A RETIREMENT COMMUNITY MINNETONKA COUNTRYSIDE: by Charles D. Nolan Jr. B.S., Boston University (1981) SUBMITTED TO THE DEPARTMENT OF ARCHITECTURE IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE DEGREE OF MASTER OF SCIENCE IN REAL ESTATE DEVELOPMENT at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY SEPTEMBER, 1986 @ Charles D. Nolan Jr. 1986 The Author hereby grants to M.I.T. permission to reproduce thesis document this and distribute publicly copies of part. or in whole in Signature of the Author lan Jr. les D Departmht of &hitecture 1986 August 1 Certified by Jamfies McKellar Professor of Architecture and Planning upervisor The Accepted by _________ Acceptd by James McKellar Chairman of the Interdepartmental Degree Program in Real Estate Development SEP 05 1986 Rotc' TABLE OF CONTENTS ABSTRACT . . . . . . . . . . . . . . INTRODUCTION . . . . . . . . . . . . .9 . . .0 . . Current Trends Target Sector . . . . . . . . . . . . . 6 . . . . . . . . . . . Potential Pitfalls and Problems . . . . Description and Context . . . . . THE SITE CHAPTER TWO: . History . . . . . . . . . . . Survey and Physical Analysis . . . . . . THE PROJECT . . . . . Demographic Analysis CHAPTER FOUR: . . . Competition . . MARKETING . What to Market Methods . Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . APPENDIX 1: COMPETITION APPENDIX 2: DEMOGRAPHIC ANALYSIS APPENDIX 3: FINANCIAL ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . 20 22 28 . . . . . . . 34 . . . . . . . . . . . . . . . . . . . . . 2 . . . . . . . . . . . . 34 36 38 . . . . . . . . . . . . . . . 41 43 45 . 52 . . . . . . 52 57 60 . . . . . . . 63 . . . . 68 . . . . . . 72 . . 0 84 . . . .. . . . . . . . . SUMMARY AND CONCLUSIONS CHAPTER SEVEN: 7 10 12 . . . . . . . . FINANCIAL ANALYSIS CHAPTER SIX: . . . . . . 41 Amenities and Operations Selecting Management . Physical Requirements . . CHAPTER FIVE: . . . . . . Location Analysis . . . 20 . MARKET ANALYSIS CHAPTER THREE: 2 4 THE RETIREMENT HOUSING INDUSTRY CHAPTER ONE: BIBLIOGRAPHY . . . . . . .. ... .&. . 86 100 A RETIREMENT COMMUNITY MINNETONKA COUNTRYSIDE: by Charles D. Nolan Jr. on August 15, the Department of Architecture Submitted to of the requirements the of fulfillment 1986 in partial Development Estate Real in Science of Degree of Master at the Massachusetts Institute of Technology. ABSTRACT The purpose of this thesis is to investigate the development potential of a parcel of land known as Minnetonka Countryretirement a use as for side in Minnetonka, Minnesota with units living incorporates project The community. services and amenities to assist and enhance the lifestyle Countryside Minnetonka retirees. of independence and would become a community within a community. The retirement housing industry, its history and current Potential problems in the development trends are discussed. of such a project, and how those problems can be mitigated A site analysis, design analysis or avoided are presented. the in assist to provided are analysis market and A marketing feasibility. of the project.'s determination Finally, there plan for the projects is* also designed. is a financial investigation of the project, identifying the risks. James McKellar Thesis Supervisor: Professor of Architecture and Planning Title: 3 INTRODUCTION become one of the most active real estate markets in recent and there is every indication that it will continue. years 27 million of the expected are will predict that Forecasters years. be group, or approximately 65 the by in Americans million 2030, year 35). One industry there this age 65 or older one in every five Americans will be (Gabler & McKinley, p. 50 next the over figures the lifestyles, dramatically increase to 12% changing demographics, to improved and care, constituting older, or Due general population. health better 65 aged Americans approximately were there that reported census 1983 The has group age over-65 the for production Housing journal reported that each day, 5500 Americans reach age 65, and 3800 persons over of age 1700 predicted million 63 per elderly that new This die. by day the nursing translates into (Adams, p. 75). end home of increase net Another 812,000 new source than century, more this beds, a units 1 in retirement centers and 116,000 new units in lifecare centers would be required (Horn, p. 26). Today's elderly population is not only expanding, it is also wealthier and better educated than ever before. In 1983, 72% of home, and 84% the elderly population owned of those homes were mortgage-free. 4 their own In 1983, or higher $20,000 those over age 65 had incomes of of 39% ("Housing the Graying Market," p. 71.) housing developers, health related and to available options the several are creating 80's, The developer of among developers. competition of retiree the broadened has There sophisticated. more much become industry the result, a As corporations. national large and organizations, other and hospitals groups, church multi-family conventional by exhibited been has Interest industry. the in involvement and interest of wave a prompted have these like statistics Well-publicized retirement housing must understand the needs of the market and address Developers them. with product, must excellent well a provide superior and service planned, quality management in order to have a successful project. paper This issues the possible, However, outline the the in in of actual to identify context of a paper some how attempts cases the analysis task site paper this should be to Where details. specific will provide only an rather than analysis). The performed (e.g. in-depth market the address project. proposed report will and project is a development proposal for a retirement housing community, city prompted officials, who by a conversation expressed a facility. 5 an interest with in Minnetonka seeing such CHAPTER ONE THE RETIREMENT HOUSING for Housing in emerged care industry. as elderly the the to response new far The concept of continu- back as the Revolutionary War era. ing a not for housing special began Americans is elderly the INDUSTRY gradual change in the American social structure. 1920's in the in interest has responded way religious to other they but organizations been are of housing dominated giving quickly industry Today's organizations. variety always has industry The a with industry the has recently only demand the to alternatives. by elderly, the facilities early and on-going this Despite 58). (Jeck & Carlson, p. care continuing new as Midwest the in built were facilities modern earliest The still finds religious groups sponsoring many projects, but the majority of these groups are involved with credibility within homes, and under-utilized or are being Many other such as are either frequently venturing organizations project Hospitals, nursing which approached by developers for-profit provide the the community. universities, land, to only for are on their have own joint-ventures. becoming involved multi-family housing developers and major national corporations such as Marriott. 6 The growth within the ment assistance the of much back cutting be to appears time when govern- at a it comes taking place, but graphics demo- skewed the to response in generally is industry that was once set aside for the elderly. The industry is also faced with increasing regulations, both response in comes This state. and federal some to Although the number of failures well-publicized failures. "The to date have been few, the consequences are serious. retirement housing a of failure is project bad as the as crash of a 747, in the eyes of the American people" & If 66). p. Brecht, reserves be annual inspections strict guidelines not that is in does there all of the not state, midst appear that while project, substantial others information financial management. for only within each industry the in held are elderly As a result, funds. demanding regulations have the fails, regulate retirement or elderly hous- carefully Some ing. project sometimes without without shelter and many states a (Curran The require or have vary, regulations but within each project. of to dramatic such a be any The transition standardization or set formula for retirement housing projects. Current Trends The market of options. standards for elderly housing offers a wide variety In addition, the industry has not yet adopted that clearly differentiate 7 between the various As a result, it is difficult being offered. product types The following appears to categorize the options available. to 137). of America," p. Sheltered or enriched housing. Congregate Housing: 1) Graying ("The description used commonly most the be and designed Specially planned, rental multi-unit managed housing where support services such as meals, housekeeping, provided. be of independent Health families. their opportunity the persons ambulatory providing house, updated version of a boarding an is Congregate are activities recreational and social transportation, not is care to Residents living in a congregate usually provided on-site. facility are generally between 75 and 85 years old. Domiciliary 2) Personal Care: care residential or care. Group living arrangements providing staff-supervised meals, housekeeping, sleeping and must rooms. personal These facilities and are operating designated meet care or private licensed generally standards, shared including minimum staff requirements. 3) "removable" self-contained relative on family home. housing Elder Housing: Echo the same cottage, living property and unit granny flats. occupied adjacent to a by A a single- Due to the small size, this is an affordable alternative for many member. 8 families with an elderly 4) retirement care housing development to provide a full a within arrangements over are designed of care to skilled nursing generally projects Retirement ownership and/or to of continuum living individuals As projects These change. with level the units living nursing substantial require rental The homes. fees up-front They typically activities, offer developments They range units. recreational of These Village: subdivisions. moderate selection a adjacent in not as well as substantial monthly rents. (endowments) 5) care is care independent from ranging (85 residents elderly to provide needed, needs their older adults facility. single a older, grow 65 includes but for operated and continuing or care Life concept singular services of complex. campus care designed, planned, range older). and continuing community, A years Life care community, continuing Life Care Complex: from new towns offer creating a a wide campus or country club atmosphere, attracting more active retirees, aged 65 to 74. A wide range of support services are offered for a fee. Many projects presently in operation are a combination of The one or several of the above described projects can differ in many ways. product types. They can be rental or condominium, offering services as a package or as-needed. Health care can be or packaged 9 pay-as-you-go; it can be off-site. or on-site apartments, project where the levels Living units can be high-rise, low-rise, of care available. garden of a variety be can There or is on not appear to does There located. depending cottages, individual be one established method for projects for the elderly. The industry is options and modes of financing of for-profit/non-profit joint for-profit developments with religious sponsors, ventures, Questions etc. mix There are projects which ownership. non-profit, strictly are wide a pursuing such as what does (i.e. land or capital), the project of expertise each party bring to what are their areas (development, management, health care, etc.), or what are the various tax implications, are all important in determining the structure of the project. There is a wide variety of financing options available. The most commonly used method in today's market has been the issuance of tax exempt bonds. However, due to potential changes in the current tax laws, the continued availability of this method is questionable. Target Sector The property would project is have additional proposed for a combination of the character of the Minnetonka product types. a retirement Countryside The project village with services more commonly found in the congregate and domiciliary projects. The project would be developed as a campus-like setting with 280 garden style and low-rise The proposal offers care units, to be built in two phases. services on an as-needed basis where possible. a maximum of or with luxury, the of character general The personal 40 with combined units, living" "independent would quality to on emphasis an project be upscale from the draw surrounding communities. look closely at this The 65. past industry needs they as years 5-10 age subgroups three identified has market over-65 the within every change population this The it. market and identify a target sector within of homogeneous a not is industry potential development must A group. housing elderly The ("Housing the Graying Market", are the young retirees, p. 73). aged 1) The 65 to These "go-go's." They are active, 74 years. independent, self- sufficient and want to enjoy their newly acquired leisure. They enjoy entertainment, travel, recreation. and They do not want to be tied down. The 2) 85 who are "slow-go' s". beginning themselves to but ages Individuals slow may down. need They some 75 can through generally assistance. They care for may, for example, require assistance with meal preparation and housekeeping. They would enjoy a putting green rather than an 9-hole golf course. 11 Typically they like being at other and outings, fellowship, enjoy home, near or social activities. have and housekeeping. 85 may care nursing often have age attribute. physical failing of form some meals over population The required. be 85 skilled to care from personal Services beyond assistance need They down. slowed who age over group the is This "no-go's." The 3) When this occurs, access to health care becomes an important need. The is group slow-go Minnetonka the for targeted project because the property is not large enough to provide for the the group, and proper medical proposes to interest of this target in-depth study more to facility group, this attract no-go the go-go with equipped be not would facility the by required activities recreational group. the A group, how the project this and why segment was selected will be discussed later in the paper. Potential Pitfalls and. Problems Retirement just than the a real development of with looks emphasis at this is housing on estate complicated and both commercial the issue, A transaction. selling of and others, toward a successful project. 