to be healthy it is
important to eat properly (90%), showing clear recognition of the power of food and its benefits.

When it comes to considering their children, almost 6 in 10 Chinese parents are concerned about
obesity. Nearly nine in ten parents try to ensure their children have a balanced diet while a slightly
smaller proportion claim to to monitor their children‟s sugar intake. Fruit is the most popular item
included in Chinese children‟s lunchboxes, followed by milk and sandwiches.

The Chinese are one of the most positive countries in their attitude towards convenience foods.
56% believe they taste great, while only 1 in 4 feel they are expensive. Interestingly, though they
are popular food items in China, almost half the population (49%) believe they contain poor
quality ingredients.

Similar to most other countries, a significant proportion of Chinese adults have difficulty
understanding the labels and nutritional information on food. Over nine in 10 adults always check
food labelling, while over eight in ten struggle with the information provided. There is almost
universal (93%) desire among the Chinese for manufacturers to help them eat healthily.
6
Over 8 in 10 Chinese adults believe their diet to be healthy. Half the
population also feel their diet has become more healthy in the past
12 months.
%
%
My Diet is …
NET ‘Healthy’
82
Describe their diet
as ‘very’ healthy
20
More healthy
Describe their diet
as ‘fairly’ healthy
62
Less healthy
CHINA
2015
50
3
CHINA
2015
China, along with ROI (87%) believe they are one of the healthiest countries in the study, coming in
second place of all eight markets.
7
Chinese adults almost universally demonstrate an understanding of
the importance of healthy eating. 7 in 10 also believe they eat
healthy to control their lives.
8
% Agree
To be healthy it is important to
eat properly
I eat healthy to take control of
my life
90
70
ROI, France and Spain (92%) followed by China demonstrate the greatest understanding of
healthy eating. They also rank second on eating healthy to take control of their lives, second only
to ROI at 73%.
Almost 9 in 10 Chinese adults acknowledge the important role
good food can play to enhance body & mind. A slightly lower
proportion understand how important diet is for mental health.
9
% Agree
Good food can
enhance body
& mind
I consider what I eat to be
really important for my
mental well-being
87
78
China emerges as one of the top ranked countries for understanding the role the power that food can
have. They are behind GB & the Netherlands in understanding how food can enhance body & mind,
while they are second only to ROI & Spain (79%) when considering the role food plays in mental wellbeing.
Chinese parents are particularly concerned with their children’s
sugar intake and ensuring they have a balanced diet. Obesity
and vegetable consumption are of less significance.
% Agree strongly/slightly
I am conscious about my children’s
sugar intake
79%
I try to ensure that my children
have a balanced diet
I find it difficult to get my kids to
eat vegetables with their dinner
I am concerned about my
children becoming obese
88%
38%
59%
China are the second most concerned about both obesity and ensuring their children have a
balanced diet after Spain. They rank third when it comes to be conscious about sugar intake, with
parents in Spain (84%) & France (81%) taking the top two spots.
10
Fruit is the single most popular component in Chinese children’s
lunchboxes, followed by milk and sandwiches.
%
51
Sandwiches
17
Cereal bars
Crisps
9
Popcorn
9
67
Fruit
Smoothie
11
40
Juice
56
Milk
32
Bottle of water
42
Yoghurt
32
Cheese snack/cheese strings
Other
17
China and France are the least likely to include sandwiches in their children‟s lunchboxes (51%). In
addition, bottled water is not particularly popular in China, with only the Netherlands less inclined (25%) to
provide bottles of water.
11
China are one of the most positive countries when considering
convenience foods. Over half believe they taste great and that
they are good value for money.
Convenience foods……
… are expensive
… are good value for money
25%
51%
2015
2015
… have poor quality ingredients
… taste great
49%
56%
2015
2015
China rank #1 when considering the taste of convenience meals and their value for money. While
convenience meals are popular in China, 49% believe the ingredients are of poor quality.
12
Almost universally Chinese adults check the nutritional labelling on food.
The proportion who find this labelling difficult to understand is quite high
as is the desire for manufacturers to help the population eat healthily.
% applies a lot
I always check the nutritional labelling on
food before buying them
I often find it difficult to understand labelling
on food
I often find it difficult to understand
nutritional claims on packaging
I would like manufacturers to help me to eat
healthy
51
NET % applies
93
28
83
31
82
59
93
Adults in China are the most likely to check nutritional labelling on food (93%), in addition they
rank second behind France and Spain when it comes to difficultly understanding and desiring
help from manufacturers.
13
“Back to Work”: Consumer Index
15
Whose workplace habits are changing?
#1
#2
#3
GB
ROI
US
#4
#5
#6
#7
#8
Netherlands
France
Spain
Germany
China
The question has arisen across all markets – is the recession coming to an end? Behaviours relating to
shopping, workplace habits and trends that are emerging have been analysed in this section in the context
of changing shopping habits as well as attitudes towards price and value for money.
“Back to Work” – Chinese Thematic Overview

