NYSA ACADEMY
COACHES
Information Packet
Table of Contents
2. Table of Contents
3. Coaching Youth Soccer Players U8
4. Coaching Youth Soccer Players U10
5. Practice Sessions
6. Games
7. Situations to avoid at games
8. Parents
9. Meetings at the Start, Middle, and End of the Season
10. Handout Template for Meeting at the Start of the Season
11. Communication
12. Tournaments
13. Evaluations
14. Evaluation Template
15. Professionalism, Professional Growth, Gotsoccer
16. Development of a Youth Soccer Player
17. Building Confidence
18. Parent Etiquette on the Sidelines
19. NYSA Mission Statement and PRIDE Model
20. Coaching Philosophy
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Coaching Youth Soccer Players U8
Psychomotor – Skeletal system is still growing; growth plates are near the joints, thus injuries to
those areas merit special consideration. Cardiovascular system is less efficient than in adults; a
child’s heart rate peaks sooner and takes longer to recover. Temperature regulation system is
less efficient than adults; children elevate their core temperature more quickly and take longer
to cool down. Boys and girls still quite similar in physical and psychological development.
Beginning to develop some physical confidence. Still into running, jumping, climbing and
rolling.
Cognitive – Limited ability to tend to more than one task at a time, leaves little or no capacity
for “tactical” decision making. Concept of time and space relationship is just beginning to
develop and will be limited by the capacity to attend to multiple tasks. Limited experience with
personal evaluation; effort is synonymous with performance. Begin to categorize knowledge.
Psychosocial - Self-concept and body image are beginning to develop, but are very fragile.
Great need for approval from adults such as parents, teachers and coaches; like to show
individual skills. There is a desire for social acceptance; they want everyone to like them. The
influential person is most likely their father or significant parent. More into imitation of the big
guys. Still lack sense of pace – go flat out, will chase the ball until they drop. Still very sensitive.
Dislike personal failure in front of peers. Ridicule from the coach in front of the group is very
destructive. Team identity is limited.
Encourage working in pairs, sportsmanship, how to play, emotional management, creativity,
dynamic activities, and participation of all players in a safe and fun environment. There is still a
short attention span. Like to show what they can do – encourage trying new things. Developing
self-esteem – activities should foster positive feedback and attainable positive success. Practice
proper technique of the throw-in.
Tactics: Back line and forward line, 1v1 attack and choosing to dribble or pass. Introduce names
of positions. Institute games of 2v1, 1v2, 2v2, playing with the ball with a purpose and promote
problem solving.
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Coaching Youth Soccer Players U10
Psychomotor –Boys & Girls begin to develop separately. Ability to stay physically active is
increased. More prone than adults to heat injury. Affected by accelerated heat loss, increasing
risk of hypothermia. Gross and small motor skills becoming more refined. Greater diversity in
playing ability among the players. Physically mature individuals demonstrate stronger motor
skills. Children make rapid gains in learning and function at increasingly sophisticated levels in
the performance of movement skills.
Cognitive – Some children begin moving from concrete operational to formal operational stage.
Lengthened attention span, ability to sequence thought and actions. Pace factor becoming
developed they are starting to think ahead. Intrinsically motivated to play. Demonstrate
increased responsibility: bring ball and water to practice, tuck in jersey, pull socks up, and carry
their own stuff. Starting to recognize fundamental tactical concepts such as changing the
direction of the ball. Repetitive technique is very important, but it must be dynamic not static!
Psychosocial – Becoming more serious about their play. Peer pressure is significant. May
initiate play on their own. Continued positive reinforcement is needed. Explanations must still
be brief, concise and purposeful. Team identification becomes important. Adults outside of the
family may take on added significance.
Experiment with the qualities of a bouncing ball, passing with the inside and outside of foot,
instep drive, receiving ground balls with the instep and outside of foot. Receiving bouncing balls
with the instep and the sole, inside and outside of foot, “fakes in dribble and turning with the
ball. Introduce heading and crossing. Continue to practice throw-ins.
For Goalkeepers: ready stance, getting the feet set, how to hold a ball after a save, diamond
grip, catching shots at the keeper, punting, recovery from down to the ground and up to set
position and footwork exercises. Also introduce goal kicks and throwing.
