HARFORD COMMUNITY COLLEGE
CURRICULUM PLANNING SHEET 2015-2016
BUSINESS MANAGEMENT CERTIFICATE
MARKETING
CERTIFICATE IN BUSINESS MANAGEMENT
NAME _______________________________
Req’d
HCC
Trans. Mil./Test Remaining Requirements/
Credit Credit Credit
Credit
Comments
Students earning a certificate from HCC must complete or demonstrate exemption from the following courses:
ENG 003 and ENG 012, or ENG 018; and MATH 020. See graduation requirement details in this catalog for
further information.
Required Courses
BA 101 (GI)
3
BA 103
3
BA 104
3
BA 105
3
BA 203
3
BA 205
3
BA 210
3
BA 245
3
TOTAL
24
SEE REVERSE SIDE FOR CATALOG PROGRAM INFORMATION AND SPECIFIC COURSE REQUIREMENTS.
Prepared by_______________________________Date________________________________
It is the student’s responsibility to APPLY FOR GRADUATION (degree or certificate) by the published deadlines:
December 1 for May graduation; May 1 for August graduation; and August 1 for December graduation.
Students completing the Certificate in Marketing are able to combine the credits earned to complete an
Associate of Applied Science (AAS).
CERTIFICATE IN BUSINESS MANAGEMENT
2015 - 2016
BUSINESS MANAGEMENT CERTIFICATE
Marketing
Award: Certificate in Business Management
No. of credits required: 24
For more information: Contact Miriam Huddleston, 443-4122426, mhuddles@harford.edu; or Advising, Career, and Transfer
Services, 443-412-2301.
PROGRAM DESCRIPTION
The Business Management Marketing Certificate prepares
students for employment in entry level marketing positions. The
certificate enables students to obtain knowledge, skills, and
competencies in the challenging business field of Marketing.
Students who complete this certificate have the option of
incorporating these 24 credits into an Associate of Applied
Science (A.A.S.) Business Management degree to satisfy their
individual career goals.
PROGRAM GOALS
Upon successful completion of this certificate program of study
students will be able to:
1. Examine different types of marketing mix components used
in businesses and organizations.
2. Identify trends in the market place and identify opportunities
for creating value for customers through marketing
strategies.
3. Use information technology applications to develop business
solutions related to marketing.
4. Demonstrate marketing problem-solving skills in business
decision making.
5. Prepare for Associate of Applied Sciences (A.A.S.) degree in
Business Management.
REQUIRED COURSES
Number Title
BA 101
Introduction to Business
BA 103
Public Relations
BA 104
Advertising and Sales Promotion
BA 105
Professional Selling
BA 203
Principles of Marketing
BA 205
Business Law
BA 210
Business Computer Applications
BA 245
Contemporary Issues in Business
Total Credits
Credits
3
3
3
3
3
3
3
3
24
EMPLOYMENT INFORMATION
Employment opportunities in the marketing field include professional
selling, retail sales and management, advertising, public relations and
marketing management. According to the Occupational Outlook
Handbook, 2014-2015 Edition, employment in the field of advertising,
marketing, promotions, public relations, and sales managers is expected
to grow 12% and add over 25,000 jobs through 2022. Employment
positions in the marketing field are projected to grow by 8% over the
next few years, according to the Maryland Department of Labor.
Entry level position availability in the field is promising as major
retailers are slated to provide the county with more than 1,000 new jobs.
Minimum standards and employment competition are higher for
supervisory positions in marketing.
CERTIFICATE REQUIREMENTS
Students earning a certificate from HCC must complete or
demonstrate exemption from the following courses: ENG 003
and ENG 012, or ENG 018, and MATH 020. See graduation
requirement details in this catalog for further information.
GAINFUL EMPLOYMENT
Business Management – Marketing
Program Level - Undergraduate certificate
Program Length – 1.5 years
How much will this program cost me?*
Tuition and fees: $3,340
Books and supplies: $1,320
On-campus room & board: not offered
*The amounts shown above include costs for the entire
program, assuming normal time to completion. Note that this
information is subject to change.
What financing options are available to help me pay for this
program?
Financing for this program may be available through grants,
scholarships, loans (federal and private) and institutional
financing plans. The median amount of debt for program
graduates is shown below:
Federal loans: *
Private education loans: *
Institutional financing plan: *
* Less than 10 graduates received loans. Median amounts are
withheld to preserve the confidentiality of the loan recipients.
How long will it take me to complete this program?
The program is designed to take 1.5 years to complete. Of those
that completed the program in 2013-2014, *% finished in 1.5
years.
*Less than 10 students completed this program in 2013-14. The
number who finished within the normal time has been withheld
to preserve the confidentiality of the students.
What are my chances of getting a job when I graduate?
The job placement rate for students who completed this
program in 2013-2014 is *%.
* This institution is not currently required to calculate a job
placement rate for program completers.
Date Created: 1/29/2015
Note: The following codes identify courses which satisfy the
General Education Degree Requirements:
Behavioral/Social Science
English Composition
Arts/Humanities
Interdisciplinary and Emerging Issues
Biological/Physical Laboratory Science
Mathematics
Biological/Physical Science