Chapter 9 The Economics of Professional Sports: What Is the Real Score? McGraw-Hill/Irwin Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. The Professional Sports Business • Organizational Structure Privately owned teams Professional sports leagues League franchises • Teams and Players Productivity is visible and easily measured Salary issues Contract issues 9-2 The Product Market • Cooperation among teams Professional sports leagues as cartels • Baseball’s antitrust exemption 9-3 Characteristics of Successful Cartels • Cartel members responsible for most of output generated by market • Cartel members produce fairly homogeneous outputs • Cartel must be able to divide market into territories controlled by each member and to establish production quotas • Cartel must be able to prevent cheating by members 9-4 Coordinated Behavior • Revenue sharing • Joint marketing 9-5 Pricing and Output for Broadcast Rights 1 2 3 4 5 6 7 Units of Output Total Cost ($000) Marginal Cost ($000) Price ($000) Total Revenue ($000) Marginal Revenue ($000) Profits ($000) 0 0 100 0 1 40 40 100 100 100 60 2 85 45 95 190 90 105 3 135 50 90 270 80 135 4 190 55 85 340 70 150 5 250 60 80 400 60 150 6 315 65 75 450 50 135 7 385 70 70 490 40 105 8 460 75 65 520 30 60 9 540 80 60 540 20 0 10 625 85 55 550 10 275 9-6 Pricing and Output for a Cartel Price ($000) D 100 90 80 70 60 50 40 30 20 10 MC C A B D MR 1 2 3 4 5 6 7 8 Quantity per unit of time 9-7 The Number and Location of Teams • Baseball’s attempt to close “smallmarket” teams • Incentive to relocate teams 9-8 The Stadium Controversy • Public financing of stadium construction and renovation • Justification for public financing Satisfy local public’s demand for sports entertainment Status for community jobs and tax revenue Evidence on impact of sports franchises 9-9 Teams, Players, and Salaries in Professional Sports, 2008 NFL MLB NBA NHL Number of Teams 32 30 30 30 Number of Players per Team 53 25 12 23 Average Team Revenue (millions) $221.56 $182.96 $125.50 $91.56 Average Player Salary (millions) $1.74 $3.15 $5.36 $1.91 Source: www.rodneyfort.com 9-10 The Employment of Players • Annual draft of new players • Exclusive rights to player services for a period of time • No “tampering” rules 9-11 Monopsony • Monopsony – market with only one employer • Why are sports leagues monopsonies? Immobility of new players who have been drafted Highly specialized skills of players 9-12 Wages and Employment in a Monopsony 1 2 3 4 5 Number of Players Wage ($000) Total Cost of Labor ($000) Marginal Cost of Labor ($000) Marginal Revenue Product ($000) 0 0 0 1 300 300 300 1500 2 400 800 500 1300 3 500 1500 700 1100 4 600 2400 900 900 5 700 3500 1100 700 6 800 4800 1300 500 9-13 Wage and Employment Determination for a Monopsonist Wage $000 MCL 1000 900 800 Monopsonistic Profit 700 600 500 400 300 200 100 A 1 4 2 3 S C B MRP = D 5 6 7 8 Labor hired per unit of time 9-14 Free Agency • Reserve clause • Limited reserve clause and free agency 9-15 Mean MLB Salaries Since Free Agency $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 1976 1980 1990 2000 2008 Source: Major League Baseball 9-16 Labor Disputes • • • • Labor unions Strikes and lockouts Salary caps Revenue sharing 9-17 Do Professional Athletes Earn Their Pay? • How does player performance contribute to team revenue? • Fans and willingness to pay • Does anybody deserve such high pay? 9-18 Illicit Drugs and Professional Sports • Each sports league has a substance abuse problem Bans on “recreational” drugs Bans in performance-enhancing drugs • Economic analysis of why players use performanceenhancing drugs Expected benefits versus expected costs • How to reduce the use of performance-enhancing drugs Forfeiture of salary Increase probability of detection 9-19 The Case of Major League Soccer • MLS a single-entity league All teams owned by a single corporation Investor-operators Broadcast rights, licensing, merchandizing centrally controlled Employment contracts between player and league League allocates players to teams • Is MLS a monopsony? • WNBA 9-20