Munich Summer School of Applied Sciences
Course description
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Course title:
Innovation and Entrepreneurship
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Hours per week:
12h/week, 4 weeks
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Number of credits allocated/ work load: a) 48 contact hours
b) 3 US credits recommended
c) 4 ECTS credits
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Course contents:
1) The course gives students the opportunity to learn about
entrepreneurship and the entrepreneurial spirit, about the
implementation of business models and about the development and
growth of enterprises on the one hand and on the other hand they are
confronted with the challenge to conceptualize their own business ideas
in interdisciplinary teams.
2) a) Entrepreneurship and entrepreneurial spirit
introduction, overview and definition
the entrepreneur: what is it that makes you entrepreneurial?
leadership and personal skills
innovation process: from finding the idea to developing a business
model; creativity techniques; identifying and quantifying market
opportunities; value proposition
market and competition analysis: market segmentation; target
customer; competitors; unique selling proposition
14/01/2009
University of Applied Sciences – München
Dept. of University Development
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b) Implementation of the business model
feasibility study: product/service, market potential and entry;
break-even-point; the entrepreneurial team and their skills
business plan: structure; form; objective; executive summary
marketing and sales: competitive positioning; product, place,
price, promotion; using the internet; distribution channels
finance: finding investors and venture capital; assumption of
loss/profit; time line
industrial property rights: patent, utility model, trade mark and
design; benefit; costs
c) Development and growth of the enterprise
entrepreneurial objectives: growth, sale, diversification
life-cycle: from rise to fall; business strategies
management tools: product life cycle; portfolio; SWOT;
technology S-curve; Porter’s five forces
the future: liquidation; sale; M&A; growth; expansion;
internationalization
d) Interdisciplinary team work
team building
business idea
business model
mini business plan
investor pitch
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Prerequisites: enthusiasm for new ideas and their potential in a business model
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Objective of the course/learning outcome: entrepreneurship in theory and
practice (creativity, knowledge, holistic perspective, teamwork)
14/01/2009
University of Applied Sciences – München
Dept. of University Development
2
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Recommended reading:
o Bessant, John / Tidd, Joe (2007): Innovation and Entrepreneurship; John
Wiley & Sons, Ltd., West Sussex
o Chell (2001): Entrepreneurship: globalization, innovation, development;
Thomson Learning, London
o Drucker, Peter (1993): Innovation and Entrepreneurship; Harper Business,
New York.
o Dorf, Richard / Byers, Thomas (2008): Technology ventures – from idea to
enterprise; 2nd ed., McGraw-Hill, New York
o Hisrich, Robert / Peters, Michael (2002): Entrepreneurship; 5th ed.,
McGraw-Hill, New York
o Kawasaki, Guy (2004): The Art of the Start; 10th ed., Portfolio, London
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Teaching methods:
lectures and project work in teams
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Assessment methods:
Assessment of project work: final presentation and
mini business plan
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Language of instruction:
English
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Name of lecturers:
Prof. Dr. Klaus Sailer (Strascheg Center for
Entrepreneurship, Munich), N.N.
14/01/2009
University of Applied Sciences – München
Dept. of University Development
3