12 project involves residential services. to is more in that it guide This space, section decision makers The first key to a successful project is understanding the market. not a change as they successful, it must continually to be to used the in result are residents adversely and the sector would might services amenity wrong The seeking. capital, waste offering not in affect the satisfying at that amenities of creation result or aimed appeal selected to Failing to focus on one that group. needs of services the and group one not group, The complex must be designed amenities the in mind; group one project the For specific a target individuals these older. grow the elderly market in general. with of needs The group. homogeneous is market elderly the earlier, stated As not be potential package can project's the feasibility. developer should contract with a qualified market The analyst or consultant to perform an in-depth market study of the area to determine the proper group and the particular characteristics determine the needs or proper of that combination group. of The market variables will defining the product. A good market study should review the competition. It should focus on size, location, services, fee structure, age, and sponsor. It is also helpful to know how successful the competition has become. 13 area, the rent-up slower capital, requires the is What rate. educate the market? to it be necessary market the Educating a will or to introduced been concept the Has conditions. local to consider important is it the market, In assessing means also it but relative affluence of the elderly population and can they afford the product? quickly How An accurate to the related of newness the to fact, In assumed. risk of level directly is Accuracy industry. the due difficult is market the of assessment project. the for demand the determining issues important These are home? their sell they move or can can it be assumed that "generic" market studies are useless because each project is unique. A or second major pitfall effort. presales lack of a premarketing is the this Although is more difficult in a rental project because future residents cannot be commited to downpayment, a should be it should be attempted. still collected equal the market are commited will bear, beyond a rent or whatever to one month's providing that assurance An interest. casual A deposit tenants average time frame of six months for a presales campaign is recommended (Cwi, 1986). of a project Many lenders today are seeking 50-70% presales before construction funds are released. It would, therefore, be prudent to implement a strong marketing effort be prior monitored to construction. carefully with 14 an Marketing unbiased results should evaluation, and be based in in the should proceed decision to the those part on results. to compared be problem is experience to what is service is understand to Food personnel. manage properly to required or service food quality a operate may project The adequate have not do developers most that providing toward hotel. luxury a of that management are retirement a of management The services. orientation heavy the to due intensive housing retirement projects These management. is industry concern of area third A one of the most difficult components to manage when dealing * commercial . service food "With stated, Industry Service Food the National the of Greene Floyd volume. in and profits for Institute exceptions few institutional food service budgets hang by delicate threads which require careful a collapsing manipulation to avoid point in the system." at stress some (Jeck & Carlson, p. 63) The elderly, by nature, require a delicate and balanced and diet, quality outside, handle they foods. Most qualified each a prefer varied require lenders and management respective and operation menu interesting to developers food unless the hire firms service of to developer has had a successful track record in those areas. The not be importance of underemphasized. providing A large 15 quality service proportion of should tenants The come from referrals by others already in the project. quality the of result direct a are referrals of number of service provided. Another major pitfall in the development of a retire- assumptions optimistic overly and Unrealistic planning. financial in is community ment cause the been have of many project failures. A sound financial plan requires an accurate assessment of of the size an to relates This market. that and the the market rate of capture within recommendation earlier It also relates to a critical for a good market analysis. financial assumption, the rate of rent-up. Many project failures have occurred because developers and conservative as act. to slow project retirement elderly The rented. be would rate the about optimistic too were the last at which generally is population units the move the They view move they will to a and make, are particularly cautious. typical The to six visits tenant prospective over a two month is period said need to decision a before four Many are not familiar with the concept and require is made. an education of 6 8 to Industry process. units feel realistic, is per month experts that but as a rate few as 4 should be expected (Cwi, 1986). A sound reserves; the financial first is plan a requires construction 16 several forms contingency. of This is common to be included discussed most here. above, sufficient to scenario. large Second, the the the rent-up deficit project and deficit. reserve through should As should a worse be case The financial plan should also allow for adequate operating and replacement such to be reserves are turned set aside If is rent-up carry projects development reserves. shown. As over, the project to maintain neglected, the interest lenders require the project ages and units should have quality in Many the sufficient expected project by will funds residents. decline and the project would ultimately fail. The strength of factor. These commitments. the ownership projects It is ability and the slow rent-up backed by financial is to withstand important substantial financial require important the entity is an the that the lengthy period. A strength investor(s) construction successful to have period, development adequately deal with situations which will inevitably arise. The best project requires sophisticated planning. The developer should work out detailed budgets and schedules for of each phase reporting, of the control of process, quality, have and organized clearly methods designated channels for decision making. The a design, retirement services, development amenities, are 17 different and management from other of types Therefore, it is essential for the success of development. of the project that the developer assemble the best developteam ment possible, to experienced an With lawyer, banker, the can developer the assumptions, ruin that errors avoid realistic and planning, proper team, manager. and contractor marketer, architect, the from extends requirement This requirement. mandatory a experience previous with potentially good projects. identified three areas which can cause retirement projects construction, site location, to fail within the first year: to Although marketing. and retirement the 1986) (Conference, Horwath and Laventhol Finally, type the industry, of unique not are pitfalls these taken risks are quite different due to the nature of the product. Laventhol needs of the such details must be adapted when projects provide inadequate areas in the Developers buildings. and layout that building It understanding good a require elderly. as stated (Conference, 1986) Horwath decisions construction the and for the fixtures Some elderly. areas or advantageous of understand of placement common is must that activities to work with architects who have designed projects for elderly residents. The construction of the project must be carefully monitored and should have a system for quality control and reporting. This is important for two reasons. 18 First, the elderly as a group, are demanding. They will not accept mediocrity and demand quality craftsmanship. of such a project has a orders can make the project successful Second, the development low tolerance for mistakes. difference and one between that has a Change competitive, priced itself out of the market. Poor site identified selection by the was study. the second Selecting area the of right site difficult because there are several variables to The site where should be the should located prospective be residents enough large in a secure to concern is consider. neighborhood, near already accomodate live. the The site requirements of the project, and in an area that will satisfy the needs of the elderly. The of third area of marketing area stems the concern cited in the study is project. from the The fact reason that this there focuses on selling real is a problem a common A marketing effort misconception about what is being sold. that is that will estate fail; selling units in a retirement center is the selling of a lifestyle. The prospective residents what they are purchasing They want to feel secure have a place is a and social and medical needs met. 19 place have in to eat which basic, and to sleep; "live". recreational, CHAPTER TWO THE SITE Description and Context located site acre 30+ a is Countryside Minnetonka 12 miles west of Minneapolis in the affluent bedroom community of Highway 7, which is which 101, 101 crosses approximately 1/4 mile to the north, access that provides lane divided highway four a major Highway State south. and north runs State by accessed is It Minnesota. Minnetonka, to downtown Minneapolis (see map on following page). the is intersection major This characterized within Included quality Also boutiques. by two these of within the a the shopping area and center, are most of centers. large-scale, are centers discount to intersection The area. sub-regional three stores, food for amenities commercial access provides upscale restaurants, banks, gas stations, flower shops, optical stores and professional offices. A key amenity is medical/dental professional the existence building. a clinic of There 24-hour, walk-in medical emergency clinic. is also and a The surrounding area consists of single-family homes. The suburbs city in of the Minnetonka is Minneapolis/St. 20 one of Paul the more affluent metropolitan area. 21 It rural-suburban atmosphere national airport, yet maintains a and lakes, of abundance woods, dense the of because inter- the and Minneapolis downtown to convenient is extremely strict zoning. History parcel of undeveloped the of long bitter sometimes and for multi-family housing a history has property The Minnetonka. of city in zoned land remaining last the is Countryside Minnetonka between battles City the and various land owners. The owners, Mr. Lund Countryside". partners, two years several an attempting to family) (single R-1 so zoning, and that the apartment complex. get zoning property the property an to could rezoned from (multi-family) R-4 be spent They Gullickson. Mr. were Brothers, Nolan to prior "Minnetonka named was and homes, family single 49 for 1960's the in platted originally was property The developed as an The City would not yield and the zoning change attempts were denied. site The denial to became Lund and agreement an option 1971 to purchase the sale was for with the land. contingent from an R-1 to an R-4. 22 the after the Brothers entered on December 6, partners The agreement upon soon sale Gullickson, and Nolan into the available stipulated that property being rezoned for approval requested development The units. 224 Brothers Nolan by submitted proposal original The was to encompass 200 quadraplex condominium units in 50 separate 24 buildings and were designed as The lots. for colonial large City of approval granted rezoned successfully was property structures homes with separate style eventually Minnetonka the and units 202 The separate townhouse units. on April 16, 1972. Nolan Brothers consummated the purchase the following day. However, due to the economic recession involvement with other and an the Minnetonka developments, project was not built. several next the For Brothers Nolan years remained in contact with the City for fear of losing the multi-family and, develop In 1977 they decided not to rather than risk losing the zoning, zoning. the site the property would be sold. On February 1, 1979, Nolan Brothers signed an option agreement with Minnetonka Homes, a division of Lyman Lumber Minnetonka Company. 202 time unit project the determined fit in City with the develop to proposed that had been approved in 1972, denied that Homes the approval density surrounding dropped their proposal to of was the project. too great community. 184 units and the but this The did Minnetonka and was same City not Homes again denied. The City wanted only 109 units, which was basically single family homes on 15,000 square foot lots. 23 be to going it was being studied 1977, was uses for that was plan which began in appropriate plan of its despite However, corridor. 