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Practice Sessions
Make sure you arrive 15 – 20 mins early to set up your activities. Academy practices are only 1
hour, please don’t get there on time and be setting up, this is wasting your players valuable
training time. Don’t be setting up your main session and leaving your team to warm-up in the
corner by themselves! Always start on time!
Warm-up, partner and small group activities, dynamic stretching. Introduce small group
activities. Directional games. Play to targets and/or zones. Always conclude with small-sided
game of 5v5, 6v6 etc. Finish with cool down activity and discuss the session and topic. This
should be a Q&A time.
Use guided discovery coaching in the practice sessions. Guided discovery is a coaching model
where players learn through explorations, but with directions from the coach.
Asking meaningful questions – Use the 5 W’s: Who, What, When, Where, and Why. You must
be skilled in the art of asking questions. This will give players the opportunity to practice
problem solving and will help them to become more capable of solving problems that arise in
games/competition.
Actively involve players in the learning process. Enhance their task mastery. Enhancing their
conceptual understanding, promoting both simple (low-order) and complex (high order)
thinking. Low-order questions – What part of the foot do you use to make a short pass? Where
should you aim when shooting on goal? High order – How can we get the ball down the field
quickly? Why should we play high pressure defense?
Questions can be negative or positive – always ask positive players with U8-U10 players!
Why didn’t you pass when I told you? Vs Why do soccer players sometimes make passes?
How could you miss that shot? Vs How can you get your shot lower to be on goal?
What were you thinking? Vs What could be the other options in that situation?
You must have in your session at least one guided discovery question for each activity
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Games
Remember, the Academy is not a results-based program. Players are taught to give their best
and play good soccer regardless of success. They will be taught to strive for excellence not
success. Use this model when coaching in the games.
Be sure to be at the games 20 -25 minutes before. Unless otherwise communicated.
Give equal amounts of playing time to all players. Have an idea of how you will rotate players in
and out during the game. Know the amount of time in each half (tournament play and league
game time might differ) and work out the best way to give the same time if possible.
At the Academy ages, players should be learning and playing in different positions all the time.
Rotate player’s positions so they can experience new challenges as they grow as a soccer
player.
Use cones or soccer boards when discussing any tactical information you want to give your
players, before, at half-time, or after the game. Visual information works best for some
individuals. Have all players’ eyes on you. They shouldn’t be talking, and when asking questions,
have the players raise hands to answer. If there are any distractions around, move your whole
team to face you and have their backs to the distractions. Make sure to crouch down and be at
their eye level when talking to group – this will help with concentration.
Use a sports watch when keeping time – never use phone!
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Situations to avoid at games
Here’s a list of situations to avoid:
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Loudly admonishing a player on the field who just made a mistake.
Getting into a heated argument with your assistant or manager.
Making loud, less than favorable comment about an opposing player.
Getting personal with comments directed toward officials.
Taking a phone call (unless absolutely necessary)
Addressing an upset parent straight after
Laughing and joking with your players in a game that’s out of your hand in your favor.
Yelling at, or acknowledging the opposing coach with disparaging remarks.
Becoming engaged with opposing parents who are taunting you or your team.
We represent our families, the club and ourselves every time our team plays. All eyes are on us
with respect to our actions and how we respond in times of adversity and jubilation. In the heat
of the moment, it’s easy to get caught up and do something that’s out of character. While
impacting the game, it may also impact your ability to coach in the future, or in the eyes of
others, and could define who they think you are.
When you’re an NYSA coach, you’re a professional. Always respect your players with comments
directed to them. Remember, they know they messed up. Instruct, or make comments when
they come out of the game or halftime. It’s okay to disagree with assistants/managers, just
keep it civil and respect each other’s opinions. Never ever say anything derogatory about an
opposing player during the game. You’re an adult so keep that in mind and be an example for
your players. If your players are saying something, address it immediately as inappropriate.
Officials can be tricky – personal comments are unprofessional and can lead to you being
thrown out – not helping your team! Turn phone off during game – unless it’s an emergency.
Your number one priority is the game and your players. Address a parent the day after a game –
let emotions calm down. Be respectful when winning handsomely. Don’t get into a yelling
match with the opposing coach, it doesn’t help in that moment, maybe speak with him/her
after the game in calm/professional manner. Acknowledging opposing parents just gives them
the fuel they need to continue to harass whoever. Block them out mentally and stay focused on
coaching your team. Talk to officials if it gets out of hand.
