SurveyMonkey - Survey Results
11/19/09 9:52 PM
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survey title:
Mall Based Sporting Good Retailers
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Active Filter: What Adds Value Champs
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Total:
582
Filtered:
16
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Page: Please tell us about yourself.
1. How many times in the last year have you
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visitied a mall-based sporting goods retailer such as Champs Sports, Dick's
Sporting Goods, Finish Line, Foot Locker, or Sports Authority?
Response
Percent
Response
Count
0
0.0%
0
1-3
50.0%
8
4-6
37.5%
6
7-9
6.3%
1
10+
6.3%
1
answered question
16
skipped question
0
2. Are you currently between the age of 14 and 24?
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Response
Percent
Response
Count
Yes
100.0%
16
No
0.0%
0
answered question
16
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skipped question
3. You are currently attending:
0
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Response
Response
Percent
Count
High school
68.8%
11
College/University
31.3%
5
Other (please specify)
0
answered question
16
skipped question
0
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Page: Presentation
1. In your opinion, which sporting goods store
gives you the best overall shopping experience?
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Response
Response
Percent
Count
Champs Sports
100.0%
16
Dick's Sporting Goods
0.0%
0
Finish Line
0.0%
0
Foot Locker
0.0%
0
Sports Authority
0.0%
0
answered question
16
skipped question
0
2. Window displays are the biggest persuasion tool
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Response
Response
Percent
Count
to get me into a store.
Strongly agree
12.5%
2
Agree
56.3%
9
Disagree
31.3%
5
Strongly Disagree
0.0%
0
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3. In-store footwear table displays are an effective
answered question
16
skipped question
0
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Response
Response
Percent
Count
way to make me want to return to the store.
Strongly agree
6.3%
1
Agree
50.0%
8
Disagree
43.8%
7
Strongly disagree
0.0%
0
answered question
16
skipped question
0
4. Which of the following displays will most likely
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Response
Response
Percent
Count
draw you into to a sporting goods store?
Window displays
25.0%
4
Apparel displays
37.5%
6
Footwear displays
25.0%
4
12.5%
2
answered question
16
skipped question
0
Sporting good equipment
displays(footballs, eye protection,
etc.)
5. Which of the following adds the MOST VALUE to
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your shopping experience at mall-based sporting goods stores?
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Response
Percent
Response
Count
Organized layout
25.0%
4
Wide breadth of products
43.8%
7
Good customer service
31.3%
5
Other
0.0%
0
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6. What colors draw your attention the most?
Other (please specify)
0
answered question
16
skipped question
0
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Response
Percent
Response
Count
Bright colors (neon)
50.0%
8
Dark colors
12.5%
2
Black & White
12.5%
2
Other
25.0%
4
Show replies Other (please specify)
2
answered question
16
skipped question
0
7. Pictures or posters on the walls of stores
influece me to buy products.
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Response
Percent
Response
Count
Strongly agree
6.3%
1
Agree
50.0%
8
Disagree
43.8%
7
Strongly Disagree
0.0%
0
answered question
16
skipped question
0
8. What genre of music do you prefer to listen to
while shopping?
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Response
Percent
Response
Count
Pop
50.0%
8
Rock
12.5%
2
Rap
31.3%
5
Country
6.3%
1
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Other (please specify)
0
answered question
16
skipped question
0
Show this Page Only
Page: People
1. Which mall-based sporting goods store has the BEST and the
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WORST customer service?
Champs
Dick's
Finish
Foot
Sports
Response
Line
Locker
Authority
Count
18.2%
(2)
0.0%
(0)
9.1%
(1)
0.0% (0)
11
28.6%
(4)
42.9%
(6)
7.1%
(1)
0.0%
(0)
21.4% (3)
14
0.0% (0)
23.1%
(3)
46.2%
(6)
30.8%
(4)
0.0% (0)
13
10.0%
(1)
0.0% (0)
30.0%
(3)
40.0%
(4)
20.0% (2)
10
0.0% (0)
0.0% (0)
11.1%
(1)
22.2%
(2)
66.7% (6)
9
answered question
14
skipped question
2
Sports
Sporting
Goods
Outstanding
72.7%
(8)
Above Average
Average
Below Average
Terrible
2. What sporting goods store has the BEST and the WORST return
policy?
