International Institute for Franchise Education ( I I F E )
Course Descriptions
Developing Operations Manuals and Franchise
Training Systems
300 CFE Education Credits
International Institute for Franchise
Education (IIFE)
Cheryl R. Babcock, CFE, Director
Janet Goldstein, Associate Director
H. W ayne Huizenga School of Business
and Entrepreneurship
Nova Southeastern University
Fort Lauderdale, Florida 33314-7796
Phone:
(954) 262-5071
F a x:
(954) 262-3188
Email:
babcockc@nsu.nova.edu
Website:
h t t p : / / w w w. h u i z e n g a . n o v a . e d u / f r a n c h i s e
Franchise Executive Real Estate Program
300 CFE Education Credits
This program focuses on real estate and the
business of franchising. Throughout the two-day
program, you will learn the basics of commercial
tenant leases and landlord/tenant law; methods
for negotiating tenant leases for franchise
companies; the value of systemizing real estate
into your franchise operation; discover
opportunities in owning real estate as part of
your franchise business strategy; and differences
in franchisor control of real estate.
This two-day course provides a roadmap for new or
established franchisors to develop or revamp their
manuals and training programs. Curriculum addresses
content that must be documented in operations manuals,
who in your system needs training, various training
methods, and approaches to keeping manuals and
training updated.
Streamlined Strategic Planning and
the Balanced Scorecard
450 CFE Education Credits
This three-day program recognizes and understands the
importance of having the right people in the right place at
the right time in order to sustain a competitive franchise
organizational culture. In Day One you will learn to
recognize the role that values play in franchise
organizations; explore empowered and value-creating
team decision-making; explain the difference between
strategic planning and strategic thinking and recognize the
need for an entrepreneurial mindset in strategic thinking.
In Days Two and Three you will identify critical strategies
linked to specific actions and measured with a balanced
scorecard. The focus is on developing working knowledge
of streamlined strategic planning and using well-known
tools for minimizing organizational risk in order to better
achieve the organization’s goals and objectives. You will
become familiar with background analysis, internal
analysis, external analysis, gap analysis, and the
balanced scorecard as well as recognize the role and
importance of critical thinking, vision and mission, generic
strategies, environment, and SWOT analysis.
Leadership for High Performance
200 CFE Education Credits
This one-day program focuses on recognizing the
importance of leadership in franchise organizations and its
role in creating and sustaining a high performance culture.
Learning objectives of this program include identifying
leadership “best practices”; understanding the difference
between leadership and management; appreciating the
need for a balance of both leadership and management
skills; examining relevant research on effective leadership
skills; and steps to be taken to begin changing and
enhancing one’s individual leadership skills.
Franchise Fast Track MBA Series
Leaders in the industry take you through interactive exercises in
each of the three, three-day modules where you will learn how
to drive the success of your franchise system through the
economic recovery. The modules listed below are designed to
help franchise leaders develop and enhance their capacity to
take on 21st century challenges.
Innovation & Growth
450 CFE Education Credits
Through interactive exercises, this three-day program illustrates
new problem-solving methods that you can apply to your
organization as you continually respond to change, learn ways
to reward and recognize innovation, use tools to enhance idea
generation and understand leadership development through
coaching and collaborating.
The focus is on:
Strategic challenges facing franchisors as they
continually respond to change
Examining the process of change
Identifying useful tools for managing change
Recognizing the role values play
Developing a high performance franchise system, and
a strategic approach for it in changing times
Franchise Sales & Development
450 CFE Education Credits
This three-day program allows you to implement methods to
position your system for growth in the domestic and
international marketplace and to be aware of the current legal
hot topics you need to know.
The focus is on:
Crafting a plan for recruiting the right franchisees in
today’s economy
Strengthening franchise recruitment messaging to
leverage brand differentiators
Building your own recruitment plan
The latest legal, regulatory, and legislative
developments that affect your franchise system
The Ten Commandments for franchise sales under the
revised rule
Strategic Management & Strategy Formulation
450 CFE Education Credits
The focus of this module is to identify strategic leadership
concepts, learn how to involve franchisees as partners in
strategic management, and learn how to conduct a strategic
assessment. The concepts and application skills will help you
gain a competitive advantage for your franchise system while
tying performance measures to growth management. Topics
include:
Ways to ramp up your franchise system’s growth and
development
Benefits of conducting a strategic audit
Methods you can implement for creating profitable
strategic alliances
Tips on leveraging your organization’s vision and
values to improve performance
Entrepreneurial Leader Series
This series of programs helps leaders develop the capacity to
take on challenges at all levels of the organization. Whether
you are leading a work group in a small company or
mastering change in a large global organization, you will
learn about best practices that provide information for
benchmarking and application in your own leadership
approach. Each module listed below is a stand-alone
program and is three-days in length.
21st Century Leader
450 CFE Education Credits
In this highly interactive program, leaders will learn and
practice the critical actions required to generate positive
energy in their workplace. Put these practical new skills to
work immediately:
Leadership for Maximizing Employee Performance
Developing a Leadership Mindset
Effective Decision Making for Leaders
Leading Effective Teams
450 CFE Education Credits
This program will help you to learn and practice shared
leadership and coaching skills to gain commitment, build selfesteem, and raise the bar on performance in individuals and
teams. Put these practical new skills to work immediately:
Leading Change
Leading Effective Teams
Strategic Thinking for Leaders
Influential and Innovative Leader
450 CFE Education Credits
This program will give you hands-on experience in applying a
process for “breakthrough thinking” that guides idea
generation and problem solving. Put these practical new skills
to work immediately:
Leadership and Influence: Leading Through Conflict
Coaching for Leaders
Innovation for Leaders and Leadership Simulations
“The most valuable course I have ever
taken on the value and strategy behind
communication!”
~Bris Robinson, American Poolplayers Association
“This is arguably the best class I’ve taken in
my quest for CFE status, and it also has the
best instructors.”
~Ann M. Rosenberg, CEO, D’Vine Wine
“Excellent forum to learn and share concepts
and ideas with peers in other industries and
business modules. I would highly recommend
it to a franchise executive who wants to
increase their effectiveness.”
~Mike Jankowski, Store Development Executive,
Batteries Plus, LLC