BUSINESS PLAN
CHOCOLATE FACTORY
SUBMITTED TO:
HANIF MAHTAB
Senior Lecturer,
Independent University, Bangladesh
SUBMITTED BY:
Syed Ahasanur Karim Antor. ID- 1120866
Nurun Nahar Sonia. ID- 1120304
Shanjida Ahmed. ID- 1020710
Mahbuba Raiyan Milky. ID-1020197
Mohammed Shamsul Arefin Mishu. ID 1030328
DATE-
Contents
The Business Description ........................................................................................................................................ 3
Business Concept ............................................................................................................................................... 3
The Market ......................................................................................................................................................... 4
Manufacturing and Service Business ................................................................................................................. 4
The Product and Service ......................................................................................................................................... 5
Business Environment Analysis .............................................................................................................................. 6
Competitors........................................................................................................................................................ 6
Market Segmentation ........................................................................................................................................ 6
Customer ............................................................................................................................................................ 7
PROJECT PERSONNEL .............................................................................................................................................. 7
Requirements: .................................................................................................................................................... 7
Organizational chart ............................................................................................................................................... 9
Salaries ............................................................................................................................................................. 10
Research and Development.................................................................................................................................. 11
Operations plan .................................................................................................................................................... 12
RESOURCE ALLOCATION ................................................................................................................................... 12
Available Resources..................................................................................................................................... 12
Equipment ........................................................................................................................................................ 12
Needed Equipment ....................................................................................................................................... 12
Needed Equipment ....................................................................................................................................... 12
Needed supplies ........................................................................................................................................... 12
The Operation ....................................................................................................................................................... 12
Industry Background:............................................................................................................................................ 14
Competitive analysis: ............................................................................................................................................ 15
Market analysis ..................................................................................................................................................... 15
BUYING ................................................................................................................................................................. 16
Sales and Marketing ............................................................................................................................................. 17
Before Launch Promotional activities .............................................................................................................. 17
Survey ................................................................................................................................................................... 18
Methodology .................................................................................................................................................... 18
Limitation ......................................................................................................................................................... 19
Results of the survey ........................................................................................................................................ 19
Financial plan ........................................................................................................................................................ 20
Conclusion ............................................................................................................................................................ 20
THE BUSINESS DESCRIPTION
A chocolate based store called “Chocolate Factory”. However, “Chocolate Factory” would be
the first entirely chocolate based parlour in Bangladesh and expecting to make a new craze in
our society. “Chocolate Factory” is a partnership business containing five partners and will be
located in Dhanmondi. The five partners are Shanjida Ahmed, Mahbuba Raiyan Milky,
Shamsul Arefin Mishu, Nurun Nahar and Syed Ahasanur Karim Antor. The partners are
Shanjida Ahmed, Mahbuba Raiyan Milky, Shamsul Arefin Mishu, Sonia and Syed Ahasanur
Karim Antor. “Chocolate Factory” is a chocolate shop which will provide varieties & distinct
products of chocolate.
“Chocolate Factory” comes with the motto of “Indulge in Creating your Imagination”. The
motto or value proposition describes the business’s focus of chocolate. As it is going to
provide customized service, where consumers will be empowered to make their own
chocolate.
Logo
The logo of “Chocolate Factory” will look like this.
BUSINESS CONCEPT
The concept of opening a chocolate shop is relatively new. In Dhaka or in Bangladesh there
is no such shop or business that goes for only chocolates. “Chocolate Factory” will be the
first in Dhaka to start the business. Chocolate is available almost in every shop but the way
“Chocolate Factory” will provide the product and distinct service is unique from every other
business involved.
Chocolates are sold along with sweets or bakery items in the cake shops of Bangladesh.
“Chocolate Factory” will be the first shop to sell only chocolates with different flavours and
shapes. The idea of opening such chocolate shop came up to create a new way of expressing
the feeling people have while presenting a gift to someone special in their life. To make
chocolate a way of expressing the feeling they have. It’s distinct in a sense that the business
will provide chocolates in different shapes according to customers demand.