Outstanding
Above Average
Average
Below Average
Terrible
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Champs
Sports
Dick's
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
Response
Count
77.8%
(7)
0.0% (0)
11.1%
(1)
0.0%
(0)
11.1% (1)
9
0.0% (0)
63.6%
(7)
9.1%
(1)
18.2%
(2)
9.1% (1)
11
10.0%
10.0%
30.0%
20.0%
(1)
(1)
(3)
(2)
30.0% (3)
10
12.5%
25.0%
50.0%
(1)
(2)
(4)
12.5% (1)
8
11.1%
11.1%
22.2%
11.1%
(1)
(1)
(2)
(1)
44.4% (4)
9
0.0% (0)
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Terrible
(1)
(1)
44.4% (4)
9
answered question
11
skipped question
5
(2)
3. What makes you want to return to your favorite
sporting goods store?
(1)
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Response
Percent
Response
Count
Low prices
64.3%
9
Helpful staff
50.0%
7
Location of the store
50.0%
7
Store organization
50.0%
7
Other
21.4%
3
Show replies Other (please specify)
3
answered question
14
skipped question
2
4. Rate the importance of the following employee traits.
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Very
important
Important
Little
importance
No
importance
92.9%
(13)
7.1% (1)
0.0% (0)
Attractive
7.1% (1)
21.4% (3)
Helpful
64.3% (9)
Knowledge
Professionalism
Friendly
Rating
Average
Response
Count
0.0% (0)
1.07
14
64.3% (9)
7.1% (1)
2.71
14
28.6% (4)
7.1% (1)
0.0% (0)
1.43
14
42.9% (6)
50.0% (7)
7.1% (1)
0.0% (0)
1.64
14
50.0% (7)
42.9% (6)
7.1% (1)
0.0% (0)
1.57
14
answered question
14
skipped question
2
5. Rate the following stores on customer service
Champs Sports
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Outstanding
Above
Average
Average
Below
Average
Terrible
16.7% (2)
75.0%
(9)
0.0% (0)
0.0% (0)
8.3%
(1)
66.7%
25.0%
Download
Rating
Average
Response
Count
2.08
12
0.0%
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Dick's Sporting Goods
8.3% (1)
66.7%
(8)
25.0%
(3)
0.0% (0)
0.0%
(0)
2.17
12
Finish Line
9.1% (1)
9.1% (1)
72.7%
(8)
9.1% (1)
0.0%
(0)
2.82
11
Foot Locker
0.0% (0)
41.7%
(5)
50.0%
(6)
8.3% (1)
0.0%
(0)
2.67
12
Sports Authority
0.0% (0)
36.4%
(4)
36.4%
(4)
27.3%
(3)
0.0%
(0)
2.91
11
answered question
12
skipped question
4
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Page: Product
1. What brand do you look for most often when
shopping at sporting goods stores?
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Response
Percent
Response
Count
Nike
61.5%
8
Puma
30.8%
4
Under Armor
38.5%
5
Adidas
61.5%
8
Asics
23.1%
3
New Balance
7.7%
1
Converse
23.1%
3
Other
7.7%
1
Other (please specify)
0
answered question
13
skipped question
3
2. Which of the following as the widest assortment of products and brands?
Products
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Champs
Sports
Dick's
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
41.7%
(5)
50.0%
(6)
0.0%
(0)
0.0%
(0)
8.3% (1)
50.0%
33.3%
0.0%
0.0%
Download
Rating
Average
Response
Count
1.83
12
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Brands
50.0%
(6)
33.3%
(4)
0.0%
(0)
0.0%
(0)
16.7% (2)
2.00
12
answered question
12
skipped question
4
3. What types of products do you look for in a mallCreate Chart
based sporting goods store? Please Check all that apply.
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Response
Percent
Response
Count
Running shoes
69.2%
9
Cleats
7.7%
1
Jerseys
23.1%
3
T-shirts
46.2%
6
Shorts
53.8%
7
Sweatshirts
69.2%
9
Sporting Equipment
38.5%
5
Other
7.7%
1
Other (please specify)
0
answered question
13
skipped question
3
4. How important are the following criteria when shopping for products in a
mall-based sporting good store?
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Very
important
Important
Little
importance
No
importance
Assortment of products
38.5% (5)
53.8% (7)
7.7% (1)
Quality of merchandise
76.9%
(10)
23.1% (3)
Comfort of clothing
61.5% (8)
Style of products
53.8% (7)
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Rating
Average
Response
Count
0.0% (0)
1.69
13
0.0% (0)
0.0% (0)
1.23
13
30.8% (4)
7.7% (1)
0.0% (0)
1.46
13
38.5% (5)
7.7% (1)
0.0% (0)
1.54
13
answered question
13
skipped question
3
5. What mall-based store is your go-to for sporting
equipment?
