Ingram, S.
Quiz
1. Define business plan.
2. What are the two main purposes of
a business plan?
3. What are the two most important
parts of a business plan?
Ingram, S.
Entrepreneurship
Planning the Small
Business:
Executive Summary &
Introduction
Ingram, S.
Executive Summary
•
•
•
•
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Description of the project
One page in length
Can be single or double spaced
What?—product/service proposed
Why?—your reasons for the project, what
need/innovation is being met/developed?—p. 28
• Where?—location, location, location!
• How?—target market, promotions
• Goal?—what is the end result—p. 29
Ingram, S.
Executive Summary (example)
• What?—A cookie shop w/ decorated sugar cookies
• Why?—Worked in a bakery that sent inspiring
messages in cookie baskets, To meet a need for
sending encouraging messages that don’t wither
away
• Where?—Next to the Flower Patch in Bolivar, MO
• How?—Target couples and men, Advertise on
Holidays such as Valentine’s Day
• Goal?—To become a profit-showing business
within the first 3 years
Ingram, S.
Introduction
• Type of business proposed
• A brief description of the major
project/service involved—p. 27
• Sources of information (interviews and
research sources)—p. 28
• A brief description of advisors and their
involvement—p. 34
Ingram, S.
Introduction (Example)
• Type of Business—Cookie Shop/Goods
• Brief Description—the cookie shop will operate
like a flower shop, it will deliver inspirational
messages…(Includes very specific terms about the
product/service & how the product/service is
different/better than existing products/services)
• Source of Information/Sources for planning
assistance—Small Business Administration,
Accountants, etc.
Ingram, S.
Begin!!!
• Pull out the laptops and begin researching and
typing the Executive Summary and the
Introduction
• Raise your hands if you have questions or need
help with an idea
• Begin clean-up 10 minutes before the end of the
hour—ALL computers must be in the cart and
properly plugged in BEFORE anyone leaves the
room!
Ingram, S.