Store and trading center, San Joaquin Valley, California, April 9, 1940

1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1950
1951
1952
1953
1954
1955
1956
Marketing Bill and Farm Value Components of Consumer Expenditures for Domestically Produced
Farm Foods
Consumer expenditures
Year Total At home
1
Away from home
2
--
--
Billion dollars
--
--
Marketing bill
26.0
28.7
Farm value
18.0
20.5
Farm value share of expenditures
Percent
41
42
44.0
49.2
50.9
51.0
51.1
53.1
55.5
--
--
--
--
--
--
--
--
--
--
30.5
31.5
32.3
34.4
36.3
20.4
19.5
18.8
18.7
19.2
40
38
37
35
35
1957
1958
1959
58.3
61.0
63.6
--
--
--
--
--
--
37.9
39.6
42.4
20.4
21.4
21.2
35
35
33
66.9
68.7
71.3
74.0
77.5
81.1
86.9
91.6
96.8
102.6
110.6
114.6
122.2
138.8
154.6
167.0
183.3
190.9
216.9
245.2
--
56.0
58.5
60.2
64.0
66.8
--
--
69.5
73.1
78.2
80.6
85.4
98.5
109.5
116.2
127.2
130.8
149.2
169.4
--
22.9
24.8
--
--
18.0
19.0
20.9
27.3
29.5
32.4
34.0
36.8
40.3
45.1
50.8
56.1
60.1
67.7
75.8
44.6
45.7
47.6
49.9
52.6
54.0
57.1
62.4
65.9
68.3
75.1
78.5
82.4
87.1
98.2
111.4
125.0
132.7
147.4
166.0
55.6
58.3
58.2
69.5
79.2
35.5
36.1
39.8
51.7
56.4
22.3
23.0
23.7
24.1
24.9
27.1
29.8
29.2
30.9
34.3
33
32
30
32
32
32
32
33
37
36
34
32
32
33
33
33
33
33
32
33
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
264.4
287.7
298.9
315.0
332.0
345.4
359.6
375.5
398.8
419.4
449.8
465.1
474.5
489.2
512.2
529.5
546.7
566.5
585.0
625.3
180.1
194.0
196.7
204.6
213.1
220.8
226.0
230.2
242.1
255.5
276.2
286.1
289.6
294.9
308.7
316.9
328.0
339.2
346.8
370.7
84.3
93.7
102.2
110.4
118.9
124.6
133.6
145.3
156.7
163.9
173.6
179.0
184.9
194.3
203.5
212.6
218.7
227.3
238.2
254.6
182.7
206.0
217.5
229.7
242.2
259.0
270.8
285.1
301.9
315.6
343.6
363.5
369.4
379.6
402.6
415.7
424.5
444.6
465.4
503.1
81.7
81.7
81.4
85.3
89.8
86.4
88.8
90.4
96.8
103.8
106.2
101.6
105.1
109.6
109.6
113.8
122.2
121.9
119.6
122.2
2000
2001
2002
2003
2004
2005
2006
661.1
687.5
709.4
744.2
788.9
830.7
880.7
390.2
403.9
416.8
437.2
463.5
488.1
517.5
270.9
283.6
292.6
307.0
325.4
342.6
363.2
537.8
557.5
576.9
604.0
633.4
672.9
717.5
123.3
130.0
132.5
140.2
155.5
157.8
163.2
-- = Not available.
1
Includes food purchased primarily at retail food stores.
2
Includes food purchased at restaurants, fast-food outlets, and other public eating places, and food served in institutions, such as hospitals, schools, and rest homes.
Source: Calculated by ERS based on data from government and private sources.
19
19
19
19
20
19
19
24
22
22
22
21
21
22
21
20
20
31
28
27
27
27
25
25
24
24
25

1000
800
600
400
200
0
Consumer Expenditures
Marketing Bill
Farm Value
Farm value is a measure of the dollar value received by farmers for farm commodities equivalent to food purchased by consumers at food stores and eating places. Marketing bill is difference in dollars between farm value and consumer expenditures for foods produce on U.S. farms.

