1. Job offers to Bachelor’s degree recipients Job offers for Bachelor’s degree recipients on graduation: percent with at least one job Percent 100 80 + 60 + + + + + + + + + + + + + + 40 20 0 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Percent at least one job + 56 67.3 68.1 60.5 62.8 64.7 69.8 70.8 75.8 78.1 81.8 82.2 82.4 71.3 65.1 Mean=number of jobs 1.2 1.6 1.5 1.2 1.2 1.4 1.5 1.6 1.7 2 2.2 2.2 2.3 1.6 1.2 (N) 587 2190 2434 2465 2670 2392 2238 2296 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates 2. Job interviews of Bachelor’s degree recipients Number of interviews by Bachelor’s degree recipients who looked for work 100 Percent None 1 2 3 4 5 More than 5 80 60 50.4 40 20 18.1 16.4 13.3 8.9 7.4 3.2 2.8 18.8 16.2 18.9 12.4 8.4 4.7 0 Telephone Source: Annual Survey of Journalism & Mass Communication Graduates In-person 3. Employment status Oct. 31 Employment status of Bachelor’s degree recipients Percent 100 $ Full-time ) Part-time # In school ' Not employed 80 $ $ $ $ $ $ $ )' # )' # ' ) # ' ) # ' ) # ' ) # Full-time 1994 62 1995 62 1996 63.4 1997 67.4 1998 68.7 Part-time 14.1 13.6 11.3 11 In school 7 7.5 7.6 6.7 Not employed 16.8 16.8 17.7 14.9 60 $ $ ' ) # ' ) # ' ) # 1999 70.3 2000 71.1 2001 58.9 2002 58.1 9.2 8.7 8.8 11.6 13.5 6.4 6.8 7.4 8.1 8.9 15.7 14.3 12.8 21.4 19.5 40 20 0 Source: Annual Survey of Journalism & Mass Communication Graduates 4. Employment status Oct. 31 Employment status of Bachelor’s degree recipients who looked for work Percent 100 # Full-time ' Part-time ) Not employed 80 # # # # # # # ' ) )' )' )' )' )' )' Full-time 1994 71.1 1995 71.2 1996 73.7 1997 76.8 1998 78 1999 79.5 # # ) ' )' 2000 80.3 2001 68.9 2002 67.9 15.7 60 40 20 0 Part-time 16.2 15.7 13.2 12.6 10.5 9.8 9.9 13.6 Not employed 12.7 13.1 13.1 10.7 11.5 10.7 9.8 17.6 16.3 N 1949 1993 1927 1903 1969 2369 2419 2344 2395 Source: Annual Survey of Journalism & Mass Communication Graduates 5. Employment status Employment status of Bachelor’s degree recipients when they returned questionnaires Percent 100 + Full-time work * Part-time work ) Continuing school $ Unemployed 80 + + $* ) $* ) 60 + + + + + + + $ * ) $* ) $* ) $* ) $* ) + + $* ) $ )* + + + + + + $ )* $ )* 40 20 0 $* ) $* ) $* ) $ )* $ )* $ )* 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 68.3 66.6 70.9 70.5 64.5 61.7 62.4 62.2 65.7 67.9 68.4 73.3 75.3 76.1 74.9 66.3 63.3 Part-time work 11.9 12.3 10.6 Continuing school 7.5 7.2 6.3 9.8 11.5 14.2 14.4 13.4 12.2 11.1 9.8 8.3 6 6.9 6.4 7.9 7.1 6.6 6 7.2 8 8 8.5 8 7.7 Unemployed 12.3 13.9 12.3 13.2 16.8 16.1 15.2 15.8 14.1 13.3 13.9 11.4 12.1 7.3 10.1 7 12 8 8.4 11 10.8 15.6 16.2 Source: Annual Survey of Journalism & Mass Communication Graduates 6. Permanent positions Status of Bachelor’s degree recipients: percent in permanent positions Percent 100 # # # # # # , , # # # 80 60 # Full-time job holders , Part-time job holders , , , , 40 , , , 20 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time job holders 87.1 89.6 88.6 91.1 90 90.9 91.8 89.1 86.7 Part-time job holders 47.6 52.6 48.4 54.2 47.3 44.8 35.5 43.9 39.7 Source: Annual Survey of Journalism & Mass Communication Graduates 7. Unemployment rates Unemployment rates of journalism Bachelor’s degree recipients compared to U.S. labor force data. Figures represent seasonally adjusted unemployment rates averaged across June of the shown year to May of the following year. Percent 15 # US Labor Force , US Labor Force: 20-24 yrs. old $ J-Grads $ 10 , # 5 , $ , $ # , $ $ , # , , $ $ # # # $ , $ # # , , $ # $ # , $ # , $ # $ , $ , # # $ , , # # 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 US Labor Force 5.8 5.3 5.3 6.2 7.2 7.4 6.6 5.7 5.6 5.2 4.7 4.4 4.1 4.1 5.4 US Labor Force: 20-24 yrs. old 9.1 8.4 8.7 9.6 11.2 11.2 10.2 9.1 9.4 9 8.2 7.6 7.5 7.2 9.2 9.7 J-Grads 12.2 8.1 7.2 10.4 9.9 8.4 8.6 7.4 6.9 6.5 5.4 5.9 8 8 11.7 12.9 5.9 Source: Annual Survey of Journalism & Mass Communication Graduates; US Bureau of Labor Statistics 8. Job offers, Master’s degree recipients Job offers to Master’s degree recipients on graduation: percent with at least one job 100 Percent + 80 60 + + + + + + + + + + + + + 40 20 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Percent at least one job + 66 73.1 56.6 68.9 67.2 70.2 73.1 75.8 83.3 74.5 81.2 88.6 70.4 Mean=number of jobs 1.7 1.4 1.2 1.4 1.4 1.4 1.7 1.8 2 2 2.2 2.3 1.6 1.6 (N) 162 148 144 155 159 151 178 143 145 156 147 146 153 165 Source: Annual Survey of Journalism & Mass Communication Graduates 70.6 9. Employment Status Oct. 31 Employment status of Master’s degree recipients Percent 100 # Full-time ' Part-time ) In school $ No employment # 80 60 # # # # # # $ ' ) $ ' ) $' ) $ ' ) $' ) $ )' 1994 63.9 1995 65.4 1996 62.2 1997 81.4 1998 65.4 1999 74.8 # # $ ' ) $ ' ) 2000 74.7 2001 60.8 2002 60.6 12.7 40 20 0 Full-time $' ) Part-time 11 11.4 16.8 8.3 10.9 9.5 6.8 9.8 In school 5.2 5.4 5.6 1.4 5.1 3.4 6.2 4.6 4.8 No employment 20.1 17.8 15.4 9 18.6 12.2 12.3 24.8 21.8 Source: Annual Survey of Journalism & Mass Communication Graduates 10. Employment Status Oct. 31 Employment status of Master’s degree recipients who looked for work 100 Percent # Full-time ) Part-time ' Not employed # 80 # # # # # # # # )' )' ) ' ' ) ' ) ' ) Full-time 1994 75 1995 72.5 1996 70.6 1997 84.3 Part-time 12.9 12.6 19 Not employed 12.1 15 10.3 60 40 20 )' )' 1998 71.3 1999 82.1 2000 82.6 2001 68.9 2002 67.6 8.6 11.9 10.4 7.6 11.1 14.2 7.1 16.8 7.5 9.8 20 18.2 )' 0 Source: Annual Survey of Journalism & Mass Communication Graduates 11. Employment status Employment status of Master’s recipients when they returned questionnaires Percent 100 80 + + Full-time work * Part-time work ) Continuing school $ Unemployed + + + + + + + + + + + + $ * ) $ * ) 60 + 40 $ 20 0 * ) $ * ) $ )* $* ) $ * ) $* ) $ )* $* ) $* ) $ )* $ )* $* ) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 74.1 76.4 60.4 68.4 67.9 66.2 72.5 65.7 83.4 75.6 80.3 77.4 69.9 69.7 Part-time work 7.4 7.4 10.4 