SurveyMonkey - Survey Results
11/19/09 9:49 PM
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survey title:
Mall Based Sporting Good Retailers
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Active Filter: What adds value Foot Locker
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Total:
582
Filtered:
43
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Page: Please tell us about yourself.
1. How many times in the last year have you
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visitied a mall-based sporting goods retailer such as Champs Sports, Dick's
Sporting Goods, Finish Line, Foot Locker, or Sports Authority?
Response
Percent
Response
Count
0
0.0%
0
1-3
46.5%
20
4-6
30.2%
13
7-9
11.6%
5
10+
11.6%
5
answered question
43
skipped question
0
2. Are you currently between the age of 14 and 24?
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Response
Percent
Response
Count
Yes
100.0%
43
No
0.0%
0
answered question
43
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skipped question
3. You are currently attending:
0
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Response
Response
Percent
Count
High school
66.7%
28
College/University
33.3%
14
Show replies Other (please specify)
1
answered question
42
skipped question
1
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Page: Presentation
1. In your opinion, which sporting goods store
gives you the best overall shopping experience?
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Response
Response
Percent
Count
Champs Sports
0.0%
0
Dick's Sporting Goods
0.0%
0
Finish Line
0.0%
0
Foot Locker
100.0%
43
Sports Authority
0.0%
0
answered question
43
skipped question
0
2. Window displays are the biggest persuasion tool
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Response
Response
Percent
Count
to get me into a store.
Strongly agree
11.6%
5
Agree
65.1%
28
Disagree
23.3%
10
Strongly Disagree
0.0%
0
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3. In-store footwear table displays are an effective
answered question
43
skipped question
0
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Response
Response
Percent
Count
way to make me want to return to the store.
Strongly agree
9.5%
4
Agree
66.7%
28
Disagree
23.8%
10
Strongly disagree
0.0%
0
answered question
42
skipped question
1
4. Which of the following displays will most likely
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Response
Response
Percent
Count
draw you into to a sporting goods store?
Window displays
19.0%
8
Apparel displays
23.8%
10
Footwear displays
50.0%
21
7.1%
3
answered question
42
skipped question
1
Sporting good equipment
displays(footballs, eye protection,
etc.)
5. Which of the following adds the MOST VALUE to
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your shopping experience at mall-based sporting goods stores?
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Response
Percent
Response
Count
Organized layout
28.6%
12
Wide breadth of products
33.3%
14
Good customer service
33.3%
14
Other
4.8%
2
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4
answered question
42
skipped question
1
6. What colors draw your attention the most?
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Response
Percent
Response
Count
Bright colors (neon)
61.9%
26
Dark colors
9.5%
4
Black & White
16.7%
7
Other
11.9%
5
Show replies Other (please specify)
6
answered question
42
skipped question
1
7. Pictures or posters on the walls of stores
influece me to buy products.
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Response
Percent
Response
Count
Strongly agree
4.7%
2
Agree
37.2%
16
Disagree
55.8%
24
Strongly Disagree
2.3%
1
answered question
43
skipped question
0
8. What genre of music do you prefer to listen to
while shopping?
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Response
Percent
Response
Count
Pop
43.6%
17
Rock
17.9%
7
Rap
30.8%
12
Country
7.7%
3
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4
answered question
39
skipped question
4
Show this Page Only
Page: People
1. Which mall-based sporting goods store has the BEST and the
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WORST customer service?
Champs
Dick's
Finish
Foot
Sports
Response
Line
Locker
Authority
Count
5.9% (2)
8.8%
(3)
79.4%
(27)
0.0% (0)
34
26.5%
(9)
35.3%
(12)
17.6%
(6)
11.8%
(4)
8.8% (3)
34
Average
23.5%
(8)
26.5%
(9)
29.4%
(10)
5.9%
(2)
14.7% (5)
34
Below Average
22.6%
(7)
16.1%
(5)
19.4%
(6)
6.5%
(2)
35.5%
(11)
31
Terrible
19.4%
(6)
12.9%
(4)
25.8%
(8)
3.2%
(1)
38.7%
(12)
31
Sports
Sporting
Goods
5.9% (2)
Above Average
Outstanding
2. What sporting goods store has the BEST and the WORST return
policy?