While the Chinese have the highest proportion of people who claim to eat their lunch
at work (56%), they rank bottom in terms of the “Back to Work” theme. The
recessionary changes that emerged in other markets don‟t appear to have impacted
the Chinese market to the same extent.

Price, while still important to shoppers in China, does not appear to be the main
driver when shopping. 8 in 10 Chinese grocery shoppers believe that quality is more
important than price when considering fresh food items.

China are the least likely of all countries to shop in discount retailers or to travel to
get better value. Interestingly, their attitudes are polarised when it comes to
spreading shopping across a number of shops.

Scratch cooking is a weekly activity for three quarters of the Chinese population, with
just over three in ten claiming to do so more often.
16
The majority of adults in China eat their lunch at work, as almost 6
in 10 Chinese adults claim to do so.
% Eating lunch at work
2015
56
The Chinese are the most likely (56%) to eat their lunch at work when comparing
all the countries in PERIscope 2015.
17
When looking at lunchtime behaviours, adults in China are
becoming more inclined to go out to eat lunch rather than
bringing in their own lunch.
% Bringing in own lunch to work
More often
% Going out to eat lunch at work
42
21
Less often
38
28
When comparing all the PERIscope countries in 2015, China are the most likely to eat their
lunch out of work more often (42%), while those in France are the least likely to exhibit this
behaviour. The Chinese are also the least likely to bring their own lunch into work.
18
Chinese shoppers don’t appear to be impulse shoppers, though they
will look for the best price possible. They are also driven marginally
more by quality than price.
% agree
slightly
When I shop the first thing I look for is price
Quality of fresh food is more important than price
I most often go to the same store but look for the
best value for money I can get
I will pay a bit more for grocery shopping to get
superior customer service
38
% agree
strongly
51
13
41
40
46
17
41
15
I tend to buy on impulse if I think products are
cheap
34
12
46
I don’t mind spending time looking for a bargain
35
12
47
80
63
56
When comparing the PERIscope 2015 countries, China are one of the countries least
concerned about price, while they rank second when considering quality second only to
Spain (81%).
19
A greater proportion of Chinese adults are shopping in discount
retailers and travelling further to get better value less frequently
than before. However, views on shopping around are polarised.
% Shopping in Discount
Retailers
More often
Less often
29
59
% Spreading my shopping
across a number of shops % Travelling further to shop
to get the best value
to get better value
47
48
26
63
Chinese shoppers are the least likely of all the PERIscope 2015 countries to shop in
discounters and travel to get better value.
20
Three quarters of Chinese adults prepare meals from scratch at
least weekly. Almost half claim to do so at least once a day.
% preparing a meal from scratch once/ few times a day
% preparing a meal from scratch few times a week
2015
29%
75
46%
Compared to other countries in this study, China ranks third. Only the
Netherlands (81%) and Spain (79%) scratch cook more frequently.
21
Just over 3 in 10 Chinese adults claim to be cooking meals from
scratch more often than 12 months ago.
Frequency of cooking meals from scratch more often or
less often compared to 12 months ago
Cooking from
scratch more often
31
Cooking from
scratch less often
11
The Spanish and the Chinese have increased their scratch cooking the most, in identical
proportions (31%). 13% of US adults however, claim to be scratch cooking less often, the
greatest proportion of all the countries.
22
Love Local
“Love Local”: Consumer Index
24
Where is local produce on the rise?
#1
#2
#3
#4
#5
#6
#7
#8
China
Spain
France
ROI
Germany
US
Netherlands
GB
The focus of this theme is “why „local‟ is, and will remain loved” and the importance of transparency when it
comes to food production and purchase. The importance of transparency, knowing the source of your food
has emerged as a central trend in the food and drinks industries over the past few years. This theme
manifests in attitudes towards locally produced food, cooking from scratch, importance of pre prepared or
convenience foods and the frequency of purchasing local food.
“Love Local” – Chinese Thematic Overview