10.3 9.4 11.3 9.6 11.9 5.5 5.8 6.1 6.2 8.5 14.5 Continuing school 3.1 2.7 5.6 7.1 6.9 6 6.2 4.9 2.1 4.5 4.1 4.8 5.2 3 Unemployed 15.4 13.5 23.6 14.2 15.7 16.6 11.8 17.5 9 14.1 9.5 11.6 16.3 12.7 Source: Annual Survey of Journalism & Mass Communication Graduates 12. Employment, news-editorial Employment of Bachelor’s degree recipients in the editorial specialty Percent 100 + Full-time work * Part-time work ) Continuing school $ Unemployed 80 60 + + * $ ) )* $ + + + + $ )* $* ) $* ) $* ) + + + $ )* $* ) $ )* + + $ )* $ )* + + + + $ )* $* ) 40 20 0 $ )* $ )* 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 65.3 69.1 66.1 64.2 63.2 61 69.1 68.7 72.1 71.8 74.5 80.4 72.2 64.1 66 Part-time work 17 9.7 9.4 12.9 15.7 13.3 12.3 9.3 7.5 7 6.6 4.8 7.8 10.8 13.3 Continuing school 6.1 11.5 8.9 8.9 7.9 10.8 8.6 8.1 9 9.6 6.6 5.7 6.8 7.4 8 Unemployed 11.6 9.7 15.7 14.1 13.2 14.9 9.6 13 11.5 11.5 12.2 9.2 13.2 17.7 12.8 362 383 427 432 444 405 409 401 355 377 459 395 379 400 (N) 147 Source: Annual Survey of Journalism & Mass Communication Graduates 13. Employment, broadcasting Employment of Bachelor’s degree recipients in the broadcasting specialty 100 Percent + Full-time work * Part-time work ) Continuing school $ Unemployed 80 + + + 60 + + + $* $* ) $* + + + $* ) * $ ) $* ) + + $* ) $ * ) + + + + 40 20 0 * $ ) * $ ) $* ) ) ) $* ) $ * ) $ )* $ * ) 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 76.8 72.2 63.4 57.6 56 56 60.9 64.5 61.8 68.3 70.2 72.3 70.3 65.9 61.3 Part-time work 14.1 11.7 15.6 19 20 21.7 17.9 16.9 15.1 12.8 9.9 9.6 9.8 11.3 13.7 Continuing school 2.8 6.7 4 5.6 6.7 2.9 6.2 5.7 4.4 4.2 3.7 4.7 5.1 7.4 6.6 Unemployed 6.3 9.4 17 17.7 17.4 19.4 15.9 12.9 18.7 14.7 16.2 13.4 14.8 15.4 18.5 (N) 142 385 585 536 511 448 482 580 498 524 544 596 603 539 542 Source: Annual Survey of Journalism & Mass Communication Graduates 14. Employment, advertising Employment of Bachelor’s degree recipients in the advertising specialty Percent 100 80 + 60 + Full-time work * Part-time work ) Continuing school $ Unemployed + + + + + + + + + + + + + + 40 20 0 * $ ) $ )* $ )* $ * ) $* ) $ * ) $ )* $* ) $ )* $ )* $ )* $ )* $ )* $ )* $ )* 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 74.8 72.1 71 68.9 66.1 68 69 73.3 74.7 79.7 83.7 77.7 78.3 66 67.4 Part-time work 15.7 10 8.3 9.6 15.2 11.3 9.8 8.9 6.8 5.2 3.4 5.1 5.6 9.9 10.6 Continuing school 2.6 7.4 6.1 4.1 4.2 5 6.7 6 6.5 5.2 5.6 5.7 7.1 8.1 7.1 Unemployed 7 10.5 14.6 17.4 14.5 15.7 14.5 11 11.9 10 7.3 11.5 9 16.1 14.9 115 351 396 363 428 363 297 281 293 271 233 314 323 335 350 (N) Source: Annual Survey of Journalism & Mass Communication Graduates 15. Employment, PR Employment of Bachelor’s degree recipients in the public relations specialty Percent 100 + Full-time work * Part-time work ) Continuing school $ Unemployed + + + + + + + + + + + + 80 + 60 + + 40 20 0 * $ ) $ )* )* $ $* ) $* ) $ )* $* ) $ )* )* $ $ )* $ )* $ )* ) $ * $ )* $ ) * 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full-time work 72.6 72 70.7 64.2 68.4 69.7 69.9 73 73 78.8 84.2 80.6 82.4 71.8 Part-time work 11.1 7.2 9.1 13.8 12.9 9.8 8.9 7.2 7.4 6.1 2.1 5.6 2.9 6.3 8.3 10.8 5.8 6.8 4.4 6.8 6.1 6.2 10 7 6.5 6.2 8.3 7.9 10.3 Continuing school 6.7 65.3 Unemployed 9.6 10 14.4 15.2 14.4 13.8 15.1 13.6 9.5 8.1 7.3 7.7 6.4 14 16.1 (N) 135 429 417 455 459 458 397 419 419 444 385 520 484 521 542 Source: Annual Survey of Journalism & Mass Communication Graduates 16. General types of work An overview of Bachelor’s degree recipients' work situations Percent 100 + Communication work * Non-communication work ) Continuing school $ Unemployed 80 60 + + + + + + + * $ ) * $ ) * $ ) * $ ) + + + * $ ) * $ ) * $ ) + + + + + + * $ ) * $ ) 40 * 20 $ ) 0 * $ ) * $ ) * $ ) * $ ) * $ ) * $ ) 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Communication work 53.7 Non-communication work 60 26.8 21.2 Continuing school 7.2 6.4 Unemployed 12.3 12.4 (N) 1203 60.7 52.2 49 50.6 51.4 56 57.7 58.2 64 63 65.1 66.6 52.6 50.5 19.6 23.7 26.9 26.1 24.3 21.8 21.3 19.9 17.5 18.3 17.8 15.6 23.7 24.9 6.5 7.3 8 8 8.5 8 7.7 13.3 16.8 16.1 15.3 15.8 14.1 13.3 7.9 7.1 6.6 14 11.4 12.1 6 7 8 8.4 11 10.8 15.6 16.2 580 2186 2425 2461 2664 2392 2234 2293 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates 17. Minority employment Full-time employment of minority and non-minority Bachelor’s degree recipients Percent 100 $ Minority & Non-minority 80 $ & & $ 60 & $ & $ & $ & $ & $ & $ & $ & $ & $ & $ 1997 & $ & $ & $ & $ 40 Excludes Bachelors degree recipients who have returned to school 20 1997 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Minority 66.4 77.4 71.6 63.4 66.8 66.9 64.1 67.1 68.3 Non-minority 72.1 75.6 Minority N 107 75.6 70.3 67.3 68.1 53 Nonminority N 1013 197 287 286 67 70.5 77.7 76.6 74.9 65 60.7 69 72.6 74.8 75.7 80.7 81.3 81.9 81.8 73.6 329 345 343 366 352 329 319 441 447 71 426 471 488 1840 1953 1965 2107 1831 1674 1716 1684 1657 1744 2208 2070 2068 2065 Source: Annual Survey of Journalism & Mass Communication Graduates 18. Gender and employment Full-time employment of female and male Bachelor’s degree recipients 100 Percent $ Female ) Male 80 ) $ $ ) $ ) 60 $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) $ ) 40 Excludes Bachelors degree recipients who have returned to school 20 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Female 71.5 76.1 75.5 71 67.7 69.6 69.5 72.2 74.8 75.2 80.1 82.3 81.3 81.8 73.1 69.6 Male 71.8 74.9 74.7 67 65.8 64.4 65.2 70.3 71.2 72.6 76.8 77 80.4 77.5 69.7 67.6 Female N 741 356 1389 1495 1569 1643 1480 1363 1368 1369 1321 1393 1423 1823 1848 1856 Male N 380 191 653 757 690 801 693 679 736 683 685 688 Source: Annual Survey of Journalism & Mass Communication Graduates 612 714 663 698 19. Overall salaries Overall nominal median annual salaries and adjustments for inflation for Bachelor's and Master's degree recipients In thousands $38.0 $36.0 $34.0 $32.0 $30.0 $28.0 $26.0 $24.0 $22.0 $20.0 $18.0 $16.0 $14.0 $12.0 $10.0 $8.0 $6.0 $4.0 $2.0 $0.0 + Bachelor's Nominal Salary $ UG Salary in 1985 Dollars ) Master's Nominal Salary * Grad Salary in 1985 Dollars ) + $ + $ + $ ) * + $ ) * + $ ) ) * + + * ) + * $ $ $ ) ) + * $ + * $ + * $ ) ) ) + + * $ * $ + * $ ) ) ) + + + * $ * $ * $ 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Bachelor's Nominal Salary $14.0 $15.2 $16.9 $17.8 $18.0 $18.1 $18.2 $18.5 $20.0 $20.8 $21.5 $23.0 $24.0 $25.0 $27.0 $26.0 $26.0 UG Salary in 1985 Dollars $13.8 $14.3 $15.3 $15.3 $14.6 $14.1 $13.7 $13.5 $14.2 $14.4 $14.4 $15.1 $15.5 $15.7 $16.4 $15.6 $15.3 Master's Nominal Salary $23.0 $25.0 $22.0 $24.8 $25.0 $25.0 $28.5 $28.8 $28.5 $30.0 $35.0 $31.3 $30.1 $32.0 Grad Salary in 1985 Dollars $19.8 $20.3 $17.1 $18.7 $18.3 $17.8 $19.7 $19.3 $18.7 $19.4 $22.0 $19.0 $18.0 $18.8 Source: Annual Survey of Journalism & Mass Communication Graduates 20. Salaries in dailies Annual nominal median salaries and adjustments for inflation at daily newspapers - Bachelor’s degree recipients $28.0 In thousands ) Nominal Salary $ In 1985 Dollars ) ) $26.0 $24.0 $22.0 $20.0 $18.0 $16.0 $14.0 $12.0 ) $ ) $ ) $ ) $ ) ) ) ) $ $ $ $ $ $ ) ) ) $ $ ) ) ) $ $ $ ) $ $ $10.0 $8.0 $6.0 $4.0 $2.0 $0.0 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $13.9 $13.9 $16.1 $17.0 $18.1 $18.2 $18.2 $18.2 $21.0 $22.0 $20.8 $21.0 $22.6 $25.0 $26.0 $25.9 $25.0 In 1985 Dollars $13.7 $13.1 $14.6 $14.6 $14.7 $14.2 $13.7 $13.3 $14.9 $15.2 $13.9 $13.8 $14.6 $15.7 $15.8 $15.5 $14.7 Source: Annual Survey of Journalism & Mass Communication Graduates 21. Salaries in weeklies Annual nominal median salaries and adjustments for inflation at weekly newspapers - Bachelor’s degree recipients In thousands $24.0 ) Nominal Salary $ In 1985 Dollars $22.0 ) $20.0 $18.0 $16.0 $14.0 $12.0 ) $ ) $ ) $ ) $ ) $ ) ) $ $ $10.0 ) $ ) $ ) $ ) ) ) $ $ $ $ ) ) $ $ $8.0 $6.0 $4.0 $2.0 $0.0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $12.9 $14.3 $14.7 $15.6 $15.0 $15.6 $15.6 $15.6 $17.0 $18.2 $19.6 $20.3 $21.0 $22.9 $24.0 $22.0 In 1985 Dollars $12.2 $12.9 $12.6 $12.7 $11.7 $11.8 $11.4 $11.1 $11.7 $12.2 $12.9 $13.1 $13.2 $13.9 $14.4 $12.9 Source: Annual Survey of Journalism & Mass Communication Graduates 22. Salaries in radio Annual nominal median salaries and adjustments for inflation in radio - Bachelor’s degree recipients $28.0 In thousands ) Nominal Salary $ In 1985 Dollars $26.0 $24.0 $22.0 $20.0 $18.0 ) $16.0 $14.0 $12.0 $10.0 ) $ ) $ ) $ ) $ ) $ ) $ $ ) $ ) $ ) ) $ $ ) ) ) ) ) $ $ $ $ $ $8.0 $6.0 $4.0 $2.0 $0.0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $12.8 $14.6 $13.5 $13.2 $14.0 $15.0 $16.9 $16.0 $17.0 $18.0 $20.0 $20.8 $22.5 $23.4 $25.0 $24.0 In 1985 Dollars $12.1 $13.2 $11.6 $10.7 $10.9 $11.3 $12.3 $11.4 $11.7 $12.0 $13.2 $13.4 $14.1 $14.2 $15.0 $14.1 Source: Annual Survey of Journalism & Mass Communication Graduates 23. Salaries in television Annual nominal median salaries and adjustments for inflation in TV - Bachelor’s degree recipients In thousands $24.0 ) Nominal Salary $ In 1985 Dollars $22.0 $18.0 ) $ $16.0 $14.0 ) $ $12.0 ) $ ) $ $10.0 ) $ ) ) ) $ $ $ ) ) $ $ ) ) ) $ $ $ ) $20.0 ) ) $ $ $ $8.0 $6.0 $4.0 $2.0 $0.0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $12.9 $16.9 $15.2 $15.0 $14.5 $15.6 $15.6 $16.0 $18.0 $17.5 $18.7 $18.2 $20.0 $21.8 $21.5 $22.0 In 1985 Dollars $12.2 $15.3 $13.1 $12.2 $11.2 $11.8 $11.4 $11.4 $12.4 $11.7 $12.3 $11.8 $12.5 $13.2 $12.9 $12.9 Source: Annual Survey of Journalism & Mass Communication Graduates 24. Salaries in advertising Annual nominal median salaries and adjustments for inflation in advertising - Bachelor’s degree recipients $28.0 In thousands ) Nominal Salary $ In 1985 Dollars $26.0 $24.0 $22.0 $20.0 $18.0 $16.0 $14.0 ) $ ) $ ) $ ) $ ) $ ) ) $ $ ) $ ) ) $ $ ) ) $ $ ) ) $ $ ) ) ) $ $ $ $12.0 $10.0 $8.0 $6.0 $4.0 $2.0 $0.0 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $14.7 $15.0 $16.4 $18.0 $18.5 $18.1 $18.5 $19.0 $20.0 $20.4 $22.0 $22.0 $25.0 $25.0 $27.0 $26.5 $27.0 In 1985 Dollars $14.4 $14.2 $14.8 $15.5 $15.0 $14.1 $14.0 $13.9 $14.2 $14.1 $14.7 $14.5 $16.2 $15.7 $16.4 $15.9 $15.8 Source: Annual Survey of Journalism & Mass Communication Graduates 25. Salaries in PR Annual nominal median salaries and adjustments for inflation in public relations - Bachelor’s degree recipients In thousands $30.0 $26.0 $24.0 $22.0 $20.0 $18.0 $16.0 $14.0 ) ) Nominal Salary $ In 1985 Dollars $28.0 ) $ ) $ ) $ ) $ ) ) $ $ ) $ ) ) $ $ ) $ ) ) $ $ ) ) $ $ $ ) ) $ $ $12.0 $10.0 $8.0 $6.0 $4.0 $2.0 $0.0 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Nominal Salary $15.3 $16.7 $18.4 $19.0 $19.7 $20.0 $19.5 $20.9 $21.0 $22.0 $23.0 $23.1 $25.0 $25.0 $29.0 $27.8 $27.0 In 1985 Dollars $15.0 $15.8 $16.6 $16.3 $16.0 $15.6 $14.7 $15.3 $14.9 $15.2 $15.4 $15.2 $16.2 $15.7 $17.6 $16.6 $15.8 Source: Annual Survey of Journalism & Mass Communication Graduates 26. Salaries compared Median yearly salaries for 2002 Bachelor’s degree recipients with full-time jobs All $26,000 Dailies $25,000 Weeklies $22,000 Radio $24,000 Television $22,000 Cable Television Salary $28,500 Advertising $27,000 Public Relations $27,000 Consumer Magazines $27,350 Newsletters, Trades $28,655 WWW $26,000 $1,000 $10,000 Source: Annual Survey of Journalism & Mass Communication Graduates 27. Salaries by region Median yearly salaries for 2002 Bachelor’s degree recipients with full-time jobs Northeast Median salary: $27,352 N=293 Midwest Median salary: $26,000 N=408 West Median salary: $26,480 N=304 South Median salary: $26,000 N=638 28. Union membership of JMC graduates Union membership of Bachelor’s degree recipients 5 4 Percent 3.7 4.1 3.9 3.3 1997 1998 2001 2002 4.2 3.4 4.1 3.6 3 2 1 0 All Employed full-time Source: Annual Survey of Journalism & Mass Communication Graduates Associated Press Poll, August 2001 29. Yearly salary for union members and non-union workers Median salary per year for Bachelor’s degree recipients with full-time jobs: union and non-union $32 In thousands