∫What separates people from animals
 Learning ability
 Conscience
 Appreciation of arts
 Benevolence
 Communication
 Abstract Knowledge
 Faith
Isocrates- Talks of the super Rhetor who comes and rids society of the bonds of laws and
un-just cause.
Aristotle’s RhetoricAristotle believes that moral responsibility falls on the Rhetor, but that it is the audience’s
responsibility to decide on the best argument.
Page 181, top. Using all of the available means to persuade an audience of your thing.
Ethos-Pathos-Logos
You must know a little of everything to be an effective public speaker.
Topoi- Topics. You don’t have to create arguments. All of the arguments are already
there; you just have to find all of the arguments. The bank of arguments is fixed
“canned” if you will.
The Incredible Argument- If someone brings up a completely ridiculous argument, it
bunks all of the regular laws of logic, and therefore it is more believable
Arts versus Sciences- Science is an organized sophisticated system. Arts are a
systematic way of doing something, and a systematic way that can be taught.