Over six in ten Chinese adults believe that local produce is important, with almost a
quarter claiming it to be very important. Over half the population believe that local
food refers to food that is produced in a close proximity to where they live, while
exactly 50% of the population believe it also refers to produce that is found in
farmers‟ markets.

China ranks first on the theme of “Love Local” as they are the most likely, of all
countries included in PERIscope 2015 to always check for the symbol of quality and
country of origin labels. Knowing the source of food is clearly important for the
Chinese population. Just over eight in ten Chinese adults have confidence in the food
available in the supermarket. When comparing across the countries, they are second
from the bottom, only French shoppers have less confident in the food found in
supermarkets.

China are the most frequent buyers of local produce, which influences their first place
ranking on this theme. A quarter of the Chinese population claim to purchase local
food daily, while almost nine in ten claim to purchase local produce at least once a
week.
25
Almost 7 in 10 Chinese adults believe that purchasing local
produce is important, nearly 1 in 4 claim it be very important to
their purchase behaviour.
Importance of buying local food when shopping
66%
Total
importance
Very
important
24%
China is ranked fourth when considering the importance of buying local, compared to all other
countries in the study. The Netherlands continue to place the least amount of importance on
local (34%).
26
Over half of Chinese adults believe that local produce is made in
a close proximity or available in farmers’ markets.
53%
… made within a close proximity to where I live
50%
… available in farmers’ markets
4 in 10 believe
local food is…
41%
… made within a 20 mile/30km radius from where
I live
Much less
believe local
food to refer to
food that is …
26%
… made within the province in which I live
17%
… made within the country in which I live
Approximately
5 in 10 believe
local food is
food that is…
27
The practice of checking labels for both country of origin and
symbol of quality is carried out by almost all Chinese shoppers.
The quality symbol appears to be marginally more important.
Checking for Country of Origin label
Always check
Checking for Symbol of Quality label
42
62
Sometimes
check
53
35
NET (check for
quality symbol)
Never check
(95)
5
(98)
2
China ranks first in terms of checking for country of origin labels and symbol of quality
labels. On the other hand GB ranks at the bottom for checking both labels.
28
Over 8 in 10 Chinese adults are confident in that the food they
buy in supermarkets is safe.
% applies a
little
I am confident that food in
supermarkets is safe
59
% applies a
lot
23
81
Confidence in the food purchased in supermarkets is found in Spain
(96%), ROI (95%) and GB (94%.) most often. China ranks seventh,
followed only by France.
29
A very small proportion of Chinese shoppers purchase local
produce less often than once a month or never. Almost 9 in 10
include local produce in their shopping at least once a week.
Frequency of ‘local’ food purchases
Daily
25
Few times/ once a
week
64
Few times/ once a
month
Less often/ never
7
4
Chinese shoppers rank first when it comes to the frequency of making local
purchases (89% at least weekly), followed by Spain (71%) and Germany (66%).
30
Easier Living
“Easier Living”: Consumer Index
32
Who is under the most time pressure?
#1
#2
#3
#4
#5
#6
#7
#8
China
Spain
US
GB
Germany
France
ROI
Netherlands
It is all about making the consumers‟ life easier. Companies need to be part of the solution, not part of the
problem. We have utilised statements relating to the use of ready prepared ingredients, convenience meals
and pre prepared meal components. Time is a key criterion for this theme the focus is on attitudes towards
foods that are easy and quick to cook, easy to prepare, as well as those with a willingness to spend time
cooking and eating a proper breakfast.
“Easier Living” – Chinese Thematic Overview