Union members salary $30 $28 $27 $26 $25 $26 $23 $24 Non-union workers salary $26 $26.5 $26 $24 $22 $20 $18 $16 $14 $12 $10 $8 $6 $4 $2 $0 1997 1998 2001 Source: Annual Survey of Journalism & Mass Communication Graduates 2002 30. Job benefits I Benefits available to Bachelor’s degree recipients with full-time jobs Percent Basic Med.1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 29.5 29.7 33.1 30.6 33.4 36.6 33.9 32.9 33 30.4 25.3 Major Med.1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 45.4 46.3 44.3 48.4 46.6 45.9 48.6 50.5 49 47.8 54 25.1 25.2 27.4 24.8 25.8 28.2 27.2 26.4 24.7 22.6 19.1 Disability1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 47.5 49.1 46.7 51.5 52.4 52 52.2 54.2 55.6 52 56.4 19.1 22.3 22 21.5 22 22.7 22.3 22.3 22.4 20.4 17.9 0 33.1 32.1 33.9 34.9 37.6 38.1 36.9 39.1 41 35.4 40.2 20 40 Employer Pays All Employer Pays Part 60 Source: Annual Survey of Journalism & Mass Communication Graduates 80 100 31. Job benefits II Benefits available to Bachelor’s degree recipients with full-time jobs Percent Prescription 1992 1993 1994 1995 1996 1997 1998 13 12.9 15.8 14.6 16.4 16.5 16.6 16.9 15.7 13.7 13.6 1999 2000 2001 2002 Dental 1992 1993 1994 45.3 48.5 48.6 54.7 55.9 59.3 59.1 61 60.8 58.3 59.4 17.9 19.2 23.1 21.4 21.5 25.8 24.8 23.8 24.9 22.3 19.4 1995 1996 1997 1998 1999 2000 2001 2002 Life Insur. 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 37.6 39.3 37.1 42.6 44 43.9 45.1 48.9 47 44.9 49.6 25.8 28.4 28.2 26.4 28.5 29.9 28.4 30.2 30.5 25.5 23.2 0 29.7 29.2 28.7 32.6 32.7 33 33.9 35.7 36.5 33.9 36.2 20 40 Employer Pays All Employer Pays Part 60 80 100 Source: Annual Survey of Journalism & Mass Communication Graduates 32. Job benefits III Benefits available to Bachelor’s degree recipients with full-time jobs Percent Mat./Paternity 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Child Care 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 23.3 24.8 28.7 28.7 30 34.5 32.8 35.4 35.1 32.4 29.4 23.9 29.6 29.6 31.1 35.1 31.8 34.2 34.6 34.4 31.4 34.6 Employer Pays All Employer Pays Some 2 9.6 4.2 12.8 4.4 11.9 3.4 15.8 4.5 15.5 4.4 15.8 4.6 18.2 3.9 18.2 5.7 19.1 5 17.4 3.6 17.2 Retirement 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 16.2 14.3 16.3 15.8 15.3 16 15.3 15.3 17.3 15 12.3 0 36.1 39.8 40 42.4 47.3 48.4 50 52.6 51.7 46.9 50.7 20 40 60 Source: Annual Survey of Journalism & Mass Communication Graduates 80 100 33. Why jobs chosen Employed Bachelor’s degree recipients' reasons for selecting jobs Percent of “very important” 100 80 56.1 60 ) 51.7 ) 40 63.9 61.5 60.1 58.9 ) ) ) ) 61.6 ) 64.6 ) ) ' Available ) What want to do 35.0 ' 26.2 ' 56.7 33.9 55.6 ) 36.5 ' ' 26.3 23.5 ' ' 20 19.6 19.2 18.2 ' 17.7 ' ' 1998 1999 2000 ' 0 1993 (N = 1787) 1994 1995 1996 (N = 1682) (N = 1748) (N = 1675) 1997 (N = 1818) (N =2222) (N = 2211) (N = 1768) 2001 2002 (N=2739) (N=2798) N=2739 Source: Annual Survey of Journalism & Mass Communication Graduates 34. Overall job situation Question: Thinking about your overall situation including things such as wages, benefits and working conditions, would you say: 1. Things are fine as they are. 2. Small improvements are needed. 3. Some improvements are need. 4. A lot of improvements are needed. 5. I’m not sure. 100 Percent 2001 2002 80 60 40 23.4 22.4 24.7 25.6 25.2 24.5 23.5 23.7 20 3.2 3.8 0 Things are fine Some improvements needed Not sure Small improvements needed A lot of improvement needed Source: Annual Survey of Journalism & Mass Communication Graduates Hart AFL-CIO Survey, July 2001 35. Job satisfaction Job satisfaction of employed Bachelor’s degree recipients: percent very satisfied Percent 100 + Full Time Work , Part Time Work 80 60 40 + 20 + + , , , 0 + + + + + , , , , , + , + + , , + + + , , , + + , , 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Full Time Work 38.7 32.8 N 799 Part Time Work 14.7 N 143 33.7 31.4 28.1 30.6 31.4 34 38.5 35.8 35.5 34.1 34.8 34.8 28.9 30.2 409 1536 1565 1511 1651 1472 1461 1546 1516 1574 1658 2026 2030 1802 1762 3.6 11 6.9 8.1 9.8 8.2 11.6 56 209 277 347 378 318 267 15 15.3 15.3 253 216 176 8.4 9.5 10.7 10.7 9.8 131 179 327 197 272 Source: Annual Survey of Journalism & Mass Communication Graduates 36. Regret career choices Bachelor’s degree recipients who wish they had selected another career 100 Percent 1998 1999 2000 80 2001 73 68.5 68.1 64 2002 64.6 60 40 30.4 31.6 27.3 22.7 26.9 20 5.5 4.2 4.3 0 Yes No 5 3.5 Never planned communications career Source: Annual Survey of Journalism & Mass Communication Graduates 37. Retirement plans Attitudes toward retirement of Bachelor’s degree recipients with jobs Percent 25 1997 1998 1999 2000 2001 2002 22.3 20.8 20 18 18.9 17.7 16.4 15 10 5.8 4.4 5 4.2 4.8 4.9 4.7 0 Expect to Retire with Company Expect to Retire in Occupation Source: Annual Survey of Journalism & Mass Communication Graduates 38. Organizational pride Bachelor’s degree recipients with full-time jobs 100 Percent 2000 80 2001 2002 75.2 2000 N=2036 2001 N=1802 2002 N=1763 69.6 69.7 60 Statement: I am proud to be working for my firm/organization. 40 19.1 20 22.1 22.5 5.6 8.4 0 Agree Neutral, not sure Source: Annual Survey of Journalism & Mass Communication Disagree 7.8 39. Organizational commitment Bachelor’s degree recipients with full-time jobs Percent 50 2000 40 2002 2000 N=2036 2001 N=1803 2002 N=1763 40.2 37.4 37.2 37 2001 33.6 32.9 30 Statement: Overall, how commited do you feel to your company? 