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Parents
The first step in embracing parent collaboration is to accept that parents have a right to
understand and be informed about all aspects of their children’s experiences. Too often,
parents are left to learn about experiences of their children by listening to their comments or
by observing their children, the coach, and their interactions during games and practices. They
are paying for a service and we are providing them the best service out there. Parents have the
right to ask questions or for coaches to find time and answer any concerns they might have.
Some parents want to be highly involved, others wish to be minimally involved, and a number
can become overly involved. Academy parents are an important part their children’s club’s
experience. Rather than casting them as peripheral to the soccer experience, coaches should
consider parent’s valuable resources who deserve to feel valued, respected, and central.
Research has shown that parents, along with coaches, peers, and siblings, play an important
role in athletes’ prolonged sport participation.
This philosophical approach departs from the “my way or the highway” model of coaching in
which the coach is considered the expert and parents are expected to accept coaching and club
decisions without question or explanation. Instead, the relationship between coach and parent
is seen as a process of social negotiation that enhances the experience of the child.
Finally, this approach accepts that parents have the best interests of their children at heart. Too
often, coaches and others assume that parents who don’t come to practices and games are not
interested in their children’s soccer experiences, or that parents who are over-involved
pressure their unwilling children. These negative assumptions must be suspended and replaced
with one that assumes parents have the best intentions, not the worst.
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Meetings at the Start, Middle, and End of the Season
Parent meetings at the start of the season provide an opportunity for parents to get to know
you as the coach. Here you explain your expectations, goals/targets, and answer any
questions/concerns parents might have about the coming season. The intent is to provide a
complete set of guidelines so that both the player and parents know what to expect. Parents
must begin the season with a full understanding of the expectations.
If new to a team, please discuss your background/history as a player and a coach. Talk about
your philosophy and what type of personality traits you have. Choose a manger and treasurer
at this time (hotel coordinator and fund raiser if needed).
Discuss schedule - training days/times, communication between coach and parents – what is
best line of communication for you, policies and procedures you might have.
Meeting After Fall Season & Exit (End-of-Season) Meeting
Meet parents after your fall season has ended. This will provide an opportunity to revisit the
team goals and answer any questions that might have arisen. Parents are also asked to provide
suggestions for improvement.
The purpose of the exit meeting is to find out what the parents liked or didn’t like about the
season in general and to communicate with the coach specifically. Parents are also asked to
provide suggestions for improvement.
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Handout Template for Meeting at Start of Season
FURY 08
Dear Parent,
This information package is designed to provide you with the information you will need this season, it
includes the following:
1.
2.
3.
4.
Contacting the coach
Expectations of the players
Expectations of the parents
Polices and rules
5. Practice & Tournament schedule
Contacting the Coach
Coach: Ryan Trudgian Cell phone: (405) 824-1685 Email: rtrudgiannysa@gmail.com
Please feel free to contact me if you have any issues/concerns, I will be upfront with you and honest at
all times. I’m here to develop your child into quality players/young people. However, there is a 24hr club
policy for parent questions/concerns after games.
Expectations of the Players - Players are expected to give maximum effort at all practices. This includes
hustling to retrieve balls and when transitioning to new activities and maintaining a focus on completing
all activities. Players are expected to treat each other with respect. This includes refraining from
teasing, taunting, or bullying another player; assisting when peers need help; and encouraging
teammates in games and practices.
Expectations of Parents - Parents are expected to help their child arrive on time to practices & games.
Parents are expected to show respect for other parents, coaches, and referees by refraining from yelling
negative comments. Encouragement is always welcome.
Policies and Rules - Attendance: Players are expected to be at all team practices and to be ready to
participate when practice begins. If your child cannot attend a practice, please let me know in advance,
if possible, as I may need to adjust my practice plan as a result. All players must bring their own ball,
water bottle, and be wearing shin guards and cleats. Parents are welcome to attend practices and games
but are not allowed to coach from the sidelines. Parents who yell at, heckle, or verbally attack coaches,
players, referees, or other parents will be asked to leave and will no longer be welcome.
Practice schedule
Fall Monday’s & Thursday’s 5pm – 6pm Field 9W, Fall Tournaments – Cosmos Cup Sep 18th-20th &
Classic Cup Nov 13th - 15th Spring Tournaments etc.