7 was study, a master redevelop down-zoning guide 7 The area. the Highway the for to used Highway a of The district. R-1 an part as recommended property recommend to the council that the to down-zoned that stated board the proposal, this for meeting board planning a of middle the in and units, 165 to proposal the dropped Homes Minnetonka attempt, third the On not being adopted as law until 1983, the City of Minnetonka down-zoned the and R-1 action arbitrary This denied. to land the proposal was current provoked the beginning of a long and expensive court battle between Nolan Brothers the and that of Minnetonka, City still is not completely resolved. In 1980, Nolan Brothers filed action, property, given City Council legally the proposal the 2 years District of Judge's circumstances, the denied at preparation and court rendered its decision On was 1981, December 16, and preliminary them that the action of The the legally City before that Court plaintiff. the whether questioning suit against the City's the battles, in Judge down-zoned the whether approval of time. After the Fourth favor of Iverson the found the City was arbitrary and capricious. decision went so far as to say, "This Court is dismayed in the face of such a record that any governing 24 body would play so fast and loose with the rights of others" (Iverson, p. 6). submit a new plat, Council shall permit the petitioners to conform its to include acreage. this 3) That the Court to insure matter residence multiple shall be the city calculated City consideration (Iverson, ." . . afforded are Council use land petitioners' that total in jurisdiction retains hereby Minnetonka the to dedicated outlot reasonable and ordinance the to proposals the to conformance of fair to relating 2) That density of the proposed plat for purpose land use. over ordinance its to will which plans, other and building proposed including City Minnetonka the "l) That ordered: Court The p. 6). points important Two This not relieve The City matter the over developer. the still to critical is developer retained its and site plan approval. tion of density for future dedicated owner as part of his proposal. for development, but is to proposals as is 25 consider the does process. traffic Second, that the calcula- was City to right This is a 9.2 acre parcel of the regulatory the of decision the because 1. to rights the insure from impacts able above the First, that the Court ordered to maintain juris- decision. diction in were' addressed land park include Outlot (see exhibit), which land by the previous The lot would not be availconsidered for calculation Ia I.' U T L 0 T ' I CN~ PART OF 9000 (4000) of available In same the the site the decision, Court's under that to developed be could 40.88. now calculated planners the report, was calculation density for planning consulting after the trial, the total company hired by Nolan Brothers acreage a to According density. allowable a maximum of 710 units (Dahlgren, p. 3). The City of Minnetonka appealed the Court's decision. It and decision Supreme State the that 1984 Court's lower the upheld Court August 16, until not was Minnetonka was defeated. was a contract The Council. (well below The signed and a developer was seeking thereafter, went before to develop 465 units and turned down. was the Judge's to the original 202 the the restricted decision that units of proposal allowable) maximum the felt City number market was Soon sale. for the on put again property the ruling, Court Supreme the Following accepted decade a before. In parties of an agreed 1985, from court the now the Judge and costly time avoid waive to Clarification July 30, to effort and instead retired reaffirmed seek an Order Iverson. Judge his both expense, On decision earlier that the developer was not limited to 202 units but rather is allowed zoning to develop ordinance the regardless land of 27 as the provided City's in claims the R-4 of its possible effect however, also obtain approval or the maintains City six years, disapproval. After 15 tremendous legal expenses, proposals, development the still must developer the and City the from approval of right that reaffirmed Judge, The question. density the on and several court appearances, the property remains undeveloped and the battle continues. Survey and Physical. Analysis 101 and consists to walk is site The private. This acres. It retail area, yet easy quiet and and mature dense hilly and uneven, with steep topography general The area. watershed Creek an The site lies within the Purga- nature of the vegetation. tory within remains the by aided is privacy is Highway of side west the 31.68 of major the on situated is hills surrounded by low-lying existing development, swamp land. Where are there exception the either the of characteristics the compensate and removed to costly more require create swampy or marsh, bordering the road. a selectively, the preparation, site will purchase price. The and atmosphere. If trees provide project with a sense of maturity. 28 the Although these attractive stronger privacy with terrain the from generating by serve slopes steep side by bordered is resulting amenity woods site the marked finished EXISTING SINGLE FAMILY DEVELOPMENT WETLAND /* ... \ *D)- - \/ b ~ I-. ~ - /~(N S_ e I ACCESS SINGLE FAMILY DEVELOPMENT ~SLOPES ~ / TE FORCES MINNETONKA COUNTRYSIDE CMY OF MM~ETOW.A. M"eESOTA ~!flfl!IIIIL ~.~ Yi WETLAND EXISTING SINGLE FAMILY DEVELOPMENT H #12% - -. The site has been studied on three separate occasions, a of summary on seen be can which map. following the Natural soils in the area are predominately glacial outwash from a former hill adjacent pit operation apparently was soil to the easterly some fill spread over operation, time of this sandy fine of consisting the At line. property a granular borrow evidence of There is sand and gravels. the flanking low lying areas (Mindess, p. 2). There is a distinct ground water table gradient through the from area, the south-east. the to north-west At the was found to be in the approximate elevation of 906.5 to 904.5 feet. time The report that states water ground the investigation, of table fluctuation seasonal should be anticipated. study of the test pits revealed that all portions The of the property above the They are probably capable soils of medium to high density. of footing relatively conventional, supporting This foundations. sandy contour contain foot 920 area shallow constitutes 55% spread of the total property (Mindess, p. 3). The land between generally favorable, surface the 910 although 4 to foot 920 and 4.5 feet contours is of unsuitable soils may have to be excavated at actual building locations. This represents another total property (Mindess, pp. 3-4). 30 12% to 17% of the p ST-2 POOR 0, POUR - -7 ./ -MARGINAL \ MARGI MA - / -3 - ---. MARGINAL ST-3 ) - 2 I ) - -SEPT. 1971 JJ1IE 1978 7,\ 1 a v ( N ,1 N SOIL REPORT LEGEND - 4N JNEl * 1979 H BOIN SUBTERRANEAN ENG24ERNG INC. SOIt EXPLORATION COMPANY BRAUN ENGINEERING P R CORE NUBR O RIGINAL T INREP SOIL SUITABILITY MINNETONKA COUNTRYSIDE CITY OFM?*NTONA. M lESOTA The 920 worst foot soil in contour encountered conditions the and central lie the below parts east-central In these locations silty sand fill was placed of the site. directly over peat. Building foundations or utility lines would have to bypass the peat to 6 tions 28% occupy feet 11 33% to the are areas These deep. of layer, necessitating excavato 4). (Mindess, p. property total estimated However, another study found that organic soils necessitated an excavation in of range the to 15 22 This, feet. of An alternative would course, would be excessively costly. be to utilize the method of surcharging. that it the over filled was the of areas available for use in reduce the time and money necessary would existing condition and fill result procedure this of would be making This site. the correct Another site. the of to soil substantial usable it would provide remainder the for usable thus material, organic other excavate to be would recommendation The that it important would produce a small pond. The and abutted to the west is graced with woods, water area fashion is site the Great owned by of currently developed as beneficial North the Woods. City a boardwalk park. effects. First, the 32 of by a large marsh, and bog in the This area, Minnetonka, which is could be This proposal has potential of a true several boardwalk for an offers park project, the increasing the gain and possibly the tenancy, units resulting and in Second, it would ease the resis- a quicker rent-up period. tance for desirability amenity desirable of value the enhancing a create to opportunity the from support abutters, which have been so difficult in the past, by creating an amenity for existing the better between interaction community may serve and the at large. to ease City, It neighborhood. planned the Finally, the the tension perhaps 33 the encourage also and community development of between allowing a greater density. would the the park the property owners developer to obtain CHAPTER THREE MARKET ANALYSIS Location Analysis The criteria for site location analysis of a retirement as to important these it as projects analysis locational proper However, market. target the of needs special the of because unique is project any for be would is other real estate development proposal. The first and most important criteria for a satisfactory site is that it be located in a safe area or neighbormore vulnerable The elderly are than other sectors of society. hood. is location the in City of the well to suited Minnetonka metropolitan has crime or abuse The Minnetonka Countryside address of one this the (Minneapolis area to because concern lowest crime rates Tribune, June 23, 1979). second A to a potential Current family. 80% of minute important a tenant's of present the market site is the is located ("The that within Graying 74; "Housing the Graying Market," p. 75). 34 site's residence, indicates information project's drive criteria of or proximity to their approximately a 20 to America," 25 p. A its third important proximity demanded homes than 1 those hospitals. mile of site The physicians, selection from several two nursing services dentists, nursing addresses project is The is The site Minnetonka respects. in most adequately for to various medical facilities. include and criteria these less located medical/dental professional buildings. There area. are is One and the other are not long be desired, spouse a of north. they are not were resident on resident that visits area the This is a is would would to want not located negative be these as would the in If a or friend ill too metro- reside to to move to a nursing home, in the project and were forced that west the close site. become to to Although projects some facilities as the within miles the that considering have 5 to 8 miles distances, market politan facilities approximately located is home be difficult. approximately attribute located conveniently of 10 hospital The miles to the so for east. location Minnetonka's and could cause some loss of potential tenants. The is the fourth project's mile As away is mentioned from important proximity Minnetonka events. needs. criteria 3 to well earlier, sub-regional 35 to potential residents other services and situated the site shopping to is cultural satisfy less malls. these than 1 Cultural theaters movie extremely popular dinner area and an immediate the within and restaurants several include options theater 5 miles south of the site. The final criteria is the site's general accessibility. Countryside Minnetonka It ways. 25 is site The approximately 2 20-25 the Interstate Highway Minneapolis, and is not yet airport, international area. metropolitan from downtown minutes the from minutes from miles circling beltway major the 494, is is easily accessible by major high- congested with traffic even during peak driving hours. The site is well suited for use as a retirement center despite its distance to is It hospital. major a to most amenities, yet maintains a very peaceful, in environment a community that consistently close suburban remains one of the most desirable in the metropolitan area. Competition in operation or under There are 61 housing facilities in construction area catering 1). There are to the Minneapolis/St. the elderly another 140+ population housing metropolitan Paul (see projects Appendix that offer some form of elderly housing, but do not cater exclusively to those product amenities over types, and 60. These offering services projects virtually available. 36 cover every a wide range of combination of 75% of Approximately programs Home Administration 8 Section programs, Dec. Guide," housing public include The form some offer operation ("Consumer's housing rental subsidized in or line on projects the 1985). programs, Farmers programs, Section While 236 programs, and some privately sponsored programs. location because to regard with projects with There as discounted be projects, of the puts market 40+ competition The local nature area market primary the beyond them are different another are potential because of their distance from the site. they Minnetonka quite are markets aged the proposed the levels. income can that target the housing elderly of proportion large competition direct in not in residing currently a house projects these of of the project. Hennepin Suburban the County, major portion of the primary market, presently has 11 market rate rental housing projects for the in either These projects offer construction. sizes. elderly operation or under 1,557 units of various There are another 9 projects within suburban Henne- pin County all of adding these 1,727 projects rate market are in direct units for sale. competition Not because of differences in rents charged and services offered. Further investigation of the market reveals that there are 6 projects within a 20 minute drive of the Minnetonka site that offer upscale 37 or luxury accomodations the the average of on offer 1,196 and sale units balance the Four of the six projects are high-rise structures for rent. and average sale for are 400 approximately which projects The $120,000. the and $1200, above are rents above is price Luxury is defined to be a project where elderly. for larger land of parcels projects the of None low-rise. are two 10 than located are Minnetonka acres. is the only project located on a campus-type site. Each of the six projects offers an amenities package, of amenities and the has Countryside Minnetonka but most extensivelist One services in the metropolitan market. project offers a variety of restaurants on site; Minnetonka formal a has guest accomodations tonka does site; Minnetonka not. the to downtown, project a offers are two of residents; located in to and two are located in suburban areas. on Two facility. neighborhoods adjacent Minne- amphitheater an multi-purpose located are offers offer projects the the for visitors of One facilities of Some area. dining adjacent malls regional None of the projects offer the walking paths or privacy that Minnetonka offers. of Three the projects under are construction and will open in late 1986 or early 1987. Demographic Analysis The demand methodology for the used Minnetonka to determine Countryside 38 potential project market began by the determining primary of competition currently the analyses date assume that tial residents The would in the currently market 75% of the place. of a reside size such as depends on factors primary market area to area. market amount Most project's within a the of poten- 20 minute drive of the site (Cwi, Laventhol & Horwath, 1986). The range used in this study included towns and cities within a 10 to 15 mile radius of the site, depending how direct the route is from the area to the site. four towns and cities were on Twenty- found to be within the primary market area (see Appendix 2). Population figures for the 74-85 age group (the market segment targeted by the project) were then obtained using 1980 figures published by the Metropolitan Council (Appendix 2). The target market consists of those individuals between 74 and 85 home, who who are potential years income of own their own 20 minute drive of the site, is Census then figures will move live alone ($35,000 qualified market age or age, who live within a analysis. years of in broken annual down The income). further and in this show that 5% any given year ("Housing the the potential for of those 74-85 Graying Market," p. 72). The 50 results tentants per of year the analysis from the 39 show primary market area. If this the represents figure for projections 75% of the of lease-up demand total 6 units (67), then or 72 can be month per units per year may be slightly aggressive. should It considered be would to be that noted be market the through qualified already not planned be to limited 1980 obtained from the census. their of sale individuals who had to those Third, move. individuals Second, the potential residence than the figures represent. market might analysis More conservative. somewhat income the the number of The used figures were individuals in this age group is growing rapidly and would undoubtedly be Finally, on-line. by higher substantially the time taken competition the this project into type of competition could account The amount in this analysis is already beginning rent-up. and comes change significantly by the time Minnetonka began its sales effort. In is conclusion, adquate to However, analysis. It is performed appears support the project. be it market proposed Minnetonka only is this the that a potential Countryside "first-run" market recommended that a more in-depth analysis prior to any decisions project. 