THE ULTIMATE
Accountants’ Google AdWords
KEYWORD SWIPE FILE
Discover the exact keywords you can use to get more targeted
traffic and more leads for your accounting firm…
What’s Working Now - More Clients Series
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What’s Working Now
(an Academy For Growth Company)
Suites 1-10
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For Accountants, CPAs and Bookkeepers
© Copyright 2015 Academy For Growth Limited.
All Rights Reserved.
May be shared with copyright and credit left intact.
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ABOUT WHAT’S WORKING NOW
What’s Working Now is a community where accountants,
CPAs and bookkeepers from all over the world, come
The Accountants
Growth Blueprint
together to get proven ‘how to’ information on…
•
Increasing fees and…
•
Building a better practice
of clients, at the right fee. A warm welcome to our
community!
AS SEEN ON…
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PRACTICE
on how to grow their firms and get more of the right type
HIGHER
FEES
bookkeepers have benefitted from our no-nonsense advice
ã COPYRIGHT Academy For Growth limited
Since 2008, tens of thousands of accountants, CPAs and
EASIER
CONVERSION
Getting more clients
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LEADS
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In the last 3 years alone, our ‘Accountants Growth Blueprint’ has
been responsible for generating over 100,000 business clients
worth over £150 million in recurring fees for our members.
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INTRODUCTION
Here’s the secret to generating a high volume of
targeted traffic with Google AdWords…
KEYWORDS.
Of course there’s more to it. You need well-written
THE ADWORDS SUCCESS EQUATION
Campaign
ads, sitelinks, negative keywords and the right
campaign settings, but none of this matters if you
choose the WRONG keywords. Everything starts and
Ad Group
finishes with your keywords.
More importantly, you need to group your keywords
in tightly knit ‘ad groups’ (see later) which are then
neatly contained within relevant ‘campaigns’ (see
later). We call this ‘The Success Equation’…
Tightly Knit
Keywords
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INTRODUCTION (continued…)
The challenge is how do you choose the RIGHT
keywords? Then how do you put them in the right
ad groups and campaigns (we discuss ad groups
and campaigns shortly).
The more tightly knit your keywords, the better. It
means your ads can be laser focused on the
keywords, which results in more clicks (targeted
traffic) and higher click through rates (Google
reward you for higher click through rates). This
should then translate into more leads or
Having tightly knit keywords means your ads can be laser focused
resulting in more targeted traffic and a better performing
campaign overall
enquiries for your firm.
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INTRODUCTION (continued…)
Over the years we’ve tested literally thousands of
keywords. By monitoring the performance of each
THE ADWORDS SUCCESS EQUATION
keyword across our hundreds of accounting AdWords
campaigns, we’ve distilled this list down to 808 prime
Campaigns x 4
keywords, 23 ad groups and 4 campaigns.
…and you’re getting the inside scoop to all of them
with this special report.
Ad Groups x 23
That means, you don’t have to do all the keyword
research and all the testing. More importantly, you can
cut out the ‘fat’ and create your campaigns with
knowledge that these are the best keywords you could
Tightly Knit
Keywords x 829
ever use to generate targeted traffic to your website.
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INTRODUCTION (continued…)
But before we give you all the keywords, ad groups
and campaigns, it’s important we explain the
fundamentals of how Google uses keywords, ad
groups and campaigns. For example, did you know,
there are 5 ways to express a keyword and how you
express it will determine your success?
Please read this section carefully, it will help you
understand how to get better results from your
AdWords campaigns…
To many people, Google AdWords is a gamble and a difficult ‘game’
to win. But when you understand the fundamentals (keywords, ad
groups and campaigns) you transform AdWords from a ‘lottery’
into a predictable lead generation machine!
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KEYWORDS…
As we’ve explained, one of the biggest challenges and
complexities with setting up any Google AdWords
campaign is selecting the right keywords.
Unfortunately it’s not just as simple as entering a keyword
and expecting it to work. Why? Because Google have 5
different ways for each keyword to be searched on.
Whilst this is complex, it is a very good feature of AdWords,
because it makes your targeting laser-focused. Again we
don’t want to get too technical here but Google calls this
‘Keyword Matching’. The diagram on the following page
shows you what this means for EVERY keyword...
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KEYWORDS…
Broad: accounting practice
Also matches: accounting jobs, practice kite flying
Modified Broad: accounting +practice
Also matches: best practice, dental practice
Understanding Google’s ‘Keyword
Matching’ system is very, very
Modified Broad: +accounting +practice
Also matches: bst accounting practice, accounting best practice
Phrase: “accounting practice”
Also matches: best accounting practice,
accounting practice in leicester
important to your success and it’s
where most of the big mistakes
are made!