Outstanding
Above Average
Average
Below Average
Terrible
answered question
38
skipped question
5
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Champs
Sports
Dick's
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
6.3% (2)
15.6%
(5)
15.6%
(5)
56.3%
(18)
6.3% (2)
32
12.9%
(4)
29.0%
(9)
22.6%
(7)
22.6%
(7)
12.9% (4)
31
15.2%
33.3%
18.2%
12.1%
(5)
(11)
(6)
(4)
21.2% (7)
33
24.1%
13.8%
31.0%
3.4%
(7)
(4)
(9)
(1)
27.6% (8)
29
35.5%
19.4%
6.5%
6.5%
32.3%
(11)
(6)
(2)
(2)
(10)
Response
Count
31
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Terrible
(11)
(6)
(2)
3. What makes you want to return to your favorite
sporting goods store?
(2)
31
(10)
answered question
35
skipped question
8
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Response
Percent
Response
Count
Low prices
78.9%
30
Helpful staff
42.1%
16
Location of the store
23.7%
9
Store organization
39.5%
15
Other
10.5%
4
Show replies Other (please specify)
5
answered question
38
skipped question
5
4. Rate the importance of the following employee traits.
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Very
important
Important
Little
importance
No
importance
71.1%
(27)
28.9%
(11)
0.0% (0)
16.2% (6)
27.0%
(10)
Helpful
82.4%
(28)
Knowledge
Professionalism
Friendly
Attractive
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Rating
Average
Response
Count
0.0% (0)
1.29
38
32.4% (12)
24.3% (9)
2.65
37
14.7% (5)
2.9% (1)
0.0% (0)
1.21
34
54.1%
(20)
37.8%
(14)
5.4% (2)
2.7% (1)
1.57
37
36.1%
(13)
47.2%
(17)
13.9% (5)
2.8% (1)
1.83
36
answered question
39
skipped question
4
5. Rate the following stores on customer service
Outstanding
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Above
Average
Average
Below
Average
Terrible
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Rating
Response
Average
Count
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Champs Sports
13.9% (5)
36.1%
(13)
41.7%
(15)
5.6% (2)
2.8%
(1)
2.47
36
Dick's Sporting Goods
14.7% (5)
32.4%
(11)
38.2%
(13)
11.8%
(4)
2.9%
(1)
2.56
34
Finish Line
8.6% (3)
54.3%
(19)
31.4%
(11)
2.9% (1)
2.9%
(1)
2.37
35
Foot Locker
51.4% (18)
25.7%
(9)
17.1%
(6)
5.7% (2)
0.0%
(0)
1.77
35
2.9% (1)
31.4%
(11)
48.6%
(17)
5.7% (2)
11.4%
(4)
2.91
35
answered question
36
skipped question
7
Sports Authority
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Page: Product
1. What brand do you look for most often when
shopping at sporting goods stores?
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Response
Percent
Response
Count
Nike
71.1%
27
Puma
26.3%
10
Under Armor
18.4%
7
Adidas
34.2%
13
Asics
13.2%
5
New Balance
13.2%
5
Converse
23.7%
9
Other
10.5%
4
Show replies Other (please specify)
4
answered question
38
skipped question
5
2. Which of the following as the widest assortment of products and brands?
Champs
Sports
Dick's
Sporting
Goods
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Finish
Foot
Sports
Rating
Response
Line
Locker
Authority
Average
Count
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Products
Brands
11.4%
42.9%
5.7%
31.4%
(4)
(15)
(2)
(11)
6.7% (2)
23.3%
(7)
16.7%
(5)
53.3%
(16)
8.6% (3)
2.83
35
0.0% (0)
3.17
30
answered question
35
skipped question
8
3. What types of products do you look for in a mallCreate Chart
based sporting goods store? Please Check all that apply.
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Response
Percent
Response
Count
Running shoes
73.7%
28
Cleats
31.6%
12
Jerseys
28.9%
11
T-shirts
63.2%
24
Shorts
63.2%
24
Sweatshirts
52.6%
20
Sporting Equipment
47.4%
18
Other
13.2%
5
Show replies Other (please specify)
5
answered question
38
skipped question
5
4. How important are the following criteria when shopping for products in a
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mall-based sporting good store?
Very
important
Important
Little
importance
No
importance
Rating
Average
Response
Count
Assortment of products
30.6%
(11)
52.8%
(19)
16.7% (6)
0.0% (0)
1.86
36
Quality of merchandise
80.0%
(28)
20.0% (7)
0.0% (0)
0.0% (0)
1.20
35
Comfort of clothing
52.8%
(19)
44.4%
(16)
2.8% (1)
0.0% (0)
1.50
36
Style of products
52.8%
(19)
36.1%
(13)
11.1% (4)
0.0% (0)
1.58
36
answered question
37
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skipped question
5. What mall-based store is your go-to for sporting
equipment?
