SurveyMonkey - Survey Results
11/19/09 9:47 PM
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survey title:
Mall Based Sporting Good Retailers
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582
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325
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Page: Please tell us about yourself.
1. How many times in the last year have you
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visitied a mall-based sporting goods retailer such as Champs Sports, Dick's
Sporting Goods, Finish Line, Foot Locker, or Sports Authority?
Response
Percent
Response
Count
0
0.3%
1
1-3
36.9%
120
4-6
24.6%
80
7-9
12.0%
39
10+
26.2%
85
answered question
325
skipped question
0
2. Are you currently between the age of 14 and 24?
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Response
Percent
Response
Count
Yes
100.0%
325
No
0.0%
0
answered question
325
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skipped question
3. You are currently attending:
0
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Response
Response
Percent
Count
High school
79.6%
257
College/University
20.4%
66
Show replies Other (please specify)
3
answered question
323
skipped question
2
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Page: Presentation
1. In your opinion, which sporting goods store
gives you the best overall shopping experience?
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Response
Response
Percent
Count
Champs Sports
0.0%
0
Dick's Sporting Goods
100.0%
325
Finish Line
0.0%
0
Foot Locker
0.0%
0
Sports Authority
0.0%
0
answered question
325
skipped question
0
2. Window displays are the biggest persuasion tool
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Response
Response
Percent
Count
to get me into a store.
Strongly agree
7.1%
23
Agree
42.3%
137
Disagree
44.1%
143
Strongly Disagree
6.5%
21
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3. In-store footwear table displays are an effective
answered question
324
skipped question
1
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Response
Response
Percent
Count
way to make me want to return to the store.
Strongly agree
10.5%
34
Agree
53.9%
174
Disagree
33.1%
107
Strongly disagree
2.5%
8
answered question
323
skipped question
2
4. Which of the following displays will most likely
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Response
Response
Percent
Count
draw you into to a sporting goods store?
Window displays
13.7%
44
Apparel displays
35.5%
114
Footwear displays
15.6%
50
35.2%
113
answered question
321
skipped question
4
Sporting good equipment
displays(footballs, eye protection,
etc.)
5. Which of the following adds the MOST VALUE to
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your shopping experience at mall-based sporting goods stores?
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Response
Percent
Response
Count
Organized layout
29.7%
95
Wide breadth of products
40.3%
129
Good customer service
25.3%
81
Other
4.7%
15
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16
answered question
320
skipped question
5
6. What colors draw your attention the most?
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Response
Percent
Response
Count
Bright colors (neon)
71.6%
229
Dark colors
13.8%
44
Black & White
7.2%
23
Other
7.5%
24
Show replies Other (please specify)
21
answered question
320
skipped question
5
7. Pictures or posters on the walls of stores
influece me to buy products.
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Response
Percent
Response
Count
Strongly agree
10.8%
35
Agree
47.2%
153
Disagree
38.3%
124
Strongly Disagree
3.7%
12
answered question
324
skipped question
1
8. What genre of music do you prefer to listen to
while shopping?
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Response
Percent
Response
Count
Pop
36.9%
107
Rock
35.9%
104
Rap
16.9%
49
Country
10.3%
30
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Show replies Other (please specify)
37
answered question
290
skipped question
35
Show this Page Only
Page: People
1. Which mall-based sporting goods store has the BEST and the
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WORST customer service?
Champs
Dick's
Finish
Foot
Sports
Response
Line
Locker
Authority
Count
75.2%
(185)
8.5%
(21)
7.7%
(19)
4.1% (10)
246
17.6%
(45)
24.2%
(62)
10.9%
(28)
19.9%
(51)
27.3%
(70)
256
Average
25.9%
(65)
8.8%
(22)
23.1%
(58)
19.9%
(50)
22.3%
(56)
251
Below Average
22.1%
(53)
5.8%
(14)
25.0%
(60)
31.3%
(75)
15.8%
(38)
240
Terrible
20.0%
(44)
3.2% (7)
29.5%
(65)
16.4%
(36)
30.9%
(68)
220
Sports
Sporting
Goods
Outstanding
4.5%
(11)
Above Average
2. What sporting goods store has the BEST and the WORST return
policy?
answered question
281
skipped question
44
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Champs
Sports
Dick's
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
Outstanding
13.9%
(32)
60.6%
(140)
4.8%
(11)
7.8%
(18)
13.0%
(30)
231
Above Average
19.1%
(44)
27.4%
(63)
13.5%
(31)
14.8%
(34)
25.2%
(58)
230
19.7%
18.4%
27.2%
18.9%
15.8%
(45)
(42)
(62)
(43)
(36)
16.7%
6.9%
24.5%
33.8%
18.1%
(36)
(15)
(53)
(73)
(39)
23.0%
5.7%
26.8%
19.1%
25.4%
(48)
(12)
(56)
(40)
(53)
Average
Below Average
Terrible
Response
Count
228
216
209
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Terrible
(48)
(12)
3. What makes you want to return to your favorite
sporting goods store?
