Adam Abed 1. Virgin America 2. Virgin America is a low cost carrier( LCC). It is a low cost carrier, as it is significantly cheaper than other airlines for the same routes. 3. RPM- Revenue Passenger Miles- Number of miles flown X number of Passengers ASM- Available Seat Mile- Number of miles flown X number of seats RASM- Revenue per ASM- Number of cents received for each available seat mile CASM- Cost per ASM- Cents needed to operate each ASM Yield- Revenue/RPM PRASM-Passenger Revenue per Available Seat Mile Fuel Consumed- How much fuel is used by aircraft Fuel Costs per ASM-How much of each ASM goes towards fuel costs. Expressed in cents Non-Fuel Costs per ASM- How much of each ASM goes towards non-fuel costs. In cents. 3.5E+09 3E+09 Miles 2.5E+09 2E+09 ASM 1.5E+09 RPM 1E+09 500000000 0 1 4. 2 3 4 5 Year (1=2007, 2=2008, etc.) 6 LF 1 Percent 0.8 0.6 0.4 LF 0.2 0 1 2 3 4 5 6 Year (1=2007, 2=2008, etc.) 1200000 1000000 USD (000) 800000 600000 Net Income 400000 Op. Expenses 200000 Op. Revenue 0 -200000 1 2 3 4 5 6 -400000 Year (1=2007, 2=2008, etc.) 5. A. Fuel prices increase airline expenses. B. Fuel prices cause noticeable changes in the operating expenses and revenues of airlines, however, they do not drastically change the net income of airlines. C. Fuel prices have slowed the growth of airline network growth, however, they have not caused a shrinkage of airline growth at any time.