Fast Casual, KY
01-19-07
Chipotle calendar sales to support sustainable agriculture
DENVER – Chipotle Mexican Grill has started to sell whimsical calendars in its
stores for $5 apiece. The calendars, featuring foil-wrapped burritos in different
seasonal poses, are being sold to support The Land Institute and the Leopold
Center for Sustainable Agriculture.
Chipotle hopes to raise about $100,000 for the charities.
Salina, Kan.-based The Land Institute is an organization working to develop an
agricultural system called Natural Systems Agriculture. The system is designed
to respect the sustainability of the native prairie and produce annual crops such
as wheat and corn.
The Leopold Center, based in Ames, Iowa, is a research and education
center at Iowa State University with programs intended to develop sustainable
agricultural practices that are both profitable and conserve natural resources.