40 to proceed with the CHAPTER FOUR THE PROJECT Amenities and Operations Minnetonka Countryside will offer a variety of alternatives and amenities to the prospective tenants. Five alternative living arrangements will be offered: studios, 1 1 assisted bedroom, living units. units, all bedroom With units fireplaces, and also be main building. with the den, exception will be balconies provided with a Every 2 bedrooms, of equipped or assisted with full porches. separate unit the is Each storage equipped and living kitchens, unit closet with will in a 24 the hour emergency call system in the bedroom, bathroom, and kitchen. Monthly includes weekly one rents will meal per housekeeping maintenance-free phone service, range day, twice service, are included include and service, monthly social activities director All in services 41 weekly to $1950, linen utilities the monthly medical will service, grounds, rental fee. concierge, examinations provide which except tele- transportation, who of group activities and events. $1100 maintenance-free living units. Additional postal from a and a selection The tenant is allowed use of all amenities and activi- ties within the project. These include pool, whirlpool, courts, room, card several board tennis and game lounges, courts, room, garden woodworking library, an services will and theater, plots, horseshoes, an indoor swimming a party putting exercise crafts room, green, room, and shuffle a nature available. These boardwalk. Additional be made will include a local bank branch, mini-market/delicatessen, gift shop, beauty/barber shop, and underground parking. If a vidual, unit an is to be occupied additional charge to the base monthly rent. with all may not the benefits be occupied approval has been of by more $300 per than one indimonth is added The additional person is provided covered by the by more than granted. base rent. A unit 2 people unless written Pets are not allowed without written approval. A the system of residents on attached to the health a check daily door is basis. of each also used This unit. is An a to monitor flag system attendant sets the flags of each occupied unit in the middle of the night. In the morning, when a resident opens their door, the position automatically changes, signaling that the resident is that up. all By mid-afternoon, flags have been the attendant removed. 42 If one checks has to not, see then the attendant may enter the unit to determine if the individual is in need of assistance. who The assisted are either living units temporarily are available or or in failing physical health. is that they the project The services bathe, allow residents despite the provided dress, and permanently residents handicapped, The benefit of these units an opportunity inability include move to to live assisting Meals about. to in independently. the can stay resident be. brought to to the units if the resident so desires. There nursing is care highly whereas, to is move space with line regard regulated and does move should be a not. assisted However, to decide, with assisted regulations. requires to an available. between to living temporarily is a fine assisted the right such a the living Nursing certificate A of resident living unit, management and care need, is free provided reserves the aid of a physician, whether permanent. The management also reserves the right to decide, with the aid of a physician, whether a resident should cancel their lease and assume residency in a more skilled nursing facility. Selecting. Management Minnetonka enced third Countryside will party firm. be managed The expertise 43 by an experi- required is beyond the is A scope as the of as important any task and screening thorough the Selecting developer. the in right company process. development of investigation the candidates is recommended. The choices more no to begin should or than four five by narrowing the Once alternatives. been accomplished, an intensive interview process this has should be actual management The process selection undertaken. questions The team should to be focus should interview assigned to be carefully thought the out on the project. to identify the personalities and philosophy of a particular team. An area of extreme importance is the management candidate's methods role and hierarchy of the reporting accomplished. is form of some encourage are play residents A used? in of Also the become concern management project association. to control. quality successful residents' residents for system A and What is how should the this involve good project will involved in many of the management decisions. The on-site visits to by the candidates. with the interested? These A process selection are positive other key and also currently projects several include being managed How does the staff react to and interact residents? Do should they Are they know each characteristics courteous staff 44 courteous, of for is the tenants management vital patient, for by and name? to exhibit. the success of the project. The on-site visits should also investigate the activities center activities enjoying of the being project. What offered? themselves. Do Does type and the the how often are residents staff get seem to involved in be the activities? Finally, views is with the the selection residents process of the should various include inter- projects. This the best resource available because they are the consum- ers. The interviews answers or plaints should courtesy, common should identify attitudes, be rather evaluated. patience, quality trends. than individual Questions of Repetitive should service, com- focus and on interest. Finally, would they recommend the project to a friend. The that above the is actual a guide decision only, but process it be is recommended carefully planned and executed. Physical Requirements Minnetonka Countryside is to consist of 280 independent living phases. and units 40 assisted-living units built the of the two The units should laid out with the idea of maximiz- ing views and security, yet allowing privacy. of in views elderly others. should enjoy The overlook spending unit areas time layout 45 of activity observing should also The majority the because activities consider issues such to as circulation, amenities. projects, placement Other such as issues, of parking common topography, to and most vegetation, distance development micro-climate, and treatment of the edge, should also be considered. The 280 down into 10 den, and 100 independent studio, two living 100 one bedroom units bedroom, units. should be broken 70 one bedroom with The 40 assisted living units will all be studios. All the units will assisted be living equipped with full units. The studio kitchens except units will be 750 s.f., one s.f., the two bedrooms 1250 s.f. and the 40 assisted living units bedrooms would existing 900 contain projects s.f., 650 in one s.f. the bedroom An investigation metropolitan these unit sizes to be 10% to 25% with dens area 1050 of have the found larger than any competing facility is currently offering. The 2 bedroom and in up five of style separate several and units the will central clusters. buildings patio atmosphere. large 1 bedroom units will be built The be units, of in community a living low building on the site without 46 an and will be made eight-plex garden independent and rise by elevators and interior hallways. density cluster four-plex to providing assisted built Each smaller structure are to 1 as be village bedroom part of connected This allows a greater sacrificing recreation and open space. Second, to potential in operation it provides a more diverse residents. have Finally, established most that projects tenants smaller units are generally less mobile; to are larger internal units hallways generally provide more less selection currently attracted to tenants attracted independent. mobile The residents with protection from the severe Minnesota climate while limiting their commuting Individuals units distance enjoying similar to more many to the various independence luxury amenities. would condominium have living developments, with easy access to many of the services. The site community plan should building are laid out centrally so that located. the pond Together and they divide the site down the middle, minimizing the distances, creating a sense of community, and affording each unit with privacy. The be walkways designed connecting with characterize the various extreme Minnesota structures climate winters. should conditions However, which completely enclosed walkways can be extremely expensive and may create a poor environment. This issue should be explored community building. thoroughly to avoid a poor decision. The This in core structure addition to of the houses the project many smaller of is the living 47 the project's units. It activities, is the most visible and therefore, visitors aid sense of place designed with and a for the have The the area lounging traffic. finding in their quality near, but Studies while The the on main of a not have creating lobby first should class a be hotel, the mainstream in of important areas lobby are very entrance and place. as serve way, residents. is where most of the action to the residents because this takes will structure As such, it should be well defined entrance to the project. to important structure community The campus. most the found this that is the most favored spot for residents to sit and observe the activities of others be given (Wentling, to Particular 1986). creating an environment attention that caters should to this interest. The central dining activities building. are similar to room is also housed in the main The important elements to incorporate those one might find in a nice but quiet restaurant. the The entrance main dining friends dining smaller of should area, can gather or area should be areas. these people, This is offer comfortable meet prior to separated lounge with designed is a to seating dinner. divide the important because dinner traditionally an intimate of family or friends to share conversation. 48 from so that The main room into for most gathering This atmosphere can eliminate facility an should institutional be central pond and adequate in size situated with surrounding to atmosphere. purpose 1500 to room. s.f. This with be used or as be separated so that for a a dining small room facility will activities, with a the should one be third be the multi- style space of end. The such dance dining can be It of (125-135). stage at one from the two areas. is an auditorium cultural party the the dining views approximately of the residents at any given time Adjacent optimal green accomodate The as room would showing floor. about The movies room will facility by a moveable wall joined for community wide affairs such as a Christmas party. The a community barber/beauty center shop delicatessen. In bank office be and post delivered to and will a addition, the with house small gift shop, resident-operated mini-market/ there small post boxes a to will office encourage be a boxes. branch Mail residents will to get out and interact with others. A separate located in the fitness the structure, core of facilities the fitness the project. and medical center, will This building houses clinic. The center includes an exercise room, men's and women's rooms, an indoor/outdoor pool, and a whirlpool. clinic would consist of a small check-up 49 be fitness locker The medical room with a nurse on staff and a visiting physician available weekly. Adjacent center. a and table, This area. a and backside The fitness center the houses game room, this requires a The lounge. activities card includes screen will house dock, loading the large structure a is shop, craft/woodworking which lounge with a of employees' and the area This library, pool to television. service the areas, storage small basement tables, building this of will provide space for residents to store additional belongings in separate wire cages. The project interior parking in the same will have space -manner its own for the parking for employees This units, the one approximately be divided each cluster should whereby garage and the main building will house the and unit. per as include also should within units visitors will it. Additional be provided parking but will not be interior. The grounds surrounding the project and between structures should also be planned. ity buildings such two as should contain additional outside shuffle tennis The area between the commun- board, courts. An putting a additional square feet, away from the for garden plots. green, area activities horseshoes, of about and 8,000 structures, should be set aside The balance of the grounds should consist of landscaped green area that has been skillfully integrated 50 with places project to could sit. be developed marsh the Finally, into paths with benches. 