CED Application Reviewer Training Module 3: Business Plan June 2012 Module Outline Module 3 includes: – The basis for scoring the Business Plan criterion – Guidance on evaluating each Business Plan sub-criterion • Project Implementation • Project Viability • Financial Strategies – Direction on how to score each sub-criterion – Quiz questions to gauge what you’ve learned CED Application Reviewer Training CED Application Reviewer Training 3.1 BUSINESS PLAN – PROJECT IMPLEMENTATION Business Plan – Project Implementation Basis for scoring: The extent to which the application demonstrates that the project is well planned and ready to be implemented at the time of award. – 20 points possible – Discussed on p. 39-41 of FOA CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria 1 Clear and well-conceived overall approach to the project, with a sound and feasible implementation plan that is consistent with the expectations described in the FOA and covers all years of the project, including specific milestones to be achieved. CED Application Reviewer Training Criterion is Fully Met if the Application… – Shows clear effort to align project with program goals and rules – Has a clear, detailed and realistic explanation of how project will be implemented – Includes a credible explanation of how it will achieve CED goals – Identifies milestones and links them to project outcomes Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Includes a credible explanation of Clear and well-conceived how each milestone will be overall approach to the achieved project, with a sound and feasible implementation plan – Discusses potential obstacles, with strategies to address them that is consistent with the – Includes a quarterly timeline 1 (cont) expectations described in covering all years of the project the FOA and covers all years and identifying when the specific of the project, including milestones will be achieved specific milestones to be achieved. CED Application Reviewer Training Business Plan – Project Implementation Section 2 FOA Evaluation Criteria Criterion is Fully Met if the Application… Positions will be created in a – Presents a credible market analysis of the business to be viable industry with developed and its industry, that promising short- and longsupports a positive short- and term job outlooks. long-term job outlook and identifies any critical risks relating to the specific business and/or industry, backed up by data from relevant published sources not more than five years old CED Application Reviewer Training Business Plan – Project Implementation Section 3 FOA Evaluation Criteria Criterion is Fully Met if the Application… The business will be viable in – Includes the results of sound market research analyzing terms of competition, competition, estimated market anticipated market, share and sales; and analyzing customer base, and market customer base by market trends. segment, market size and trends; using data from published sources no more than 5 years old CED Application Reviewer Training Business Plan – Project Implementation Section 3 (cont) FOA Evaluation Criteria Criterion is Fully Met if the Application… The business will be viable in – Clearly demonstrates the market analysis for the project area and terms of competition, makes sense for the given anticipated market, industry customer base, and market trends. CED Application Reviewer Training Business Plan – Project Implementation Section 4 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Recruitment strategy appears Sound and reasonable realistic recruitment strategy and – Strategy aims to have at least 75% tracking system to obtain of the created positions held by and document low-income low-income people referrals with TANF, child support agencies, and other – Jobs clearly counted by the number of positions created, not sources that will result in the number of individuals hired to 75% of the new positions fill them over the course of the being filled by TANF grant recipients or other lowincome individuals. CED Application Reviewer Training Business Plan – Project Implementation Section 5 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Willingness to participate in any Willingness to participate Federal evaluation activities is fully in Federal evaluation(s) clearly stated and allow evaluation protocols established by ACF or its designee contractor. CED Application Reviewer Training Business Plan – Project Implementation Section 6 FOA Evaluation Criteria Criterion is Fully Met if the Application… – For projects involving real property The physical facility and acquisition, new construction or other equipment required renovation, the application includes to operate the project will acceptable evidence of site control, be secured in ways that are such as a deed of ownership or a consistent with the ratified purchase contract, option to expectations described in purchase, or signed long-term lease the FOA. agreement, with an effective term of sufficient duration as to cover the period of time to fully implement the project CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Provides documentation of thirdThe physical facility and party financing commitments with other equipment required to effective time limits and operate the project will be reasonable terms and conditions secured in ways that are for closing to fully fund the consistent with the 6 (cont) applicant’s total development cost expectations described in of real property projects the