THE MARKET
Chocolate is such a product which is liked by almost all people. But the target market for
the business will be especially young generation and adults aged between 16-35 years old.
Other than that children will be the secondary target market for the business. Children
will also be customer of the business which is a huge percentage as, children like
chocolate more than any other age group.
MANUFACTURING AND SERVICE BUSINESS
The business is a manufacturing business where chocolates will be manufactured as per
customer demand and will be served. The business would like to do chalcography as their
desire and they have an opportunity of ordering their preferred ingredients and carefully
trained staff will create their desired product. Customers can also give customized designed
chocolates such as, Sunglasses, Watch, Cards, Cars, special writing for any special occasion
etc.
All the raw chocolates bars would be imported from India for a better quality. We would
have a deal with the company for providing raw chocolates for a specific amount of time. We
have selected India because the carriage cost would be very less and the time needed for us to
get the chocolates would be much less. Cost of buying raw chocolate bars for one year tk.
2170,000 (per kg of chocolate $17).
It is a service business as well because it is going to have a shop where consumers will enjoy
chocolates, sitting inside the shop. The business will also provide home delivery service on
request which is providing service to the customers.
Partnership Business
“Chocolate Factory” will be a partnership business. There are five partners of the business
and each of the partners would invest same amount of money along with bank loan. Each of
them will share the profit/loss equally & would not receive any fixed salary. Entire business
would be controlled and managed by them. However, all the partners would be involved in
decision making process. Moreover, marketing and accounting department will run by them
and, full and part-time staffs will be hired as required.
Start up Cost
For starting this new business each partner will invest Tk. 1 Crore. Five members will
provide 5 crore at the beginning. Total capital for starting up the business will be Tk. 5 Crore.
Then later on 5 crore more will be invested by the five members on year 3.
THE PRODUCT AND SERVICE
“Chocolate Factory” will provide Chocolates with different designs which are unique from
any other chocolate shop in the country. Generally chocolates are sold in some certain sizes
and in a bar shape which is very common for the customers. But “Chocolate Factory” will
give the customer the opportunity to get them in any size they want and any design they
would like. Its main product is chocolate of different shapes and forms.
It will provide the customers with special chocolate products for special occasions as well as
customized chocolates. The youth of Bangladesh are always excited about new café or foods,
so “Chocolate Factory” will have a great possibility of penetrating and monopolizing the
market.


Product: Main product is chocolate. The business will make sure customers get high
quality, pure and good for their health.
Different Flavors, sizes and Designs: Chocolate will be available in different shapes
and sizes as customers demand. These chocolates will not be only bar shaped rather
they would be designed in different shapes like- cars, heart shaped, flower, watch,
sunglass, cards and so on.
“Chocolate Factory” will provide three types of flavour for producing chocolate.
These three flavours will be- normal chocolate flavour, dark chocolate flavour and
vanilla. Other than that, colour will be used to make different kind of designs. There will
be no specific size for the chocolates as it is going to provide customized product
according to consumer priority.


Chocolate for Special occasions: “Chocolate Factory” will have packages for
different occasion’s like- New year, Valentine’s Day, Mother’s Day, Father’s Day,
Friendship Day and also on others occasions such as Birthday occasion as per
demand.
Customized Service for Customers: Each customer is valuable and special to
“Chocolate Factory”. Customers will have the privilege of ordering chocolates as
they want it. “Chocolate Factory” will make sure they get what they desire for. For
any special occasion customized service will be provided. Customer preference will
be given always. Chocolates will be served as customers wants- flavor, size, design,
decoration everything will be customized as they want. They are always welcome to
“Chocolate Factory”. If customers want to have made chocolate as they desire that
will also be provided as they want. Customers will have the design and “Chocolate
Factory” will deliver it as desired.
