Coalition Leaders
Conference Call
Linda Devillier, President
Devillier Communications
Improving the
Quality of Health
Care…Community
by Community
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Role of RAM Coalitions
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PBS Stations/QIOs
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Coalition Leadership
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Support /Participation of
National Partners
RAM Coalitions
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Set local goals
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Establish alliances with key
stakeholders
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Pool resources
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Take action - mobilize the
community
RAM Coalitions
Represent diverse interests and
involve all major stakeholders
 Feature local Champions of Change
 Build upon lessons learned
 Capitalize on the national
promotion effort around the series

RAM Coalitions
370 organizations are currently
participating in 32 RAM
Coalitions across the country
 15 National Partners are
actively engaged at the local
level

RAM Coalition
Subcommittee
Co-Chair
Marc Boutin, VP, Policy Development
and Advocacy, National Health
Council
RAM Coalition
Subcommittee
Co-Chair
Carolyn Pare, CEO
Buyers Health Care Action Group
It’s Your Health…
You Call The Shots
Barbara Lohman, Sr. V.P.
Devillier Communications
Patient- and FamilyCentered Care
“What is good for families and
patients is often good for the health
care system as well. Familycentered care is a winning
proposition for all concerned.”
---Beverley Johnson, president and CEO
Institute for Family-Centered Care
Patient- and FamilyCentered Care
RAM Coalitions

For RAM Coalitions:
– A major theme interwoven
throughout the series
– Consumer oriented message
– Educate, sensitize and motivate
the public
– Motivate individuals to learn
more about quality health care
and become involved
– Support an attitudinal change
Patient- and FamilyCentered Care
RAM Coalitions
Challenge hospitals and community
providers to adopt the IOM’s 10
Simple Rules for the 21st Century
Health Care System
 Encourage patient and family
caregiver involvement in hospital
system design teams
 Implement campaign
measurements and evaluate the
extent to which providers move to
adopt the patient-centered
standards
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Coalition Support
Lee Allen, Project Director
Devillier Communications
DCI Support
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Provide advice/guidance and participate
in RAM coalition-building efforts
Encourage National Partners to engage
their local members/constituents
Participate in National Partners
teleconferences such as:
– NACHRI
– Alliance of Community Health Plans
– Association of Community Health
Improvement
– American College of Physicians
– American Hospital Association
Coalition Building Resources
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RAM Leadership Guide
The Community Tool Box
Developing Effective Coalitions: An
Eight Step Guide
Community Care Notebook: A
Practical Guide to Health
Partnerships
The Collaboration Primer
National Partners
Outreach Resources
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Strategies for Leadership: Patientand Family-Centered Care
Hospital Compare
Improving Health Care Quality: A
Guide for Patients and Families
(Bilingual)
Patient Care Partnership – 7
languages
Patient Safety Tips
Campaign Tools & Resources
RAMcampaign.org – Connect with
Others database
 RAM Power Point™ presentations,
promotional flyers, brochures,
press materials, video clips
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Monthly Campaign e-Newsletter
Coalition Outreach Efforts
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Town Hall Meetings
Community Resource Guides
Health Care Forums
Statewide Roundtables
Community Health Fairs
Community Screenings
Local Programming (TV and Radio)
Press campaigns
Online promotion
PSAs, Interstials and Advertising
RAM Coalitions
Washington, D.C.
New Mexico
Indianapolis, IN
Tampa, FL
Jennifer Lawson
General Manager
Deneen Richmond
Executive Director
Delmarva Foundation
“WHUT -Caring for Your Health”
and “Quality Care for All”

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A yearlong campaign centered around
health care policies and preventive
care
Emphasis on:
– Policies affecting Quality Care for All
– Breast cancer, Diabetes, High Blood
Pressure, and HIV/AIDS - diseases
that hit minority communities
particularly hard
“WHUT - Caring for Your Health”
Encourages individuals to
optimize local health care
resources
• Fosters dialogue on patientcentered care policies and
“Quality Care for All”
•
Campaign Goals:
Increase awareness of health care
policy issues, particularly patientcentered care
 Encourage commitment to
preventive health care and health
maintenance as acts of
strengthening family and
community