20 15.8 18.1 17.6 11.7 11.7 10 7.1 0 Very commited Moderately committed Somewhat committed Not at all committed Source: Annual Survey of Journalism & Mass Communication Graduates 40. Meaningfulness of work Bachelor’s degree recipients with full-time jobs Percent 100 2000 2001 2000 N=2275 2001 N=1798 2002 N=1760 80 63.8 60 2002 Statement: The work I do is meaningful to me. 58.7 58.9 40 23.2 24 23.9 20 17.3 17.2 13 0 Agree Neutral, not sure Disagree Source: Annual Survey of Journalism & Mass Communication Graduates 41. Debt at graduation Bachelor’s degree recipients who had debt at graduation 100 Percent 80 60 $ $ 1990 47.1 1991 47.6 $ $ $ $ $ 1995 56.2 2000 55.7 2001 55.1 2002 56.6 40 20 0 Students with debt $ 1992 52 Source: Annual Survey of Journalism & Mass Communication Graduates 42. Debt because of college Bachelor’s degree recipients’ debt at year of graduation 50 Percent 1995 44.9 43.8 44.3 43.4 2000 2001 2002 40 29.4 30 27.4 27.5 18.7 20 12.7 12.3 8.2 8.5 7.8 10 12.6 10.6 9.4 10.1 9.6 9 9.8 0 no debt less than $5,000 $5,000-$9,999 $10,000-$14,999 Source: Annual Survey of Journalism & Mass Communication Graduates $15,000 and higher 43. Employment and salary with GDP and advertising expenditures Trend lines and Pearson Correlation Coefficient Billion Thousand Correlation Coefficient 10000 200 0.96 5000 0.64 100 Thousand 0.78 0.52 10 0.73 80 Percent 0.31 20 60 40 20 0 GDP Total Advertising Expenditure Median salary Full-time employment rate 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Sources: Bureau of Economic Analysis, http://www.bea.doc.gov/ Bob Coen's Insider Report, at www.mccann.com/insight.bobcoen.html Annual Survey of Journalism & Mass Communication Graduates S1. What they studied Specialty within curriculum of Bachelor’s degree recipients Percent 50 40 30 20 + ) * * + ) )* + ) * + * ) + * ) + )* + * ) + )* + 10 News-editorial * ) + * ) + * ) + * ) + * ) * ) )* )* + + + + * Broadcasting ) Public relations + Advertising Other 0 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 News-editorial Broadcasting Public relations Advertising Other (N) 21.8 17.6 20.5 20.8 19.3 943 18.3 22.7 16 19.6 23.4 1252 20.7 20.1 19.2 16.2 23.8 711 16.7 17.8 19.8 16.2 29.5 2171 15.7 22.6 17.1 16.2 28.4 2448 17.1 21.5 18.2 14.5 28.7 2500 16.2 19.1 17.2 16 31.5 2670 18.6 18.7 19.3 15.2 28.2 2397 18.2 21.6 17.6 13.3 29.4 2238 17.9 25.3 18.3 12.3 26.2 2296 17.9 22.4 18.8 13.1 27.7 2241 16.4 24.2 20.5 12.5 26.3 2169 17.3 24.1 16.4 9.8 32.3 2391 17.2 22.3 19.5 11.8 29.3 2672 14.5 22.1 17.8 11.9 33.7 2734 13.9 19.8 19.1 12.3 35 2739 14.3 19.4 19.4 12.5 34.3 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S2. Campus activities Campus activities of Bachelor’s degree recipients 100 Percent 80 60 ) Newspaper Yearbook # Radio $ Television & Magazine + WWW.Site Media internship ) ) 40 20 ) ) ) ) ) # $ # $ # $ # $ # $ ) # $ ) ) # $ # $ 0 ) ) ) ) ) ) ) # $ & + # $ & + # $ & + $ # & + $ # & + $ # & + $ # & + 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Newspaper Yearbook Brdcst. station Radio Television Magazine WWW.Site Media internship (N) 58.4 18.7 38.8 46.2 39.1 12.6 5.2 30.8 18.7 12.8 37.2 6.1 35 7.3 33.6 6.6 33.3 6.5 34 5.6 33.8 5.9 33.9 4.9 20.8 13.4 18.3 12.8 18.6 15 18.7 14.1 16.1 13.8 16.2 14.4 19.1 17.7 34.5 5.1 33.8 3.9 35.6 5 32.5 4.1 34.1 4.2 31.8 3.8 32.8 3.8 16.9 18.3 19.5 15.1 15.1 13.7 14.6 15.7 16.5 19.5 17.1 16.2 14.6 15.3 6.4 7.3 7.3 7.9 6.6 7.1 6.9 1.3 3.4 3.7 3.4 3.3 3 3.4 67.9 78.5 74.8 77.1 78.6 77.4 78.2 77.7 76.9 81 79.6 82.2 82.2 79.5 80.4 77.9 78.3 943 1252 711 2171 2448 2500 2670 2397 2238 2296 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S3. Grade point averages Final grades of Bachelor’s degree recipients Percent 100 'A $B )C 80 $ $ $ $ $ 60 $ $ $ 40 ' ' ' ' ' ' ' ) ) ) ) ) ) ) 20 0 ' ) $ $ $ $ $ ' ' ' ' ' ) ) ) ) ) $ ' ) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 A 26.2 B 70.1 C 3.7 24.5 72.1 3.4 26.7 69.4 3.8 26.6 69.7 3.6 29.7 66.6 3.7 30.7 65.3 4 31.5 65.6 2.9 36.5 60.4 3 31.3 61.4 7.4 33.5 59.4 7.1 35.6 56.5 7.9 36.3 57.5 6.2 37.7 55.6 6.7 41.1 52.7 6.2 Source: Annual Survey of Journalism & Mass Communication Graduates S4. Grades by major Final grades of Bachelor’s degree recipients by major: percent with A or A100 80 Percent 1997 1998 1999 2000 2001 2002 60 44.6 42.6 43 40 39.7 34.8 32.7 37 33 39.4 35.436.1 38.5 35.9 34.235.2 29.9 30.6 40.3 36.436.9 34.1 30.6 34.3 35 35.6 40.4 37 35.9 26.826.4 20 0 Print journalism Broadcasting Advertising PR Source: Annual Survey of Journalism & Mass Communication Graduates Other S5. Seeking print jobs Jobs sought by Bachelor’s degree recipients in the area of print media. Excludes students not seeking jobs Percent 50 ) Dailies ' Weeklies $ WWW 40 30 ) 20 ) ' ' 10 ) ' ) ' ) ' ) ' ) ' ) ) ) ' $ $' $' ) $' ) $ ' ) ) $' ' $ 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Dailies Weeklies Magazines Consumer Magazines Trade Press Book Publishers Wire Services Newsletters Newsletter/Mags WWW (N) 24 14.3 14.6 22.3 13.5 13.5 21.5 15 13.8 22.1 14.4 13.1 21.8 14.9 13 21.2 13.3 11.2 19.2 11.8 12.3 9.9 3.1 9.1 3 11.5 9.1 9.6 2.8 10.1 3.5 8 2.7 3.2 4.8 6.2 2.8 2.4 4.8 2190 2434 2465 2670 2392 2238 2296 22.3 12.2 20.6 10.8 22.8 12.6 21.4 12.5 19.4 9.1 22.7 12.5 24.7 13 7.3 7.6 7.9 2.7 2.2 5.2 6.6 2241 6.9 7.1 6.7 2.9 1.7 4.7 9.2 2169 8 7.5 7.8 3.8 2.5 5 10.3 2235 7.6 6 6.8 3.6 1.9 4.6 12.4 2679 8.2 6.1 6.4 3.4 1.4 3.9 12.7 2734 10.3 6.9 8.3 4.5 2 4.5 10.3 2739 10.2 6.3 8.3 4.5 1.7 4.7 7.9 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S6. Seeking broadcast jobs Jobs sought by Bachelor’s degree recipients in the area of broadcasting. Excludes students not seeking jobs 50 Percent + Television station * Radio station ) Cable television 40 30 20 10 + * ) + + + + + + * ) * ) * ) * ) * ) * ) + + * ) * ) + + )* )* + )* + + * ) * ) 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Television station 21.5 Radio station 16.4 Cable television 9.2 (N) 2190 25.6 18 13 2434 24.5 17.3 13.2 2465 22.7 16 10.8 2670 23.2 15.8 12.8 2392 22.9 16.3 11.9 2238 26.9 14.7 12.6 2296 26.7 15.7 12.5 2241 25.1 13.9 11.2 2169 27.8 14 12.5 2235 23.1 11.8 10 2679 Source: Annual Survey of Journalism & Mass Communication Graduates 22.8 10.6 10.9 2734 26.3 16.9 11.9 2739 25.7 16.2 12.5 2798 S7. Seeking PR/advertising jobs Jobs sought by Bachelor’s degree recipients in the area of PR and advertising. Excludes students not seeking jobs Percent 50 40 30 * + ) $ 20 * + ) $ + )* $ 10 * + ) $ + * ) $ + )* $ * + ) $ + * ) + )* + )* + )* )* + $ $ $ $ $ + * ) + )* $ $ ) Public relations agency + Public relations department * Advertising agency $ Advertising department 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Public relations agency 22.9 Public relations department 26.1 Advertising agency 26.5 Advertising department 16.8 (N) 2190 21.3 24.3 26 16.9 2434 24.1 28.7 24.9 16.6 2465 22.5 26.6 26.8 17.8 2670 21.6 26.4 23.7 15.8 2392 21.1 23.7 23 13.6 2238 20.4 22 22.8 13.6 2296 23 25.9 25.3 14.9 2241 24.5 25.9 25.2 14.3 2169 24.7 25.7 25.1 15.2 2235 23.9 25.9 24.1 14.7 2679 23 22.7 24.2 13.6 2734 26.7 30.1 29.9 19.8 2739 26.9 27.8 26.8 17.1 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S8. News-editorial tasks Bachelor’s degree recipients' job tasks in the area of print journalism 20 Percent + Writing/reporting * Editing/page layout ) Combination $ Technical writing 15 10 + ) + ) + * $ ) * $ 5 * 0 $ + ) * $ + ) * $ + ) * $ + ) * $ + ) * $ + + + ) * ) ) + ) * * * * $ $ $ $ $ + ) ) + + ) * $ * $ 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Writing/reporting 11.5 Editing/page layout 3.1 Combination 9.6 Technical writing 0.1 (N) 711 9.7 7.5 7.2 6.6 6.4 8 8.4 7.5 9.6 9.5 9 8.2 6 6 2.6 2.5 2.1 2.5 2.1 3.9 2.7 3.9 3.7 3.1 3.1 3.5 2 1.9 7.5 4.6 5.3 4.8 5 6.6 6.7 5.4 6.4 6.5 8.3 7.2 6.7 5.5 0.8 0.5 0.4 0.7 0.6 0.4 0.5 0.5 0.4 0.5 0.3 0.4 0.4 0.3 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S9. Advertising tasks Bachelor’s degree recipients' job tasks in the area of advertising 20 Percent + Producing ads * Selling/placing ads 15 10 5 * + * + * + * + * + * * + * + + * + * + * * * + + + * + 0 * + 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Producing ads Selling/placing ads (N) 3 6.2 711 3.5 2.7 1.5 2.4 1.5 2.1 2 2.4 2.4 1.6 1.8 1.7 1.7 0.8 4.2 4.8 3.6 3.8 3.4 4.4 3.6 3.2 4.2 4 4.3 4.6 3.2 3.7 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S10. Corporate communication tasks Bachelor’s degree recipients' job tasks in the area of corporate marketing and communication Percent 20 + Promotion/marketing * Corp. communication 15 10 + + 5 * + * + + + + * * * * + * + + * * + + * * + * + * 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Promotion/marketing 10.8 Corp. communication (N) 2171 8.1 4.5 2448 8.6 4.3 2500 8.1 4.9 2670 8.2 5.2 2397 7.8 5.5 2238 9.5 5.6 2282 9.2 6.6 2241 10.7 6.5 2169 9.1 5.6 2235 10.6 5.8 2679 Source: Annual Survey of Journalism & Mass Communication Graduates 9.9 6 2734 7.7 5.8 2739 7.6 5.1 2798 S11. Newspaper work Bachelor’s degree recipients working in newspaper jobs 20 Percent + Daily * Weekly , Wire 15 10 + 5 0 + * , * + * , , + * + + + * * * + * , , , , , + * , + * , + * , + * , + * , + * , + * , 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Daily Weekly Wire (N) 8 5.6 1.3 711 7.3 5.3 4.8 5.5 5.1 5.8 4.9 5.7 6.7 5.8 7.2 6.3 5 5.9 3.5 3.2 2.9 2.5 2.8 3.2 3 2.2 2.1 2.5 2.5 1.9 1.9 1.8 0.5 0.5 0.2 0.2 0.3 0.4 0.5 0.3 0.4 0.6 0.4 0.6 0.5 0.6 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S12. Telecommunication work Bachelor’s degree recipients working in telecommunications jobs 20 Percent + Radio * Television , Cable 15 10 * 5 * + , 0 * + , * + , * * + , * + , * + , + , + , * * , + , + * + , * + , * , + * * + , + , 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Radio Television Cable (N) 3.8 4.5 1.4 711 3.4 2.9 2.7 1.8 2.5 1.7 2.5 2.2 1.9 2.2 2 2 2.3 1.8 4.6 4.3 3.1 3.2 3.3 5.2 6.7 6.2 6.6 7.5 7.4 6.5 5.2 5.2 1.6 1 1.2 1.1 1.2 1.2 2 2.3 2.5 2.1 1.9 2.4 1.6 1.1 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S13. PR and advertising work Bachelor’s degree recipients working in public relations and advertising Percent 20 + PR Agency * Ad Agency , PR Department ) Ad Department 15 10 ,* 5 * , + ) + ) ,* + ) * , ) + ,* + ) 0 * + , ) * + , ) * + , ) * , + ) * , + ) ,* + ) * + , ) * + , ) * + , ) + ,* ) 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 PR Agency Ad Agency PR Department Ad Department (N) 2.8 5.9 5.5 2.8 711 2.1 1.7 2.2 1.2 1.9 2.3 2.8 3.3 3.9 3.2 3.9 4.2 2.1 2.7 4.6 4 3.5 4.2 3.7 3.9 4.6 4.8 5 5.5 5.4 5.4 3.9 2.9 3.6 3.8 4 3.3 3 3 3.5 2.7 3.3 2.7 3.1 2.2 2 2.1 1.8 1.7 1.2 1.7 1.1 1.5 1.2 1.3 1.2 1.1 1 1 1.1 1 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S14. Other communication work Bachelor’s degree recipients working for magazines, newsletters/ trade press, book publishers, WWW Percent 20 + Magazines * Newsletters/Trade press , Books $ WWW 15 10 5 0 + , + , + , + , + , + ,* + , + ,* + $ ,* * + $ , * + $ , $* + , + $* , + $ ,* + ,* $ 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Magazines Newsletters/Trade press Books WWW (N) 2.5 1 711 2.7 2.1 1.5 2 2 2.3 0.7 0.9 1.9 0.5 0.6 1.5 1.3 1.2 1.4 1.9 1.4 1.3 1.2 1.8 1.6 1.7 1.6 1.2 1.1 1.2 0.9 0.8 0.9 1 0.5 0.7 0.7 0.8 0.6 0.5 0.5 0.9 1.1 1.1 2 1.6 0.5 0.4 2171 2448 2500 2670 2397 2238 2282 2241 2169 2235 2679 2734 2739 2798 Source: Annual Survey of Journalism & Mass Communication Graduates S15. Hiring news students Employers of Bachelor’s degree recipients with a news-editorial emphasis Percent 100 80 60 + + 40 + + + + + + 20 + + + + + + + + 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Newspaper, wire Broadcasting Public relations Advertising Other comm. In School Unempl. Non comm. (N) + 40.6 47 37.4 34.5 30.6 0.5 0.9 2.5 1.3 1.9 6.8 3.5 5.5 5.3 5.2 1.8 1.7 2.7 2.4 1.9 12.8 6.1 16.2 14.7 12.4 12.3 8.7 8.5 9.2 9.5 10 14.8 13.2 15.6 14 15.1 17.4 14 16.8 24.5 219 115 364 380 421 32.3 1.2 4.4 1.2 18.6 10.5 12.8 19.1 430 26.8 34.7 32.6 32.2 34.9 36.4 41.7 36.2 32.6 1.8 1.5 2.2 3.2 3.1 1.4 2.4 1 1.9 5.6 3.7 3.9 5 2.5 2.9 3.1 2.5 0.8 1.4 1 2.5 2.2 2.8 0.3 1.5 1 1.3 18.7 22.3 19.9 20.2 22 22 22.3 25.3 18.2 11.5 8.7 8.1 9 9.6 6.7 5.7 6.8 7.5 14.9 9.9 14 11.5 11.5 12.3 9.2 13.2 17.9 19.4 18.3 16.9 16.7 13.5 18 14.2 13.9 19.8 444 404 408 401 355 373 458 395 374 36.1 2.8 2 0.8 16.5 8 12.8 21.1 399 Source: Annual Survey of Journalism & Mass Communication Graduates S16. Hiring broadcast students Students with an emphasis