FOA. CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – For projects involving the funding The physical facility and of equipment purchases, the other equipment required to application provides evidence that operate the project will be that applicant has procurement secured in ways that are policies and procedures in place to consistent with the 6 (cont) assure compliance with applicable expectations described in federal procurement and property the FOA. management requirements CED Application Reviewer Training Business Plan – Project Implementation Section 7 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Shows that the type and size of Number and types of new proposed project will reasonably full-time positions are require the projected type and appropriate for the project number of new full-time, fulland will provide starting year, non-seasonal positions wages, wage growth opportunities, and employee – Shows that the type of newly created positions is realistic for benefits that will allow target population to fulfill families to achieve selfsufficiency. CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Includes job titles and Number and types of new descriptions showing livable full-time positions are starting wages and benefits (for appropriate for the project example: paid time off, 401k, and will provide starting health care) wages, wage growth 7 (cont) opportunities, and employee – Discusses projected wage growth opportunities, career ladder or benefits that will allow career growth potential, how the families to achieve selfpositions will contribute to sufficiency. employees’ skill development CED Application Reviewer Training Business Plan – Project Implementation Section 8 FOA Evaluation Criteria Criterion is Fully Met if the Application… Positions will be sustained for at – Reasonable effort has been made to explain how the project will position least 1 year after the end of the itself to retain the positions after project grant period by including the funding ends (e.g. a growth plan that steps that will be taken to set up shows that the operation will continue the project solidly and position it to need the positions and be able to for continued success after the cover the costs) end of the grant and provides a discussion of the continued need – Shows a relationship between the job creation targets in this section and the for the positions after the end of financial planning in the Financial the grant period. Strategies section of the application CED Application Reviewer Training Business Plan – Project Implementation Section 9 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Indicates that reasonable efforts Confidential or sensitive will be made to ensure that information from staff, confidential or sensitive records project participants and/or will be properly collected, stored, project beneficiaries will be and disposed of protected during the project and disposed of after grant has ended. CED Application Reviewer Training Business Plan – Project Implementation Section 10 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Describes the initial loan(s) to be made from the For grant including the name of the specific business(es) Loan/Revolving receiving the loans, the type(s) of the business(es), Loan Projects: and business development plan(s) Ensures loans will be made in – Includes draft copies of the loan agreement(s) showing the terms and conditions of the loan(s), a accordance with commitment by the borrower(s) to create new, fullprogram rules. time, full-year jobs - at least 75 percent of which will be filled by low-income individuals - and an interest rate to be charged that will be at or below market rates CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Describes strategies to ensure that all loans, either For initial loans or subsequent future loans, from any Loan/Revolving revolving loan fund will go to eligible recipients for Loan Projects: business development activities Ensures loans will be made in – Indicates that the interest rate charged will be at or 10 (cont) below market rate accordance with program rules. – Indicates that copies of executed loan agreements will be submitted to ACF upon establishing such loans with program participants CED Application Reviewer Training Business Plan – Project Implementation Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Indicates that any interest accrued on revolving loan For funds will be used to continue or expand the Loan/Revolving activities of the originally approved project during Loan Projects: the grant period; and that any repaid principal on Ensures loans such loans that is no longer needed for the originally will be made in 10 (cont) authorized purpose of the project will revert to ACF accordance with program rules. CED Application Reviewer Training Business Plan – Project Implementation Narrative question: Overall, does the project present a clear and well-conceived implementation approach that is likely to achieve the project’s goals? CED Application Reviewer Training Business Plan – Project Implementation Points Available: Minimum Maximum 0 20 Scoring Guidelines: – 0 points = Implementation plan not feasible, unclear on how goals will be achieved, or not provided – 10 points = Implementation plan potentially feasible but not clearly explained and/or parts of the concept are problematic – 20 points = Clear, well-conceived, sound and feasible implementation plan CED Application Reviewer Training Self-Review Quiz 1. The