HARFORD COMMUNITY COLLEGE
CURRICULUM PLANNING SHEET 2015-2016
MASS COMMUNICATIONS●ADVERTISING &
SALES PROMOTION CERTIFICATE
CERTIFICATE IN MASS COMMUNICATIONS
NAME _________________________________
Required Courses
Req’d
Credit
HCC
Credit
Trans.
Credit
Mil./Test
Credit
Remaining Requirements/
Comments
BA 101 (GI)
3
BA 104
3
*ADVERTISING & SALES ELEC
3
*ADVERTISING & SALES ELEC
3
CIS 102 (GI)
3
MC 101
3
MC 102
3
MC 103
3
MC 201
3
MC 284
3
TOTAL
30
TOTAL CREDITS
REMAINING FOR DEGREE:
SEE REVERSE SIDE FOR CATALOG PROGRAM INFORMATION AND SPECIFIC COURSE REQUIREMENTS.
Prepared by_____________
Date: __________
It is the student’s responsibility to APPLY FOR GRADUATION (degree or certificate) by the published deadlines:
March 1 for May graduation; June 1 for August graduation; and October 1 for December graduation.
Students earning a certificate from HCC must complete or demonstrate exemption from the following courses:
ENG 003 and ENG 012, or ENG 018; and MATH 020. See graduation requirement details in this catalog for
further information.
CERTIFICATE IN MASS COMMUNICATIONS
2015 - 2016
MASS COMMUNICATIONS
Advertising and Sales Promotion Certificate
Award: Certificate in Mass Communications
No. of credits required: 30
For more information: Contact Prof. Claudia Brown, 443-412-2126,
clbrown@harford.edu; or Advising, Career, and Transfer Services, 443412-2301.
CERTIFICATE REQUIREMENTS
Students earning a certificate from HCC must complete or demonstrate
exemption from the following courses: ENG 003 and ENG 012, or ENG
018, and MATH 020. See graduation requirement details in this catalog for
further information.
PROGRAM DESCRIPTION
This program is designed to prepare students for entry level employment in
social media, marketing, advertising, and media sales, and includes only
those courses which are directly related to this field.
GAINFUL EMPLOYMENT
Mass Communications – Advertising and Sales Promotion
Program Level - Undergraduate certificate
Program Length - 2 years
PROGRAM GOALS
Upon completion of the Associate of Applied Sciences in Mass
Communications degree students will be able to:
1. Demonstrate media literacy;
2. Appraise present-day media content, operation, regulation,
impact, and implications;
3. Apply current technology to produce or market media content;
4. Convey ideas via electronic media;
How much will this program cost me?*
Tuition and fees: $4,176
Books and supplies: $1,332
On-campus room & board: not offered
*The amounts shown above include costs for the entire program, assuming
normal time to completion. Note that this information is subject to change.
REQUIRED COURSES
Number
Title
BA 101
Introduction to Business
BA 104
Advertising and Sales Promotion
Advertising and Sales Electives *
CIS 102
Introduction to Information Sciences
MC 101
Introduction to Electronic Media
MC 102
Audio Production
MC 103
Television Studio Production
MC 201
Writing for the Electronic Media
MC 284
Field Project: Advertising and Sales Promotion
Total Credits
Credits
3
3
6
3
3
3
3
3
3
30
* Students, through advisement, may select options leading toward media
sales or advertising promotion. Choose from BA 105 and BA 203 OR ART
101 and ART 103 or approved substitutions.
EMPLOYMENT INFORMATION
Advertising account executives oversee the financial resources of agency,
internet, satellite, cable, and broadcast operations, as well as commercial
advertising campaigns. Typical activities in this career field include selling
airtime, developing sales material, calling on clients, creating promotional
campaigns, and developing online and multimedia presentations.
Entry-level positions in this field are promising. However, minimum
standards and employment competition are high. Students are encouraged
to prepare a portfolio and a résumé prior to seeking employment.
Certificate holders may expect to face employment competition.
What financing options are available to help me pay for this program?
Financing for this program may be available through grants, scholarships,
loans (federal and private) and institutional financing plans. The median
amount of debt for program graduates is shown below:
Federal loans: *
Private education loans: *
Institutional financing plan: *
*Less than 10 graduates received loans. Median amounts are withheld to
preserve the confidentiality of the loan recipients.
How long will it take me to complete this program?
The program is designed to take 2 years to complete. Of those that
completed the program in 2013-2014, *% finished in 2 years.
*Less than 10 students completed this program in 2013-14. The number
who finished within the normal time has been withheld to preserve the
confidentiality of the students.
What are my chances of getting a job when I graduate?
The job placement rate for students who completed this program in 20132014 is *%.
* This institution is not currently required to calculate a job placement rate
for program completers.
Date Created: 1/30/2015
Note: The following codes identify courses which satisfy the General
Education Degree Requirements:
Behavioral/Social Science
English Composition
Arts/Humanities
Interdisciplinary and Emerging Issues
Biological/Physical Laboratory Science
Mathematics
Biological/Physical Science