Sexual Health Content Report
June 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Sexual health Dashboard Page 1
Tag cloud showing top sexual health related
searches
Overall Choices Site Visits
35.0M
28.9M
30.0M
25.0M
15.6M
20.0M
15.0M
10.0M
5.0M
0.0
Sexual health Page Visits
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Sexual health Page Visits
% of NHS Choices Traffic made up by Sexual health content
Jun-12
15.6M
1193164
7.65%
Jul-12
16.0M
1226446
7.65%
Aug-12
16.0M
1296238
8.12%
Sep-12
16.4M
1319411
8.05%
Oct-12
19.8M
1546558
7.83%
Nov-12
19.8M
1547470
7.82%
Dec-12
19.3M
1438895
7.46%
Jan-13
27.3M
1981716
7.26%
Feb-13
24.5M
1669088
6.80%
Mar-13
27.2M
1621538
5.97%
Apr-13
27.9M
1560956
5.59%
May-13
28.7M
1645313
5.74%
Jun-13
28.9M
1766054
6.12%
Between June 2012 and June 2013, visits to sexual health content have increased by 48%, with 6.12% of all NHS Choices traffic being made up by visits to sexual health content in June 2013.
During January 2013 peak visits were recorded when they reached 1,981,716. This was a 38% increase compared to the previous month and 12% higher than the next highest monthly total recorded in June 2013 when visits passed 1.76 million. Over the year period between June 2012
and June 2013, visits have remained consistently well above the 1 million mark.
The most visited sexual health-related page between June 2012 – June 2013 was the Live Well contraception guide with 1,652,306 visits. Visits to this page were 8% higher than the visits to the second most visited topic, chlamydia. The third most visited sexual health page was to
information about genital herpes.
The ‘female ejaculation’ video was the most watched during the year period between June 2012-2013, with 49,914 starts, with most starts occurring during January 2013. ‘Can I get pregnant just after my period has finished?’ was the most popular common health question (CHQ), having
58,202 visits in June 2013.
NHS Choices Policy Report
Sexual health Dashboard Page 2
Breakdown of Visitor Traffic to Sexual health Related Content
1.3%
0.0%
CHQ
Livewell
0.0%
0.0%
0.0%
Websites Receiving Traffic from Sexual Health Search Terms
0.0%
YouTube
Web MD
Planner
Patient UK
Services
Health.com
28.9%
Tools
www.herpes.o rg.uk
Treatments and Conditions
40.5%
FPA
Video
Centers for D isease Control and…
Carers Direct
Wikipedia
News and Others
Wikipedia Mobile - English
Campaign
NHS Choices
NHS England
0.0%
1.3%
0.0%
Change4Life
0%
27.9%
10%
20%
30%
40%
% Of Traffic
Breakdown of Visitor Traffic to Sexual health Related Content by Month
=
Top Sexual Health Search Terms
2.50M
hiv
chlamydia symptoms
2.0M
abortion
1.50M
condom
hiv cure
1.0M
chlamydia
500K
hpv
thrush
0
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Campaign
NHS England
Change4Life
Jun-13
genital warts
herpes
0%
2%
4%
6%
% of Searches
8%
10%
NHS Choices Policy Report
Sexual health Dashboard Page 3
Change in Popular Search Terms Within the Sexual Health Policy Area
Sexual Health Search Terms Not Driving Traffic to NHS Choices
what do genital warts look like
syphilis pictures
what is hiv
genital warts pictures
how to get rid of genital warts
syphilis rash
cap
latest hiv research
hiv rash
diaphragm
thrush
chlamydia
thrush treatment
cap
thrush in men
hiv
contraception
chlamydia symptoms in women
chlamydia test
aids
vaginal warts
symptoms of hiv
hiv cure
hiv sympto ms in women
genital warts
genital warts symptoms
herpes
human papi llomavirus
0.0%
chlamydia symptoms
hpv
-2%
0%
2%
4%
6%
0.2%
0.4%
0.6%
0.8%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.