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Communication
Appropriate and ongoing communication can be achieved to the extent that parents are kept
fully informed about all aspects of their child’s experiences and continue to feel comfortable
with the frequency and nature of the communications.
Communicate the following with your parents:
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Cancel/reschedule of practice/game – The quicker the better
If you have a conflict and another coach is coaching the team
If you will miss the warm-up before the game starts
Any change of player personnel – reasons etc.
If you are ever late to practice/game (Traffic, personal emergency, previous game delay
etc.)
Change of field – practice/game
Any concerns you have and need to address everyone
Dates of events – tournaments, league schedule, parties etc.
Parents on the sideline concerns
These strategies will help you as a coach and the club successfully communicate with parents,
thereby reducing potential points of conflicts and misunderstandings that may arise during the
season. Communication is a vital component of being a soccer coach in my opinion. Having
good communication with parents can help avoid many situations in which parent-coach
tensions may arise.
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Tournaments
Teams should attend at least two tournaments in the fall & two in the spring season. Teams
participating in the tournaments, divide the number of players rostered and pay for the
tournament equally. All tournament information is on the tournament web pages of the host
club. Deadline to apply for tournaments is usually between 2-4 weeks before the tournament
starts, depending on tournament size. Please contact Director before season starts, if unsure
which tournaments to attend.
Web addresses of local soccer clubs
Norman Youth Soccer Association - normansoccer.org
North Oklahoma City Football Club – nokcsoccer.com
Edmond Soccer Club – edmondsoccer.com
Oklahoma Football Club – oklahomafc.com
South Lakes Soccer Club – southlakessoccer.org
Midwest City Soccer Club – mwcsoccer.org
Tulsa Nationals Soccer Club – tulsanational.org
TSC Hurricane – tschurricane.com
Blitz United Soccer Club – blitzunited.org
Tulsa United Soccer Club – tulsaunitedsoccerclub.com
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Evaluations
At NYSA we understand the importance of evaluating team and player performance. Player evaluations
are essential to enable the player/team excels to the best of their ability. Three primary reasons for
providing meaningful information to athletes and teams are to: (a) motivate, (b) reinforce good
performances or discourage poor ones, and (c) speed up improvement.
Many players might view performance evaluation in a negative sense, believing that the coach is looking
for what is wrong with their performance; this is not the case. Coaches should be communicating with
players that the process is a positive one aimed at recognizing their contribution to the team, and
developing them as players, in addition to improving their performances on the field.
Team evaluations are also important for the players as well as parents. Hopefully, by receiving written
tournament, mid-season, and end of season reviews from coaches, it helps parents have a better
understanding of the improvements, vision, and goals the coach is working towards.
Evaluations, reviews, and feedback adds value to our club. We lose too many talented soccer players
because players/parents do not know where they stand.
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NYSA Academy Evaluation Rating: 1-5 (1 highest, 5 lowest) 1 - Major playing strength, 2 - Well developed skill or concept, 3 - Can perform this skill when given enough time or space,
4 - Still developing this skill, 5 - Struggles with this skill
Topic
Rating
Comments
Things to improve this skill
Dribbling
Running with the ball
1v1 to beat an opponent
Change of Direction
Ball Striking
Crossing
Finishing
Passing
Short passing
Long passing
Receiving
Balls on the ground
Flighted balls
Juggling (Record - set goal)
Overall Ball Control
Academy Coach:
Evaluation Date:
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Professionalism
Being professional in all aspects of your coaching work will help create a healthy team and club
environment. On occasions, parents/players perceive situations differently, so coaches must act
accordingly. As soccer is so subjective and everyone has, and is entitled to their own opinion,
it’s easy to complain, talk bad or be negative towards fellow coaches, parents, or even players,
either to their face or behind backs. Please do not fall in this trap!
Professional Growth
As a soccer coach, you should always be learning and continually trying to grow and improve.
From personal experience, attending USSF and NSCAA coaching courses has helped my growth
along the way. Courses are held throughout the summer and winter months. Course schedules
can be found at: www.ussoccer.com/coaching-education & www.nscaa.com
Gotsoccer
Gotsoccer is the leading provider of youth soccer software in the nation. They offer easy to use
tools for every aspect of youth soccer management. Here you can access and print rosters, all
individual information on your players, upcoming schedule and much more. You will be given
username and password, if you are new, at the start of the season. www.gotsport.com
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Development of a Youth Soccer Player
There are a lot of stages in the development of a soccer player. As we know, children mature physically
and psychologically at different speeds and this is no different in the growth of a soccer player.