40
35
30
25
20
15
54 57 60 63 66 69 72 75 78 81 84 87 90 93 96 99 02 05
Farm value component of consumer expenditures for domestically produced farm foods. Source: ERS/USDA

What a Dollar Spent on Food Paid for in 2006
Over a third went for food marketing labor costs.
¢
3.8
18.5
38.7
8.0 4.0
4.5
22.4
Farm Value Marketing Bill
* Other costs includes depreciation, rent, advertising and promotion, interest, taxes, licenses, insurance, professional services, local for-hire transportation, food service in schools, colleges, hospitals, and other institutions, and miscellaneous items.
Source: ERS, Food Markets Branch
Farm Value
Labor
Packaging
Transportation
Energy
Profits
Other

700
600
500
400
300
200
100
0
At Home
Away from Home
Food-at-home includes cash purchases, food stamps, donations, and WIC Program benefits. Home production includes nonfarm, sport fish and game, and farm at retail prices. Food-away-from home includes food purchased by families and individuals, expense-account meals, food furnished to employees, food furnished to inmates and patients, and food and cash donated to schools and institutions.
Source: http://www.ers.usda.gov/briefing/CPIFoodAndExpenditures/Data/2008/2008table1a.xls

Commodities
Beef
Pork
Chicken
Turkey
Fish and Shellfish
Eggs
44.7
50.0
13.6
14.3
30.2
Per Capita Consumption of Major Food Commodities
1/
1997 1998 1999 2000 2001 2002
Lbs.
2003
62.6
63.6
64.3
64.5
63.1
64.5
62.0
71.0
97.4
33.5
48.2
50.4
13.9
14.5
30.8
69.5
95.6
33.4
49.3
53.6
13.8
14.8
32.2
70.1
95.2
32.2
47.8
54.2
13.7
15.2
32.4
69.2
94.7
29.9
47.0
54.0
13.8
14.7
32.5
67.2
93.9
28.9
48.2
56.8
14.0
15.6
32.8
66.6
94.5
27.9
48.5
57.6
13.8
16.3
32.8
65.6
93.9
26.8
2004
63.0
47.9
59.3
13.5
16.5
33.1
62.8
94.2
26.6
2005
62.5
46.6
60.6
13.2
16.2
32.8
59.8
94.5
27.0
2006
62.8
46.0
60.9
13.3
16.5
33.1
58.0
95.5
27.2
2007
Fluid Whole Milk
Fluid Lower Fat Milk
Fluid Skim Milk
Fats and Oils--total fat content
Fresh Fruits
Fresh Vegetables
Flour and Cereal Products 196.8
194.5
196.0
199.3
195.0
192.2
193.7
192.0
192.1
194.0
196.9
Caloric Sweeteners 147.8
149.0
151.3
148.9
147.1
146.3
141.6
141.8
142.3
139.1
136.3
1/
In pounds, retail weight unless otherwise states. Consumption normally represents total supply minus exports, nonfood use, and ending stocks.
Calendar-year data, except fresh citrus fruits, peanuts, tree nuts, and rice, which are on crop-year basis.
Meats and fish are boneless, trimmed weight.
Eggs exclude shipments to the U.S. territories.
Whole milk includes plain and flavored; lowefat milk includes plain and flavored, and buttermilk.
Fruits and vegetables are farm weight.
Flour and cereal products include rye, corn, oats, and barley products. Excludes quantities used in alcoholic beverages, corn sweetners, and fuel.
Calorice sweeteners are dry weight equivalent.
USDA/ERS "Amber Waves", March 2010
62.2
47.3
59.9
13.8
16.3
32.1
55.0
96.0
27.2
62.5
62.9
65.5
81.7
82.7
87.3
86.9
86.5
85.5
84.6
84.9
129.9
129.1
130.2
128.5
125.8
126.8
128.3
128.1
126.3
129.4
126.2
196.6
192.8
198.9
199.3
196.3
195.5
200.2
201.5
198.3
196.2
202.2

