Guelph Collegiate Vocational Institute Department: Business Upper Grand District School Board

Guelph Collegiate Vocational Institute
Upper Grand District School Board
Course Outline
Department: Business
Course Title: Marketing: Goods, Services
and Events
Course Type: College Preparation
Grade: 11
Course Code: BMI3C
Credit Value: 1
Department Head: Stephen Fleming
Teachers: Mr. Fleming
Teacher email:
Date of Development: September 30, 2015
Curriculum Document: (copy subject-specific
document from secondary curriculum website
Course Prerequisites/Corequisites:
Course Description:
This course introduces the fundamental concepts of product marketing, which includes the
marketing of goods, services, and events. Students will examine how trends, issues, global
economic changes, and information technology influence consumer buying habits. Students
will engage in marketing research, develop marketing strategies, and produce a marketing
plan for a product of their choice
Term Work (70% of the final mark)
Unit Title, Big Ideas, and Unit Culminating Tasks
Unit Title
Marketing Fundamentals
Marketing Mix
Trending Marketing
The Marketing Plan
Big Ideas
The marketplace is where
consumers and marketers
The 4p s are the cornerstone
of marketing
Technology provides
opportunities and challenges
to marketers in today’s
digital world.
Planning increases your
chance of having a
successful product launch.
Culminating Task
Unit Tests
Dragons Den Product
Marketing Mix Presentation
Unit Tests
Marketing Presentation
Culminating Tasks/Exams (30% or the final mark)
Course Culminating Task/Exams and Description
Final Exam 15%
Marketing Plan 15%
Based on the range of students’ learning needs, a selection from the strategies listed below may be
utilized. Refer to list of teaching and assessment strategies.
Teaching Strategies:
Since the over-riding aim of this course is to develop a business literacy in all students, a wide variety
of instructional strategies are used to provide learning opportunities to accommodate a variety of
learning styles, interests and ability levels. These include:
Visual presentations
Problem solving
Decision Making
Direct Instruction
Data Analysis
Discussion Groups
Multimedia presentations
Work sheets
Guided internet Research
Field Trips
Case Studies
Newspaper research
Independent Study
Role Playing
Marketing Research Projects
Chart Analysis
Expressing Points of View
Taken From:
Assessment and evaluation strategies:
Assessment is a systematic process of collecting information or evidence about a student's progress
towards meeting the learning expectations. Assessment is embedded in the instructional activities
throughout a unit. The expectations for the assessment tasks are clearly articulated and the learning
activity is planned to make that demonstration possible. This process of beginning with the end in mind
helps to keep focus on the expectations of the course. The purpose of assessment is to gather the data
or evidence and to provide meaningful feedback to the student about how to improve or sustain the
performance in the course. Scaled criteria designed as rubrics are often used to help the student to
recognize their level of achievement and to provide guidance on how to achieve the next level.
Although assessment information can be gathered from a number of sources (the student, the student's
course mates, the teacher), evaluation is the responsibility of only the teacher. Evaluation is the
process of making a judgment about the assessment information and determining the percentage
grade or level.
Assessment is embedded within the instructional process throughout each unit rather than being an
isolated event at the end. Often, the learning and assessment tasks are the same, with formative
assessment provided throughout the activity. In every case, the desired demonstration of learning is
articulated clearly and the learning activity is planned to make that demonstration possible. This
process of beginning with the end in mind helps to keep focus on the expectations of the course as
stated in the course guideline. The evaluations are expressed as a percentage based upon the levels
of achievement.
Taken From:
Textbooks/Learning Resource Materials (align with Policy
Marketing Dynamics
Canadian Edition 2013
Fees for Learning Materials/Activities
Learning Materials/Activities
Field Trips
Please refer to the GCVI Student Handbook for our school policies on:
● academic integrity
● late and missed assignments