Here is a specific outline that coaches in the Academy should work towards with each player. The
curriculum in place, helps achieve these itemized techniques or moves, and helps us judge and place
players at that particular age.
Development of a Player
U5/U6 - Beginning of player’s soccer life
Player is discovering ball and self. Technique and positioning should not be shoved down player's throat.
Let them explore. Give them ideas and let them discover. Fun! Fun! Fun! If they do not have fun at this
stage we will never know what they can become.
U7/U8 - Player needs to begin to learn basic techniques of soccer. (All must be shown)
Proper dribbling technique (outside of foot). 1v1 moves. 1. Fake left push right 2. Scissors 3. Fake shot
push, change of direction (inside cut/outside cut). Passing technique - inside foot, toe up, heel down,
receiving technique - inside foot, shooting technique - Laces. Introduce heading. Introduce throw-in.
Introduce juggling. Introduce controlling ball out of air. Ball Touches: quick touch (inside of feet) toe
touches, triangle inside outside, inside outside.
U9/U10 - 1v1 moves: Revelino, double scissors, Matthews, fake Matthews into scissors & change of
pace, moves inside inside, outside inside, turning/change of direction moves, Revelino turn, and Cruyff
sole.
Juggling - should begin to juggle with all parts of the body - player should be able to juggle at least 50
times.
Receiving - ground inside across body, inside extended, touch outside, fake left outside. Receiving - thigh
and chest. Receiving - Turning. 1 Outside 2. Inside
Passing - 1. Introduce outside 2. One touch inside 3. Laces 4. One touch out the air inside 5 Chipping ball
Crossing - 1. Slotted ball 2. Flighted ball
shooting 1.Off dribble 2. Drive 25 Yard ball with both feet (little spin) 3. Introduce half volley and full
volley.
Introduce shielding
Heading - Proper technique – (No Heading for U10 players now. Limited heading for U11 –U13)
These techniques and moves are shown on the Academy page under, "NYSA Skills".
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Building Confidence (Parent info)
Confidence is a huge factor when dealing with soccer players. At every level, even the highest,
confidence can have a profound impact on a player's performance. If professional players lose
confidence, they play poorly, resulting in being dropped or worse. If a youth soccer player loses
confidence, a number of issues could arise. Low confidence can lead to players feeling pressured,
resulting in fear, burnout, and eventually quitting the game all together.
Coaches have a huge responsibility in creating a fun, enjoyable, learning environment for your players,
but the best people that can help them build confidence are you - their parents. I'm sure your kids adore
you and hang on your every word. If this is the case, they see you as their role model. You, as parents
and role models, need to make use of all this influence and help them build up their confidence over
time.
DON"T WORRY ABOUT THE SCORE - The only environment when the score is the most important factor,
is the professional arena. That is a results business; professionals are rewarded as such. Please don't
reward your child only when they win a game. If you do this, it causes kids to develop the mentality that
they either win or fail, leading to a black and white way of thinking.
Losing a youth soccer game is not the end of the world. The child will probably be bummed, soon forget
about it, and go about his/her's rest of the day. If this isn't the case, you can complement them on their
performance, or the hard work they put into the match. Mention, failures in life is something to learn
from and grow, not something to be ashamed of. If they are able to deal with failure in a mature way, it
makes it easier from them to deal with it in their teenage and adult years.
YOU'RE NOT THERE TO SAVE THE DAY - Remember, you can only do so much! You can't make the right
decisions on the soccer field for them, no matter how much you shout from the sidelines. In the car ride,
or straight after the practice or game, don't start offering advice, feedback, or excuses. If they ask you,
fine, but let them work out their issues on their own. This is the best way to build up their self-esteem or
self-worth over time. If you start offering advice or excuses, without them having a voice, you'll teach
them to be dependent on you, and this could have a negative impact on their development and
progress.
MENTION PAST ACHIEVEMENTS - If your child is showing signs of low confidence, it helps to remind
them of their past achievements on and off the field. This might give them that morale boost they really
need. Achievements can come in all shapes, but not wins, victories. Victories include; showing
sportsmanship, being a leader, or helping your teammates or coach with any task, big or small. Reiterate
how proud you were of them for displaying these traits.