Per Capita Consumption of Major Food Commodities
1/
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Red meats
2 3 4
Beef
Veal
Lamb & mutton
Pork
Poultry
2 3 4
Chicken
Turkey
Fish and shellfish
3
Eggs
4
Dairy products
Cheese (excluding cottage)
2 5
American
Italian
Other cheeses
6
Cottage cheese
Beverage milks
2
Fluid whole milk
7
Fluid lower fat milk
8
Fluid skim milk
Fluid cream products
9
Yogurt (excluding frozen)
Ice cream
Lowfat ice cream
10
Frozen yogurt
All dairy products, milk
equivalent, milkfat basis
11
109.0
62.6
0.8
0.8
44.7
63.6
50.0
13.6
14.3
30.2
27.5
11.8
10.8
4.9
2.6
201.9
71.0
97.4
33.5
8.8
5.8
16.1
7.8
2.0
567.3
113.2
63.6
0.7
0.9
48.2
64.3
50.4
13.9
14.5
30.8
27.8
11.9
11.1
4.9
2.6
198.5
69.5
95.6
33.4
8.9
5.9
16.3
8.1
2.1
572.2
115.1
64.3
0.6
0.8
49.3
67.4
53.6
13.8
14.8
32.2
29.0
12.6
11.6
4.7
2.6
197.6
70.1
95.2
32.2
9.4
6.2
16.7
7.5
1.9
584.0
113.7
64.5
0.5
0.8
47.8
67.9
54.2
13.7
15.2
32.4
29.8
12.7
12.1
4.8
2.6
193.8
69.2
94.7
29.9
9.8
6.5
16.7
7.3
2.0
590.9
111.4
63.1
0.5
0.8
47.0
67.8
54.0
13.8
14.7
32.5
30.0
12.8
12.4
5.0
2.6
190.0
67.2
93.9
28.9
10.7
7.0
16.3
7.3
1.5
584.0
114.1
64.5
0.5
0.9
48.2
70.8
56.8
14.0
15.6
32.8
30.5
12.8
12.5
4.8
2.6
189.0
66.6
94.5
27.9
10.5
7.4
16.7
6.5
1.5
584.4
111.8
62.0
0.5
0.8
48.5
71.3
57.6
13.8
16.3
32.8
30.5
12.5
12.6
5.2
2.6
186.3
65.6
93.9
26.8
11.9
8.2
16.4
7.5
1.5
593.5
112.2
63.0
0.4
0.8
47.9
72.8
59.3
13.5
16.5
33.1
31.3
12.9
12.9
5.4
2.7
183.6
62.8
94.2
26.6
12.6
9.2
13.8
7.3
1.3
592.7
110.3
62.5
0.4
0.8
46.6
73.7
60.6
13.2
16.2
32.8
597.7
Fats and oils--total fat content
Butter and margarine (product weight)
Shortening
Lard and edible tallow (direct use)
Salad and cooking oils
Fruits and vegetables
Fruit
Fresh fruits
Canned fruit
Dried fruit
Frozen fruit
Selected fruit juices
Vegetables
Fresh
Canning
Freezing
2
Dehydrated and chips
Legumes
Peanuts (shelled)
Tree nuts (shelled)
62.5
12.5
20.5
2.9
28.0
710.4
288.2
129.9
19.9
10.6
3.8
123.2
422.2
196.6
105.5
80.0
31.9
8.3
5.9
2.2
62.9
12.5
20.4
3.8
27.3
709.2
290.4
129.1
16.9
12.1
4.3
127.7
418.8
192.8
105.3
80.3
32.3
8.1
5.9
2.2
65.5
12.5
21.0
4.2
28.8
709.0
287.5
130.2
19.2
10.2
3.9
123.7
421.5
198.9
102.9
80.8
30.5
8.4
6.0
2.8
81.7
12.7
31.5
4.8
33.7
709.4
286.0
128.5
17.5
10.4
4.6
124.6
423.4
199.3
103.2
79.3
33.2
8.5
5.9
2.6
82.7
11.4
32.5
4.2
35.6
699.8
286.2
125.8
17.6
9.8
4.9
127.9
413.6
196.3
96.8
79.4
33.4
7.7
5.9
2.9
87.3
10.9
32.8
4.7
39.7
681.4
268.5
126.8
16.7
10.4
4.1
110.3
412.8
195.5
100.6
76.9
32.3
7.5
5.9
3.2
86.9
9.7
32.5
5.1
40.2
701.8
279.7
128.3
17.2
9.9
5.1
118.9
422.1
200.2
101.1
78.9
34.7
7.3
6.4
3.5
86.5
9.7
32.5
4.7
40.0
700.4
278.6
128.1
16.9
9.3
4.4
119.5
421.8
201.5
102.8
79.0
31.8
6.7
6.7
3.5
85.5
8.5
29.0
5.3
42.8
Flour and cereal products
13
Wheat flour
Rice (milled basis)
Caloric sweeteners
14
Coffee (green bean equiv.)