RAM Coalition Partners
• Delmarva Foundation
• Howard University Hospital
• American Hospital Association
• D.C. Department of Health
• National Medical Association
• NBC - 4
Campaign Elements:
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Create original local programming – 2
television specials
Promote on Station Web Site
Sponsor two Community Forums
Produce On-Air Promotional Spots
Conduct radio promotion with WHURFM (Commercial Urban Radio Partner)
Develop promotional tool kit
Schedule Remaking American
Medicine™…Health Care for the 21st
Century in prime time
Exploring a Regional Summit –
“Envisioning the Ideal in PatientCentered Care” in collaboration
with WETA-TV and Maryland Public
Television
 Feature local/regional Champions
of Change
 Stations would co-brand
promotional spots

Jennifer Lawson
General Manager
202-806-3010
j_lawson@howard.edu
Deneen Richmond
Executive Director
Delmarva Foundation
202-496-6541
richmondd@dfmc.org

Jennifer Trotter
NMMRA Communications
Manager

Tish Bravo
KNME Public Affairs Producer
The New Mexico Medical Review Association
(NMMRA)
 Building a statewide coalition that represents a
variety of organizations focusing on the health
care quality improvement
 Working with local PBS stations to create
programming that highlights specific health
issues and features quality improvement
efforts, including local Champions of Change
 Placing special attention on diabetes among
Hispanic populations
NMMRA coalition was established in 2004
to:
 Build stronger alliances among health
care professionals/organizations
 Integrate diverse efforts of members
 Increase public awareness about
local/state programs
 Promote national and local RAM efforts
 Educate stakeholders about the work of
the state’s Medicare Quality
Improvement Organization (QIO) NMMRA
RAM Coalition activities include:
 Holding quarterly meetings
 Developing and implementing a public
relations and marketing plan
 Producing a resource guide of quality
improvement efforts
 Creating RAM pages on the QIO Web
site (www.nmmra.org/nmram/index.php)
 Working with PBS stations to produce
local programming and conduct other
outreach efforts
Community Resource Guide:
• Lists networks, partnerships,
coalitions, initiatives and programs in
New Mexico aimed at transforming
health care
 Offers coalition members an
opportunity to promote their quality
improvement efforts
 Supplements local PBS programming
by providing detail on a variety of local
efforts
 Serves to inform the media and to
promote additional networking
Next steps:
 Utilize the coalition to promote quality
improvement efforts and the national
series
 Broadcast programming on KNME and
KRWG (maximize the support of the
state’s PBS stations)
 Identify and promote local Champions
of Change
 Engage stakeholders in health care
quality improvement

Jennifer Trotter
NMMRA Communications Manager
505-998-9744
jtrotter@nmqio.sdps.org

Tish Bravo
KNME Public Affairs Producer
505-277-1242
tbravo@knme.org
Questions ?