51 a area series of behind the boardwalk CHAPTER FIVE MARKETING What to Market proper The is seem The approach is because approaches the this may at all not task as if real estate projects not should effort project unsuccessful. be will to other not similar marketing the is project rental typical a accomplished who developer The were is this Although success. ultimate its how obvious, obvious. it to critical housing retirement a marketing of focused be on real estate, but rather, on providing a lifestyle. Some elderly people are content with where they reside, but find it independent They living. do the like not deeply a create must ingrained desire belief to it move; all that idea of of moving The proper marketing to a place filled with other elderly. effort tasks daily the handle to difficult must elderly remove the housing is institutional and is merely a holding ground for individuals who are soon to die. 68% have 71) A study of the people showed that 90% to retirees prefer from (see figure). all The age of reside groups same the empty in (Adams study showed 52 nesters communities & McLeister, that 77% and that p. of the WHERE OLDER AM ER ICANIS WANF TO LIVE AcuLrS ONLY (8. Iyn. MIX cr ALL. AGE (8n) re~1rEs fRTTIFEMEN17 AcUL.T COMMUNIT( (7.0C) OtLY (25.ar.) MIX cr ALL. AGE2 (67.a) WHAT TURNS ON AND OFF OLDER AtIERICANS EMPTY NESTERS RETIREES TURN ON TURN OFF TURN ON TURN OFF [.IVE WITH SAME AGE GROUP 27.80% 72.20% 23.50% 76.50% LIVE AMONG OTHER PEOPLE 57.10% 42.90% 42.40% 57.60% LOTS OF ACTIVITIES 66.70% 33.30% 75.00% 25.00% COMMON DINING FACILITY 29.40% 70.60% 37.30% 66.70% * SOURCE: PROFESSIONAL BUILDER APRIL 1986 PG.71 53 They project. retirement a marketing dealt with when clearly show that be must the with community a in live values These group. age same to desire not do retirees the desire to accept tenancy must be created. of all prospective tenants, a physician For nearly 50% or against marketing "You're stated, housing, retirement developer a Roderman, Leon inquiry initial the make elderly the 1985). March ("Location", of of children the The children feel that they should have mom living guilt. with them, but they can't provide her with the companionship lives near the good in of life. this is shopping center, near the golf course, great part the or people way that subliminally ("Location, not to die." the place to come to live, the sell to You have of town.' advertising, assure In 'my mother say to they want to be able Still she needs. Recreation," March 1985). is critical set of good A group. satisfying in the earlier, discussed As of needs the amenities of mix proper targeted the amenities will provide age impetus the toward overcoming prospective tenants' misconceptions. marketing The which are concern is of greatest security. secure. to feel so vulnerable. This They concern over People stems also to from this group. A major strong have a the fact that failing issues the 65 recognize 54 on focus should approach need they are health and be on placed living. is there has been 75% of that a This should also a year old. 60 of being into put institution an center because It independent. only are people means This attitudes set or independence of loss A retirement 1986). the mind year old has 80 a (Cwi, age chronological typical of attitudinally, that should cautiously remain to need strong of with dealt be documented their aspect maintenance the emphasis result, As a do things. inability to the feeling a or does not coincide this age group with the mind set of the target market. Another issue the at community from cultural activities, importantly, families. they want These indicated are security, medical to be in apart feel to shopping, More facilities. close be their to proximity should that to on focused in Research done by Leisure Technology, the marketing effort. Inc. and areas are want accessibility desire they society; not do They large. the is This means on-site and within activities. availability of to concern of the that primary maintenance services, motivations of buyers recreational facilities, and lifestyle opportunities (Tenzer, Feb. 1984). The marketer may be aware of the motivations discussed above and should keep in mind that the decision to move to such a facility is actually the acceptance of a dramatic lifestyle change for the tenant. 55 Most prospective tenants result, the already a team marketing The thinking. of way cautious is from what considerably slowed is process a As make. ever will they move last the as this view should be prepared for, and patient with, the indecisiveness elderly the attract to best way The individual. the of market is to calm their worries about health and mobility, while providing the most independent environment possible. the of needs is it Although expectation. a will :generate sell the However, without product. a become an tremendous to create Curb appeal selling approach curb appeal, inquiries and services inquiries; have necessary. is appeal curb to move, desire has top the of Therefore, homes. their in pride of amount generally retirees The it because is this elderly, one as ranked necessarily not tool. marketing important an also is appeal Curb are more difficult to obtain. A final longevity and the to issue confident they will earlier, It the stands the the project be taken care they view this to is the This is closely reason as that remain will of the they of the project Methods of dealing 56 last feel solvent and that move have would and to years. the over the with this related want elderly The security. of credibility marketed project. that longevity owners. of be to aspect As stated they will make. concerns credibility issue about of will its be discussed in the next section. Methods Several centers The are elderly This methods currently being will not of marketing employed respond to a in are further extremely eight the slow and necessary as before Graying discussion. in many a "hard pressured. The keep their interest. the elderly," everything in a as repeat ten approach. its importance p. soft 76). sell is approach one is to elderly move. reached people is no the Six visits -are usually These "There stated decision decision industry. sell" mentioned, making final Market," As retirement the point was touched on previously, but warrants to effective the impulse developer. ("Housing will not be best way to buying "They have among seen life and are suspicious of the hotshot stuff." ("Housing the Graying Market," p. 76) Today's ever elderly before. They table, coupled of unknown. is the to work organizations. with population bring better intelligence uncertainty, A method marketing The is the suspicion commonly used efforts relationship can take on different forms. to educated with and in marketing a fear the industry through such than religious organizations A religious group can sponsor credibility the project, providing the the trust of potential tenants. 57 The needed to organization gain might the development to the the representing The religious organization may also be a joint motivated. partner with venture on take would role the money necessarily not are and elderly the of well-being in interest stronger a have project individuals the that means also It project. credibility provides again, entity, which for facility the market and/or manage to contracted be the developer. any of those In their case, this above, mentioned with a legal interest in the project. The use of model units is a highly recommended method This is expensive, but the consensus within of marketing. An artist's the industry is that it is worth the expense. be should and should be on as effective. The product. The final the touch and if at representation of the the appearance project. It interior, office an high comfortable a as decorated of possible, all on-site located good a take not should but be should unit model see to want elderly not but alternative, an is rendering quality living unit. The model retirement A is center, an effective but it is not proper marketing effort should or video of a presentation. professional 15 sufficient have a show marketing by a itself. top quality slide presentation The minute of method should explaining the consist concept, showing the product (perhaps in a rendering), and describing 58 the The tenants. of interviews interject to effective is It lifestyle. a sells it importantly, Most services. goal is to educate the consumer and dispel stereotypes. a hold to is environment threatened for the than if allows also approach team marketing the reach to less seminar The individually. approached feel They tenants. prospective comfortable a create Seminars of worship. place local possible, if or, site the at group gatherings project the marketing of method effective Another more prospective tenants in a given time period. for interest create To of incentives. have tried various methods is use the in direct mail marketing efforts. A common method sent with invitations brunches, open house of marketers gatherings, these sponsored One developer a celebrity luncheon in an effort to increase attendance. tools the available. eventual benefit a excellent individuals It tenants already residing in credibility that has been reported come from the for need referrals. of such is needed. This They housing, Physicians are also excellent sources of referrals. 59 50-60% that referral Church campaign. marketing effective most the in the project. presales source of one are Referrals does of leaders and tenants however, not, often of are are provide an aware the and social workers Strategy Countryside The marketing strategy for the Minnetonka have would background a with dispensing time difficult residential typical a with agents sales Most housing. elderly of marketing the in The cautiously. approached be experienced be must team should and strategy the of aspect important most the is This team. marketing a of selection proper the with begin should project the "hard sell" style. salesperson housing good retirement of a profile The is one who is patient and sensitive, understands the needs and elderly the of them. with work to how knows They cannot be money motivated and must learn to gain the trust Women are more effective and friendship of the individual. men most marketing years a staffs According old. project units selling at than the size of to elderly consist to of entirely industry figures, should Minnetonka In fact, women 30-50 clients. the for staff consist of five salespeople and a marketing director (Leprevost, 1986). Another marketing important strategy the sales effort. session. the is aspect an of effective the development method of of a monitoring This should include an intensive training The system should monitor presentation and track various effectiveness agents' of the follow-up. follow-up 60 is The ability important because and of the for maintenance system should also allow The individuals. elderly by required time making decision protracted of lists of contacts for future marketing efforts. for proper a maximum enough time and 1986). The key (Drass, filled be can With funds. and time project any funds, of allow should schedule and budget marketing A word here is "enough". per unit in marketing The project should allow $4,000 6 units 8 units per due month a total an . average commence 8 months months referrals, and The preleasing effort should loses Preleasing far too performed if of lease at a rate prior to construction. effectiveness 24 of of help the to require a total of 18 months. its for Phase two could expect to for phase one. of allow or leased, be month to per should schedule The expenses. in advance as individuals may change their decision or experience changes in their health. in The next step contacts with potential approvals have form certain what process before problems. been the project approvals which have may plan is This clients. obtained, the Changes, marketing or when will it take. been occur is done is generate after can this create obtaining approvals, can be difficult to explain to the buyer. 61 the reasonably Starting granted in to the the compiled, is tenants potential of list a Once marketing effort should focus on educating these individuals cold mailing, the top A effective. brochure should The brochure is the represents it because quality stage. education presentations and calling a are seminars or during used be element critical will buyer a impression first direct of use The project. the and concept the about have of the project. Once the project complete, and the costs begin their used, it of the stage of presales should fairly be has determined, the If effort. started lengthy approved, been delay as a early from design the should sales staff unit as possible construction. to is model be because By the marketing program, the marketing team this should have developed an extensive list of contacts and potential consumers who have been kept aware of the progress through mailings or newsletters. 62 CHAPTER SIX FINANCIAL ANALYSIS The base case financial analysis assumes the financing be 30 years phase each for rate 10% fixed a 'straight to the in mortgage amortized over The loan development. is for 80% of the value of each phase, including developer's funded when the project and is rent-up deficit, and profit reaches 60% occupancy for each. The analysis allows $6000/unit for marketing expenses. The base was no for preleased leasing was assumed to commence following completion units; of the potential consideration given to There $60/foot. at set was cost construction A construction. project The added. construction contingency a relatively produces 10% was strong 22% of internal rate of return. Because of the slow lease-up rate for these projects, the developer realizes very little return on his investment with 6th the until rather a project phase 1 to year the breakeven reaches 3). The up-front substantial stand on its own. to get (Appendix stage. $6,448,000 by investment The the developer equity time the is faced get the required for project can to Phase 2 requires an additional $1,538,000 it up and running, making the total equity invested 63 a analysis The $8,031,000. deep-pocket investor the illustrates who can fund importance such a deficit of and can withstand a slow payback period. the Once project reaches stabilization, of Appendix 21%. by year The 10 reveals year in stabilization is 3 when that 7, the the investor is receiving a the on reaches investment steadily, so return climbs cash-on-cash project return net produces A look at exhibit a very attractive return on investment. 