(56)
(40)
209
(53)
answered question
258
skipped question
67
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Response
Percent
Response
Count
Low prices
69.9%
197
Helpful staff
33.3%
94
Location of the store
34.4%
97
Store organization
33.7%
95
Other
8.9%
25
Show replies Other (please specify)
22
answered question
282
skipped question
43
4. Rate the importance of the following employee traits.
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Very
important
Important
Little
importance
No
importance
Friendly
68.8%
(196)
27.4%
(78)
2.1% (6)
Attractive
24.9%
(70)
25.6%
(72)
Helpful
73.6%
(206)
Knowledge
Professionalism
Download
Rating
Average
Response
Count
1.8% (5)
1.37
285
31.3% (88)
18.1% (51)
2.43
281
21.4%
(60)
4.3% (12)
0.7% (2)
1.32
280
72.5%
(203)
23.2%
(65)
1.8% (5)
2.5% (7)
1.34
280
47.5%
(132)
39.9%
(111)
8.6% (24)
4.0% (11)
1.69
278
answered question
286
skipped question
39
5. Rate the following stores on customer service
Outstanding
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Above
Average
Average
Below
Average
Terrible
Download
Rating
Response
Average
Count
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16.3% (44)
31.1%
(84)
41.5%
(112)
6.7%
(18)
4.4%
(12)
2.52
270
46.7% (129)
37.0%
(102)
14.5%
(40)
1.1% (3)
0.7%
(2)
1.72
276
Finish Line
14.2% (38)
26.6%
(71)
43.8%
(117)
10.9%
(29)
4.5%
(12)
2.65
267
Foot Locker
17.3% (47)
26.2%
(71)
38.4%
(104)
12.2%
(33)
5.9%
(16)
2.63
271
Sports Authority
14.4% (39)
35.2%
(95)
31.5%
(85)
10.0%
(27)
8.9%
(24)
2.64
270
answered question
276
skipped question
49
Champs Sports
Dick's Sporting Goods
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Page: Product
1. What brand do you look for most often when
shopping at sporting goods stores?
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Response
Percent
Response
Count
Nike
67.5%
187
Puma
22.4%
62
Under Armor
35.0%
97
Adidas
29.6%
82
Asics
13.0%
36
New Balance
6.5%
18
Converse
14.1%
39
Other
10.1%
28
Show replies Other (please specify)
25
answered question
277
skipped question
48
2. Which of the following as the widest assortment of products and brands?
Champs
Sports
Dick's
Sporting
Goods
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Finish
Foot
Sports
Rating
Response
Line
Locker
Authority
Average
Count
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Products
Brands
4.6%
85.0%
2.7%
0.4%
(12)
(221)
(7)
(1)
5.1%
(13)
63.8%
(162)
5.9%
(15)
12.6%
(32)
7.3% (19)
2.21
260
12.6%
(32)
2.64
254
answered question
263
skipped question
62
3. What types of products do you look for in a mallCreate Chart
based sporting goods store? Please Check all that apply.
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Response
Percent
Response
Count
Running shoes
68.7%
189
Cleats
31.6%
87
Jerseys
24.4%
67
T-shirts
52.0%
143
Shorts
62.9%
173
Sweatshirts
54.2%
149
Sporting Equipment
61.8%
170
Other
8.7%
24
Show replies Other (please specify)
16
answered question
275
skipped question
50
4. How important are the following criteria when shopping for products in a
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mall-based sporting good store?
Very
important
Important
Little
importance
No
importance
Rating
Average
Response
Count
Assortment of products
54.9%
(151)
37.5%
(103)
5.8% (16)
1.8% (5)
1.55
275
Quality of merchandise
76.6%
(210)
21.2%
(58)
1.5% (4)
0.7% (2)
1.26
274
Comfort of clothing
60.0%
(165)
33.1%
(91)
6.2% (17)
0.7% (2)
1.48
275
Style of products
49.6%
(136)
39.4%
(108)
5.8% (16)
5.1% (14)
1.66
274
answered question
276
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skipped question
5. What mall-based store is your go-to for sporting
equipment?