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Response
Percent
Response
Count
Champs Sports
58.3%
7
Dick's Sporting Goods
16.7%
2
Finish Line
8.3%
1
Foot Locker
0.0%
0
Sports Authority
16.7%
2
Other
0.0%
0
Show replies Explain Why
2
answered question
12
skipped question
4
Show this Page Only
Page: Price
1. What is your favorite athletic shoe store?
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Response
Percent
Response
Count
Champs Sports
30.8%
4
Dick's Sporting Goods
7.7%
1
Finish Line
15.4%
2
Foot Locker
30.8%
4
Sports Authority
15.4%
2
Show replies Explain Why
4
answered question
13
skipped question
3
2. How often do you shop at your favorite athletic
shoe store?
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Response
Percent
Response
Count
Everyday
0.0%
0
1-2 times a WEEK
0.0%
0
1-2 times a MONTH
23.1%
3
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1-2 times a YEAR
76.9%
10
answered question
13
skipped question
3
3. How much money are you willing to spend on a
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Response
Percent
Response
Count
pair of athletic shoes?
$0-30
7.7%
1
$31-60
15.4%
2
$61-90
76.9%
10
$91+
0.0%
0
answered question
13
skipped question
3
4. Which sporting goods retailer has the best
clearance items?
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Response
Percent
Response
Count
Champs Sports
33.3%
4
Dick's Sporting Goods
33.3%
4
Finish Line
0.0%
0
Foot Locker
16.7%
2
Sports Authority
16.7%
2
answered question
12
skipped question
4
5. In your opinion, which store has the highest and lowest prices on
merchandise?
Champs
Sports
Dick's
Sporting
Goods
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Finish
Foot
Sports
Rating
Response
Line
Locker
Authority
Average
Count
Highest Prices
41.7%
(5)
33.3%
(4)
8.3%
(1)
16.7%
(2)
0.0% (0)
2.00
12
Best Prices
60.0%
(6)
20.0%
(2)
0.0%
(0)
0.0%
(0)
20.0% (2)
2.00
10
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Lowest Prices
9.1% (1)
45.5%
(5)
6. At which sporting goods store do you think you
18.2%
(2)
18.2%
(2)
9.1% (1)
2.73
11
answered question
12
skipped question
4
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Response
Percent
Response
Count
will get the highest quality products in the $50 range?
Champs Sports
66.7%
8
Dick's Sporting Goods
16.7%
2
Finish Line
8.3%
1
Foot Locker
0.0%
0
Sports Authority
8.3%
1
answered question
12
skipped question
4
Show this Page Only
Page: Promotion
1. What mall-based sporting goods store WEBSITE
do you visit first?
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Response
Percent
Response
Count
Champs Sports
41.7%
5
Dick's Sporting Goods
16.7%
2
Finish Line
8.3%
1
Foot Locker
16.7%
2
Sports Authority
16.7%
2
answered question
12
skipped question
4
2. For which sporting goods store do you see the
most advertisements?
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Response
Response
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Response
Percent
Response
Count
Champs Sports
23.1%
3
Dick's Sporting Goods
30.8%
4
Finish Line
7.7%
1
Foot Locker
38.5%
5
Sports Authority
0.0%
0
Other (please specify)
0
answered question
13
skipped question
3
3. Which of the following features do you value the
most about your favorite sporting goods store?
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Response
Percent
Response
Count
Variety of selections/brands
61.5%
8
Exclusivity of selections/brands
15.4%
2
Price point
15.4%
2
Store layout
7.7%
1
Customer Service
0.0%
0
Other (please specify)
0
answered question
13
skipped question
3
4. How do you normally find out about new
products?
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Response
Response
Percent
Count
TV
50.0%
6
Magazines and newspapers
58.3%
7
Internet
41.7%
5
Other people
50.0%
6
Other
16.7%
2
Other (please specify)
0
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5. What best describes your needs when you go
into a mall-based sporting goods store?
Anti-Spam Policy
Terms of Use
answered question
12
skipped question
4
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Response
Percent
Response
Count
Personal fitness
46.2%
6
Team sports
23.1%
3
Individual sports
7.7%
1
Casual wear
23.1%
3
Other
0.0%
0
Other (please specify)
0
answered question
13
skipped question
3
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