6 it that return on 32% his investment per year. once investment in payments is stabilization 7 year also ratio coverage debt The are reflects The reached. times 1.51 covered a mortgage the by and the forces reflect years is debt the a deficiency fully not to investors covered fund the of income operating year until 5. and deficit net However, operating income and continually rise from there. the, early sound This continue equity investment until the project stabilizes. The need for capital becomes evident more upon investigating part two of Appendix 3 (worst case scenario). In pro this the actual 90% of that rate was forma, rental which reduced the accepted rate was from models analysis originally 72 units 64 by a the situation is market predicted. per year to The 48 where only rent-up per year. caused an increase in the rent-up deficit This combination and the equity required. The worst invest $8,625,000 to developer the case scenario required of In addition, first phase and $4,105,000 to fund the second. return the the after in this case, return drops this return is rate the majority of been 14%, and only after the this should to 23% realized of potential The sold. from 20%. than greater return of internal has a reaches never investor, The stabilization. even reduced significantly was reached project The project equity that of the fund to equity be weighed, but more importantly, it illustrates the necessity of an in-depth and accurate market study. The importance of a good study is 3 of held to by part were construction foot. equivalent study be the same cost was cut to could those identify worst from $60 per but the to $50 per a rents what returns showed If case. approximately case, foot investigation base rent-up rate the the the of rent and as this of result The The 3. Appendix further illustrated marketing would be obtainable, then the project could be built for that market. Over-building a risk sought on associated have not quality with been the for this market project achieved the metropolitan area. 65 by is because any other definitely rent levels project in is and amenities the all for calls strategy development The costs. front-end substantial the of impact the analysis the by illustrated issue important Another facilities to be built and in place when the project opens. in 2. on the investors. these and 1 phase the cost spread to results extras phase units 22% more are there However, units, between difference $21,193/unit a the of because added is that cost The it marketing burden financial substantial a places in helpful be might this While over in phase 1 (Exhibit 4 of Appendix 3). burden This for be even reduced, few very are There business. requires fully staffed the day the doors open facility be that the increased is projects these of nature the because further flow cash 1 phase the on only there are if in the few tenants a can staff where areas building. The combination of these heavy front-end and staffing poor are spread an attractive somewhat until in over the this given by many delaying strategy, is that One could the therefore, deciding what is when the facility mitigate 66 of be burden this some thought delayed. costs produces facilities certain risks careful to these only construction There are investment equity large units return. second phase. before It returns. initial and the for responsible are costs involved should It be should be noted that one not should consider cutting services in this strategy. The analysis indicates have been the must be well Most of the retirement development capitalized and patient. failures investors that result of poor financial planning. The first five years of this project will almost certainly produce negative returns. and investors have made financial the project, the returns if this is anticipated However, over the than compensate for the added risks. 67 provisions long run for carrying should more CHAPTER SEVEN SUMMARY AND CONCLUSIONS Summary The active of retirement real changing lifestyles, estate housing of number the retirement industry, the As a most result the age over-65 The growth in this market sector must developers of and improved care, in individuals To a provide within involvement and industry. housing one recent years. interest increased prompted is better health group continues to climb. has in markets demographics, the industry in succeed planned, well this quality product, with excellent service and superior management. the elderly. The these alternatives Care, Echo Village. are most commonly are: Congregate Life Housing, A variety provided are alternatives housing Several of within structures, these descriptions used Housing, Complex, Care broad available now for Domiciliary and services to and Retirement amenities categories, including of financing various levels of care. The options industry and modes is of a wide ownership. The pursuing 68 mix project might be developments for-profit each of implications in important are tax and expertise, resources, The organization. religious a by sponsored or ventures, joint for-profit/non-profit non-profit, determining the for the structure of the project. combination A Countryside Minnetonka a of character the of village retirement have would project The property. proposed is types product additional with services more commonly found in congregate and domiciliary With projects. surrounding an emphasis affluent quality on to project this communities, bedroom from the draw would be upscale or luxury. Conclusions An important factor in the development of a project not is to understanding a homogeneous market must be designed with one this be is appeal to that A group. targeted. group group, The elderly market specific sector within market.. the in complex The mind, and retirement the then should selected amenities aimed services at satisfying the specific needs of that group. The developer analyst of the or consultant to perform an area. combination should contract with a qualified market of The will market variables defining 69 study in-depth market determine the the product. proper A good also study will local evaluate and competition the review conditions. to present elderly The suitability. a require safe evaluate area, proximity medical to proximity residence, to important is analysis location Site facilities and cultural events, and general accessibility. experienced and after firm, party third involvement, management extensive complex A retirement investigation of the candidates. requires screening thorough a an by managed be will Countryside Minnetonka comparable It is imperative that management to that of a luxury hotel. and food service personnel be experienced and knowledgeable in catering to the needs of the elderly. A good marketing program is essential to the ultimate of success real other be should this to succeed lifestyle for a focus to appear in the the of Physicians provide here The must concern greatest and to marketing religious needed credibility the methods Additional effort. marketing similar focus residents. issues the on group. target organizations because not is approach The projects estate providing on approach to project. the would include the use of model units, a video presentation, seminars, and open houses. effective social for marketing workers, referrals. and The tools Referrals are one of physicians most Church available. are effective 70 an the most leaders, excellent referral, source however, is the individual already residing in the complex. The factor require strength in the of the success budgets schedules and a for slow entity project. ability have the period and the financial construction be of substantial investor(s) must ownership is The an project commitment, to withstand rent-up each phase of developed, with organized methods of and the period. the important the lengthy Detailed process must reporting, quality control, and designated channels for decision making. 71 will APPENDIX 1 COMPETITION 72 1W SI m N THE MARKET EXISTING PROJECTS IN THE MINNEAPOLIS/ ST. PAUL METROPOLITAN AREA ANOKA COUNTY: 1) THE BOULEVARD - COLUMBIA HEIGHTS, MN. Rental units owned by and attached to Crestview Lutheran Home 1 and 2 bdrms. Annuity gift from $8,500 to $12,500. Monthly rents from $523 to $688 transportation Beauty shop, dining room, Amenities: service library, and underground parking. Pets allowed. 2) HACIENDA PLACE - BLAINE, MN. Townhouses for sale owned by Cypress Development Co 2 bdrms. priced from the low $90's. Attached double garages, screened porches, Amenities: garden patios, maintenance free exterior. Household pets allowed. 3) MARGERET'S PLACE - COON RAPIDS, MN. Rental units owned and managed by Mary T. Inc. On campus with Camilia Rose Health Center. 1 and 2 bdrms. Rents to be determined. Craft room, exercise room, sauna, Amenities: pool, library and covered parking. Pet policy to be determined. whirl- CARVER COUNTY: 4) WESTVIEW ACRES - WACONIA, MN. Rental units owned and managed by Good Neighbor Care Center Inc. On campus with Waconia Health Care Center. 1 and 2 bdrms. and 1 and 2 bdrm. luxury apartments. Monthly rents from $600 to $1025. Beauty parlor, library dining room, miniAmenities: market, lounges and garages. Pets allowed. DAKOTA COUNTY: 5) APPLE VALLEY VILLA - APPLE VALLEY, MN Owned by Lemieux Partnerhsip II and managed by Lemieux On campus with Apple Valley Health Management Co. Care. 1, 2, and 3 bdrm. units. Monthly rents from $650 to $1275. Beauty/barber shop, dining room, library, Amenities: pharmacy, recreation area and underground parking. 74 6) FAIRVIEW RIDGES RETIREMENT HOUSING - BURNSVILLE, MN Rental units owned by Fairview Ridges Hospital. 1 and 2 bdrms., and 1 bdrm. with den. Rent to be determined. Beauty shop, library, craft rooms, Amenities: underground parking. HENNEPIN COUNTY 7) and MINNEAPOLIS: BECKETWOOD COOPERATIVE - MINNEAPOLIS, MN. Cooperative managed by Episcopal Church Home of Minnesota, Inc. Studios, 1, 2, and 3 bdrms. Priced from $57,000 to $181,000. Craft room, woodworking shop, dark room, Amenities: dining room, exercise room, library, whirlpool, chapel, and party room. Opened April 1986. 8) BETHANY APARTMENTS - NORTHEAST MINNEAPOLIS Rental units managed by Evangelical Covenant Church Studios and 1 bdrms. Entrance fees from $2000. Rents from $835 to $1260. Beauty/barber shop, community room, garden Amenities: space, library, dining room and craft room. No pets. 9) BETHANY ANNEX - NORTHEAST MINNEAPOLIS Rental units managed by Evangelical Covenant Church 1 bdrms. Rent from $23.50 to $30.50 per day Three meals per day, housekeeping, and Amenities: Beauty/barber linen service are included in rent. shop, community room, craft room, garden space, library and lounges. 10) BREMER WAY CONDOMINIUMS - NORTH MINNEAPOLIS Condos managed by Realty Management Services 1 and 2 bdrms. and 1 bdrms. with den. Price from $53,900 to $67,900 room,, craft room, Community Amenities: underground parking, library and party room. Small pets allowed. 11) CENTRE PLACE - lounges, MINNEAPOLIS Rental units managed by Walker Management Inc. Studios, 1 and 2 bdrms. Rents from $365 to $650 per month. dini ng library, garage, Indoor Amenities: and community rooms. Pets allowed with approval. 75 room, 12) CHANDLER PLACE - NORTHEAST MINNEAPOLIS Rental units managed by and attached Health Center to St. Anthony Studios, 1 and 2 bdrms. and 1 bdrms with den Rent from $750 to $1250 Underground parking, beauty/barber shop, Amenities: exercise room, greenhouse, craft room, and coffee/gift shop 13) THE KENWOOD - SOUTHWEST MINNEAPOLIS Rental units managed by ActiveLife Retirement Studios, 1 and 2 bdrms. Rent ranges from $950 to $1455 per month (includes two meals/day, weekly housekeeping & linen) exercise room, whirlParty room, sauna, Amenities: pool, gift shop, card room with large screen TV, beauty/barber shop, and arts and crafts room. Small pets allowed. 14) KENWOOD ISLES CONDOMINIUM - SOUTHWEST MINNEAPOLIS Condo units managed by the Ebenezer Society 1, 2, and 3 bdrms priced from $58,200 to $143,600 parking, underground room, Community Amenities: lounges, and garden library, medical clinic attached, space. No pets 15) THE KENZINGTON OF ST. ANTHONY - MINNEAPOLIS Condominiums managed by Health Central, Inc. 1 and 2 bdrms. and 1 bdrm with den Priced from $62,900 to $128,900 garage, underground library, Lounge, Amenities: game room, exercise room, whirlpool, and hobby room. No pets. Open May. 16) THE LINDENS - SOUTH MINNEAPOLIS Condo units managed by Schwartz/Weber Development Co Priced from $61,000 to $102,000 1 and 2 bdrms. Garden spaces, guest room, inside parking, Amenities: and lounges. 17) NOKOMIS SQUARE COOPERATIVE - SOUTH MINNEAPOLIS Co-op units managed by Realty Management Services. 1 and 2 bdrms and 1 bdrm with den Priced from $67,725 to $117,328 Underground parking, guest room, dining Amenities: room, arts and crafts room, woodworking shop, library and party room. 76 18) PARK CENTER APARTMENTS - Rental units managed EAST MINNEAPOLIS by Augustana Homes, on campus with Augustana Health Care Center 1 and 2 bdrms. Rents from $560 to $775 Amenities: Exercise room, underground parking, garden space, library, craft room, woodworking shop, whirlpool, lounges, beauty/barber shop. 19) PENNINGTON PLACE - SOUTHWEST MINNEAPOLIS Rental units managed by Rainbow Development 1 bdrms. Rents from $1,000 to $1,500 Library, sunrooms, fireplace and Amenities: room. 20) RAHKMA HOME ONE - SOUTH MINNEAPOLIS Rental units managed by Shirley Shaw Studios that rent at $60/day or $1,800/month Fireplace, private yard, deck Amenities: rooms 21) dining and sun ST. ANTHONY GREEN - NORTHEAST MINNEAPOLIS Rental units managed by Catholic Eldercare. On campus with St. Anthony Eldercare Health Center 1 and 2 bdrms. Rents to be determined. Opens spring 1987 Library, activity room, and dining room Amenities: 22) ST. CHARLES - EAST MINNEAPOLIS Rental units managed by City Homes Studios and 1 bdrms rent from $395 to $910 Community room, dining room, Amenities: ground parking. Pets allowed. 