Exact: [accounting practice]
Matches: accounting practice
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KEYWORDS…
Most people just enter the broad keyword form, which
will bring many untargeted searches. This results in the
click-through rate being reduced and leads to bad and
wasteful clicks. This is one of the BIG causes of
excessive cost in an AdWords campaign and WHY
MANY ADVERTISERS WASTE A LOT OF MONEY. But
when you know the rules, it’s a great ‘game’ to play.
The keywords we’re giving you I this report use 3 of the
5 keyword matching categories: ‘EXACT’, ‘PHRASE’ and
The ‘game’ of AdWords is won and lost in your choice of the
right keywords and their matching types.
‘MODIFIED BROAD’ (the 3 inner circles on the previous
page).
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AD GROUPS…
Having identified your keywords, you then need to
accounting firms, accounting practice,
arrange them into tightly-knit ad groups. For
accountancy for small business, chartered accountant,
example, here is a small list of keywords:
top accounting firms, accountancy practice,
Many people would conclude this is a good set of
small business accounting, accountant chartered
keywords and put them all in one ad group. This is a
BIG MISTAKE.
Notice, whilst they are all relevant, they are not
GROUP 1: accounting firms, top accounting firms,
focused on one particular ‘subject’. You overcome
GROUP 2: accounting practice, accountancy practice
this by creating different ad groups for each
GROUP 3: accountancy for small business, small
‘subject’. So these are the ad groups for the set of
business accounting,
keywords shown above:
GROUP 4: chartered accountant, accountant chartered
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CAMPAIGNS…
Having identified your ad groups you will notice
LOCATION CAMPAIGN: This campaign focuses on keywords
that include the name of your village, town, city, state etc. For
some are not related at all. In this case, you then
example ‘accountant in leicester’, ‘leicester accountant’.
need to create different campaigns for each
GENERAL CAMPAIGN: This campaign focuses on keywords
different set of ad groups.
that are NOT specific to a location, but rather are related to an
accounting / cpa / bookkeeper term. For example ‘accountant’,
‘small business accountant’, ‘accounting firm’.
For example, ad groups based around ‘general’
BRAND: This campaign focuses on keywords related to your
accounting terms (like the ones on the previous
own company name, products and services. For example, if
page) should be in one campaign and then ad
groups based say around your own brand (company
your business name is ‘ABC Accountants’ these keywords would
focus on ‘abc accountants’ ‘abc accounting’ etc.
COMPETITOR: This campaign focuses on keywords related to
name) should be in another campaign.
your competitors. Yes, this is sneaky but 100% legal. You of
We actually recommend you set up the following 4
course can’t use the name of your competitors in your ads but
campaigns…
your ad can show every time someone searches for your
competition.
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KEYWORD SWIPE FILE…
Here are the keyword lists for you to swipe and
deploy into your own AdWords campaigns.
As you’ll see, we’ve arranged them by…
CAMPAIGN
AD GROUP
KEYWORDS
…and included introductory text for each campaign
set.
All you need to do is create the 4 campaigns, add
the ad groups and then enter the keywords into
each ad group.
Our Keywords Swipe File will save you hours and hours, as well as
potentially hundreds even thousands of pounds or dollars. More
importantly it will help you maximise your targeted traffic
resulting in more leads!
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CAMPAIGN 1
LOCATION CAMPAIGN
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KEYWORD SWIPE FILE…
1. LOCATION CAMPAIGN:
•
Notice, each keyword has the town ‘leicester’ in
it. Simply replace this with your own town.
•
Don’t just limit your ‘town’ to the main town your
business is based. Use Google’s ‘location’ feature
to identify the names of other
towns/suburbs/villages within say a 10 mile
radius and create different ad groups for each
town. For instance, within a 10 mile radius of
‘leicester’, Google identified the following
1. Barrow upon Soar
9. Blaby
2. Mountsorrel
10. Cosby
3. Rothley
11. Sapcote
4. Syston
12. Enderby
5. Belgrave
13. Kirby Muxloe
6. Oadby
14. Newbold Verdon
7. Wigston
15. Groby
8. Kibworth Harcourt
16. Markfield
additional places (see opposite)…
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KEYWORD SWIPE FILE…
1. LOCATION CAMPAIGN (continued):
•
So in this example, our Location Campaign would
include an ad group for ‘Leicester’ and 16 other ad
groups for the towns identified.
•
The reason why we do this is because through our
tests we know people tend to type in their own
town/suburb/village when looking for an
accountant, CPA or bookkeeper.
•
Your ‘Location’ campaign should therefore contain a
number of different ad groups for each
town/suburb/village.