criterion that positions be created in a viable industry with promising short- and long-term job outlooks is met by which of the following? a) A credible market analysis of the business to be developed b) Identifies any critical risks relating to the specific business/industry c) Supporting data that is not more than 5 years old d) All of the above CED Application Reviewer Training Self-Review Quiz 1. The criterion that positions be created in a viable industry with promising short- and long-term job outlooks is met by which of the following? a) A credible market analysis of the business to be developed b) Identifies any critical risks relating to the specific business/industry c) Supporting data that is not more than 5 years old d) All of the above CED Application Reviewer Training Self-Review Quiz 2. The application must show the proposed project will have sustainable positions for how long after the end of the grant period? a) b) c) d) At least 6 Months At least 1 year At least 2 years At least 3 years CED Application Reviewer Training Self-Review Quiz 2. The application must show the proposed project will have sustainable positions for how long after the end of the grant period? a) b) c) d) At least 6 Months At least 1 year At least 2 years At least 3 years CED Application Reviewer Training CED Application Reviewer Training 3.2: BUSINESS PLAN – PROJECT VIABILITY Business Plan – Project Viability Basis for scoring: Whether the application demonstrates that all necessary resources will be available to implement the project as described in the business plan at the time of the award. – 15 points possible – Discussed on p. 41-42 of FOA CED Application Reviewer Training Business Plan – Project Viability Section 1 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Identifies all of the activities Adequate resources are necessary for the success of the available for project viability. project – Shows these activities are consistent with the project’s scope, scale and projected outcomes – Demonstrates the staffing, facilities, equipment and supplies, and funding identified to support each activity appear reasonable CED Application Reviewer Training Business Plan – Project Viability Section FOA Evaluation Criteria Adequate resources are available for project viability. 1 (cont) CED Application Reviewer Training Criterion is Fully Met if the Application… – Identifies all sources of the staffing, facilities, equipment and supplies, and funding necessary for the project – Demonstrates that any competing activities that might reduce the availability of the resources for this project have been identified – Identifies competing activities that might reduce the availability of resources for this project and how these will be managed Business Plan – Project Viability Section 2 FOA Evaluation Criteria Criterion is Fully Met if the Application… – MUST SHOW: Includes documentation Project will have the such as financial statements from the capacity to responsibly last 2 years showing an operating manage and adequately budget consistent with the amount of protect any Federal funds funds requested and that awarded for the project demonstrates capacity to manage through a financial funds responsibly (for new entities, management system that application can include a statement complies with 45 CFR Part from an organization official attesting 74. to the applicant’s financial health and the systems to be implemented) CED Application Reviewer Training Business Plan – Project Viability Section 3 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Provides project partner agreement For Projects that signed by all parties and addresses Involve Partners that compliance requirements for all duties to will Directly or be undertaken by the partner Indirectly Spend CED – Clearly shows compliance requirements Funds: Procedures include specific mention of income are in place to ensure documentation, interest rates for that any project revolving loan funds, use of accrued partner will comply interest, funds management, recordwith all program keeping and/or monitoring requirements requirements. CED Application Reviewer Training Business Plan – Project Viability Section FOA Evaluation Criteria For Projects that Involve Partners that will Directly or Indirectly Spend CED Funds: Procedures are in place to ensure that any 3 (cont) project partner will comply with all program requirements. CED Application Reviewer Training Criterion is Fully Met if the Application… – Provides a compliance plan which describes roles and responsibilities and convincingly addresses program requirements from FOA: At least 75% of positions filled by low-income/TANF Low-income eligibility determinations Retention strategies Expenditure documentation Monitoring Reporting on positions created Business Plan – Project Viability Section 4 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Demonstrates evidence of firm commitments For Projects that will for loans, municipal or State tax credits, require non-CED funds, equity stock investments, or other supporting the extent to which: grants (i.e.: signed letters of commitment Commitment for from lenders, investors, donors, and grantors) outside funding is – Demonstrates that the signed letters of provided and the commitment from lenders, investors, donors, degree to which future and grantors explicitly state an unconditional program income is financial commitment to the project totaling necessary. at least the amount of non-CED funds necessary