Tell the story…
QC Marketing Advisory Group
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Marcia Lense- KWQC
Randy Jacobs- TAG Marketing
Gary Rowe- WIU-QC Development (retired)
Susan Seaver-Goetz- WIU Alumna
Val Yazbec- Dispatch/Argus
Ann Walsh- WIU-QC Marketing Faculty
QC Higher Education Marketing
Alliance
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St. Ambrose
Black Hawk
Trinity
EICC
Palmer
WIU-QC
QC Chamber
• Grad Center
• Achieve QC
QC Marketing Memberships and
Committees
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PR Network of the QC
Marketing External Alliance-WIU
WIU President’s PR Committee
Achieve QC
WIU-QC Student Group liaison
TAG Mapping
• Steve McCann
• Mary Lagerblade
• Jim Rabchuk
• Kassie Daly
• Maura Warner
• Tami Seitz
Questions, opinions, SWOT, results,
effectiveness of our campaign
Building a better strategic
marketing plan
or
Data to support our existing plan
Students
Behind the Scenes…
Logo Creation
Logo Creation
Photo Shoots
Licensing and trademarks
• Licensing vendors
• Maintaining visual guidelines
Licensing and trademarks
• Licensing vendors
• Maintaining visual guidelines
Internal Messages
External Messages
Internal Messages
Internal Messages
WIU-QC Campaigns
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Web
Mobile
Broadcast
Sponsorships
Print
Radio
Outdoor
KWQC
• Web
• On-air
KWQC
• Web
• On-air
KWQC
• Sponsorship
• Morning News
– TV spot
• Mobile ads
• KWQC.COM
• Nov-March
WQAD
• Web
– Live streaming news
sponsorship
WQAD
• TV
– Military
Greeting
-Commercial
-Web
-Mobile
-High School Wrestling
WQAD
• Web
• Mobile
WQAD
• Web
• Mobile
FOX 18
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TV
Mobile
Black History Month
“The Journey”
FOX 18
• TV
• Pre-season
• Bears/Packers
Football games
WHBF
• TV
• Mentoring
Awareness month
-Web
WHBF
• Digital linking to Peer Mentoring and RPTA
• Mentoring
WQPT
• TV
– A $8000 broadcast value
– A $300,000 ID
“A Public Media Service of Western Illinois
University”
WQPT
• The Cities
QC Times
• Mobile
• 455,000 qctimes.com
• Mobile 180,000 impressions
– Or ad views per month
– 6 months
QC Times
• Collaborative ad
• Print/Web
QCTIMES.com
Bettendorf News
College Guide
QC Times
• Collaborative ad
• Print/Web
QCTIMES.com
Bettendorf News
College Guide
Dispatch/Argus
• Print
Dispatch/Argus
• Contest
• Latino Guide
Radio Advertising
• B-100
• 97X
• Rock 104.9
• Star 93.5
• WYEC 93.9
Messages:
Phase II, New campus, Discover WIU-QC,
Register Now, Stay Here go Far
River Bandits
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College Night Sponsorship
Military Appreciation
Youth sponsor fun run
Condiment Cart fun
Children’s Therapy Center
• The First Step Riverfront 5K
Festival of Trees
• 100,000 attendance
Rivermont Collegiate
• Partnership presence
Chamber and YPN Sponsorships
• Partnerships
Ballet Quad Cities
• Program ad
Outdoor messaging
Kiosks
Promotional Items
• Giveaways
Promotional Items
• Student group giveaways
Program Promotion
• Posters
• Facebook
• New Releases
Program Promotion
• Posters
• Facebook
• Press Release
Event Promotion
• Posters
• Facebook
• Press Releases
Event Promotion
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Kiosks
Plasma screens
Outdoor digital signs
Community Calendar
Social media
Internal email/flyer
Media
• News stories
• Managing media
Military
• Sponsorships
• Twice Purple Event
• Veteran’s Resource Center
Military
Website
SGA-Student Events
• Tailgating event
• Live remote
Viewbook
Lookbook
Collegiate Advertising Award
Gold Winner
Donor Initiatives
• Videos
• QR Codes
• Scholarship letters
Social Media
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Nearly 1500 likes
Over 5000 reaches
1000 Twitter followers
News Releases and stories
NEW QC Complex opened!
NEW QC Complex opened!
NEW QC Complex opened!
NEW QC Complex opened!
The Story!
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Goals Achieved!
Increased number of licensed vendors
Saved money on campaigns
Drew in more human interest news stories
Won “the gold” in a national award
competition
• Student worker/intern in marketing
• Opened another campus
Campaign Effectiveness
• Data
• Campaigns tracked and they worked!
Marketing Intern/Student worker
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Maura Warner
Social Media
Flyers
Photos
Vinyl Letters
Research
Cost savings
•$42,564
• Added value
• Extended campaigns
• Negotiation
Reprise!
• Budget request of $100,000
• No increase
• Maintain QC line item
The next act…
• Continue the strategic marketing plan to
maintain awareness and grow enrollment and
new programs.
• Explore new areas like ICAN
• New advertising- mobile and hyper mobile
• Hope for QC Marketing autonomy
• Continue to tell…..
The Story of Western-Quad Cities