The Role of Chamber of Commerce and
Industry in CSR Promotion
Sanja Bunic
Prague, 6 November 2013
William Clay Ford, Jr., Chairman of the Board and CEO
“There is a difference between a good company and a great company. A good company
offers excellent products and services. A great company also offers excellent products and
services but also strives to make the world a better place’’
CSR definition
To meet the needs of all direct and indirect stakeholders /
participants - employees, customers, suppliers, competitors,
influential groups, local communities, without compromising
the needs of future stakeholders
CSR involves placing all aspects of the company's activities
(economic, environmental, social) in order to have public good
What are the benefits for companies
 better reputation
 improvement of relationship with stakeholders
 competitive advantages
 reduction of financial risks
 high motivation of employees
 good corporate culture
 sustainability
NATIONAL CSR AWARD
Four cycles of awarding (2007, 2008, 2010, 2012)
272 organizations
272 CSR projects
90 organizations were visited by CCIS Team
Exchange of good practise and networking
Methodology of National CSR
Award
Market
Environment
People
Capital
/Assets
Society
/Community
National CSR Award in 2012
Large Enterprises:
 Hemofarm , Vrsac –(project for social community – women entrepreneurship and support of
children without parental care)
 Telekom Srbija ,Belgrade (project of investing in local community –”Do something”)
 Henkel Serbia , Krusevac (volunteering of employees-”Henkel Smile”)
Medium and Small Enterprises:
 S.C.S. Plus, Knjazevac – (investing in human resources, support of young designers)
 SB Merkur, Vrnjacka Banja - (health education for people of all age on diabetes)
 BIS Recycling Center, Pancevo- (environment project - education for local communities on
proper disposal of electric and electronic waste)
Why they were selected
It could be implemented:
at any company (large-scale or SME)
in any country (worldwide)!
Engagement and networking of almost all stakeholders:
Government
Business
NGO
Local Community
Media
United Nations Global Compact
The UN Global Compact is a strategic policy initiative for businesses that are committed to
aligning their operations and strategies with ten universally accepted principles in the areas of human
rights, labour, environment and anti-corruption.
 Voluntary initiative, no membership fees
 Established in 2000. by UN Generally Secretary Kofi Annan
 More than 10.00 participants-largest CSR initiative in the world
 101 LNs all over the world (38 in Europe)
 Recognized by European Commission in Development CSR Strategy 2011-2014
Global Compact Network Serbia
GCLN in Serbia was established on 6th December 2007
Semi-formal organizational structure:
Steering Committee (Trag Fondation , Erste bank, Chamber of Commerce and Industry of Serbia, Telenor
Serbia, Ernst and Young)
Seven Working Groups (Environment, Social Inclusion, CSR in Banking and Finance, Anti-Corruption,
Education and Development of CSR, Media, Labor Rights)
Secretariat - Chamber of Commerce and Industry of Serbia
Number of participants: 93
47 companies (Large and SMEs)
8 Business Associations
26 NGOs
5 Academic Institutions
4 Trade Unions and 3 Cities
Benefits for participants
Engaging in collective action and policy dialogue
 Initiating partnerships with other stakeholders
 Discussing global challenges and competitive advantages related to the local context
 Organizing and participating in thematic seminars and workshops based on implementing
UNGC 10 principles
 Sharing best practices
 Improving reputation and enterprise promotion
Achievements and activities of Serbian GC Local Network
 Third European Local Networks Meeting, Belgrade 18-19 October 2012
 Promotion with UN Women in Serbia Womens Empowerment Principles, 8th March 2012
 Promotion with UNICEF and Save the Children of Childrens Rights and Business Principles, 7th
June 2012
 Additional education in finance sector (Managing of personal finance workshops and Banking
officer)
 Declaration against corruption
(Best practise example in the 2011. in the GC
Local Network Report; Recommendations –
in the Serbian National Anticorruption Strategy ,
August2013)
Highlighted CSR activities of CCIS
Marking of White Cane Day – Internationl day of blind and visually impared people (15 October
2013)
Exibition sales of workshop Dilligent Hands to help PwD, February and October 2013
Free biannual health examination for employees
Environment protection (waste separation, central printers...)
Transparency of business and reporting (The Best Information Booklet in 2012)
Investing in energy efficiency (usage of own funds to improve EE )
Employment of PwD
CCIS is eligible to create good business behavior for its members
 Code of Business Ethics (Official Journal -January 2006)
 Code of Corporate Governance (Official Journal - December 2012)
 Two representatives of CCIS were part of ISS Commission for translation ISO 26000
What are the next steps
Strategic approach to the CSR
Importance of CSR reporting
Bringing CSR into formal education
Strengthening the role of Media
Development of new profession
Thank you for your attention
www.pks.rs
www.ungc.rs
www.unglobalcompact.org
sanja.bunic@pks.rs