•
For each ad group you need to remember to
change the town in each keyword.
Google’s helpful ‘location’ feature showing a 10 mile radius and the
other towns within it. Each town will have its own ad group
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KEYWORD SWIPE FILE: Location Keywords…
[accountancy companies leicester]
[accountancy firm in leicester]
[accounting firms leicester]
[accounting in leicester]
[leicester accounting firms]
"accountancy practices in leicester"
[leicester accounting]
"accountancy leicester"
[accountancy firm leicester]
[accounting practice leicester]
[leicester certified accountant]
"accountant in leicester"
[accountancy firms in leicester]
[accountancy firms leicester]
[accounting practices in leicester]
[accounting leicester]
[leicester chartered accountant]
"accountant near leicester"
[leicester chartered accountants]
"accountant leicester"
[accountancy in leicester]
[accountancy near leicester]
[certified accountant in leicester]
[certified accountant leicester]
[accountancy companies in leicester]
"accountants in leicester"
[accountancy practice in leicester]
"accountants near leicester"
[accountancy practice leicester]
[accountancy practices in leicester]
[certified accountants in leicester]
[certified accountants leicester]
[accounting firms near leicester]
"accountants leicester"
[leicester accountancy firms]
"accounting companies leicester"
[accountancy leicester]
[accountant in leicester]
[chartered accountant in leicester]
[leicester accountancy practice]
"accounting firm in leicester"
[leicester accounting companies]
"accounting firm leicester"
[accountant near leicester]
[chartered accountant leicester]
[chartered accountants in leicester]
[leicester certified accountants]
"accounting firms in leicester"
[accountant leicester]
[accountants in leicester]
[chartered accountants near leicester]
[chartered accountants leicester]
"accountancy companies leicester"
"accounting firms leicester"
"accountancy firm in leicester"
"accounting in leicester"
[accountants near leicester]
[accountants leicester]
[leicester accountancy business]
[leicester accountancy companies]
"accountancy firm leicester"
"accounting practice leicester"
"accountancy firms in leicester"
"accounting practices in leicester"
[accounting companies leicester]
[accounting firm in leicester]
[leicester accountancy]
[leicester accountants]
"accountancy firms leicester"
"accounting leicester"
"accountancy in leicester"
"certified accountant in leicester"
[accounting firm leicester]
[leicester accounting businesses]
"accountancy near leicester"
"certified accountant leicester"
[accounting firms in leicester]
[leicester accounting firm]
"accountancy practice leicester"
"certified accountants in leicester"
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KEYWORD SWIPE FILE: Location Keywords…
"certified accountants leicester"
"chartered accountant in leicester"
"leicester accountancy firms"
"leicester accountancy practice"
+accounting +companies +leicester
+accounting +firm +in +leicester
+leicester +accountancy
+leicester +accountants
"chartered accountant leicester"
"leicester accounting companies"
+accounting +firm +leicester
+leicester +accounting +businesses
"chartered accountants in leicester"
"chartered accountants near leicester"
"leicester certified accountants"
+accountancy +companies +leicester
+accounting +firms +in +leicester
+accounting +firms +leicester
+leicester +accounting +firm
+leicester +accounting +firms
"chartered accountants leicester"
"leicester accountancy business"
+accountancy +firm +in +leicester
+accountancy +firm +leicester
+accounting +in +leicester
+accounting +practice +leicester
+leicester +accounting
+leicester +certified +accountant
"leicester accountancy companies"
"leicester accountancy"
+accountancy +firms +in +leicester
+accountancy +firms +leicester
+accounting +practices +in +leicester
+accounting +leicester
+leicester +chartered +accountant
+leicester +chartered +accountants
"leicester accountants"
+accountancy +in +leicester
+certified +accountant +in +leicester
+accountancy +companies +in +leicester
"leicester accounting businesses"
"leicester accounting firm"
+accountancy +near +leicester
+accountancy +practice +leicester
+certified +accountant +leicester
+certified +accountants +in +leicester
+accountancy +practice +in +leicester
+accounting +firms +near +leicester
"leicester accounting firms"
"leicester accounting"
+accountancy +practices +in +leicester
+accountancy +leicester
+certified +accountants +leicester
+chartered +accountant +in +leicester
+leicester +accountancy +firms
+leicester +accountancy +practice
"leicester certified accountant"
"leicester chartered accountant"
+accountant +in +leicester
+accountant +near +leicester
+chartered +accountant +leicester
+chartered +accountants +in +leicester
+leicester +accounting +companies
[cpa companies leicester]