Cocoa (chocolate liquor equiv.)
196.8
146.8
17.6
147.8
9.1
4.0
194.5
143.0
18.6
149.0
9.3
4.3
196.0
144.0
18.7
151.3
9.8
4.5
199.3
146.3
19.1
148.9
10.3
4.7
195.0
141.0
19.3
147.1
9.5
4.5
192.2
136.7
20.1
146.3
9.2
3.9
193.7
136.7
20.9
141.6
9.5
4.2
192.0
134.5
20.8
141.8
9.6
4.8
192.1
134.2
20.8
142.3
9.5
5.2
-- = Not available. 1. In pounds, retail weight unless otherwise stated. Consumption normally represents total supply minus exports, nonfood use, and ending stocks. Calendar-year data, except fresh citrus fruits, peanuts, tree nuts, and rice, which are on crop-year basis. 2. Totals may not add due to rounding. 3. Boneless, trimmed weight. 4. Excludes shipments to the U.S. territories. 5. Whole and part-skim milk cheese. Natural equivalent of cheese and cheese products. 6. Includes Swiss, Brick, Muenster, cream, Neufchatel, Blue, Gorgonzola, Edam, and Gouda. 7. Plain and flavored
8. Plain and flavored, and buttermilk. 9. Heavy cream, light cream, half and half, eggnog, sour cream, and dip. 10. Formerly known as ice milk.
11. Includes condensed and evaporated milk and dry milk products. 12. Farm weight. 13. Includes rye, corn, oats, and barley products. Excludes quantities used in alcoholic beverages, corn sweeteners, and fuel. 14. Dry weight equivalent.
687.8
270.8
126.3
16.5
10.1
5.1
112.4
416.9
198.3
105.1
76.4
30.2
7.0
6.7
2.7
31.6
12.7
13.3
5.4
2.7
181.3
59.8
94.5
27.0
12.8
10.3
14.6
6.7
1.3
Note: The data are proxies for consumption. For information about the food availability data, please see http://www.ers.usda.gov/data/foodconsumption/
Information contact: Hodan Farah Wells (202) 694-5578
Source: USDA/ERS "Amber Waves", March 2010
110.0
62.8
0.4
0.8
46.0
74.3
60.9
13.3
16.5
33.1
32.5
13.1
13.7
5.6
2.6
180.8
58.0
95.5
27.2
12.9
11.1
14.7
6.9
1.3
675.3
269.5
129.4
15.4
10.2
4.5
109.2
405.8
196.2
94.7
74.5
32.9
7.5
6.5
3.3
194.0
135.6
20.7
139.1
9.5
5.2
606.0
84.6
9.3
24.9
5.6
44.6
2007
32.7
12.8
14.1
5.8
2.6
178.2
55.0
96.0
27.2
13.2
11.5
14.0
7.0
1.2
110.6
62.2
0.3
0.8
47.3
73.7
59.9
13.8
16.3
32.1
680.0
263.0
126.2
15.9
9.6
4.4
106.1
417.0
202.2
97.2
76.0
32.9
8.7
6.3
3.3
196.9
138.1
20.5
136.3
9.6
4.8
606.1
84.9
9.3
21.0
4.6
50.2

-75
-60.88
-40.41
-25.83
-22.53
-20.53
-18.73
-13.94
-12.72
Italian Cheese
Fats & Oils (total fat content)
Tree Nuts (shelled)
Fluid Cream
Lard and Edible Tallow (direct use)
Salad and Cooking Oils
Yogurt (excluding frozen)
Veal
Frozen Yogurt
Butter & Margarine (product weight)
Fluid Whole Milk
Canned Fruit
Fluid Skim Milk
Selected Fruit Juices
Ice Cream
30.55
35.81
49.20
49.45
57.12
79.20
99.96
-55 -35 -15 5 25
Percent
45 65 85 105

Per Capita Consumption of Meat, Poultry, and
Fish Boneless, Trimmed, Equivalent, 1970 - 2007
225
200
175
150
125
100
75
50
25
0
70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07
Red Meat Poultry Fish/Shellfish