They could consult with our staff regarding what ingredients they wanted to add,
what they want the product look like. For instance include ‘HAPPY BIRTHDAY’ on
chocolate or a heart shaped for anniversary or even a beautiful flower-shaped
chocolate with the message ‘HAPPY ANNIVERSARY’ written on it.

Home Delivery Service: If any customer want to have chocolates sitting at home,
it’s also possible. They can also use the service for giving surprise or directly
delivered in the place they want it.
For running the business, assure quality products are delivering them and serving customers,
the business will make sure they are enough resources and personnel needed.
BUSINESS ENVIRONMENT ANALYSIS
Chocolate industry in Bangladesh has a huge opportunity. The concept of opening a
chocolate shop is relatively new. There are a number of trends within the chocolate industry
that are driving growth and product innovation in 2010 brought a 16% increase in new
product releases over 2009. Seasonal and boxed assorted chocolates have been experiencing
the fastest growth, and sales are expected to expand 13% between 2013 and 2015.Increasing
disposable incomes as well as changing public sentiments regarding health and our global
community is the driving forces behind this growth in innovation. Seeing this all partners
have decided to join the industry.
There are lots of chocolate products but very few companies focusing vastly on chocolates.
Other companies produce chocolate as an SBU but “Chocolate Factory” only business will be
based on chocolate manufacturing and serving it to customers through the shop situated at
Dhanmondi.
In Dhaka or in Bangladesh there is no such shop or business that goes for only chocolates.
“Chocolate Factory” will be the first in Dhaka to start the business. The product chocolate is
available almost in every shop but the way “Chocolate Factory” will provide the service is
unique from every other business involved.
COMPETITORS
Confectionary industry contains the largest food processing segment in Bangladesh. Many
businesses are offering value to customers through their product and service. The major
competitor for the business is bakery shops or businesses providing sitting arrangement for
the customers. MR. Baker is one of the business which produces chocolate, but they do not
provide it or manufacture at a large scale. They produce small chocolates priced from Tk. 15
to Tk.40.
Other than that, Coopers, Swiss are also competitors for “Chocolate Factory”.
Confectionaries like Yousuf, Haque, and King’s are also competitor for the business.
MARKET SEGMENTATION

Geographic Segmentation:
The shop will be located at Dhanmondi, Dhaka. So, people living in the posh city areas
will be the market.

Demographic Segmentation:
Age- 16 years to 35 years old people is main target customer, other than that, children are
the secondary market for the business.
Sex- Male, Female
Income- Tk. 30,000 and above
CUSTOMER
“Chocolate Factory” will be a unique chocolate parlour where only chocolates will be
available, which will be pure, healthy for the customers. Quality of the chocolates will be
assured by the business seriously for serving better to the customers.
The business is providing various types of chocolates available in different size and shapes.
And it will provide customized service for the customers as well. It will sell products direct to
the customers. No intermediary will be involved in the process. So, basically it will be a B2C
business. Anyone who is used to brands will be our customer. Most of the customer will be
female as they like chocolate most.
PROJECT PERSONNEL
REQUIREMENTS:
We anticipate hiring a manager who has at least 2 years of experience in retail as part of the
management team and who has at the least a high school diploma. Our full-time staffs are
also required to have a high school diploma at the least and 1-2 years of experience in the
retail field. We also prefer to have students with some sort of retail experience for our parttime employees; however exceptions will be made, depending on the maturity and experience
of the potential employee. The following are some of the qualities we will be looking for
when hiring our staff.
Manager
·
Leadership skills
·
Excellent communication skills
·
Proficient knowledge of key business concepts
·
Independent and innovative thinker
·
Customer service oriented
Full and Part-time Employees
·
Responsible
·
Trustworthy
·
Adequate understanding of business operations
·
Previous experience in customer service field
·
Hard-working
·
Fast-learners
·
Organized and able to multi-task
The project will employ eight full time and six part time staff.
Project Director (Full Time): The project directors are Syed Ahasanur Karim Antor, Nurun
Nahar Sonia, Shanjida Ahmed, Mahbuba and Arefin. They would also be in charge of
Marketing and finance, Research and development, Human resource management, Accounts
and Capital respectively.