"leicester chartered accountants"
"accountancy companies in leicester"
+accountant +leicester
+accountants +in +leicester
+chartered +accountants +near +leicester
+chartered +accountants +leicester
[cpa firm in leicester]
[cpa firm leicester]
"accountancy practice in leicester"
+accountants +near +leicester
+leicester +accountancy +business
[cpa firms in leicester]
"accounting firms near leicester"
+accountants +leicester
+leicester +accountancy +companies
[cpa firms leicester]
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KEYWORD SWIPE FILE: Location Keywords…
[cpa in leicester]
[cpa near leicester]
[leicester cpa practice]
[leicester cpa companies]
"leicester cpas"
"leicester cpa businesses"
+cpa +near +leicester
[cpa practice leicester]
"cpa companies leicester"
"leicester cpa firm"
+cpas +in +leicester
[cpa practices in leicester]
[cpa leicester]
"cpa firm in leicester"
"cpa firm leicester"
"cpa companies in leicester"
"cpa practice in leicester"
+cpas +near +leicester
[cpa in leicester]
[cpa near leicester]
"cpa firms in leicester"
"cpa firms leicester"
"cpa firms near leicester"
"leicester cpa firms"
+leicester +cpa +business
[cpa leicester]
[cpas in leicester]
"cpa in leicester"
"cpa near leicester"
"leicester cpa practice"
"leicester cpa companies"
+leicester +cpas
[cpas near leicester]
"cpa practice leicester"
+cpa +companies +leicester
+leicester +cpa +firm
[cpas leicester]
[leicester cpa business]
"cpa practices in leicester"
"cpa leicester"
+cpa +firm +in +leicester
+cpa +firm +leicester
+cpa +companies +in +leicester
[leicester cpa]
[leicester cpas]
"cpa in leicester"
"cpa near leicester"
+cpa +firms +in +leicester
+cpa +firms +leicester
+cpa +firms +near +leicester
[leicester cpa businesses]
[leicester cpa firm]
"cpa leicester"
"cpas in leicester"
+cpa +in +leicester
+cpa +near +leicester
+leicester +cpa +practice
[cpa companies in leicester]
[cpa practice in leicester]
"cpas near leicester"
"cpas leicester"
+cpa +practice +leicester
+cpa +practices +in +leicester
[cpa firms near leicester]
"leicester cpa business"
+cpa +leicester
[leicester cpa firms]
"leicester cpa"
+cpa +in +leicester
+cpa +leicester
+cpas +leicester
+leicester +cpa
+leicester +cpa +businesses
+cpa +practice +in +leicester
+leicester +cpa +firms
+leicester +cpa +companies
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CAMPAIGN 2
GENERAL CAMPAIGN
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KEYWORD SWIPE FILE: General Keywords
2. GENERAL CAMPAIGN:
•
There are 571 keywords organised into 22 ad
groups.
•
•
12. CPAs For Start-Ups
2. CPA Firm
13. Tax Advice For Start-Ups
3. Accounting Practice
14. Business Tax Advice
4. Small Business
15. Accounting Consultants
There’s no need for you to do anything else with
Accountant
these keywords.
5. Small Business CPA
Look at each ad group and decide if the
keywords in it are suitable for your firm (most
•
1. Accounting Firm
6. CPA
7. Chartered Accountants
8. Accounting Services
will be)
9. Accountant For Start-
The ad group name is at the top of each set of
Ups
keywords (and are listed opposite for your
10. CPA Services
convenience)…
16. Accounting Organisations
17. Outsourced Accounting
18. Online Accountants
19. Financial Consultants
20. Accountancy Fees
21. Cashflow Consultants
22. Turnaround Consultants
11. Management
Accountant
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KEYWORD SWIPE FILE: General Keywords…
1. Accounting Firm
[accounting firms]
[accountancy firm]
[accountancy firms]
[accounting firm]
[top accounting firms]
[accountant firm]
[accountant firms]
[accountants firms]
[small accounting firms]
+accounting +firms
+accounting +firm
+accountant +firm
+accountancy +firms
1. Accounting Firm
+accountant +firms
+accountants +firms
+accountancy +firm
+small +accounting +firms
+top +accounting +firms
"accounting firms"
"accountancy firm"
"accountancy firms"
"accounting firm"
"top accounting firms"
"accountant firm"
"accountant firms"
"accountants firms"
"small accounting firms"
2. CPA Firm
+cpa +firm
+cpa +firms
+cpas +firms
+small +cpa +firm
+small +cpa +firms
+top +cpa +firm
+top +cpa +firms
"cpa firm"
"cpa firms"
"cpas firms"
"small cpa firms"
"top cpa firm"
"top cpa firms"
[cpa firm]
[cpa firms]
[cpas firms]
[small cpa firms]
[top cpa firm]
[top cpa firms]
3. Accounting Practice
[accounting practice]
[accounting practices]
[accountancy practice]
+accountancy +practice
+accounting +practice
+accounting +practices
"accounting practice"
"accounting practices"
"accountancy practice"
Click the logo for more help…
KEYWORD SWIPE FILE: General Keywords…
4. Small Business Accountant
+accountancy +for +small +business
+accountancy +services +for +small +businesses
+accountant +small +business
+accountant +for +small +business
+accountants +for +small +business
+accountants +small +business
+accountants +for +small +businesses
+accounting +and +small +business