23) STANDISH GREEN - and under- EAST MINNEAPOLIS Condo units managed by Walker Methodist 1 and 2 bdrms. priced from $59,900 to $81,900 Underground parking, garden plots, lounges, Amenities: and library. Pets allowed. 24) TEACHERS HOME - SOUTH MINNEAPOLIS Rental units managed by Ebenezer Society Teachers Home has 13-bed care center. Rent from $231 to $486 per Studios, 1 and 2 bdrms. month. Beauty/barber shop, dining room, library, Amenities: lounges, underground parking, and community room. 77 25) WALKER PLACE - SOUTH MINNEAPOLIS Endowment units managed by Walker Methodist Resident Health Services 1 and 2 bdrms. Endowments from $23,100 Beauty/barber shop,exercise room, garden Amenities: gift pharmacy, room, community room, craft space, shop, post office, library, lounges, and enclosed parking. HENNEPIN COUNTY 26) NORTHERN BROOKWOOD MANOR - BROOKLYN CENTER Rental units owned by Brutger Companies and managed by Realty Management Services 1 and 2 bdrms and 1 bdrms with den. Rents from $430 to $510 and craft garden space, Community room, Amenities: room. 27) BROOKWOOD ESTATE APARTMENTS - BROOKLYN CENTER Rental units owned by Brutger Companies and managed by Realty Management Services 1 and 2 bdrms and 1 bdrms with den. Rents from $535 to $635 Sauna, whirlpool, exercise room, party Amenities: room, and craft room. 28) CHARDON COURT - NEW HOPE Rental units owned and managed by Northridge Properties Rents from $495 1 and 2 bdrms and 1 bdrms with den. to $750 Community room, lounges, transportation Amenities: to beauty/barber shop and pharmacy 29) LEE SQUARE COOPERATIVE - ROBBINSDALE Co-op units managed by Ebenezer Company 1 and 2 bdrms and 1 bdrms with den Priced from $53,900 to $82,900 Underground parking, dining Amenities: shops, garden spaces 30) NORTHRIDGE APARTMENTS - room, work- NEW HOPE Rental units owned and managed by Good Neighbors Inc. Studios, 1 and 2 bdrms and 1 bdrm handicapped units Monthly rents from $735 to $1060 (includes dinner) library, pharmacy, shop, Beauty/barber Amenities: greenhouse, and craft room 78 31) ST. THERESE RESIDENCE - Rental Inc., units owned NEW HOPE managed and by St. 1 and 2 bdrms. Rent from $605 to $780 Solarium, library, sauna, Amenities: whirlpool and beauty/barber shop 32) Home, Therese on campus with St. Therese Health Care Center SAGAMORE CONDOMINIUMS - room, dining PLYMOUTH 1, 2, and 3 bdrms. Priced from $64,900 Indoor pool, outdoor pools, sauna, Amenities: game and exercise rooms, and 4-hole golf course party, WESTERN HENNEPIN COUNTY 33) CAVALARY CENTER COOPERATIVE - GOLDEN VALLEY Co-op units managed by Realty Management Services 1, 2, and 3 bdrms. Priced from $57,000 to $120,000 dining room, Greenhouse, garden space, Amenities: underground parking, craft room, library, and beauty/ barber shop 34) CHAPEL VIEW APARTMENTS - HOPKINS Rental units owned by Chapel View, Inc. on campus with Chapel View Health Center Monthly rents from $462 Studios, 1, and 2 bdrms. to $924 plus an entrance fee of $17,000 (fully refundable) chapel, shop, beauty/barber Library, Amenities: activity room on each floor 35) COVENANT MANOR APARTMENTS - GOLDEN VALLEY Endowment unit owned and managed by Evangelical CovenAcross the street from Colonia Acres ant Church. Health Center Studios, 1 and 2 bdrms. Prices not available Dining room, swimming pool, garden plots, Amenities: sauna room, and jacuzzi 36) THE HOMESTEAD - MINNETONKA Rental units managed by Walker Management Inc Studios and 1 bdrms. Rents from $995 to $1475 To open Dining room and lounges. Amenities: 1986 37) July RIDGEPOINTE - MINNETONKA Rental units owned by Marion Corp. and managed by Ebenezer Company 1 and 2 bdrms, and 1 and 2 bdrms with den Monthly rents from $635 to $1035 Guest rooms, whirlpool, arts and crafts Amenities: dining room, underground parking, exerprivate room, To open summer plots and library. garden room, cise 1986 79 38) TWIN BIRCH VILLA - SPRING PARK Rental units managed by Edgewood Management Inc Monthly rents from $590 Studios, 1 and 2 bdrms. to $1500 beauty/barber shop, Hot tubs, greenhouse, Amenities: guest room, and underground parking. To open June 1986 SOUTHERN HENNEPIN COUNTY 39) CASTLE RIDGE - EDEN PRAIRIE Rental units managed by Eberhardt Company Studios, 1 and 2 bdrms. Rents from $710 to $1050 Indoor swimming pool, guest room, dining Amenities: room, solarium, and greenhouse, library, and woodworking shop 40) EDINA PARK PLAZA - EDINA Rental units managed by Active Life Retirement Co Monthly rents from 1 and 2 bdrms and penthouses. to $1900 (includes 2 meals/day, twice weekly $950 housekeeping and linen service) Spa, beauty/barber shop, gift shop, arts Amenities: and crafts room, party room, swimming pool, tennis courts, and crafts room, party room, swimming pool, To restaurants. and amphitheater, courts, tennis open January 1987 41) FRIENDSHIP VILLAGE - BLOOMINGTON On Life care units managed by Lifecare Retirement. campus with Friendship Village Nursing Home Endowment fees from Studios, 1, 2, and 3 bdrms. to $118,800 $49,750 Chapel, dining room, crafts room, and Amenities: library 42) GIDEON POND - BLOOMINGTON Co-op units managed by Presbyterian Homes of Minnesota Inc Priced from $69,500 to $140,000 Gift shop, greenhouse, pharmacy, indoor Amenities: pool, whirlpool, exercise room, and library To open December 1986 43) GOOD NEIGHBOR RESIDENTIAL HOME - EDINA some nursing needing for persons suites Homelike care. Managed by Good Neighbor Services Inc. Fee $98/day includes 3 meals, housekeeping, and nurse. Sauna, whirlpool, workout gym, and beauty Amenities: salon 80 44) LAKE SHORE DRIVE CONDOMINIUMS - RICHFIELD Condo units managed by Health Central Enterprises Prices vary with 1 and 2 bdrms and 1 bdrms/den. every unit Beauty/barber shop, exercise room, hobby Amenities: area, game area, whirlpool, and guest room, and library 45) REMBRANDT RETIREMENT COMMUNITY - EDINA Studios, 1 and 2 bdrms. Rent from $735 to $1395 Beauty shop, dining room, resident store, Amenities: and underground parking 46) 7500 YORK COOPERATIVE - EDINA Co-op units managed by Ebenezer Society 1, 2, and 3 bdrms priced from $13,543 to $29,518 (plus a monthly fee) store, convenience shop, Beauty/barber Amenities: whirlpool and parking, underground library, lounges, 47) WOODLAKE POINT CONDOMINIUMS - RICHFIELD Condo units managed by Brookside Enterprises Prices from $62,000 to $160,000 Underground parking, exercise room, whirlAmenities: library, community room, and craft terrace, pool, room 48) 900 COMO - ST. PAUL Rental units managed by Rainbow Development Co. 1 and 2 bdrms. Monthly rents from $635 to $935 Guest room, beauty shop, dining Amenities: underground garage and steam room 49) LUTHER PLACE - room, ST. PAUL Condo units managed by Association 1 and 2 bdrms, and 1 and 2 bdrms/den Guest room, library, underground parking, Amenities: and woodworking shop 50) PATHWAYS ON THE PARK - ST. PAUL Rental units owned by Pathways Partnership and managed by Skyline Builders Rents from $470 to 1 and 2 bdrms and 1 bdrms/den. $710 Lounge, solarium, social club, and parking Amenities: 51) THE WELLINGTON - ST. PAUL Rental units owned and managed by the Stewart Corp Rents from $770 to $995 including 1 and 2 bdrms. one meal a day and weekly housekeeping Guest apartment, beauty shop, convenience Amenities: store, dining room, exercise room, whirlpool, library and crafts 81 52) WILDER PARK CONDOMINIUMS - ST. PAUL Condos owned by association and managed by Wilder Foundation 1 and 2 bdrms. Resale only, prices depend on size parking, underground room, Community Amenities: library, garden plots, and sauna SUBURBAN RAMSEY COUNTY 53) THE ATRIUM - SHOREVIEW Rental units owned and managed by Hiner Homes Inc 1 and 2 bdrms and 1 bdrms/den. Rents $550 to $715 Underground parking, workshop, exercise Amenities: room, and atrium 54) HAZEL RIDGE - MAPLEWOOD Rental units owned and managed by Health Resources Inc 1 and 2 bdrms. Rents to be determined Underground parking, beauty/barber shop, Amenities: community room, and sun deck. To open early 1987. 55) LAKE SQUARE - WHITE BEAR LAKE Rental units managed by Stuart Corp. Studios, 1 and 2 bdrms and 1 and 2 bdrms with den Monthly rents from $540 Exercise, room, library, underground parkAmenities: ing, beauty/barber shop, dining room, and guest room. Open 1987. 56) LAKEVIEW RESIDENCE PRESBYTERIAN HOMES OF MN ARDEN HILLS Rental units owned and managed by Presbyterian Homes of MN. Monthly rents from $670 to $1200 1 bdrms and suites. includes 3 meals per day Swimming pool, beauty/barber shop, exercise Amenities: room, gift shop, and whirlpool 57) PARK PLACE SENIOR HOUSING - NEW BRIGHTON Rental units owned by Housing Alliance 1 and 2 bdrms. Monthly rents to be determined Covered parking, dining room, community Amenities: and crafts rooms. To open spring 1987 58) SUTTON PLACE APARTMENTS - ARDEN HILLS Rental units owned by Presbyterian Homes of Minnesota and on campus with Presbyterian Homes Monthly rents from $740 to $1240 includes 1 bdrms. 1 meal shop, gift coffee shop, Beauty/barber Amenities: shop, library, exercise room, garden space, swimming pool and whirlpool 82 59) VILLA PARK - ROSEVILLE Condo units owned by Housing Alliance and managed by Lynblomsten Management Co. 1 and 2 bdrms and 1 and 2 bdrms with den Priced from $63,400 to $124,800 Heated garage, guest room, library, and Amenities: exericse room WASHINGTON COUNTY 60) CROIXDALE APARTMENTS - BAYPORT Rental apts. sponsored by Washington County and managed by Margaret Juhl Studios and 1 bdrms. Rent from $467 to $605 Beauty/barber shop, craft and exercise Amenities: rooms 61) OAK RIDGE PLACE - OAK RIDGE HEIGHTS Rental units managed by Ebenezer Company 1 and 2 bdrms. Rents to be determined Underground parking, dining room, two-story Amenities: To open Fall atrium, rec/craft room, and terraces. 1986 62) WOODBURY VILLAS - WOODBURY On Rental units managed by Edgewood Management Inc. campus with Woodbury Health Center Studios, 1 and 2 bdrms. Rents from $550 to $1000 dining lounges, greenhouse, tub, Hot Amenities: areas. recreation and room, underground parking, Seniors Choice Housing Guide, Spring 1986, pubSources: lished by The Seniors Choice; Consumer's Guide to Housing published by for Older People, December 1985, Options Area. Cities Twin the of The Metropolitan Council 83 APPENDIX 2 DEMOGRAPHIC ANALYSIS 84 APPENDIX #2 MARKET DEMOGRAPHIC ANALYSIS CITY GOLDEN VALLEY NEW HOPE DEEPHAVEN EXCELSIOR GREENWOOD HOPKINS LONG LAKE MAPLE PLAIN MEDICINE LAKE MEDINA MINNETONKA MNTKA BEACH MINNETRISTA MOUND ORONO PLYMOUTH ST LOUIS PARK SHOREWOOD TONKA BAY WAYZATA WOODLAND BLOOMINGTON EDEN PRAIRE EDINA TOTAL POPULATION # AGED 74-85 % LIVING ALONE OR OWN A HOME % INCOME QUALIFIED % OF MARKET MARKET POTENTIAL 895 1,082 121 197 25 1,022 70 112 11 66 933 11 56 77.80% 60.30% 86.70% 83.30% 91.50% 84.30% 71.20% 71.20% 88.20% 88.40% 79.40% 95.50% 88.60% 69.00% 51.00% 78.00% 45.00% 68.00% 48.00% 62.00%49.00% 70.00% 63.00% 70.00% 81.00% 70.00% 15.00t 15.00% 20.00% 20.00% '20.00% 20.00% 20.00% 10.00% 10.00% 15.00% 20.00% 15.00% 15.00% 3.60 2.50 0.82 0.74 0.16 4.14 0.31 0.20 0.03 0.28 5.19 0.06 0.26 256 198 91.20% 91.20% 46.00% 71.00% 15.00% 20.00% 0.81 1.28 320 2,489 88 36 86.20% 85.50% 92.00% 91.50% 63.00% 53.00% 60.00% 62.00% 15.00% 15.00% 15.00% 15.00% 1.30 8.46 0.36 0.15 261 92.20% 66.00% 20.00% 1.59 17 1,936 130 2,865 87.50% 83.30% 85.90% 90.60% 92.00% 66.00% 63.00% 73.00% 15.00% 15.00% 10.00% 10.00% 0.10 7.98 0.35 9.47 PROJECTED ANNUAL RENT-UP FROM PRIMARY MARKET 50.14 13,197 85 APPENDIX 3 FINANCIAL ANALYSIS 86 MINNETONKA COUNTRYSIDE EXHIBIT #1 DESCRIPTION NUMBER LIVING UNIT PHASE1 10 60 40 70 STUDIO 1 BDRM 1 BDRM/DEN 2BDRM SUBTOTAL 3 @ 400 SF. EA. LOUNGES CIRCULATION @ 10% SQ FT TOT SQ FT 750 900 1,050 1,250 7,500 54,000 42,000 87,500 191,000 1,200 19,220 180 MO FEE TOT INC $1,100 $1,400 $1,700 $1,950 $11,000 $84,000 $68,000 $136,500 $299,500 211,420 TOTAL COMMUNITY SPACE S.F. COMMUNITY SPACE DINING PARTY ROOM PCOT OFFICE LIBRARY CRAFT ROOM CARD & GAME ROOM MEDICAL CLINIC EXCERCISE ROOM 1,500 800 1,200 500 300 1,000 3,500 1,500 LOBBY GIFT SHOP MINI-MARIKET BANK BARBER SHOP ADMIN OFFICES POOL AREA SERVICE AREA 4,000 1,200 200 600 800 800 600 600 8,800 10,300 SUBTOTAL S.F. 3,438 CIRCULATION @ 18% TOTAL 22,538 INTERIOR 150 @ 200 S.F. EXTERIOR 60 @ 200 S.F. CIRCULATION 70 @ 150 S.F. TOTAL BUILDING AREA PHASE 1 TOTAL PARKING AREA PHASE 1 30,000 12,000 10,500 PARKING: 233,958 42,000 TOT INC MO FEE TOT SQ FT SQ FT NUMBER LIVING UNIT PHASE2 ------------------------------------------------------------------------$56,000 $1,400 36,000 900 40 1 BDRM $51,000 $1,700 31,500 1,050 30 1 BDRM/DEN $58,500 $1,950 37,500 1,250 30 2 BDRM $56,000 $1,400 26,000 650 40 ASSISTED LIVING SUBTOTAL LOUNGES 2 @ 400 SF. CIRCULATION @ 10% 131,000 800 13,180 140 EA. 144,980 TOTAL BUILDING AREA PHASE 2 PARKING: 30,000 4,000 12,000 INTERIOR 150 @ 200 S.F. EXTERIOR 20 @ 200 S.F. CIRCULATION 80 @ 150 S.F. 87 $221,500 MINNETONKA COUNTRYSIDE EXHIBIT #2 ASSUMPTIONS ADDITIONAL INCOME: PARKING FEE/MO. SECOND OCCUPANT/MO UNITS WITH 2 PER RETAIL/FT/YR DEVELOPMENT COSTS: OCCUPANCY: $20 RENT-UP PERIOD $300 STABILIZED OCCUPANCY 20% $6.00 REPLACEMENT RESERVE INFLATION: @ 6% HURDLE RATE CAP RATE HARD LAND COST SITE IMPROVEMENTS/UNIT CONSTRUCTION/S.F. PARKING/SPACE INTERIOR EXTERIOR BOARDWALK/L.F. $1,250,000 $6,000 $60.00 $8,000 $1,200 $40 CIRULATION FOR PARKING IS CALCULATED FOR ONLY THE SMALLER INTERIOR UNITS. ALL OTHERS WILL BE SEPARATE GARAGES. PHASE 2 18 MONTH PHASE 1 30 MONTH 95% 1.00% 1.06 20.00% 10.00% SOFT ARCHITECTURE ENGINEERING DEV CONSULTANT MKT ANALYSIS ARCH CONSULTANT LEGAL FEES PERMITS FFE MARKETING/UNIT DEVELOPMENT FEE CONTINGENCY 5.0 1.01 $50,000 $50,000 $50,000 $50,000 $50,000 $200,000 $5,000 4.0 10.04 FINANCING: PERMANENT AMOUNT PHASE 1 AMOUNT PHASE 2 LTV RATIO INTEREST RATE POINTS TERM CONSTRUCTION $20,000,000 AMOUNT PHASE 1 $10,000,000 AMOUNT PHASE 2 9.50% INTEREST RATE 50.00% AVG OUTSTANDING 12 MONTHS CONST PERIOD 1.00% POINTS 88 $21,500,000 $10,500,000 80.00% 10.09; 1.0% 30 MINNETONKA COUNTRYSIDE EXHIBIT 3 STATEMENT OF EXPENSES STAFFING PAYROLL: FTE WAGES ANNUAL /PERSON $6.00 $6.00 $10.00 $6.50 $7.00 $75,000 $40,000 $30,000 $30,000 $12,480 $12,480 $20,800 $13,520 $14,560 $75,000 $40,000 $30,000 $30,000 $17,472 $37,440 $60,240 $13,520 $14,560 $318,232 ANNUAL ADMINISTRATION: ADMINISTRATOR ASSISTANT ADMINISTRATOR ACTIVITIES DIRECTOR ADMISSIONS DIRECTOR RECEPTION SECURITY NURSE SECRETARY BOOKEEPER SUBTOTAL 1.4 3.0 3.0 1.0 1.0 11.4 HOUSKEEPING: HOUSEKEEPING DIRECTOR WORKING SUPERVISOR HOUSEKEEPERS JANITOR ROVING HELPERS LAUNDRY AIDE SUBTOTAL 1.0 2.5 6.0 2.0 2.0 1.0 14.5 $7.00 $5.50 $6.00 $5.50 $5.50 $25,000 $14,560 $11,440 $12,480 $11,440 $11,440 $25,000 $36,400 $68,640 $24,960 $22,880 $11,440 $189,320 1.0 4.0 2.0 7.0 $5.50 $5.50 $25,000 $11,440 $11,440 $25,000 $45,760 $22,880 $93,640 MAINTENANCE: MAINTENANCE SUPERVISOR GROUNDS CREW DRIVER SUBTOTAL 1.0 1.0 TOTAL PAYROLL BENEFITS @ 22% PHASE 1 $508,632 $111,899 PHASE 1 & 2 $601,192 $132,262 TOTAL STAFFING EXPENSES $620,531 $733,454 COST PER UNIT PER MONTH PHASE 1: OPERATING EXPENSES: REAL ESTATE TAXES SEWER AND WATER UTILITIES INSURANCE MISCELLANEOUS @ $2/UNIT/DAY TOTAL DINING SERVICES @ $260/UNIT/MONTH $287 $191 PHASE 1 $165,000 $10,000 $50,000 $125,000 $131,400 $481,400 PHASE 1 & 2 $250,000 $15,000 $75,000 $175,000 $233,600 $748,600 $561,600 $998,400 * SOURCES: NORTH HILL RETIREMENT CENTER, NEEDHAM, MA. AND, AN UNNAMED PROJECT IN PHILADELPHIA, PENNSYLVANIA. 