China has emerged as one of the countries with the least time to spare for cooking.
Nine in ten claim to eat convenience meals often, while almost seven in ten believe
they don‟t have enough time to cook as frequently as they would like.

The Chinese population display the greatest desire for foods that are quick and easy
to cook and to prepare, while also acknowledging that they are eating convenience
meals more often in almost one in five instances. In addition, the Chinese consumer
is utilising ready prepared ingredients more often than any other country in
PERIscope 2015, contributing to their first place ranking.

China has the highest proportion of the population who shop online, over seven in
ten claim to have ever purchased their grocery shopping online. They are also the
most frequent users of this technological solution, with 84% claiming to order their
groceries online at least once a month.

The Chinese also use the internet to download recipes and to download food apps
for their mobile phones. Over seven in ten adults in China have ever downloaded
these types of solutions, with nearly 1 in 4 doing so on a weekly basis.
33
The majority of Chinese adults look for food that is easy to
prepare and quick to cook, as the majority consider themselves
too busy to cook meals as often as they would like.
% Agree
I’m too busy to cook meals
as often as I would like
68
I tend to pick foods that
are quick to cook
85
I tend to pick foods that
are easy to prepare
I rarely have time for a
proper breakfast
94
44
Chinese shoppers rank second when it comes to cooking time restrictions. They
are most likely of all the countries to pick foods that are quick and easy to cook
or prepare.
34
Convenience meals and ready to eat foods play a big role in Chinese
households. 9 in 10 claim to eat them often, while 7 in 10 believe they are 35
a good substitute for home cooking when required.
% Agree
I would often eat ready prepared/
convenience meals’
90
We use a lot of ready to eat
foods in our household
71
Convenience meals are a
good substitute for home
cooked
meals when time is limited
70
Chinese adults rank in first place across all the above statements, they are the
most positive towards convenience foods and eat them the most frequently.
Adults in ROI and the Netherlands tend to be on the other end of the spectrum.
While attitudes towards convenience foods are overwhelmingly
positive amongst Chinese adults, 1 in 4 acknowledge that they
are eating them less frequently.
%
CHINA
2015
More often
19
Less often
25
China rank in first place when it comes to eating convenience meals more often.
Those in France have the greatest proportion of adults who claim to eat
convenience meals less often (34%).
36
Almost 7 in 10 Chinese adults claim to use ready prepared
ingredients at least daily / several times per week.
% Using Ready Prepared Ingredients
32%
Once/few times a day
35%
Few times a week
8%
Once a week
9%
Once/few times a month
13%
Less often
Never
2%
China use ready prepared ingredients more frequently than any other country,
while those in Germany use them the least with only 3% using them daily.
37
More than 7 in 10 Chinese adults have ordered their grocery
shopping online. Half of these do this once a month or more
often.
38
How often have they ordered
their grocery shopping online?
71%
of Chinese adults
have ever
ordered their
grocery shopping
online.
Every day/ few
times a week
Less often
16
17
Once a
week
17
17
About once a month
33
China has the highest percentage of people who have ordered their shopping online, followed by
Spain (37%) and GB. (30%). In addition, the Chinese order online more frequently than any other
country in PERIscope 2015, with 67% ordering online more than once a month.
2-3 times a
month
The Chinese are particularly tech savvy, as almost 8 in 10 adults
have ever downloaded a recipe while nearly three quarters have
downloaded a food app.
77%
72%
Downloaded
Recipe
Downloaded
Food App
39
Most recent download activity
20%
Past
Week
27% 18%
13%
Past
Month
Longer
Ago
Past 6
Months
24% 19%
Past
Week
Past
Month
16%
12%
Past 6
Months
Longer
Ago
China ranks first in terms of downloading recipes and downloading food apps. Adults in ROI are the
least likely to download either, with 24% downloading a recipe and only 12% downloading a food app.
Joyning
“Joyning”: Consumer Index
Who is searching to feel connected?
#1
#2
#3
#4
#5
#6
#7
#8
France
Germany
China
Netherlands
Spain
GB
US
ROI
The desire for connection, new ways to be satisfied and using food as a social experience.
This theme focuses on trying new foods and having new experiences, new ways of connecting with people
and with food. The attitudes of those who enjoy spending time cooking to create a great meal and who
consider it important to spend time together as a family over meals – including breakfast and dinner, have
been included. Additional areas for focus include those who consider that they have good levels of cooking
expertise, those who like cooking/preparing meals and hosting dinner parties.
“Joyning”: Chinese Thematic Overview