+accounting +for +small +businesses
+cost +of +accountant +for +small +business
+small +business +accountant +fees
+small +business +accounting
+small +company +accounting
[accountancy for small business]
[accountancy services for small businesses]
[accountant small business]
[accountant for small business]
[accountants for small business]
[accountants small business]
[accountants for small businesses]
[accounting and small business]
4. Small Business Accountant
[accounting for small businesses]
[cost of accountant for small business]
[small business accountant fees]
[small business accounting]
[small company accounting]
"accountancy for small business"
"accountancy services for small businesses"
"accountant small business"
"accountant for small business"
"accountants for small business"
"accountants small business"
"accountants for small businesses"
"accounting and small business"
"accounting for small businesses"
"cost of accountant for small business"
"small business accountant fees"
"small business accounting"
"small company accounting"
5. Small Business CPA
+cost +of +cpa +for +small +business
+cpa +and +small +business
+cpa +services +for +small +businesses
+cpa +small +business
+cpa +for +small +business
+cpas +for +small +business
+cpas +small +business
+small +business +cpa
+small +business +cpa +fees
+cpas +for +small +businesses
[cost of cpa for small business]
[cpa and small business]
[cpa services for small businesses]
[cpa small business]
[cpa for small business]
[cpas for small business]
[cpas small business]
[small business cpa]
[small business cpa fees]
[cpas for small businesses]
"cost of cpa for small business"
5. Small Business CPA
"cpa and small business"
"cpa services for small businesses"
"cpa small business"
"cpa for small business"
"cpas for small business"
"cpas small business"
"small business cpa"
"small business cpa fees"
"cpas for small businesses"
Click the logo for more help…
KEYWORD SWIPE FILE: General Keywords…
6. CPA
[cpa]
[cpas]
+cpa
+cpas
"cpa"
"cpas"
7. Chartered Accountants
[chartered accountant]
[chartered accountants]
[accountant chartered]
[charter accountant]
[chartered accounting]
[chartered certified accountants]
[chartered accounts]
[certified chartered accountant]
[chartered account]
[accountants chartered]
+chartered +accountants
+chartered +accountant
+chartered +certified +accountants
+accountants +chartered
+accountant +chartered
certified +chartered +accountant
+chartered account
+chartered accounting
charter +accountant
+chartered +accounts
"chartered accountant"
7. Chartered Accountants
"chartered accountants"
"accountant chartered"
"charter accountant"
"chartered accounting"
"chartered certified accountants"
"chartered accounts"
"certified chartered accountant"
"chartered account"
"accountants chartered"
+charter +accountant
+chartered +accounting
+certified +chartered +accountant
+chartered +account
8. Accounting Services
[accounting services]
[accounting service]
[accountancy services]
[accountancy service]
[business accounting services]
[outsourced accounting services]
[services accounting]
[accountant services]
[accountant service]
[accountants services]
[chartered accountants services]
[accountancy business services]
[accounting services for business]
+services +accounting
+accounting +services
+accounting +service
+accountancy +service
+accountant +service
+accountant +services
+accountancy +services
+business +accounting +services
8. Accounting Services
+accountants +services
+outsourced +accounting +services
+accountancy +business +services
+accounting +services for +business
+chartered accountants +services
"accounting services"
"accounting service"
"accountancy services"
"accountancy service"
"business accounting services"
"outsourced accounting services"
"services accounting"
"accountant services"
"accountant service"
"accountants services"
"chartered accountants services"
"accountancy business services"
"accounting services for business"
Click the logo for more help…
KEYWORD SWIPE FILE: General Keywords…
9. CPA Services
[cpa services]
[cpa service]
[cpa services]
[business cpa services]
[outsourced cpa services]
[services cpa]
[cpas services]
[cpa business services]
[cpa services for business]
+services +cpa
+cpa +services
+cpa +service
+business +cpa +services
+cpas +services
+outsourced +cpa +services
+cpa +business +services
+cpa +services for +business
+chartered cpas +services
"cpa services"
"cpa service"
"cpa services"
10. Accountants For Start-Ups
"start up business accountants"
"startup business accountants"
"Accountancy for start up businesses"
"Accountancy for start ups"
"Accountancy for start-up businesses"
"Accountancy for start-ups"
"Accountancy for startup businesses"
"Accountancy for startups"
"Accountants for start up businesses"
"Accountants for start ups"
"Accountants for start-up businesses"
"Accountants for start-ups"