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Response
Response
Percent
Count
Champs Sports
0.7%
2
Dick's Sporting Goods
86.5%
238
Finish Line
1.1%
3
Foot Locker
3.6%
10
Sports Authority
3.3%
9
Other
4.7%
13
Show replies Explain Why
116
answered question
275
skipped question
50
49
Show this Page Only
Page: Price
1. What is your favorite athletic shoe store?
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Response
Percent
Response
Count
Champs Sports
1.2%
3
Dick's Sporting Goods
36.2%
93
Finish Line
18.3%
47
Foot Locker
38.5%
99
Sports Authority
5.8%
15
Show replies Explain Why
105
answered question
257
skipped question
68
2. How often do you shop at your favorite athletic
shoe store?
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Response
Percent
Response
Count
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Percent
Count
Everyday
2.2%
6
1-2 times a WEEK
3.0%
8
1-2 times a MONTH
37.8%
101
1-2 times a YEAR
56.9%
152
answered question
267
skipped question
58
3. How much money are you willing to spend on a
pair of athletic shoes?
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Response
Percent
Response
Count
$0-30
6.3%
17
$31-60
33.6%
90
$61-90
37.7%
101
$91+
22.4%
60
answered question
268
skipped question
57
4. Which sporting goods retailer has the best
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Response
Percent
Response
Count
clearance items?
Champs Sports
5.6%
14
Dick's Sporting Goods
47.4%
119
Finish Line
10.0%
25
Foot Locker
13.9%
35
Sports Authority
23.1%
58
answered question
251
skipped question
74
5. In your opinion, which store has the highest and lowest prices on
merchandise?
Champs
Dick's
Sporting
Finish
Create Chart
Foot
Sports
Rating
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Response
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Champs
Sports
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
Rating
Average
Response
Count
Highest Prices
36.1%
(86)
18.5%
(44)
14.3%
(34)
21.4%
(51)
9.7% (23)
2.50
238
Best Prices
7.9%
(19)
61.2%
(148)
9.9%
(24)
9.5%
(23)
11.6%
(28)
2.56
242
Lowest Prices
15.7%
(37)
8.9%
(21)
16.9%
(40)
21.2%
(50)
37.3%
(88)
3.56
236
answered question
250
skipped question
75
6. At which sporting goods store do you think you
will get the highest quality products in the $50 range?
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Response
Percent
Response
Count
Champs Sports
3.8%
10
Dick's Sporting Goods
65.9%
172
Finish Line
6.5%
17
Foot Locker
10.0%
26
Sports Authority
13.8%
36
answered question
261
skipped question
64
Show this Page Only
Page: Promotion
1. What mall-based sporting goods store WEBSITE
do you visit first?
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Response
Percent
Response
Count
Champs Sports
4.9%
12
Dick's Sporting Goods
73.7%
179
Finish Line
6.2%
15
Foot Locker
11.1%
27
Sports Authority
4.1%
10
answered question
243
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skipped question
2. For which sporting goods store do you see the
most advertisements?
82
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Response
Response
Percent
Count
Champs Sports
3.6%
9
Dick's Sporting Goods
62.1%
154
Finish Line
2.8%
7
Foot Locker
25.0%
62
Sports Authority
6.5%
16
Show replies Other (please specify)
9
answered question
248
skipped question
77
3. Which of the following features do you value the
most about your favorite sporting goods store?
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Response
Percent
Response
Count
Variety of selections/brands
55.6%
140
Exclusivity of selections/brands
8.7%
22
Price point
17.1%
43
Store layout
10.3%
26
Customer Service
8.3%
21
Show replies Other (please specify)
6
answered question
252
skipped question
73
4. How do you normally find out about new
products?
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Response
Percent
Response
Count
TV
45.4%
114
Magazines and newspapers
43.4%
109
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Internet
32.7%
82
Other people
38.2%
96
Other
5.2%
13
Show replies Other (please specify)
16
answered question
251
skipped question
74
5. What best describes your needs when you go
into a mall-based sporting goods store?
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Response
Percent
Response
Count
Personal fitness
18.3%
46
Team sports
37.8%
95
Individual sports
17.5%
44
Casual wear
23.5%
59
Other
2.8%
7
Show replies Other (please specify)
7
answered question
251
skipped question
74
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