Gail Strong
WFYI-TV

Ellen Murphy
Health Care Excel
RAM Coalition will focus on the
overarching theme of patient- and
family-centered care
The campaign goal is to assist
patients in effectively managing
their own health care
RAM Coalition
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Health Care Excel
American Cancer
Society
American Heart
Association
Central Indiana
Council on Aging
Riley Children’s
Hospital
AdminiStar
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The Indiana
Primary Health
Care Association
Marion County
Health Department
University of
Indianapolis
School of Nursing
The Indiana
University School
of Medicine
Alzheimer’s
Association
Consumer tools and resources will address
the following issues:
• Medication management
• How to talk to health care providers
• Patient safety in hospitals
• Resources for the underserved
• Chronic disease management
• How patients should communicate with
family members
Coalition will:
 Host phone-in opportunities during RAM
premiere, using medical personnel
 Convene pre-professional and currently
practicing providers in conference
settings to share information about RAM,
including screenings
 Place articles in professional newsletters
featuring local Champions of Change and
emerging practices
Coalition will:
 Produce radio news stories about local
Champions of Change; place during prime
time programs, e.g., Morning Edition and
All Things Considered
 Conduct two screening opportunities for
key stakeholders
 Seek additional funding partners, and if
successful, produce a town
meeting/community event to feature
best-practice models
Produce PSAs - encourage consumers to
be more responsible for managing their
health
 Create Web pages that include specific
partner page links to FAQs
 Host a moderated forum
 Feature best practices in WFYI’s Members
Magazine and e-newsletter
 Broadcast companion radio programs for
SOUND MEDICINE featuring local
Champions of Change; place their profiles
on Web site
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Gail Strong
WFYI-TV
317-636-2020
gstrong@wfyi.org
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Ellen Murphy
Health Care Excel
812-234-1499
emurphy@inqio.sdps.org
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Larry Jopek
WEDU
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David Ruscitti
FMQAI
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Identified partners and formed
committee
– American Diabetes Association
– Steps to a Healthier Florida
– West Central Florida Area Agency
on Aging
– Tampa Bay Healthcare
Collaborative (TBHC)
Selected Issue: Diabetes
Prevention and management within
the Hispanic community
 Determined community outreach
activities
 Leveraged local health care
coalition
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Diabetes and You – 30 minute
bilingual program
– Utilized QIO-produced video segments
– Roundtable discussion with local, state
and national experts on diabetes in the
Hispanic community
– Focused on the critical need for self
management
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August 30, 2005: Breakfast
RAM Kickoff
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Program Airings
– September 26, 2005
– November 13, 2005
– 2006 with national series
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Program will be made available to other
FL PBS stations
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Publicity
– WEDU Premiere
(member magazine)
– Web sites
– Media outreach
(print and broadcast)
– Community outreach events
– Collaboration with local
and state organizations
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Educational materials
– Materials in English and Spanish
– Diabetes self management booklet
– Flyer on availability and download
instructions
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Things to come
– Print ads
– NPR interviews and on-air promotion
– Community events
– Breakfast or lunch program viewing for TBHC at WEDU
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Links
– WEDU: Diabetes and You
http://www.wedu.org/site/pp.asp?c=adJFLKNjGiF&b=1
070405
– FMQAI
http://www.fmqai.com/Remaking/RAM.htm
– Booklet
http://www.fmqai.com/Remaking/DiabetesSelfManage.
htm
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Larry Jopek
WEDU
813-254-9338 ext. 2260
Ljopek@wedu.org

David Ruscitti
FMQAI
813-865-3255
Druscitti@flqio.sdps.org
Questions ?
RAM Coalition Subcommittee
Co-Chair
Marc Boutin
National Health Council
(202) 785-3910
mboutin@nhcouncil.org
Ted Pickens
Health Research &
Educational Trust American Hospital
Association
(312) 422-2634
tpickens@aha.org
Co-Chair
Carolyn Pare
Buyers Health Care Action
Group
(952) 896-5185
cpare@bhcag.com
Beverley Johnson
Institute for FamilyCentered Care
(301) 652-0186
bhjmom@earthlink.net
RAM Coalition Subcommittee
Jennifer Sweeney
National Partnership for
Women & Families
(202) 238-4837
jsweeney@nationalpartnership.org
Kafi Grigsby
National Business Coalition
on Health
(202) 775-9300, ext. 14
kgrigsby@nbch.org
Teresa Titus-Howard
Mid-America Coalition on
Health
(816) 753-0654
ttitus-howard@machc.org
Patricia Beatty-Gonzalez
American Heart Association
(214) 706-1285
patricia.gonzalez@heart.org
RAM Coalition Subcommittee
Dr. William Rollow
Centers for Medicare &
Medicaid Services
(410) 786-0773
william.rollow@cms.hhs.gov
Rosemary Gibson
The Robert Wood Johnson
Foundation®
(609) 627-5970
rgibson@rwjf.org
Christine Williams
Agency for Healthcare
Research and Quality
(AHRQ)
(301) 427-1850
cwilliams@ahrq.gov
Jack Ebeler
Alliance of Community
Health Plans
(202) 785-2247
jebeler@achp.org
RAM Coalition Subcommittee
Dr. Paul M. Schyve
Joint Commission on
Accreditation of
Healthcare Organizations
(630) 792-5000
pschyve@jcaho.org
Helen Darling
National Business Group on
Health
(202) 585-1805
darling@businessgrouphealth.org
DCI Contacts

Barbara Lohman, Sr.Vice President
(951) 340-0010, blohman1@aol.com

Lee Allen, Project Director
(202) 833-8121, lallen@devillier.com

Laura Warkentin, Project Manager
(202) 833-8121,
lwarkentin@devillier.com

Allan Childers, Webmaster, (202)
833-8121, achilders@devillier.com
Thank you