"Accountants for startup businesses"
"Accountants for startups"
"start-up business accountants"
[start up business accountants]
[startup business accountants]
[Accountancy for start up businesses]
[Accountancy for start ups]
[Accountancy for start-up businesses]
[Accountancy for start-ups]
[Accountancy for startup businesses]
[Accountancy for startups]
10. Accountants For Start-Ups
[Accountants for start up businesses]
[Accountants for start ups]
[Accountants for start-up businesses]
[Accountants for start-ups]
[Accountants for startup businesses]
[Accountants for startups]
[start-up business accountants]
+start +up +business +accountants
+startup +business +accountants
+Accountancy +for +start +up +businesses
+Accountancy +for +start +ups
+Accountancy +for +start-up +businesses
+Accountancy +for +start-ups
+Accountancy +for +startup +businesses
+Accountancy +for +startups
+Accountants +for +start +up +businesses
+Accountants +for +start +ups
+Accountants +for +start-up +businesses
+Accountants +for +start-ups
+Accountants +for +startup +businesses
+Accountants +for +startups
+start-up +business +accountants
11. CPA Services
"business cpa services"
"outsourced cpa services"
"services cpa"
"cpas services"
"cpa business services"
"cpa services for business"
12. Management Accountant
[management accounts]
[management accounting]
[management accountant]
[certified management accountant]
+management +accounting
+certified +management +accountant
+management +accountant
+management +accounts
"management accounts"
"management accounting"
"management accountant"
"certified management accountant"
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KEYWORD SWIPE FILE: General Keywords…
13. CPAs For Start-Ups
"start up business cpa"
"startup business cpas"
"cpa for start up businesses"
"cpa for start ups"
"cpa for start-up businesses"
"cpa for start-ups"
"cpa for startup businesses"
"cpa for startups"
[start up business cpa]
[startup business cpas]
[cpa for start up businesses]
[cpa for start ups]
[cpa for start-up businesses]
[cpa for start-ups]
[cpa for startup businesses]
[cpa for startups]
+start +up +business +cpa
+startup +business +cpas
+cpa +for +start +up +businesses
+cpa +for +start +ups
+cpa +for +start-up +businesses
+cpa +for +start-ups
+cpa +for +startup +businesses
+cpa +for +startups
14. Tax Advice For Start-Ups
"tax advice for start up businesses"
"tax advice for start-up businesses"
"tax advice for startup businesses"
"tax advisers for start up businesses"
"tax advisers for start-up businesses"
"tax advisers for startup businesses"
"tax advisor for start up businesses"
"tax advisor for start-up businesses"
"tax advisor for startup businesses"
"tax advisors for start up businesses"
"tax advisors for start-up businesses"
"tax advisors for startup businesses"
[tax advice for start up businesses]
[tax advice for start-up businesses]
[tax advice for startup businesses]
[tax advisers for start up businesses]
[tax advisers for start-up businesses]
[tax advisers for startup businesses]
[tax advisor for start up businesses]
[tax advisor for start-up businesses]
[tax advisor for startup businesses]
15. Business Tax Advice
"small business tax"
"small business tax advice"
"tax advice for small businesses"
"tax accountants for small business"
"tax advice for small companies"
"small business tax advisers"
+small +business +tax
[small business tax]
[small business tax advice]
[tax advice for small businesses]
[tax accountants for small business]
[tax advice for small companies]
[small business tax advisers]
+small +business +tax
+small +business +tax +advice
+tax +advice +for +small +businesses
+tax +accountants +for +small +business
+tax +advice +for +small +companies
+small +business +tax +advisers
16. Accounting Consultants
"accounting consultants"
"accounting consultant"
"accounting consuntancy"
"accounting consultancies"
[accounting consultants]
[accounting consultant]
[accounting consuntancy]
[accounting consultancies]
+accounting +consultants
+accounting +consultant
+accounting +consuntancy
+accounting +consultancies
Click the logo for more help…
KEYWORD SWIPE FILE: General Keywords…
17. Outsourced Accounting
"outsourced accounting"
"outsourced accountancy"
"outsourced accountants"
[outsourced accounting]
[outsourced accountancy]
[outsourced accountants]
+outsourced +accounting
+outsourced +accountancy
+outsourced +accountants
18. Online Accountants
"online accountants"
"online accountant"
"online accounting"
"online accountancy"
"onlines accountancies"
"online accounting business"
"online accountant business"
"online accountancy business"
[online accountants]
[online accountant]
[online accounting]
[online accountancy]
[onlines accountancies]
[online accounting business]
[online accountant business]
[online accountancy business]
+online +accountants
+online +accountant
+online +accounting