Trainer (Part Time): Responsible for establishing the workshop .Developing workers
skilled and Trained properly, maintain a good relationship with project Authors.
Manager (Full Time): Supervises the physical aspects of a production. Duties include
overseeing personnel, technology, budget and scheduling .Production manager must also
monitor operation to ensure that planned output levels, cost levels, and quality objectives are
met. The manager should also be able communicate well with the employees and manage a
customer’s well by providing good service quality and also our philosophy is laser-like focus
on the customer’s needs.
Accountant (Full Time): Responsible for maintaining and auditing the records and
preparing Financial Reports for a business as well as the annual reports and financial
statements for planning and Decision making.
Four Skilled staffs (Full Time): This includes cashier and staffs for making the chocolates.
They must have some special skills, knowledge and ability in their work and also responsible
for Factory reputation.
Four waiters (Part Time): They will be responsible for customer service and do the work to
satisfied customers wants and needs.
Electrical Mechanics (Part Time): Electrical Mechanic will supervises or performs the
actual electrical work of installing , altering or adding to an electric line or electrical
installation and of maintaining ,repairing or connecting an electrical article .
Security Guard (Full Time): Responsible for Factory Security. Moreover, maintaining
traffic outside the shop without any hassle.
ORGANIZATIONAL CHART
SALARIES
Trainer
Part time – 3 months
Tk. 700,000
Manager
Full time - 12 months
Tk. 360,000
Accountant
Full time - 12 months
Tk. 140,000
Four Skilled staffs
Full time - 12 months
Tk. 800,000
Four Waiters
Part time - 12 months
Tk. 500,000
Electrical mechanic
Part time - 12 months
Tk.24,000
Security guard
Full time - 12 months
Tk. 120,000
RESEARCH AND DEVELOPMENT
Chocolate Factory’s main concern will be selling all the chocolates on store, may it be
customized or non-customized. Some customers will be willing to order online, so for them
we have thought about creating a website where pictures of different designs of chocolates
will be available. Once they place the orders and the chocolates are made, they will collect it
from the store. The website will contain the logo of Chocolate Factory along with the tag line
“Indulge in Creating Your Imagination” and will be handled by Nurun Nahar Sonia, Head of
Research and Development. The chocolaty collared website and pictures of camera, console,
shoes made of chocolate will be a huge attraction for chocolate lovers. The demo of the
website is shown below:
The main cost of R & D is the buying of the domain for the website which is about $20-30
(roughly between 2000-3000 taka). There will be no maintenance cost as one of the partners
will be handling the website. If we want to go for a research and development of our
products, then based on our popularity in the long run, we will go for making a Diabetic
Chocolate for all the Diabetes patients. The research will be worked on after 5 or more years
based on the sales of Chocolate Factory.
OPERATIONS PLAN
RESOURCE ALLOCATION
Available Resources
Premises – A premises of 1000-1400 sqf. is needed for our store and we have to pay
Tk.80,000 (Tk.500,000 advance) (including electricity and other service charge) per month.
EQUIPMENT
Equipment will be purchased as a start-up cost and will not be needed to be additionally
purchased within the year. Equipment will need to only be purchased once it is completely
depreciated.
Needed Equipment
Needed Equipment
Tempering Machine - 2 chocolate machine(price 4,90,000/=), 1 refrigerator(price
85,000/=), 3 ovens(price 45,000/=), 4 A.C. (price 2,00,000/=)
Chairs & Desk - 3 chairs & 1 desk for the Manager and Human resource management.(price
80,000/=)
Counter and machine- 20,000
Chairs & Tables - 16 chairs & 6 tables for the costumer (price 1,50,000/=)
Needed supplies
Some files, pens, spoons, cups, plates (price 30,000/=)
THE OPERATION
Our chocolate Factory will be located at Dhanmondi because it will attract a lot of customers.