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Parent Etiquette on the Sidelines (Parent Info)
Here is a shocking statistic: The number one motive for kids to play youth sports is to have fun. If it's not
fun they will quit - as many as 75 per cent of youth players quit by age 15.
Here is a scenario: You get to work, as soon as you sit down and start your day, your boss is yelling from
the other side of the office. Every move, decision, or action you make is being dictated by him/her - not
you. The same boss takes you to lunch and continues to discuss what you should have done better.
Kids cannot perform to the best of their ability, or have fun, when they are being yelled at, overcoached, queried endlessly by parents or ceaselessly criticized regarding their performance. Yet, every
weekend this happens on sidelines at youth soccer complexes, and I'm sure it continues with the drive
home. Why does this happen, you may ask? I believe, parents want the best for their children, and try to
help them as much as possible. There may be other reasons for yelling on sidelines, but that's a topic for
another day.
Soccer cannot be learned when a child is being told what to do on the field during the game. Players
can't fully, concentrate, relax, try new skills without fear of failure, or figure out all the tactical and
decision making nuances of soccer with someone yelling at them. It simply does not work. What an irony
- all the "constructive" yelling is actually acting in direct opposition to improvement in soccer.
Parents need to be a cheer-only, watch-and-enjoy section. Don't dictate every move your child makes.
Let them grow the passion for soccer themselves naturally. Go to the games this weekend, as if you
were watching a movie or play - be a spectator and enjoy!
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NYSA Mission Statement and PRIDE Model
What is more important: Developing kids to be productive members of society or to become top
professional caliber players? I have this conversation regularly with many coaches at different levels of
the game. This topic always brings up a lot of controversy about what the end goal should be for our
youth.
NYSA's Mission Statement:
To encourage, promote and stimulate interest and participation in the game of soccer by organizing
recreational and competitive soccer teams; developing our players, coaches and referees; promoting
sportsmanship; maintaining proper playing facilities; and operating in a financially responsible manner.
Here is the PRIDE model:
NYSA is striving to provide the best developmental opportunities in Oklahoma. Our club will strive to be
player-centric and not team-centric or coach-centric. We are able to focus our attention on player
development and put less emphasis on team success by connecting our teams together with a common
curriculum and encouraging player movement and training opportunities within the club. We also
continue to provide better opportunities for soccer development by stressing individual creativity and
free play over regimented team structure and team results.
By following NYSA PRIDE, our model for successful player development, we will build our player's selfesteem and creative abilities and accelerate the learning process.
NYSA PRIDE - Is the development process of our youth into quality players and quality young people. It
incorporates the NYSA club curriculum to develop a style and standard our players and coaches can
strive for, as well as strong emphasis on the character building of our players.
NYSA PRIDE - Shapes the very essence of our organization. It incorporates integrity, sportsmanship, and
work ethic. Our focus extends beyond giving kids the opportunity to succeed in soccer - we want kids to
succeed in their futures.
Around 70 per cent of today's youth, in all sports, quit by age 14. Reasons? A. Coach pushing. B. "The
ride home." .03 per cent of players will make it to the professional level.
I believe here at NYSA the welfare of the player comes first at any level of play. Shaping the lives of
youths in our community takes presides over success on the soccer field. Striving for excellence on and
off the field is the goal!
Passion Respect Integrity Development Excellence
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Coaching Philosophy
Soccer has the power to affect people and reaches beyond the playing field. I would suggest every
Academy coach write a coaching philosophy, read it now and again, and stick to those principles. Don’t
ever let the score line affect those principles and values you hold. This will help you keep things in
perspective when dealing in the world of youth soccer.
NYSA Academy Coaching Philosophy
A program committed to promoting excellence in the educational, character, and physical development
of adolescents by offering a rigorous and challenging soccer experience. Soccer will be used to instill the
qualities of leadership, teamwork, dedication, perseverance, loyalty, and fair play. These values will be
tested and strengthened in the heat of competition. Participants will learn to cope with success and
failure and to be humble in victory and proud in defeat, and will understand that the soccer competition
is preparing them for the ultimate competition: life.
These beliefs should motivate and drive you to coach in the Academy program. For the program to
thrive, players, parents, the board of directors, coaches, and staff must buy in and live it on a daily basis.
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