in telecommunications who choose their own specialty Percent 100 80 60 40 20 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Telecommunications Newspaper, wire Public relations Advertising Other comm. In School Unempl. (N) $ 30.5 43.3 32.1 24.7 22 20.3 22.9 28.3 33.3 34.9 34 36.6 38.1 36.5 32 28.9 2.9 2.9 3.7 2.2 0.8 2 1.8 1.2 1.7 1 2.1 1.5 2.9 2.5 2.2 0.7 1.8 7.7 2.9 2.2 2.3 1.8 2.2 1.9 3.3 1.4 2.3 1.6 2.4 1.8 1.9 1.5 1.4 6.7 1.8 1.8 1.9 1.4 0.9 1.7 1 1.4 1.3 1.5 2.4 2 1.3 1.3 21.9 3.8 21.8 18.6 16.5 19.9 18.4 19.8 18.5 16.4 20.5 22.9 17.5 18.6 18.3 18 4.7 5.8 4.7 5.3 6.1 8.5 3.8 6.2 5.7 4.4 4.2 3.7 4.7 5.1 7.5 6.7 16.1 11.5 12.9 17.2 17.6 17.3 19.5 16 13 18.8 14.8 16.2 13.5 14.8 15.5 18.5 279 104 380 547 527 508 446 481 579 495 521 542 593 602 543 540 Source: Annual Survey of Journalism & Mass Communication Graduates S17. Hiring ad students Students with an advertising emphasis who choose their own specialty Percent 100 80 60 40 ' ' 20 ' ' ' ' ' ' ' ' ' ' ' ' ' ' 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Advertising Broadcasting Public relations Newspaper, wire Other comm. In School Unempl. Non comm. (N) ' 23.7 33.7 22.4 21 19.6 22.2 18.9 26.4 3.3 4.5 4 2.3 2 1.6 3.3 0.7 1.7 6.7 4.9 4.9 5.6 4.4 3.1 0.7 4.6 6.7 6.9 4.9 4.8 5.2 5.6 4.7 14.1 5.6 19.8 1.2 17.9 18.7 21.4 22.7 7.9 2.2 5.2 6.4 4.5 5.9 5.6 6.8 13.7 11.2 13.8 14.6 17.6 14.5 15.8 14.6 31.1 29.2 23 27.7 28 27.4 26.4 23.4 241 89 348 390 357 427 360 295 28.4 30.6 31.5 35.1 31.3 31.3 22.2 18.3 1.4 1 2.6 2.6 4.2 3.4 3 1.7 2.9 2.1 1.9 2.6 2.2 1.6 0.6 2 3.2 5.8 4.8 3.9 3.5 4.1 2.1 5.4 23.7 23.4 27.4 22.4 25.6 24.7 21.6 24.6 6.1 6.5 5.2 5.6 5.8 7.2 8.1 7.2 11.9 12 10 7.4 11.5 9.1 16.2 14.9 22.3 18.6 16.7 20.3 16 18.8 26.3 25.8 278 291 270 231 313 320 334 349 Source: Annual Survey of Journalism & Mass Communication Graduates S18. Hiring PR students Students with a public relations emphasis who choose their own specialty Percent 100 80 60 40 ) 20 ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Public relations Broadcasting Newspaper, wire Advertising Other comm. In School Unempl. Non comm. (N) ) 27.6 1 2 6.1 12.2 5.1 15.8 30.1 196 26.2 1 3.9 3.9 12.6 8.7 15.5 28.2 103 20.1 17.4 21 15.5 19.5 18 18.1 18.3 23.4 21.3 21.9 22.7 12.4 15.2 1.6 1.7 1.6 0.9 2.2 0.8 2.2 1.9 1.1 1.1 1.2 2.5 2.1 1.1 3.7 3.2 2.5 1.5 2.6 1.5 2.4 2.4 2.5 1.1 1.4 2.3 1 1.1 2.3 2 2 2.8 2.8 2.6 1.9 2.4 1.4 5.2 3.3 3.5 2.7 0.6 31.1 30.4 27.1 29.7 29.3 35.7 32.8 33.4 39.1 42.8 41.8 39.8 38.6 30.9 6.1 6.9 7 6.1 7.4 6.2 6.3 10.1 7 6.5 6.2 8.3 8 10.4 15.4 14.5 15.3 14.2 14.4 15.2 13.7 9.6 8.2 7.3 7.7 6.5 14.2 16.2 19.6 24 23.5 29.3 21.7 20.1 22.7 21.9 17.3 14.7 16.6 14.4 21 24.5 428 408 443 458 457 389 415 416 440 382 517 480 515 538 Source: Annual Survey of Journalism & Mass Communication Graduates S19. Where grads seek work Types of jobs sought by journalism and mass communication Bachelor's degree recipients in 2002 Daily 20 (8,410) 11.4 (4,790) Weekly Wire 3.9 (1,640) 14.3 (6,010) Radio 22.6 (9,510) TV Percentages, with projected number of students in parentheses. 11 (4,630) Cable 23.6 (9,930) 23.6 (9,930) PR Agency Ad Agency 24.5 (10,300) PR Department 15 (6,310) Ad Department 8.9 (3,740) Consumer Magazine Trade Press 5.5 (2,310) 1.5 (630) Newsletter Magazine/Newsletter 4.1 (1,720) 7.3 (3,070) 7 (2,940) Book Publisher WWW 0 10 20 30 40 50 Source: Annual Survey of Journalism & Mass Communication Graduates S20. Minorities and job seeking I Types of jobs sought by journalism and mass communication Bachelor's degree recipients in 2002 22.4 (2,150) 21.5 (6,980) Daily 10.6 (1,020) 11.5 (3,730) Weekly Percentages, with projected number of students in parentheses. 5.2 (500) 3.5 (1,140) Wire 15.6 (1,500) 14 (4,550) Radio TV 21.2 (6,880) 28 (2,690) 2002 Minority 2002 Non-minority 13.2 (1,270) 10.5 (3,410) Cable 20.4 (1,960) 24.5 (7,960) 17.8 (1,710) 25.1 (8,150) 18.6 (1,780) 26 (8,440) 11.3 (1,080) 16.1 (5,230) PR Agency Ad Agency PR Department Ad Department 0 10 20 30 Source: Annual Survey of Journalism & Mass Communication Graduates 40 50 S21. Minorities and job seeking II Types of jobs sought by journalism and mass communication Bachelor's degree recipients in 2002 7.6 (730) 9.3 (3,020) Consumer Magazine Percentages, with projected number of students in parentheses. 4.1 (390) 5.9 (1,920) Trade Press 1.3 (120) 1.5 (490) Newsletter 2002 Minority 2002 Non-minority 4.8 (460) 4 (1,300) Magazine Newsletter 6.1 (580) 7.5 (2,440) Book Publisher 8.7 (830) 6.6 (2,140) WWW 0 10 20 30 40 50 Source: Annual Survey of Journalism & Mass Communication Graduates S22. Gender and job seeking I Types of jobs sought by journalism and mass communication Bachelor's degree recipients in 2002 20.1 Daily (5,460) 25.7 (3,830) 11.1 (3,020) 12.2 (1,820) Weekly 3.3 (900) 5.8 (860) Wire 13 (3,530) 17.8 (2,650) Radio Percentages, with projected number of students in parentheses. 20.6 (5,600) TV 28 (4,170) 9.4 (2,550) Cable PR Agency 15.1 (2,250) 17.5 (2,610) 2002 Female 2002 Male 25.8 (7,010) 24.2 (6,580) Ad Agency 21.8 (3,250) PR Department 16.6 (2,470) 27.3 (7,420) 15.2 (4,130) 14.6 (2,170) Ad Department 0 10 20 30 Source: Annual Survey of Journalism & Mass Communication Graduates 40 50 S23. Gender and job seeking II Types of jobs sought by journalism and mass communication Bachelor's degree recipients in 2002 10.1 (2,740) 5.9 (880) Consumer Magazine Percentages, with projected number of students in parentheses. 