The store will be open from 10 am till 10 pm, with 8 workers simultaneously change shift and
work. The employees will be mainly students who have completed their 12th grade. There
will be a set of chairs and tables where people can enjoy the non-customized chocolates. At
one side, there will be a “Kid’s corner” where kids and teenagers can make their own
chocolates using the equipment provided. This will make it more amusing and clearly more
customers will be drawn towards the store. There will be a “Liquid chocolate corner” where
people can taste liquid chocolates out of little cups.
Fig: Layout for the Chocolate Factory
Chocolate Factory will basically target people earning above average but we will also have
some items for average earning people. We will provide our customers with special chocolate
products for special occasions as well as customized chocolates. The youth of Bangladesh are
always excited about new café or foods, so Chocolate Factory will have a great possibility of
penetrating and monopolizing the market.
Bring up the break even within one year from the starting of the business.
Objective#1 - To promote the opening day of the
shop and do a good door to door marketing.
Objective#2 - To do promotion campaigning in
universities and schools to attract the youth and
children.
Objective#3 - To provide customers with a discount
on an amount of chocolates bought to influence them
to buy more chocolates.
Objective#4 – To keep the profit margins on each
chocolate product same even though if required to
increase the price of it.
INDUSTRY BACKGROUND:
Bangladeshi confectionery industry constitutes the largest food processing segment in
Bangladesh. It can be categorized into sub sectors such as sugar based confectionery,
chocolate based confectionery and gums. In Bangladesh, chocolates are considered as
indulgence foods which find its off-takes as a result of impulse buying. However, increased
disposable income coupled with taste for luxury products have catapulted chocolate market
towards growth. Constant innovation towards making products accepted by consumers have
resulted in leading brands diversifying into different variants such as wafers and light
weighed chocolates.
Production capacity:
The Chocolate market is estimated at around 2640 tons valued at approximately taka 5.0
billion at present. Major Players like Confectionaries like (Yusuf bakery, Haque, Kings
etc), Coopers, Swiss, Mr. Baker and confectionaries have captured the heart of Bangladeshi
chocolate market driving the industry with an impressive growth rate of almost 16 %
annually. There are a number of trends within the chocolate industry that are driving
growth and product innovation in 2010 brought a 16% increase in new product releases over
2009. Seasonal and boxed assorted chocolates have been experiencing the fastest
growth, and sales are expected to expand 18% between 2010 and 2015.
An analysis of the drivers explains the factors for growth of the market and includes
tradition of gifting chocolates, attractive pricing, increase in disposable income and low per
capita consumption of chocolates. Bangladesh has woken up to the fad of chocolate being
considered as a gift proposition. While even till few years back sweets were the only option
in delicacy gifting, overt media exposure and smart marketing techniques have positioned
chocolates as an alternative.
Further, entry of major players in the country has allowed for easy availability of products to
consumers. Another feature that works for this sector is the attractive pricing of products
which particularly suits the Bangladeshi scenario where in consumers seek economical
products. Characteristics such as affordability and availability will come into play only if
people have the purchasing power. Rising disposable incomes is a major driver primarily
since chocolates are associated to being luxury items Bangladesh. Finally, Bangladesh has
low per capita consumption of chocolates compared to other developed nations across the
globe. It poses latent opportunity for growth as the country strives towards more off-takes for
the product.
Industry competitive structure:
The market is still consolidated. Since the concept of chocolate factory it is zero based
knowledge service it is obviously a consolidated market we can enjoy or grab the
monopolistic opportunity.
Our Strategy:
We will the industry leader our strategy would be the best cost service provider with
differentiation strategy.
However, the sector is also facing certain challenges. Factors such as rise in cocoa prices,
high entry barriers and high excise and import duties pose as impediments for this sector.
Government participation in this sector covers Prevention of Food Adulteration Act, certain
policies of the Government and Food and Safety Standards Act. The major trends identified
include emergence of premium chocolates, surfacing of dark chocolates, concept of chocolate
boutique, demand for healthy options and entry of retailers and confectioners.
