THE RISK INSTITUTE EXECUTIVE EDUCATION SERIES: BALANCING RISK TO CREATE VALUE
DIGITAL DISRUPTION:
STRATEGY, BRAND & TECHNOLOGY
THE CONVERSATION ABOUT RISK STARTS HERE
ABOUT THE RISK INSTITUTE
Digital disruption is a part of today’s business environment.
Customers and employees have their own perceptions about the
“digital experience.” These disruptions and perceptions present
opportunities for senior management to create value, as well as
risks. Digital communications, for example, allow a firm to
engage with customers to increase brand loyalty and to connect
their employees in collaborative innovation to create value. Yet,
there is the risk to the brand if the firm fails to act on a customer
request or suggestion, or if employees’ expectations about their
digital needs in the workplace are not met.
The Risk Institute brings together
leading academics and a
collection of forward-thinking
companies that understand that
effective risk management
strategies position them to create
value in a competitive and
dynamic marketplace. The Risk
Institute Executive Education
Series arms practitioners with
fresh perspectives and approaches
to:
In this session, Deborah Mitchell (Fisher College of Business,
OSU) and Keith Strier (EY) collaborate to provide insights into
how companies can leverage digital disruptions to improve
employee collaboration, operations and customer loyalty to create
and capture value.
Executives will learn how to:
• Apply current research findings on consumer behavior and
digital engagement with customers and employees' digital
expectations in the workplace.
• Develop a systematic approach to understanding their
organizations' digital opportunities and vulnerabilities.
• Develop a systematic approach to balancing the risk of being
left behind in the race to be digital with the risks related to
time and money spent on being digital.
• Develop an enterprise-wide digital strategy aligned with their
organization's strategy and brand vision.
• Identify, measure and manage
risks critical to an organization’s
success
• Apply leading academic research
to business strategies for more
competitive and sustainable
advantages
• Communicate effective risk
management strategies to create
an integrated and enterprise-wide
approach
• Create an organizational culture
that manages risk proactively by
allowing ideas, innovation and
initiatives to flourish
ENGAGEMENT WITH OTHER SENIOR EXECUTIVES
Executives will participate in a group exercise and discussions to
gain new insights into opportunities and risks related to digital
disruptions and the value of having an enterprise digital strategy.
Lunch will also provide participants with an opportunity to network.
To register please contact:
Denita Strietelmeier
Program Manager
The Risk Institute
strietelmeier.1@osu.edu
(614) 688-8289
BIOGRAPHIES OF SESSION LEADERS
Deborah Mitchell, Clinical Professor of Marketing, The Ohio
State University Fisher College of Business
Mitchell joined the Fisher Marketing & Logistics faculty team
Spring 2012. She has previously taught at University of
Wisconsin-Madison, Northwestern University, Stanford,
University of Pennsylvania, Cornell, and Temple University. In
the past she has been executive director for the Center for
Brand and Product Management at University of Wisconsin as
well as Associate Dean for the Enterprise MBA Programs and
Marketing Services. Dr. Deborah Mitchell is also the founder
and president of Cypress Consulting, a successful marketing
corporation with several high profile clients. Several of her
research articles were published in scholarly publications
including Journal of Consumer Research, Journal of Consumer
Psychology, and others.
Keith Strier, Principal, EY Advisory Strategy and Practice
IDEAS (Innovation, Digital Enterprise & Agile Strategy)
Strier is a Strategy Principal with a primary focus on Digital
Enterprise Strategy and is the primary author of EY's Future
of Work Playbook, co-developer of EY's Digital Program
Activiation and Enterprise Experience Management offerings,
spearheads EY's Perspective around Unmanned Autonomous
Systems (Trucks and Aerial Drones) and drive Offering
Management for EYs alliance with Microsoft.
Prior to joining EY, he was one of the first Global Chief Digital
Officers focused on enterprise enablement (versus consumer
engagement), and an award-winning enterprise UX designer.
Strier also has an extensive background in healthcare IT and
Informatics, and was a visiting lecturer / summit facilitator at
Harvard Medical School’s Center for BioMedical Informatics
for a decade. He has a Law Degree (JD) from New York
University School of Law and a BS from Cornell University.
Bernadette A. Minton, Professor of Finance, Arthur E.
Shepard Endowed Professor in Insurance and Academic
Director of the Risk Institute at The Ohio State University
Fisher College of Business
Dr. Minton’s research interests range from risk management
to corporate governance. Her research is published in
leading financial economics journals as well as the financial
press. As Academic Director of the Risk Institute, Dr. Minton
coordinates and leads the Risk Institute’s activities related to
curriculum, research and outreach. She currently teaches
risk management to Fisher graduate and undergraduate
students and works closely with future finance thought
leaders in her role as co-coordinator of the PhD program in
finance. Dr. Minton received a BA from Mount Holyoke
College, and a MA and PhD from the University of Chicago.
PROGRAM AT A GLANCE
WHAT:
Digital Disruption:
Strategy, Brand & Technology
WHEN:
Thursday,
January 21
10 a.m. – 2 p.m.
WHERE:
The Ohio State University
The Blackwell Inn and
Conference Center
Pfahl Hall #302
2110 Tuttle Park Place
Columbus, OH 43210
WHO:
Senior executives and business unit
leaders charged with driving growth
and creating value while managing
risk
COST:
$595
UPCOMING SESSIONS:
Cost: $595
When: 10 a.m. - 2 p.m. on each date
March 30, 2016
Risk Modeling:
The Past and the Future
May 12, 2016
The Talent War: Managing the
Talent Pipeline and Succession
Planning
FOR MORE INFORMATION,
PLEASE CONTACT:
The Risk Institute
The Ohio State University
Fisher College of Business
riskinstitute@fisher.osu.edu
fisher.osu.edu/risk