5.8 (1,580) 4.8 (710) Trade Press 1.6 (430) 1.3 (190) Newsletter 2002 Female 2002 Male 4.6 (1,250) 2.8 (420) Magazine Newsletter 8.6 (2,340) 3.9 (580) Book Publisher 6.2 (1,680) 9.2 (1,370) WWW 0 10 20 30 40 50 Source: Annual Survey of Journalism & Mass Communication Graduates S24. Overtime without pay Bachelor’s degree recipients working more than 40 hours per week as full-time employees without reimbursement Percent 50 45 40 35 30 25 20 24.3 24.2 25 24.8 25 25.2 1993 1994 1995 1996 1997 1998 24.7 24 1999 2000 23 23 2001 2002 19.5 15 10 5 0 1992 Source: Annual Survey of Journalism & Mass Communication Graduates S25. Software use Types of software used by the Bachelor’s degree recipients: design, graphic editing, web, photo 100 Percent 1999 2000 2001 2002 80 60 55.8 51.8 47.8 43.4 40 20.5 19.3 18.1 20 20.7 16.1 15.7 14.4 14.4 10.4 7.9 8.9 22.4 21.8 22.3 12.4 11.7 0 Design Graphic Editing Source: Annual Survey of Journalism & Mass Communication Graduates Web Photo Appendix Table 1. Median Salaries by Employer Type CPI-U Cumulative from '85 1986 1.020 1987 1.060 1988 1.107 1989 1.164 Master Total Nominal salary/wk Nominal salary/yr Real Salary 85 $ N 1990 1.231 1991 1.286 1992 1.327 1993 1.369 1994 1.406 1995 1.447 1996 1.495 1997 1.520 1998 1.545 1999 1.593 2000 1.650 2001 1.670 2002 1.705 $481 $25,012 $20,318 108 $423 $21,996 $17,104 104 $476 $24,752 $18,653 106 $481 $25,012 $18,270 105 $481 $25,000 $17,781 95 $548 $28,500 $19,696 121 $554 $28,800 $19,264 89 $548 $577 $673 $602 $579 $615 $28,500 $30,000 $34,996 $31,304 $30,120 $32,000 $18,745 $19,421 $21,974 $18,973 $18,038 $18,770 119 118 112 108 102 105 Bachelor Total Nominal salaries/wk Nominal salary/yr Real Salary 85 $ N $270 $14,040 $13,765 644 $292 $15,184 $14,325 850 $325 $16,900 $15,266 490 $342 $17,784 $15,278 1,460 $346 $17,992 $14,616 1,544 $348 $18,096 $14,072 1,501 $350 $18,200 $13,715 1,597 $356 $18,512 $13,522 1,449 $385 $20,000 $14,225 1,409 $400 $20,800 $14,375 1,622 $413 $21,500 $14,381 1,532 $442 $462 $481 $519 $500 $500 $23,000 $24,000 $25,000 $26,988 $26,000 $26,000 $15,127 $15,537 $15,697 $16,357 $15,571 $15,251 1,523 1,624 1,969 1,978 1,749 1,695 Daily Newspapers Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $268 $13,936 $13,663 107 $268 $13,936 $13,147 84 $310 $16,120 $14,562 43 $327 $17,004 $14,608 133 $348 $18,096 $14,700 112 $350 $18,200 $14,152 107 $350 $18,200 $13,715 124 $350 $18,200 $13,294 96 $404 $21,000 $14,936 112 $423 $21,970 $15,183 114 $400 $20,800 $13,913 117 $404 $434 $480 $500 $498 $481 $21,000 $22,560 $24,960 $26,000 $25,896 $25,000 $13,812 $14,604 $15,672 $15,758 $15,509 $14,664 131 122 181 162 120 152 Weeklies Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $249 $12,948 $12,215 32 $275 $14,300 $12,918 33 $283 $14,716 $12,643 64 $300 $15,600 $12,673 68 $289 $15,028 $11,686 64 $300 $15,600 $11,756 51 $300 $15,600 $11,395 59 $300 $15,600 $11,095 64 $327 $17,000 $11,748 67 $350 $18,200 $12,174 44 $378 $389 $404 $440 $462 $423 $19,630 $20,250 $21,000 $22,880 $24,000 $22,000 $12,911 $13,109 $13,186 $13,867 $14,373 $12,905 40 50 59 47 43 45 Radio Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $246 $12,792 $12,068 37 $280 $14,560 $13,153 24 $260 $13,520 $11,615 53 $254 $13,208 $10,729 55 $269 $13,988 $10,877 43 $289 $15,028 $11,325 36 $325 $16,900 $12,345 35 $308 $16,000 $11,380 25 $327 $17,000 $11,748 39 $346 $18,000 $12,040 37 $385 $399 $433 $450 $481 $462 $20,000 $20,750 $22,500 $23,400 $25,000 $24,000 $13,154 $13,433 $14,128 $14,182 $14,972 $14,078 33 38 38 39 46 33 Television Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $249 $12,948 $12,215 49 $325 $16,900 $15,266 25 $293 $15,236 $13,089 79 $289 $15,028 $12,208 76 $278 $14,456 $11,241 60 $300 $15,600 $11,756 66 $300 $15,600 $11,395 58 $308 $16,000 $11,380 87 $346 $18,000 $12,440 120 $337 $17,500 $11,706 105 $360 $350 $384 $420 $413 $423 $18,720 $18,200 $19,968 $21,840 $21,500 $22,000 $12,312 $11,782 $12,538 $13,237 $12,876 $12,905 111 135 169 149 117 115 $346 $18,000 $15,464 29 $327 $17,000 $13,810 20 $404 $21,000 $16,330 19 $346 $18,000 $13,564 23 $363 $18,860 $13,776 22 $456 $23,700 $16,856 24 $412 $21,400 $14,789 36 $404 $21,000 $14,047 44 $404 $442 $450 $481 $538 $548 $21,000 $23,000 $23,400 $25,012 $28,000 $28,500 $13,812 $14,889 $14,693 $15,159 $16,769 $16,717 45 42 46 61 38 28 Cable Television Nominal salary/wk Nominal salary/yr Real Salary 85 $ N Appendix Table 1. Median Salaries by Employer Type 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 PR Agency/Dept Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $295 $15,340 $15,039 89 $322 $16,744 $15,796 94 $353 $18,356 $16,582 50 $365 $18,980 $16,306 108 $378 $19,656 $15,968 122 $385 $20,020 $15,568 136 $375 $19,500 $14,695 101 $402 $20,904 $15,270 101 $404 $21,000 $14,936 104 $423 $22,000 $15,204 138 $442 $23,000 $15,385 123 $444 $481 $481 $557 $534 $519 $23,088 $25,000 $25,012 $28,964 $27,750 $27,000 $15,185 $16,184 $15,705 $17,554 $16,619 $15,837 143 126 178 166 104 118 Ad Agency/Dept Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $283 $14,716 $14,427 100 $289 $15,028 $14,177 88 $315 $16,380 $14,797 55 $346 $17,992 $15,457 127 $356 $18,512 $15,038 122 $348 $18,096 $14,072 111 $356 $18,512 $13,950 137 $365 $18,980 $13,864 100 $385 $20,000 $14,225 114 $392 $20,400 $14,098 130 $423 $22,000 $14,716 129 $423 $481 $481 $519 $510 $519 $22,000 $25,000 $25,000 $26,988 $26,500 $27,000 $14,470 $16,184 $15,697 $16,357 $15,871 $15,837 127 142 164 171 124 99 $385 $20,000 $14,225 37 $469 $24,406 $16,867 38 $453 $23,570 $15,766 28 $446 $504 $500 $538 $577 $551 $23,200 $26,200 $26,000 $27,976 $30,000 $28,655 $15,259 $16,961 $16,325 $16,956 $17,967 $16,808 34 36 40 44 25 28 $404 $21,000 $14,936 44 $414 $21,548 $14,891 51 Consumer Magazine Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $447 $23,250 $15,552 28 $423 $481 $510 $543 $500 $526 $22,000 $25,000 $26,494 $28,236 $26,000 $27,350 $14,470 $16,184 $16,635 $17,113 $15,571 $16,043 26 25 34 48 37 28 Online Publishing Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $500 $26,000 $17,391 19 $525 $577 $538 $577 $644 $500 $27,320 $30,000 $28,000 $30,004 $33,500 $26,000 $17,969 $19,421 $17,581 $18,185 $20,063 $15,251 22 24 52 40 13 7 Newsletter/Trades Nominal salary/wk Nominal salary/yr Real Salary 85 $ N Magazine Nominal salary/wk Nominal salary/yr Real Salary 85 $ N $355 $18,470 $15,868 52 $365 $19,000 $15,435 47 $370 $19,250 $14,969 34 $370 $19,250 $14,506 44 $348 $18,078 $13,205 38 1997 1998 1999 2000 2001 2002