Sexual Health Content Report
January 2014
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Sexual health Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing top sexual health related searches
42.9M
50.0M
40.0M
30.0M
20.0M
27.3M
10.0M
0.0
Sexual health Page Visits
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Overall Site Visits
Sexual health Page Visits
% of NHS Choices Traffic made up by Sexual health content
Jan-13
27.3M
2321578
8.50%
Feb-13
24.5M
2093900
8.53%
Mar-13
27.2M
2340670
8.61%
Apr-13
27.9M
2482130
8.89%
May-13
28.7M
2642020
9.22%
Jun-13
28.9M
2775167
9.61%
Jul-13
31.0M
2848608
9.18%
Aug-13
30.0M
2961965
9.86%
Sep-13
30.8M
2902713
9.44%
Oct-13
36.5M
3389681
9.29%
Nov-13
35.2M
3258157
9.26%
Dec-13
32.9M
3187093
9.67%
Jan-14
42.9M
3944960
9.20%
From January 2013 and January 2014 visits to sexual health content on NHS Choices increased by 70%, with 9.20% of all NHS Choices traffic being made up by visits to sexual health related pages in January 2014.
Between January to September 2013 visits remained between 2 and 3 million. During October 2013 visits rose to 3,389,681, the peak for 2013. Between October – December visits remained above 3 million. January 2014 saw visits pass the 2013 high when they a reached near to 4 million.
This was 16% higher than the peak recorded in October 2013.
The most visited area of NHS Choices for sexual health content was the treatments and conditions area of the site which not only contains detailed information about sexually transmitted infections (STIs) but is also home to the contraception guide which was launched in early 2013.
The most popular sexual health search term during January 2014 was ‘thrush’, followed by ‘chlamydia’. Visits to the related conditions pages on NHS Choices mirrored this, with visits to the ‘vaginal thrush’ page seeing the most visits at 340,145, with ‘chlamydia’ following with 230,415
visits.
Between January 2013 – January 2014 there were 325,000 starts of sexual health related videos, with the ‘female ejaculation video’ proving most popular with 59,524 starts.
NHS Choices Policy Report
Sexual health Dashboard Page 2
Breakdown of Visitor Traffic to Sexual health Related Content
CHQ
0.6%
Livewell
0.0%
0.0%
0.0%
0.0%
0.0%
Websites Receiving Traffic from Sexual Health Search Terms
0.0%
NetDoctor.co.uk
Health.com
Planner
18.3%
Services
Wikipedia Mobile - English
Centers for D isease Control and…
Tools
YouTube
Treatments and Conditions
Patient UK
Video
18.5%
Care and Support
FPA
Facebook
News and Others
61.9%
Campaign
Wikipedia
NHS Choices
NHS England
0.0%
Change4Life
0%
0.0%
Audio
10%
20%
30%
40%
6%
8%
% Of Traffic
0.7%
Breakdown of Visitor Traffic to Sexual health Related Content by Month
Top Sexual Health Search Terms
4.50M
syphilis
4.0M
3.50M
hpv
3.0M
hiv cure
2.50M
hiv sympto ms
2.0M
abortion
1.50M
hiv
1.0M
genital warts
500K
herpes
0
Jan-13
Feb-13
CHQ
Tools
News and Others
Audio
Mar-13
Apr-13
May-13
Jun-13
Livewell
Treatments and Conditions
Campaign
Jul-13
Aug-13
Planner
Video
NHS England
Sep-13
Oct-13
Nov-13
Services
Care and Support
Change4Life
Dec-13
Jan-14
chlamydia
thrush
0%
2%
4%
% of Searches
NHS Choices Policy Report
Sexual health Dashboard Page 3
Sexual Health Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within the Sexual Health Policy Area
what is herpes
human immunodeficiency virus
syphilis pictures
hiv symptoms in men
hiv rash
cap
how to put a condom on
latest hiv research
condoms
hiv cure
genital herpes
condoms
symptoms of chlamydia in women
female condom
syphilis
aids
hpv
herpes symptoms
thrush
herpes
chlamydia symptoms in women
how to get rid of genital warts
diaphragm
contraceptive implant
vaginal discharge
hiv
abortion
contraception
0.0%
symptoms of hiv
hiv sympto ms
-2%
-1%
-1%
0%
1%
1%
2%
1.0%
2.0%
3.0%
4.0%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.