CED Application Reviewer Training Business Plan – Project Viability Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Demonstrates that future program income is For Projects that will not necessary for the implementation of the require non-CED funds, project design as outlined in “Business Plan – the extent to which: Project Implementation” Commitment for outside funding is 4 (cont) provided and the degree to which future program income is necessary. CED Application Reviewer Training Business Plan – Project Viability Section 5 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Outlines the role of the project For Projects that Involve partner and describes the Partners that will Directly or relationship between the Indirectly Spend CED Funds: applicant and the project partner Demonstration of the project – Provides a copy of the signed partner’s role, financial partnership agreement between viability and ability to track the applicant and each project and report on federal funds, partner that includes a as well as a signed description of roles and the partnership agreement. relationship between the applicant and project partner CED Application Reviewer Training Business Plan – Project Viability Section FOA Evaluation Criteria For Projects that Involve Partners that will Directly or Indirectly Spend CED Funds: Demonstration of the project partner’s role, 5 (cont) financial viability and ability to track and report on federal funds, as well as a signed partnership agreement. CED Application Reviewer Training Criterion is Fully Met if the Application… – Demonstrates that all project partners that will be responsible for directly or indirectly spending CED funds are financially viable and have the capacity to manage responsibly any federal funds by: Discussing the partner’s history as an organization and financial stability Discussing the partner’s experience managing federal funds Demonstrating that the partner has a financial management system that complies with 45 CFR Part 75, is in place, or there is a specific plan for procurement Business Plan – Project Viability Section FOA Evaluation Criteria 6 For Equity Stock Investment Projects: Project will comply with 45 CFR Part 74.36 concerning intangible property and application provides clear purpose(s) for which stock investments will be made. CED Application Reviewer Training Criterion is Fully Met if the Application… – Demonstrates that the stock investment agreement fully complies with intangible property rules (45 CFR Part 74.36) – Demonstrates the purpose(s) for which stock investments will be made – Demonstrates the type of equity stock transaction – Presents the cost-per-share and basis on which it was arrived Business Plan – Project Viability Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Presents the number of shares the For Equity Stock applicant will purchase and the Investment Projects: percentage of ownership in the Project will comply with business (investment must be at 45 CFR Part 74.36 least 25% of the businesses’ assets concerning intangible on balance sheet) 6 (cont) property and provide clear purpose(s) for which – Presents the term or duration of agreement stock investments will be – Shows board representation (it must made. be clear that the grantee will have appropriate representation) CED Application Reviewer Training Business Plan – Project Viability Section FOA Evaluation Criteria Criterion is Fully Met if the Application… 7 For Loan/Revolving Loan Fund Projects: Demonstrates compliance with all terms of 45 CFR Part 74.21 concerning intangible property and provides draft copies of agreements demonstrating key loan terms. – Provides a model agreement demonstrating how each agreement will include: The purpose(s) for which loans will be made Interest rates and other fees Loan period Repayment schedule Collateral security required Default and collection procedures Signatures of authorized officials of the lender and borrower Compliance with intangible property rules CED Application Reviewer Training Business Plan – Project Viability Narrative question: Does the application have all necessary resources to be successful, and does the application show that all partners will comply with the program requirements? CED Application Reviewer Training Business Plan – Project Viability Points Available: Minimum Maximum 0 15 Scoring Guidelines: – 0 points = Adequacy of resources and compliance plan not demonstrated or secured – 8 points = Adequacy of resources and compliance are not fully documented – 15 points = Clearly demonstrates adequate resources and plan for program compliance CED Application Reviewer Training Self-Review Quiz 1. To demonstrate that adequate resources are available for the project that application must show which of the following? a) Identification of some activities necessary for the success of the project b) Demonstration of the staffing, facilities, equipment and supplies, and funding c) Identification of competing activities that might reduce the availability of resources for the project d) B and C e) All of the above CED Application Reviewer Training Self-Review Quiz 1. To demonstrate that adequate resources are available for the project the application must show which of the following? a) Identification of some activities necessary for the success of the project b) Demonstration of the staffing, facilities, equipment and supplies, and funding c) Identification of competing activities that might reduce the availability of