Making Dynamic Presentations

Copyright Brenda R. Sims 2014
Plan an effective presentation
Prepare the content
Create visual aids
Prepare for emergencies
Make it dynamic
Effective Presentations
Require Planning
Will you use technical or industry
terminology or acronyms?
◦ If so, will the audience understand the
terminology and/or acronyms?
Is the audience familiar with the topic?
 Do they have a positive attitude about
the topic?
 Do they have a negative attitude?
What do you want to accomplish?
 Do you want to
◦ Inform?
◦ Persuade (sell)?
◦ Both?
Will the audience expect
◦ A formal presentation?
◦ An informal presentation?
What do you want the audience to do
with the information?
Know the time allowed for the
◦ Listening takes twice as long as reading
Condense your presentation into its
key points
◦ Refer the audience to written research,
reports, handouts, etc. for details
Prepare and Organize for
Grab the audience’s attention
 Preview
 Support
 Summarize
 Ask for questions
Get the audience engaged
◦ Ask a question
 By show of hand, what does . . . ?
◦ Tell a brief story
Tell the audience what you will talk
◦ Use the order used in the presentation
Use one or more of the S.E.A.T.E.D
Use statistics that relate to the topic
◦ Statistics bring credibility
◦ Vague and not credible
 Sales are up in the southwest region.
◦ Specific and credible
 Sales in the southwest region have
increased 12% between June 2013 and June
Use examples that
◦ relate to the topic
◦ the audience can understand
Use an analogy—especially for
technical information
◦ Life is like a box of chocolates
◦ “... worrying is as effective as trying to
solve an algebra equation by chewing
bubble gum" - Baz Luhrmann, Everybody’s
Free (to Wear Sunscreen)
Use the testimony of experts
Use a visual aid
Demonstrate your topic
◦ Videos
◦ Films
◦ Prototypes
◦ Photos
End with power
 Use one of the “SEATED” approaches
to close
 Know when to end
“Who has the first question?”
Define (or avoid) terms they may not
 Clarify and support unfamiliar
information, claims, or
 Include information they will expect
Keep the Audience
Engaged with Visual Aids
Stay focused
 Remember key points
 Follow the organization of your
Stay in your allowed time
 Remember what you planned to say
 Explain complicated ideas
Slides prepared with PowerPoint
Films and videos
 Demonstrations or prototypes
 Handouts (of professional quality)
 Posters (of professional quality)
Select backgrounds without images
behind the words
 Use phrases, not sentences when
 Brand the slide for UNT (or your
organization) when appropriate
Hydroelectric power has these
◦ It causes the loss of wildlife habitats
◦ It takes significant amounts of land for
constructing the reservoir
Disadvantages of hydroelectric power
◦ Loss of wildlife habitats
◦ Loss of land
Sans-serif type
 Type size the audience can read
◦ 28-32 point type for text
◦ 36-48 point type for headings
Uppercase and lowercase letters
◦ No all capital letters
Ample white (negative) space
Practice Really Does
Make Perfect
If possible, arrange the room to make
you comfortable
 Place the laptop so you can use it as a
Use a clicker
 If presenting with a team, determine
who will advance the slides
Don’t stand in front of the screen
 For team presentations, when you
aren’t speaking, sit
You just never know
Take backups of the slides
 Take backups of visual aids
 Have a backup plan if you will be using
the Internet
 Bring copies of the slides
And Make It Dynamic
Before the presentation
◦ Shake hands
◦ Make casual conversation
Introduce all members at the
beginning of the presentation
◦ Saves time during the presentation
Avoid awkward transitions such as
◦ “Now John will talk about”
You know more about your
presentation than the audience
Talk slowly and distinctly
 Look the audience in the eye
 Speak with enthusiasm and confidence
 Avoid verbal pauses
◦ “um,” “ah,” “uh,” “you know”
Don’t read the slides
 Keep within the time allowed you
Use verbal transitions to alert the
audience to a change
◦ “My second point is”
◦ “Next, I will discuss”
Use visual aids to signal a change
Plan the presentation to take slightly
less than the allowed time
◦ A few minutes short is better than a few
minutes too long
Repeat the question
 Take a few seconds to think before you
 If you don’t know the answer, say “I
don’t know, but I’ll find out”