THE RISK INSTITUTE EXECUTIVE EDUCATION SERIES BY THE NUMBERS: LEVERAGING ADVANCED ANALYTICS AND RISK MANAGEMENT Session: December 5, 2013 LEVERAGING ADVANCED ANALYTICS AND RISK MANAGEMENT Recognizing key business drivers and value-creating opportunities – while concurrently identifying and managing risk – are common strategic objectives of senior executives striving to enhance business performance within their organizations. Increasingly, gaining critical insights from large amounts of data on consumer behavior, customer satisfaction, competitive trends, and risk exposures is a critical skill required for senior executives to achieve these objectives. In the second session of the Risk Institute Executive Education Series, Fisher College of Business Marketing and Statistics Professor, Greg Allenby, and practitioner expert, Tim Ringo, Director and UK Market Leader, North Highland Consulting, discuss how to develop an analytical approach to anticipate and analyze a company’s business environment so that the organization can be proactively competitive, manage risks and create value. Participants will engage in workshop exercises to learn how to strategically approach the increasingly larger amounts of data available to their organization, and analyze the competitive environment and related risks facing the company with the goal to create value. The session’s engagement component also provides participants with the opportunity interact with other senior executives across industries. Executives will learn to: • Separate the relevant and leverageable “signals” that are often hidden among the “noise” in data to understand customer and competitor trends. • Gain empowerment through analytics by making sense of data drivers an and seeking contextual clues for the “golden nugget.” • L Learn b basic and innovative steps needed to create an analytical and ssustainable na approach to anticipate the organization’s changing co competitive environment, including identifying risks to be mitigated and vvaluing ncing opportunities op valuing-enhancing to be pursued. TAKE AWAY REAL-WORLD SKILLS AND EXPERTISE. The Risk Institute is a collection of forwardthinking companies that know understanding risk and effective risk management strategies not only protect their organizations, but also position them to create growth and value in a competitive, dynamic marketplace. The Risk Institute Executive Education Series will arm professionals with fresh perspectives and approaches to: • Identify, measure, and respond to risks critical to organizational success • Use economic and strategic analyses to turn data and information into insight for more competitive and sustainable business advantages • Implement effective messaging of risk management and organizational policies and strong governance for an integrated value-creating risk management function • Avoid the common mistakes of conventional risk management approaches • Create an organizational culture that manages risk proactively by allowing ideas, innovation, and initiatives to flourish SESSION AT A GLANCE WHAT: By the Numbers: Leveraging Advanced Analytics and Risk Management WHERE: Fisher College of Business Pfahl Hall Conference Center The Ohio State University 280 West Woodruff Ave. Columbus, Ohio 43210 WHEN: December 5, 2013 8:00 AM - 12:00 PM WHO: Direct reports to C-level executives such as SVPs, VPs, and business unit leaders charged with driving growth and creating value while managing risk. LEARN & COLLABORATE WITH TOP-RANKED FISHER COLLEGE OF BUSINESS FACULTY AND BUSINESS LEADERS. Greg Allenby, Helen C. Kurtz Chair in Marketing—Greg Allenby’s research focuses on the development and application of Bayesian statistical methods. His research deals with quantifying aspects of customer behavior using data routinely collected by most organizations, and more recently, its relationship to behavior prior to the purchase, outside the marketplace. These insights are used to develop new approaches to business analysis and decision-making including: market definition and market segmentation, product development, pricing, promotion and targeting activities. He is a Fellow of the American Statistical Association, and is co-author of Bayesian Statistics and Marketing, published in 2005. Tim Ringo, Director and UK Market Leader for North Highland Consulting— Time Ringo is one of the leading global practitioners in HR Transformation and the co-author of Calculating Success (Harvard Business Review 2012), what Dave Ulrich and Tom Davenport consider the ‘definitive book’ on people analytics. Previously he was Vice-President and Global Leader of IBM’s Human Capital Management (HCM) consulting practice, based in London. He joined IBM Global Business Services in 2006 after 16 years at Accenture, where he was Executive Partner Human in Accenture’s Human Performance Service Line. Bernadette Minton, Professor of Finance—Bernadette Minton leads curriculum development at the Risk Institute, focusing on the one-year Specialized Master in Risk. As a co-director of the Fisher finance PhD program, Professor Minton works closely with future finance thought leaders. She teaches corporate risk management and corporate finance to Fisher undergraduate business students, and has taught related topics for Fisher’s executive education programs. UPCOMING SESSIONS: Thursday, February 13, 2014 8 a.m.-Noon Connecting the Dots: Strategy, Economics, and Risk Thursday, April 10, 2014 8 a.m.-Noon Managing the Message: The Importance of Effective Communications in Managing Risk Wednesday, May 14, 2014 8 a.m.-Noon Enabling the Right Risk Culture: The Role of Governance, Compliance, and Incentive Compensation COST: Each half-day session is $495 LEARN MORE: REGISTER HERE: For additional program details, contact: Michelle Norris, Program Manager norris.83@fisher.osu.edu 614.292.8574 Here is a quick link to register individuals from your organization for this, and any of the upcoming sessions: go.osu.edu/manage-risk