Sexual Health Content Report
December 2012
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Sexual health Dashboard Page 1
Tag Cloud Showing Top Sexual Health
Related Searches
Overall Choices Site Visits
25000000
19.80M
20000000
15000000
11.56M
10000000
5000000
0
Sexual health Page Visits
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Sexual health Page Visits
% of NHS Choices Traffic made up by Sexual health content
Dec-11
11.6M
874554
7.56%
Jan-12
10.2M
1223865
12.02%
Feb-12
14.5M
1114868
7.69%
Mar-12
13.8M
1162258
8.40%
Apr-12
14.6M
1194933
8.18%
May-12
14.3M
1217316
8.51%
Jun-12
15.9M
1192948
7.51%
Jul-12
15.6M
1226213
7.86%
Aug-12
16.0M
1296081
8.09%
Sep-12
16.0M
1319184
8.26%
Oct-12
16.4M
1546265
9.43%
Nov-12
19.8M
1547188
7.83%
Dec-12
19.8M
1438640
7.27%
From December 2011 to December 2012 visits relating to sexual health content have increased by 64%. Visits spiked during October and November 2012, with visits in October being 17% higher than those recorded in September. Visits fell slightly
in December 2012 as expected due to the festive period, but past trends would suggest a significant rise again in January 2013.
The three main content areas responsible for sexual health visits are 'Health A-Z treatments and conditions', 'Live Well', and 'Common Health Questions' (CHQs). The most visited sexual health topic in Health A-Z between December 2011 and
December 2012 was chlamydia, followed by genital herpes.
Visits relating to contraception were the most popular topic for sexual health visits in the Live Well area, with the most visited form of contraception being the contraceptive implant, which over the year period had almost 170,000 more visits than
the second most popular form, the contraceptive injection. Interestingly, condoms, which are the only form of contraception that protect again both pregnancy and sexually transmitted infections (STIs) only ranked fifth based on visits.
The most visited sexual health CHQ between December 2011 - December 2012 was 'can I get pregnant just after my period has finished?', which saw its visits peak at 46,823 in December 2012.
NHS Choices Policy Report
Sexual health Dashboard Page 2
Breakdown of Visitor Traffic to Sexual health Related Content by Month
=
Breakdown of Visitor Traffic to Sexual health Related Content
CHQ
0.0%
1.6%
0.0%
0.0%
2.0M
Livewell
1.50M
Planner
24.3%
Services
Tools
1.0M
38.8%
500K
Treatments and Conditions
0
Video
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Carers Direct
33.6%
News and Others
CHQ
Tools
News and Others
1.6%
Change4Life
0.0%
0.0%
Change in popular search terms within the Sexual Health policy area (comparing 4 rolling weeks
ending 5 January 2013, compared with 7 January 2012 )
Livewell
Treatments and Conditions
Change4Life
Planner
Video
Services
Carers Direct
Websites receiving traffic from sexual health keyword searches - 4 Rolling Weeks ending 5 January
2013
YouTube
www.candidayeastinfection.com
Health.com
FPA
BB C Health
vaginal discharge
Facebook
sex without a condom
Wikipedia Mobile - English
abortion
Wikipedia
Centers for D isease Control and…
herpes symptoms
NHS Choices
cap
0%
contraceptive implant
10%
20%
30%
40%
% Of Traffic
male thrush
condoms
aids
Most popular search terms in Sexual Health - 4 Rolling Weeks ending 5 January 2013
sti
hpv
condom
chlamydia in men
genital herpes
latest hiv research
abortion
hiv sympto ms
syphilis
genital warts
hiv
syphilis
condoms
thrush
genital warts
thrush treatment
chlamydia
chlamydia
thrush
herpes
herpes
-4%
-2%
0%
% Change
2%
4%
0%
2%
4%
6%
% of Searches
8%
10%