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Response
Response
Percent
Count
Champs Sports
0.0%
0
Dick's Sporting Goods
31.4%
11
Finish Line
11.4%
4
Foot Locker
40.0%
14
Sports Authority
14.3%
5
Other
2.9%
1
Show replies Explain Why
11
answered question
35
skipped question
8
6
Show this Page Only
Page: Price
1. What is your favorite athletic shoe store?
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Response
Percent
Response
Count
Champs Sports
0.0%
0
Dick's Sporting Goods
2.8%
1
Finish Line
8.3%
3
Foot Locker
88.9%
32
Sports Authority
0.0%
0
Show replies Explain Why
16
answered question
36
skipped question
7
2. How often do you shop at your favorite athletic
shoe store?
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Response
Percent
Response
Count
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Percent
Count
Everyday
0.0%
0
1-2 times a WEEK
5.7%
2
1-2 times a MONTH
34.3%
12
1-2 times a YEAR
60.0%
21
answered question
35
skipped question
8
3. How much money are you willing to spend on a
pair of athletic shoes?
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Response
Percent
Response
Count
$0-30
2.7%
1
$31-60
45.9%
17
$61-90
32.4%
12
$91+
18.9%
7
answered question
37
skipped question
6
4. Which sporting goods retailer has the best
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Response
Percent
Response
Count
clearance items?
Champs Sports
2.9%
1
Dick's Sporting Goods
17.6%
6
Finish Line
17.6%
6
Foot Locker
44.1%
15
Sports Authority
17.6%
6
answered question
34
skipped question
9
5. In your opinion, which store has the highest and lowest prices on
merchandise?
Champs
Dick's
Sporting
Finish
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Foot
Sports
Rating
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Response
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Champs
Sports
Sporting
Goods
Finish
Line
Foot
Locker
Sports
Authority
Rating
Average
Response
Count
25.8%
(8)
29.0%
(9)
3.2%
(1)
19.4%
(6)
22.6% (7)
2.84
31
Best Prices
6.7% (2)
23.3%
(7)
26.7%
(8)
40.0%
(12)
3.3% (1)
3.10
30
Lowest Prices
6.7% (2)
26.7%
(8)
26.7%
(8)
16.7%
(5)
23.3% (7)
3.23
30
answered question
33
skipped question
10
Highest Prices
6. At which sporting goods store do you think you
will get the highest quality products in the $50 range?
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Response
Percent
Response
Count
Champs Sports
2.9%
1
Dick's Sporting Goods
23.5%
8
Finish Line
14.7%
5
Foot Locker
44.1%
15
Sports Authority
14.7%
5
answered question
34
skipped question
9
Show this Page Only
Page: Promotion
1. What mall-based sporting goods store WEBSITE
do you visit first?
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Response
Percent
Response
Count
Champs Sports
6.1%
2
Dick's Sporting Goods
9.1%
3
Finish Line
12.1%
4
Foot Locker
66.7%
22
Sports Authority
6.1%
2
answered question
33
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skipped question
2. For which sporting goods store do you see the
most advertisements?
10
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Response
Response
Percent
Count
Champs Sports
6.1%
2
Dick's Sporting Goods
45.5%
15
Finish Line
6.1%
2
Foot Locker
36.4%
12
Sports Authority
6.1%
2
Show replies Other (please specify)
2
answered question
33
skipped question
10
3. Which of the following features do you value the
most about your favorite sporting goods store?
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Response
Percent
Response
Count
Variety of selections/brands
48.6%
17
Exclusivity of selections/brands
17.1%
6
Price point
20.0%
7
Store layout
8.6%
3
Customer Service
5.7%
2
Other (please specify)
0
answered question
35
skipped question
8
4. How do you normally find out about new
products?
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Response
Percent
Response
Count
TV
36.1%
13
Magazines and newspapers
38.9%
14
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Internet
38.9%
14
Other people
55.6%
20
Other
5.6%
2
Show replies Other (please specify)
1
answered question
36
skipped question
7
5. What best describes your needs when you go
into a mall-based sporting goods store?
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Response
Percent
Response
Count
Personal fitness
16.7%
6
Team sports
30.6%
11
Individual sports
16.7%
6
Casual wear
33.3%
12
Other
2.8%
1
Show replies Other (please specify)
1
answered question
36
skipped question
7
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