+online +accountancy
+onlines +accountancies
+online +accounting +business
+online +accountant +business
+online +accountancy +business
19. Accountancy Fees
"accountancy fees"
"accounting fees"
"accountants fees"
"accountant fees"
[accountancy fees]
[accounting fees]
[accountants fees]
[accountant fees]
+accountancy +fees
+accounting +fees
+accountants +fees
+accountant +fees
20. Financial Consultants
+financial +consultants
+financial +consulting
+financial +consulting +firms
"financial consultants"
"financial consulting"
"financial consulting firms"
[financial consultants]
[financial consulting]
[financial consulting firms]
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KEYWORD SWIPE FILE: General Keywords…
21. Cashflow Consultants
+cashflow +consulting
+consutant +cashflow
+consuting +cashflow
+cashflow +consultant
+cashflow +consuntancy
+cashflow +consultanies
+cashflow +consultants
+certified +cashflow +consultants
+cashflow +consultants
"cashflow consulting"
+investment +cashflow
+investment +cashflow +consulting
+investment +consulting
+investment +advisors
+business +advisory
+business +advisors
+wealth +cashflow +consultant
+investment +consultants
+investment +cashflow +services
+wealth +cashflow +consulting
+investment +cashflow +consultant
21. Cashflow Consultants
+wealth +cashflow +consultants
"consutant cashflow"
"consuting cashflow"
"cashflow consultant"
"cashflow consuntancy"
"cashflow consultanies"
"cashflow consultants"
"certified cashflow consultants"
"investment cashflow"
"investment cashflow consulting"
"investment consulting"
"investment advisors"
"business advisory"
"business advisors"
"wealth cashflow consultant"
"investment consultants"
"investment cashflow services"
"wealth cashflow consulting"
"investment cashflow consultant"
"wealth cashflow consultants"
21. Cashflow Consultants
[cashflow consulting]
[consutant cashflow]
[consuting cashflow]
[cashflow consultant]
[cashflow consuntancy]
[cashflow consultanies]
[certified cashflow consultants]
[cashflow consultants]
[investment cashflow]
[investment cashflow consulting]
[investment consulting]
[investment advisors]
[business advisory]
[business advisors]
[wealth cashflow consultant]
[investment consultants]
[investment cashflow services]
[wealth cashflow consulting]
[investment cashflow consultant]
[wealth cashflow consultants]
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KEYWORD SWIPE FILE: General Keywords…
22. Turnaround Consultants
+turnaround +consulting
+consutant +turnaround
+consuting +turnaround
+turnaround +consultant
+turnaround +consuntancy
+turnaround +consultanies
+turnaround +consultants
+certified +turnaround +consultants
+turnaround +consultants
"turnaround consulting"
+investment +turnaround
+investment +turnaround +consulting
+investment +consulting
+investment +advisors
+business +advisory
+business +advisors
+wealth +turnaround +consultant
+investment +consultants
+investment +turnaround +services
+wealth +turnaround +consulting
+investment +turnaround +consultant
22. Turnaround Consultants
+wealth +turnaround +consultants
"consutant turnaround"
"consuting turnaround"
"turnaround consultant"
"turnaround consuntancy"
"turnaround consultanies"
"turnaround consultants"
"certified turnaround consultants"
"investment turnaround"
"investment turnaround consulting"
"investment consulting"
"investment advisors"
"business advisory"
"business advisors"
"wealth turnaround consultant"
"investment consultants"
"investment turnaround services"
"wealth turnaround consulting"
"investment turnaround consultant"
"wealth turnaround consultants"
22. Turnaround Consultants
[turnaround consulting]
[consutant turnaround]
[consuting turnaround]
[turnaround consultant]
[turnaround consuntancy]
[turnaround consultanies]
[certified turnaround consultants]
[turnaround consultants]
[investment turnaround]
[investment turnaround consulting]
[investment consulting]
[investment advisors]
[business advisory]
[business advisors]
[wealth turnaround consultant]
[investment consultants]
[investment turnaround services]
[wealth turnaround consulting]
[investment turnaround consultant]
[wealth turnaround consultants]
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CAMPAIGN 3
BRAND CAMPAIGN
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KEYWORD SWIPE FILE: Brand Keywords
3. BRAND CAMPAIGN:
EXACT MATCH
Since the ‘Brand’ campaign relates to the name of your firm, you will
[smith & co accountants]
need to create your keywords based on the following criteria…
[smith co]
Let’s say your firm is called ‘Smith & Co Accountants’. Your keywords
would be…
smith & co accountants
smith co
[smith & co]
[smith and co]
[smith accountants]
[smith chartered accountant]
smith & co
smith and co
smith accountants
smith chartered accountant
PHRASE MATCH
“smith & co accountants”
“smith co”
If you’re a CPA you may also add ‘smith & co cpa’, ‘smith cpa’.