The competition section offers a competitive landscape of the players by providing their
financials and key financial ratios.
COMPETITIVE ANALYSIS:
“Chocolate Factory” is going to play the role of pioneer in this business. There are no major
competitors in the industry. Confectionaries like (Yusuf bakery, Haque, Kings etc),
Coopers, Swiss, Mr. Baker can be the major competitors. Despite of their strong brand
recognition they won’t be as a strong one because pastry and chocolate items are parts of
their business not core part. They are available in only one size and limited flavours; where as
our core concentration only on to provide different items of chocolate. We will always trying
to bring difference in our through our R&D department. “Chocolate Factory” will have a
wide range of flavours and products with customization facility will available in various sizes
through our expertise. Anyone can differentiate our product from those competitors. Our
core competitive advantage is we will the industry leader our strategy would be the best
cost service provider with differentiation strategy. From small one to big one all sizes will
be available. Due to economies of scale it is easy to any to enter into the market.
MARKET ANALYSIS
The chocolate industry offers a wide variety of opportunities for the small business owner
and is growing despite increased health-consciousness and calorie counting. Growth will be
driven by population growth as well as expansion into new markets, product innovation and
rising disposable income levels leading to greater purchasing of premium offerings.
Chocolate is wildly popular for individual consumption, gift giving and cooking. Due to the
dominance of large-scale production dynasties, franchises and small businesses tend to focus
on unique or specialty items or services. Unique chocolates may be from a region famous for
a particular technique, baked on-site or offer a different take on tradition, while specialty
services tend to focus on gift-packaging or delivery.
One of the primary demand drivers for chocolate and other sweets is consumer taste, and
consumers continue to love chocolate! Long a beloved treat in the western world, a recent
study in Great Britain showed that 91% of females and 87% of males consume chocolate
products. But the taste for chocolate is now expanding into highly populated nations with a
growing middle class, such as China, India and Bangladesh and many Asian countries. Rising
disposable incomes and changing tastes will continue to drive growth in the industry
overseas, just as improving domestic economic conditions increase sales at home. According
to the magazine Entrepreneur Top 100 (12th Annual Edition) lists chocolate on its top ten
business trends to watch and profit from!
Since our business is entering the market of Bangladesh as a new venture it is hard to
estimate a quantitative demand for the chocolate industry. But nonetheless there is a demand
for chocolate as there are many substitutes for chocolate products and the market is ever
expanding. Although the product offerings of our venture is quite unique from other
competitors; at present it is a niche market for us and there is a good opportunity to survive in
the long run where the chocolate market will expand along with us.
BUYING
All the raw chocolates would be imported from another country for a better quality. We
would have a deal with the company for providing raw chocolates for a specific amount of
time.
We have selected India because the carriage cost would be very less and the time needed for
us to get the chocolates would be much less. Another main reason is that India has also a
good reputation for doing business with our country.
COST OF BUYING RAW CHOCOLATE BARS per kg of chocolate $191 and dollar
rate considered $1-Tk. 792 Chocolate needed daily is forecasted 8 kg on average.
Total cost of Chocolate per year-Tk. 4,322,880
1
2
http://www.alibaba.com/product-free/134988953/raw_chocolate.html
http://www.getcurrencyconverter.com/usd/bdt/exchange/
SALES AND MARKETING
BEFORE LAUNCH PROMOTIONAL ACTIVITIES
As seen on the survey, most of the people seem to consume chocolates at least once in a week
which states that people like chocolates. The survey that was done prior to any marketing
campaigns or advertisements shows that 27% of the people will surely try the chocolates at
our shop and 67% will probably try after some marketing promotions done. There are two
target market for our shop, the primary target market being the youth, more specifically the
age group of 18-25 and the secondary target market would be the age groups of 15-18 and
25-above.