89 PHASE 2: MINNETONKA COUNTRYSIDE EXHIBIT 4 DEVELOPMENT BUDGET PHASE 1 COST/UNIT HARD COSTS: LAND AQUISITION SITE IMPROVEMENT CONSTRUCTION PARKING:INTERIOR EXTERIOR CIRCULAT BOARDWALK TENNIS POOL PUTTING SUBTOTAL SOFT COSTS: ARCHITECTURE ENGINEERING DEV CONSULTANTS LEGAL FEES PERMITS FFE MARKETING ARCH CONSULTANT SUBTOTAL DEVELOPMENT FEE CONTINGENCY TOTAL PHASE 1 COST/S.F. TOTAL COST $3,906 $6,000 $77,986 $6,667 $400 $6,667 $556 $111 $139 $28 $5.34 $4.62 $60.00 $5.13 $0.31 $5.13 $0.43 $0.09 $0.11 $0.02 $1,250,000 $1,080,000 $14,037,480 $1,200,000 $72,000 $53,865 $100,000 $20,000 $25,000 $5,000 $102,459 $81.17 $17,843,345 $5,123 $1,025 $222 $222 $222 $1,111 $6,000 $222 $4.06 $0.81 $0.17 $0.17 $0.17 $0.68 $4.62 $0.17 $892,167 $178,433 $40,000 $40,000 $40,000 $160,000 $1,080,000 $40,000 $14,148 $10.85 $2,470,601 $812,558 $2,031,395 $23,157,898 90 MINNETONKA COUNTRYSIDE EXHIBIT 4 DEVELOPMENT BUDGET PHASE 2 COST/UNIT ------------HARD COSTS: SITE IMPROVEMENT $6,000 CONSTRUCTION $62,134 PARKING:INTERIOR $8,571 EXTERIOR $171 CIRCULAT $8,571 SUBTOTAL SOFT COSTS: ARCHITECTURE ENGINEERING DEV CONSULTANTS ARCH CONSULTANTS LEGAL FEES PERMITS FFE MARKETING SUBTOTAL DEVELOPMENT FEE CONTINGENCY TOTAL PHASE 2 COST/S.F. ----------$5.79 $60.00 $8.28 $0.17 $8.28 TOTAL COST ------------$840,000 $8,698,800 $1,200,000 $24,000 $99,360 $76,877 $74.24 $10,862,160 $3,879 $776 $107 $107 $179 $107 $357 $6,000 $3.75 $0.75 $0.10 $0.10 $0.17 $0.10 $0.34 $5.79 $543,108 $108,622 $15,000 $15,000 $25,000 $15,000 $50,000 $840,000 $11,512 $11.12 $1,611,730 $498,956 $1,247,389 $12,473,890 91 MINNETONKA COUNTRYSIDE EXHIBIT 5 ANNUAL CASH FLOW ANALYSIS ////////////////////////////////////////////////////////////////////////////////////////// YEAR 2 LEASING1 CONSTRUCTION ------------INCOME: 0 AVG OCCUP(UNITS) 36 RENTAL INCOME PARKING INCOME SECOND OCCUPANT RETAIL T TP AL INCOME LESS VACANCY PROJECT COST EFFECTIVE INC. MANAGEMENT FEE EXPENSES: ADMINISTRATION HOUSEKEEPING MAINTENANCE 3 LEASING1 ------108 5 LEASING2 6 LEASING2 260 300 $4,038,221 $48,540 $145,619 $10,787 $6,182,965 $74,319 $222,958 $11,434 $7,562,242 $90,898 $272,695 $12,120 $8,550,375 $96,352 $308,327 $12,647 $6,491,677 $0 ($12,473,890) $7,937,955 $8,967,901 $9,505,975 $10,076,334 510,680,914 ($427,519) ($453,170) ($480,360) (509,182) $11,321,769 ($539,733) ($5,982,213) $389,501 $7,937,955 $476,277 $8,540,383 $512,423 $9,052,806 $543,168 $9,595,974 $10,171,732 $575,758 $610,304 $10,782,036 $646,922 4 LEASING1 -------0 180 9 10 ? a STABILI2ED STAE3ILI2ED STABILIZED STABILIZED ----------------------------320 320 320 320 $9,063,398 $102,133 $326,827 513,618 $9,607,201 $10.,183,633 %114,757 $108,261 $346,436 3367,223 $14,435 $15,301 SALE 320 $10,794,651 $121,642 $389,256 $16,219 so $0 50 s0 $718,800 $8,640 $25,920 $9,600 $2,285,786 $27,475 s0 $762,960 $0 $2,405,862 $0 $4,243,166 $762,960 $45,778 $2,405,862 $144,352 $4,243,166 $254,590 $297,432 $129,000 $315,278 $136,740 $376,294 $217,580 $110,755 $398,872 $230,635 $117,401 $422,804 $244,473 $124,445 $448, 174 $259, 14 5131,91 $475,063 $274,690 $139,826 3503, 567 $291, 171 216 $533, 781 $87,132 $334,195 $144,944 $104,486 $704,630 $155,019 $746,908 $164,320 $791,722 $174,179 $839,22 $184,637 $889,579 $195,707 3942, 954 $p207, 450 $999,531 $219,897 $0 $82,426 $10,176 $0 (S23,157,898) ($23,157,898) so $0 s0 $0 $82,200 $0 $149, $308,642 $157,109 TOTAL PAYROLL BENEFITS $0 s0 $508,632 5111,899 $539,150 5119,613 $583,625 $128,398 TOT STAFF EXP 50 $620,531 $657,763 $712,023 $859,649 $911,228 $965,901 51,023,85. 51,085,287 51', 150,404 $1,219,426 OPERATING EXPENSES DINING EXPENSES $0 so $361,400 $112,320 $467,864 $357,178 $510,284 $1,001,468 $859,872 $1,0147,704 $992,160 $1,110,566 $1,058,304 $1,177,20 $1,121,80. $1,247,832 $1,189,110 $1,322,702 $1,260,457 $1,402,064 $1,336,084 TOTAL EXPENSES $0 ($3,427,369)($3,647,194)($3,66,023C($4,097,98)($4:343,86) ($4,604,499) REPLACEMENT RESERV $0 NET OPERATING INC ($23,157,898) $595,296 ($1,160,029)($1,627,176)($2,072,193) ($7,630) ($404,698) C$24,059) $754,627 ($42,432) S2,128,541 ($3,110,509) $59,822 ($9,032,901) ($79,380) $4,431,207 ($85,404) $4,807,784 ($90,526) ($95,960) ($101,717) ($107,820) $5,096,251 $5,402,027 $5,726,148 $6,069,717 MINNETONKA COUNTRYSIDE EXHIBIT 6 LEVERAGED CASH FLOW ANALYSIS YEAR 1 CONSTRUCTION 2 LEASING 1 NET OPERATING INC ($23,157,998) ($404,698) SALES PROCEEDS CONST. MORTGAGE $20,000,000 ($20,000,000) ($950,000) ($1,900,000) CONST INTEREST 'D 4 1 LEASING 1 $754,627 $2,128,541 5 LEASING 2 ($9,032,901) $10,000,000 ($4,107,898) DEBT COVERAGE RATIO CASH-ON-CASH BEFORE TAX CASH FLOW RETURNS: NET PRESENT VALUE $936,676 22.37? INTERNAL RATE 7 STABILIZED STABILIZED 9 10 STABILIZED STABILIZED SALE $4,431,207 $4,807,784 $5,096,251 $5,402,027 $5,726,148 11 $6,069,717 $60,697,170 ($10,000,000) $10,500,000 ($105,000) ($2,074,453)($2,074,453) DEBT SERVICE 8 6 LEASING 2 ($475,000) 521,500,000 ($215,000) PERM MORTGAGE PERM POINTS CASH FLOW AFTER DEBT SERVICE 3 LEASING ($1,019,698)($1,319,826) 0.36 $54,088 1.03 0. 85%A ($2,074,453) ($1,582,354) 1.63 -24.792 ($29,871,386) ($3,180,193)C$3,1B0,193)($3,180,19-:)($3,1B0,193)C$3,180,193) $1,646,014 1.39 20.94% $1,627,591 1.51 20.71X $1,916,05$ 1.60 24.38X $2,221,834 1.70 2e.27% $2,545,955 1.80 32.39% $30,825,784 MINNETONKA COUNTRYSIDE ---------------------- ------------ --------------------------------------EXHIBIT #1 DESCRIPTION WITH 10% DROP IN RENTAL RATES TOT INC MO FEE SQ FT TOT SQ FT NUMBER LIVING UNIT PHASE1 --------------------------------------------------------------------------$9,900 $990 7,500 750 10 STUDIO $75,600 $1,260 54,000 900 60 1 BDRM $61,200 $1,530 42,000 1,050 40 1 BDRM/DEN $122,850 $1,755 87,500 1,250 70 2BDRM SUBTOTAL LOUNGES 3 @ 400 SF. EA. CIRCULATION @ 10% 191,000 1,20019,220 180 $269,550 211,420 TOTAL S.F. COMMUNITY SPACE S.F. COMMUNITY SPACE --------------------------------------------------------------------------4,000 DINING 1,500 LOBBY 1,200 PARTY ROOM 800 GIFT SHOP 200 POST OFFICE 1,200 MINI-MARKET 600 LIBRARY 500 BANK 800 CRAFT ROOM 300 BARBER SHOP 800 CARD & GAME ROOM 1,000 ADMIN OFFICES 600 MEDICAL CLINIC 3,500 POOL AREA 600 EXCERCISE ROOM 1,500 SERVICE AREA SUBTOTAL 8,800 10,300 3,438 CIRCULATION @ 18% TOTAL 22,538 INTERIOR 150 @ 200 S.F. EXTERIOR 60 @ 200 S.F. CIRCULATION 70 @ 150 S.F. TOTAL BUILDING AREA PHASE 1 TOTAL PARKING AREA PHASE 1 30,000 12,000 10,500 PARKING: 233,958 42,000 TOT INC MO FEE TOT SQ FT SQ FT NUMBER LIVING UNIT PHASE2 --------------------------------------------------------------------------$50,400 $1,260 36,000 900 40 1 BDRM $45,900 $1,530 31,500 1,050 30 1 BDRM/DEN $52,650 $1,755 37,500 1,250 30 2 BDRM $50,400 $1,260 26,000 650 40 ASSISTED LIVING SUBTOTAL LOUNGES 2 @ 400 SF. EA. CIRCULATION @ 10% 131,000 800 13,180 140 144,980 TOTAL BUILDING AREA PHASE 2 30,000 4,000 12,000 PARKING: INTERIOR 150 @ 200 S.F. EXTERIOR 20 @ 200 S.F. CIRCULATION 80 @ 150 S.F. 94 $199,350 MINNETONKA COUNTRYSIDE EXHIBIT 5 ANNUAL CASH FLOW ANALYSIS WORST CASE 2/////////////////////////////////////////////////////////////////////////////////////// YEAR 3 4 5 2 CONSTRUCTION LEASING1 LEASINGI LEASING1 LEASING2 --------------------------INCOME: 24 72 122 170 AVG OCCUP(UNITS) 0 RENTAL INCOME PARKING INCOME SECOND OCCUPANT RETAIL k0 Ln $0 s0 $0 $0 6 LEASING2 -------219 e 9 10 7 STABILIZED STAGI3LIZEO STABILIZED STABILIZED 0-----------------2-6--266 305 320 320 $3,638,437 $48,593 $145,780 $11,434 $4,945,706 $66,053 $198,158 $12,120 $6,396,749 $70,016 $256,297 $12,847 $7,774,696 S74,217 $311,507 $10,176 $2,463,315 $32,899 $98,697 $10,787 $431,280 $5,760 $17,280 $9,600 $1,371,471 $18,317 $54,950 S:13,618 $8, 646,481 $78, 670 $346,436 $14,435 .11 SALE 320 $9,165,270 $83,390 $367,223 $15,301 $9,715,186 $88,394 $389,256 $16,219 TOTAL INCOME LESS VACANCY PROJECT COST s0 $0 ($23,157,898) $463,920 $1,454,915 $2,605,697 $0 $0 $3,844,245 $0 ($12,473,890) $5,222,037 $0 $6,735,909 ($319,837) $8, 174,037 $9,086,022 ($388, 735) ($432,324) $9,631,184 ($458,264) $10,209,055 ($485,759) EFFECTIVE INC. MANAGEMENT FEE EXPENSES: ADMINISTRATION HOUSEKEEPING MAINTENANCE ($23,157,898) $463,920 $27,835 $1,454,915 $87,295 $2,605,697 $156,342 ($8,629,645) $230,655 $5,222,037 $313,322 $6,416,072 $384,964 $7,785,302 $467,118 $9,172,920 $9,723,295 5583,398 $297,432 $129,000 $82,200 $306,355 $315,546 S136,856 $346,436 $203,091 $101,959 $356,829 $209,184 $105,018 $367,534 $215,460 $108,168 $378,560 $98,989 $221,923 $111,413 $389,917 $228,581 $114,756 $0 $0 s0 so $0 $132,870 $84,666 $8,653,698 $519,222 TOTAL PAYROLL BENEFITS $0 $508,632 $111,899 $523,891 $0 $115,256 $551,391 $121,306 $651,486 $143,327 $671,031 $147,627 $691,162 $152,056 $711,89? $156,61 $733,253 $161,316 TOT STAFF EXP 50 $620,531 $639,147 $672,697 $794,813 $816,658 $843,217 $868, 51 $694,569 OPERATING EXPENSES DINING EXPENSES $0 $0 $381,400 $74,890 $454,642 $231,379 $495,842 $392,059 $973,144 $546,312 $1,018,052 $700,565 $1,048,594 $854,818 $1,080,05 $880,46 $1,112,453 $906,e76 TOTAL EXPENSES $0 REPLACEMENT RESERV $0 NET OPERATING INC ($23,157,898) ($1,104,646)(1,412,463)($1,716,940) ($2,544,924) ($4,639) ($14,549) ($26,057) $86,296 ($645,365) $27,902 $662,701 ($11,088,273) $550,375 $401, 614 $235,439 $118,198 $755, 251 $166,155 $921,406 $413,663 $242,502 $121,744 $777,909 $171,140 5949,049 $1,145,826 $934,082 $1, 180,201 $962,105 ($2,850,597)(3,131,593)($3,296,14- >($3,433,120)($3,551,690) ($3,674,752) (52,220) $2,319,220 ($64,161) $3,220,318 ($77,85.) $4,411,304 ($86,537) $5,134,041 C$91,?29) $5,529,501 ($97,233) $5,951,310 MINNETONKA COUNTRYSIDE EXHIBIT 6 LEVERAGED CASH FLOW ANALYSIS WORST CASE YEAR 1 CONSTRUCTION 2 LEASING 1 NET OPERATING INC ($23,157,898) ($645,365) SALES PROCEEDS CONST. MORTGAGE $20,000,000 ($20,000,000) CONST INTEREST ($950,000) ($1,900,000) tO 4 LEASING 1 $27,902 $862,701 5 LEASING 2 6 LEASING 2 7 STABILI2ED B STABILIZED 9 10 STABILIZED STABILIZED SALE ($11,088,273) $2,319,220 $3,220,319 $4,411,304 S8,134,041 $10,000,000 ($10,000,000) $10,500,000 ($105,000) ($2,074,453)($2,074,453) DEBT SERVICE ($4,107,899) DEBT COVERAGE RATIO CASH-ON-CASH BEFORE TAX CASH FLOW RETURNS: NET PRESENT VALUE ($2,640,164) INTERNAL RATE 13.B7% $5,529,501 11 $5,951,310 $59,513,102 ($475,000) $21,500,000 ($215,000) PERM MORTGAGE PERM POINTS CASH FLOW AFTER DEBT SERVICE 3 LEASING 1 ($2,074,453) C1,260,365)($2,046,551)($1,211,752) ($3,637,726) 0.01 0.42 -16.149% 0.63 -42.49% ($29,871,386) C$3,190,193)C$3,180,193)C$3,180,19C)($3,180,193)($3,180,193) ($465,973) 0.73 -3. 85P $40,125 1.01 0. 32% $1,231,11, 1.39 9.8so-. !1,953,848 1.61 15. 55% $2,349,308 1.74 78% 1s. $29,641,716 MINNETONKA COUNTRYSIDE EXHIBIT 4 DEVELOPMENT BUDGET PHASE 1 (CONSTRUCTION COST $50/FT) COST/UNIT COST/S.F. TOTAL COST HARD COSTS: LAND AQUISITION SITE IMPROVEMENT CONSTRUCTION PARKING:INTERIOR EXTERIOR CIRCULAT BOARDWALK TENNIS POOL PUTTING $3,906 $6,000 $64,988 $6,667 $400 $6,667 $556 $111 $139 $28 $5.34 $4.62 $50.00 $5.13 $0.31 $5.13 $0.43 $0.09 $0.11 $0.02 $1,250,000 $1,080,000 $11,697,900 $1,200,000 $72,000 $53,865 $100,000 $20,000 $25,000 $5,000 SUBTOTAL $89,461 $71.17 $15,503,765 $4,473 $895 $222 $222 $222 $1,111 $6,000 $222 $3.56 $0.71 $0.17 $0.17 $0.17 $0.68 $4.62 $0.17 $775,188 $155,038 $40,000 $40,000 $40,000 $160,000 $1,080,000 $40,000 $13,368 $10.25 $2,330,226 SOFT COSTS: ARCHITECTURE ENGINEERING DEV CONSULTANTS LEGAL FEES PERMITS FFE MARKETING ARCH CONSULTANT SUBTOTAL DEVELOPMENT FEE CONTINGENCY TOTAL PHASE 1 $713,360 $1,783,399 $20,330,750 97 MINNETONKA COUNTRYSIDE EXHIBIT 4 DEVELOPMENT BUDGET PHASE 2 (CONSTRUCTION COST $50/FT) COST/UNIT ------------HARD COSTS: SITE IMPROVEMENT $6,000 CONSTRUCTION $51,779 PARKING:INTERIOR $8,571 EXTERIOR $171 CIRCULAT $8,571 SUBTOTAL SOFT COSTS: ARCHITECTURE ENGINEERING DEV CONSULTANTS ARCH CONSULTANTS LEGAL FEES PERMITS FFE MARKETING SUBTOTAL DEVELOPMENT FEE CONTINGENCY TOTAL PHASE2 COST/S.F. -----------$5.79 $50.00 $8.28 $0.17 $8.28 TOTAL COST ------------$840,000 $7,249,000 $1,200,000 $24,000 $99,360 $66,521 $64.24 $9,412,360 $3,362 $672 $107 $107 $179 $107 $357 $6,000 $3.25 $0.65 $0.10 $0.10 $0.17 $0.10 $0.34 $5.79 $470,618 $94,124 $15,000 $15,000 $25,000 $15,000 $50,000 $840,000 $10,891 $10.52 $1,524,742 $437,484 $1,093,710 $10,937,102 98 MINNETONKA COUNTRYSIDE EXHIBIT 6 WORST CASE WITH CONSRUCTION COST AT $50/FT YEAR 1 CONSTRUCTION 2 LEASING 1 NET OPERATING INC SALES PROCEEDS CONST. MORTGAGE CONST INTEREST ($20,330,750) ($645,365) to 5 LEASING 2 $862,701 ($9,551,485) 6 LEASING 2 7 STABILI2EO a STABILIZED 9 10 STABILIZED STABILIZED SALE $2,319,220 $3,220,318 $4,411,304 $5,134,041 $10,000,000 ($10,000,000) ($475,000) $21,500,000 ($215,000) $10,500,000 ($105,000) PERM POINTS $5,529,501 11 $5,951,310 $59,513,102 ($29,871,386) ($2,074,453)($2,074,453) ($2,074,453) ($3,180,193)($3,180,193)C3,1G0,193)($3,180,193)($3,180,193) DEBT SERVICE CASH FLOW AFTER DEBT SERVICE $27,902 4 LEASING 1 $20,000,000 ($20,000,000) ($950,000) ($1,900,000) PERM MORTGAGE %o 3 LEASING 1 (51,280,750) DEBT COVERAGE RATIO CASH-ON-CASH BEFORE TAX CASH FLOW RETURNS: $333,393 NET PRESENT VALUE 21. 09% INTERNAL RATE (S1,260,365)($2,046,551)($1,211,752) 0.01 0.42 -36.64P ($2,100,938) ($465,973) $40,125 0.00 -44.19P 0.73 -7. 15% 1.01 0.57 $1,231,11. 1.39 17.63% $1,953,848 1.61 27.99-' $2,349,308 1.74 33.65%. $29,641,716 BIBLIOGRAPHY 100 BIBLIOGRAPHY Offers Market "Retirement Eli. Adams, Professional. 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