“smith & co”
So these are your broad match keywords – DO NOT ENTER THESE.
“smith accountants”
You’d want to add the equivalent phrase and exact match keywords
“smith chartered accountant”
like this (NOT ‘modified broad’ this time)…
“smith and co”
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CAMPAIGN 4
COMPETITOR CAMPAIGN
Click the logo for more help…
KEYWORD SWIPE FILE: Competitor Keywords
4. COMPETITOR CAMPAIGN:
Since the ‘Competitor’ campaign relates to the
names of your competitors, you will need to create
your keywords. Simply write down all your main
competitors. Better still, go to your yellow pages or
local directory (or search on Google) and write
down the name of EVERY competitor. Then for each
one in turn create the phrase and exact match
keywords exactly as you did for your ‘Brand’
keywords on the previous page.
With a ‘Competitor Campaign’ you can ethically ‘steal’ traffic
from your competitors!
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SUMMARY
IMPLEMENT
Click the logo for more help…
IMPLEMENTATION
IMPLEMENTATION IS THE KEY TO SUCCESS:
You now have all the keywords, ad groups and
campaigns you’re ever going to need for your
accounting, CPA or bookkeeping firm. What’s important
now is you apply them to your own AdWords
campaign. We can assure you, when you do, you’ll see a
significant increase in targeted traffic.
Of course, as you know, there’s much more to AdWords
than just keywords, ad groups and campaigns. For
example, to optimise your results you need to
understand…
•
The key to your success is implementation!
How to create ads that get the ‘click’
Click the logo for more help…
IMPLEMENTATION
•
Apply the right settings to your account (where
many mistakes are made)
•
Increase the size of your ad with sitelinks (they also
force competitor ads further down the page!)
•
Positioning your ads in the right place (this alone
can either amplify or destroy your campaign)
•
Using ‘location targeting’ to optimise clicks
•
How to ‘split test’ your ads to increase clicks (and
•
how many ads you should test at once)
Even with the right keywords, ad groups and campaigns, it’s
The critical importance of ‘negative keywords’ and
easy to make mistakes that can result in poor performance.
why you MUST include them in every campaign
Be careful!
Click the logo for more help…
IMPLEMENTATION
•
…and tailor all these variables to your own
accounting, CPA or bookkeeping firm!
Yes, Google is a complex advertising medium, but
when you really know what you’re doing, it is a
stunning practice growth tool.
You can get all the answers you’ll ever need and
Google AdWords
EXECUTION PLAN
TheStep-By-StepSystemFor Creating
ASuccessful AdWordsCampaign
build an amazingly successful campaign for your
firm with our ‘Google AdWords Execution Plan’. For
a limited time we’re making it available to our
The ‘Google AdWords Execution Plan’ (exclusive to accountants,
CPAs and bookkeepers) is available for a limited time for just £7.
community for just £7 (normal price £97)…
Click the logo for more help…
IMPLEMENTATION
…it’s the A to Z of setting up your AdWords
campaign from start to finish, with absolutely
everything you’ll ever need to create a successful
campaign for your accounting, CPA or bookkeeping
firm.
This is the EXACT SAME detailed execution plan our
own Certified AdWords team use to set up our
members’ campaigns (who pay us hundreds each
Google AdWords
EXECUTION PLAN
TheStep-By-StepSystemFor Creating
ASuccessful AdWordsCampaign
month)! But hurry, this special price won’t be around
for long. You can get all the details here…
Get the ‘Google AdWords Execution Plan’
for just £7 now!
Google AdWords Execution Plan
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PUBLISHED BY…
What’s Working Now
(an Academy For Growth Company)
Suites 1-10
Springfield House
Water Lane, Wilmslow
United Kingdom SK9 5BG
www.WhatsWorkingNow.club
For Accountants, CPAs and Bookkeepers
© Copyright 2015 Academy For Growth Limited.
All Rights Reserved.
May be shared with copyright and credit left intact.
AS SEEN ON…
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