China is ranked third for taking enjoyment from food, using it as a social experience.
Over nine in ten in China like to try new food, ranking first out of eight countries for
their enjoyment in trying new food. However, the proportion who eat food purely for
enjoyment, exclusive of health reasons is quite low, followed only by the Netherlands.

China records an average proportion of the population who are passionate about
cooking, with less than half believing that cooking is either a passion or is good fun,
ranking fourth overall. Also, the Chinse population are the least competent at cooking
roast dinners and feeling comfortable hosting a dinner party.

One in five Chinese adults claim to have attending a cookery class in the past three
years, the highest proportion of any other country in PERIscope 2015.

China are also one of the countries entertaining at home the most, with nearly eight
in ten claiming to entertain at home more often.

Over nine in ten believe it is important to eat dinner as a family while China have the
lowest proportion of all the countries who claim to never eat breakfast as a family.
42
The Chinese appear adventurous in trying new foods, and get enjoyment
through cooking. However, the health benefits of food appear to be a 43
key factor, as just over a third of people eat for enjoyment.
% Agree
I like to try new
foods
I eat for enjoyment
and not for health
reasons
I enjoy cooking and
being able to create
a great meal
It is important to
spend time over
dinner as a family
94
35
79
96
China ranks first in terms of spending time over dinner as a family and second, only to Spain, for
enjoying new foods. They are ranked joint third for enjoying cooking a great meal and they are close to
the bottom of the rankings for eating for enjoyment rather than health reasons.
Almost half the Chinese population have a positive relationship
with cooking, though a minority consider themselves to have a
passion for cooking.
Good Fun
A Passion
Attitude towards cooking
2015
18%
47%
28%
When it comes to cooking, the Chinese rank as the 4th most passionate country, behind Germany, US
and France. ROI are ranked bottom, with only 36% of adults in ROI considering cooking to be good fun
or something to have a passion for.
44
Over 1 in 10 Chinese adults would enjoy hosting a dinner party
and cooking for their guests, while less than a quarter are
confident in their skills to create a dinner with the trimmings.
Level of cooking expertise (%)
Would enjoy having a dinner
party where I do all the cooking
14
Would be confident that I could
produce a good Sunday roast
with all the trimmings
23
On the basis of dinner party hosting and producing meals with all the trimmings, China is the least
competent country at cooking compared to all other countries in the PERIscope 2015 study. France
and Germany are among the most competent.
45
1 in 5 Chinese adults have attended cooking classes in the past
three years. Almost 8 in 10 also claim to entertain at home more
often nowadays.
46
% who have attended/taken cooking classes in the past three years
2015
20
% who are entertaining at home more often nowadays
2015
79
The Chinese have the highest proportion of their population who attend cooking classes (20%), GB have the
lowest at only 5%. In terms of entertaining at home, China also rank first, followed closely by the Dutch (77%)
while those in ROI entertain at home the least (25%).
Almost 3 in 10 Chinese adults claim they sit down to a family breakfast
every morning. Weekends are the most popular, with almost half
claiming to eat breakfast as a family only on the weekends.
%
CHINA
2015
Every morning
Weekdays only
Weekends only
School holidays only
Holidays away from home
Term time only
Never
29
6
49
9
3
1
3
The Chinese have the smallest proportion of their population who claim to never eat a family
breakfast (3%), compared with 22% in the US.
47
Better Business?
“Better Business?”: Consumer Index
49
Who is concerned about environmental issues?
#1
#2
#3
#4
#5
#6
#7
#8
China
Spain
Germany
France
Netherlands
US
ROI
GB
The concept that „good‟ business will be good for business in an economic sense is the focus of this theme.
We have analysed attitudes towards environmental concerns, terminology and ongoing issues, including
awareness, understanding and propensity to purchase. Changing behaviours towards these issues will also
be included in order to demonstrate development in this area.
“Better Business?”: Chinese Thematic Overview