Nowadays people are so busy, for their benefits we will also offer a secondary internet
channel, that will help them to visit our website and look at what we offer and select their
desired items or create items according to their preferences. ‘Word of mouth’ is most cost
effective that will lead us to promote our product through popular social networking sites
(face book, twitter). We will offer 30% discount (one time) to the top 10 people who invites
highest number of people to like our page.
Advertisements will be published in newspapers each other day for 5 days from before
inauguration. Advertisements will contain some pictures of our product samples with the
jingle, the inauguration date and also the address of our shop. Some pictures are given below.
The advertisements will be shown on Prothom Alo and The daily star. After we did the
survey and considering the demand and future demand of our shop and also the promotional
activities we are forecasting sales of Tk. 25,000 daily on average.
SURVEY
Purpose of the survey
Our main purpose of the survey is to find out about the preferences of people towards
chocolate. If people like chocolates, their willingness to look forward to a chocolate parlour is
also something to look into. Therefore, our survey has indentified the consumers’ preference
towards our parlour.
Background of the survey
After doing our survey it is found that majority students of the consumers consume
chocolates at least once a week and 27% of the respondents would try our parlour and 67%
being out potential consumers as they are not sure about it but some marketing promotions
can influence them to come to our shop.
METHODOLOGY
Our research is prepared on the basis of field survey. We have made a questionnaire through
which we have collected our required information from the respondents.
We have collected bunch of information from the respondent regarding our survey. The data
we have collected it is basically primary data collection. We have collected our information
from 100 respondents. 60 of them were from the top universities of Bangladesh Dhaka
University, Independent University, Bangladesh and North South University, 20 of them
were from Dhaka City College and Viqarunnisa Noon School and College rest of the 20 was
working class people chosen randomly.
LIMITATION
There are many difficulties we had to face during data collection. We could not collect much
information because of time shortage and the political situation (Strikes). We only could get
limited information about consumer behaviour and perception as we could not talk with them
for long because of their short time. We could only do the survey on 100 respondents which
is not enough to find out complete consumer perception.
RESULTS OF THE SURVEY
Questions
a
B
c
d
Total
1. Age :
a. 15-18 b. 18-25
c. 25 and above
2. Gender:
a. Male b. Female
3. Do you have a child:
a. Yes b. No
4. How often do you consume
Chocolates?
a. Daily b. Weekly
c. Monthly
d. Others(please mention)
5. If a fairly expensive Chocolate
shop opens in Dhaka where you can
customize your chocolate, Would
you like to try it?
a. Yes, of course b. Not sure
c. No, never
6. Would you like to give
customized chocolates instead of
gifts or cakes for any celebration?
a. Yes b. No c. Maybe
20
60
20
54
46
100
23
84
110
13
41
28
27
67
6
100
34
12
54
100
100
18
100
7. How much would you spend on
chocolates if you gift someone
customized designed chocolates?
a. Tk. 100-500
b. Tk. 501-1000
c. Tk. 1001-1500
d. Tk. 1501-2000
8. Would you take your child to a
shop if they could make their own
chocolates? (If you have child)
a. Yes b. No c. Maybe
9. Would you take home delivery or
gift delivery services if available?
a. Yes b. No c. Maybe
10. Would you want customized
chocolates or non customized ones?
a. Customized b. Not customized
c. A mix of both
17
31
8
44
100
21
2
27
52
21
100
36
2
62
100
23
FINANCIAL PLAN
Income statement and Balance sheet are attached at the end of the report.
CONCLUSION
Our shop will provide the local upper-middle-class community with a place to socialize,
indulge themselves with fine chocolates, and find unique chocolates and gift baskets for gifts.
Also tourists will be able stop in their tour of the town, whether as a break from shopping,
just want to drop by, or a place to buy unique gifts as souvenirs for their holiday. These
customers will be glad to pay the price for our products in exchange for the high quality,
great taste, and sense of prestige they receive. In fact, higher prices and exclusivity for some
items may encourage higher sales - these kinds of customers eagerly accept the idea that
higher prices equal higher quality, and want to buy "only the best.