China have emerged as the most environmentally conscientious of all the countries
included in PERIscope 2015, as they are ranked first on the theme of “Better
Business?”.

Almost three quarters of the population believe that they are taking environmental
considerations into account in their choice of products, while just under seven in ten
claim to prefer purchasing from companies who take environmental issues into
consideration, more than any other country. Fair Trade is also an important
consideration for Chinese shoppers, with over nine in ten claiming to buy Fair Trade
products where possible, along with environmentally friendly packaging and smaller
packs.

Interestingly, there is wide variation between awareness levels of different
environmental issues. China are ranked in the top three for high awareness of
sustainably production, while they are in the bottom three for awareness of carbon
footprint.

Food waste, animal welfare and conserving resources all record very high levels of
awareness in China, contributing to their first place ranking overall.
50
Almost three quarters of Chinese adults claim they are more conscious in
their choice of products due to environmental concerns. Slightly less
have a preference for companies that consider these issues.
% Agree
I am more conscious of environmental
issues in my choice of products today
I prefer to buy from companies that are
aware of the impact of environmental issues
74
69
China rank first across all the countries for both statements relating to their environmental concerns.
France and Spain also demonstrate high levels of agreement with these statements, while those in
the Netherlands continue to be the least engaged with environmental issues.
51
Almost universally, Chinese adults attempt to purchase Fair Trade
produce, smaller packs and buy from brands that use
environmentally considered packaging.
% Agree
I try to buy Fair Trade
products/brands whenever they
are available
93
I always try to buy brands that
use environmentally sensitive
packaging
92
I buy food in smaller packs
because it means less waste
92
The Chinese rank first on all three purchasing factors. Spain also demonstrates high levels of consideration
for these issues, while Fair Trade issues, environmentally friendly packaging and consideration of food
waste appear to have gained the least traction in ROI and GB overall.
52
A greater proportion of Chinese adults are aware of the term
“Sustainably Produced” than “Carbon Footprint”.
%
Carbon Footprint
Sustainably Produced
10
I have never heard of it before
today
37
32
I have heard of it but do not
consider it important
19
22
I consider the term to be a fad
21
20
I sometimes try to buy food
with this issue
13
I actively/ always try to buy
food with this issue
10
16
China ranks third last when comparing awareness levels across the countries for Carbon Footprint, while
they record the third highest level of awareness for Sustainably produced, only Germany (94%) and the
Netherlands (91%) record higher levels of awareness.
53
There is almost universal levels of awareness among the Chinese
population for the terms “Food Waste”, “Animal Welfare” and
“Conserving Resources”.
% aware 2015
Food Waste
Animal Welfare
Conserving Resources
95
94
96
China ranks first for awareness of these issues across PERIscope 2015. GB and France record the lowest
levels of awareness for Animal Welfare (76%), while US ranks bottom for Food Waste (72%).
54