resources for the project d) B and C e) All of the above CED Application Reviewer Training Self-Review Quiz 2. To illustrate an adequate financial management system, the application must show which of the following? a) Financial statements showing an operating budget consistent with the amount of CED funding requested b) Financial statements showing revenues consistent with the amount of CED funding requested c) Financial statements showing expenses consistent with the amount of CED funding to be spent d) All of the above CED Application Reviewer Training Self-Review Quiz 2. To illustrate an adequate financial management system, the application must show which of the following? a) Financial statements showing an operating budget consistent with the amount of CED funding requested b) Financial statements showing revenues consistent with the amount of CED funding requested c) Financial statements showing expenses consistent with the amount of CED funding to be spent d) All of the above CED Application Reviewer Training CED Application Reviewer Training 3.3 BUSINESS PLAN – FINANCIAL STRATEGIES Business Plan – Financial Strategies Basis for scoring: The extent to which the application demonstrates sound and reasonable financial strategies that have a high likelihood of leading to the success of the project. – 10 points possible – Discussed on p. 42 of FOA CED Application Reviewer Training Business Plan – Financial Strategies Section 1 FOA Evaluation Criteria Criterion is Fully Met if the Application… – Includes actual past (and/or Project is ready to be forecasts of) profit and loss implemented and will be statements, comprehensive economically feasible by the sources and uses of funds end of the grant period, and statements (showing both CED for at least one year and non-CED sources), cash flow thereafter. Project costs and statements, and balance sheets organizational expenses are showing detailed costs and reasonable and necessary. expenses CED Application Reviewer Training Business Plan – Financial Strategies Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Includes detailed narrative Project is ready to be explanations and assumptions in implemented and will be the financial documentation economically feasible by the end of the grant period, and – Shows no need for additional cash infusions from outside of for at least one year 1 (cont) operations by year three (nonthereafter. Project costs and construction) or five (construction organizational expenses are projects), as well as ongoing reasonable and necessary. operations in year four (nonconstruction) or six (construction) CED Application Reviewer Training Business Plan – Financial Strategies Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Allows for analysis of the financial Project is ready to be plan, and that analysis implemented and will be demonstrates that the economically feasible by the assumptions in the forecasts are end of the grant period, and reasonable (for example, the for at least one year 1 (cont) percentages used for income and thereafter. Project costs and expense increases over time) organizational expenses are reasonable and necessary. CED Application Reviewer Training Business Plan – Financial Strategies Section FOA Evaluation Criteria Criterion is Fully Met if the Application… – Contains financial documentation Project is ready to be showing that costs are necessary implemented and will be and are within reasonable market economically feasible by the rates end of the grant period, and for at least one year 1 (cont) Note: if insufficient financial thereafter. Project costs and documentation was provided to organizational expenses are allow for any financial analysis, reasonable and necessary. points cannot be awarded for this section CED Application Reviewer Training Business Plan – Financial Strategies Section FOA Evaluation Criteria Financial estimates for project are reasonable. 2 CED Application Reviewer Training Criterion is Fully Met if the Application… – The application clearly demonstrates that the financial estimates are grounded in solid assumptions – The application demonstrates the necessity, reasonableness, and allocation of the proposed costs Business Plan – Financial Strategies Section FOA Evaluation Criteria 3 Criterion is Fully Met if the Application… – Clearly demonstrate the cost per Cost per full-time, position will not be greater than regular position will not $20,000 for non-construction projects exceed $20,000 for nonand $25,000 for construction projects. construction projects Cost per position can be calculated by and $25,000 for dividing the funds requested by the construction projects. number of proposed positions created. CED Application Reviewer Training Business Plan – Financial Strategies Section 4 FOA Evaluation Criteria For Construction Projects: Costs for construction activities are necessary and within reasonable market rates. CED Application Reviewer Training Criterion is Fully Met if the Application… – Includes sufficient documentation to enable the reviewer to analyze proposed costs for property acquisition, predevelopment, architectural/ engineering services, environmental study, permits, occupancy, hard costs; and reviewer concludes that costs appear reasonable and necessary Business Plan – Financial Strategies Section 5 FOA Evaluation Criteria Criterion is Fully Met if the Application… For Loan or Revolving Loan – Provides strategies to ensure that loan funds go to low-income borrowers for Fund Projects: Demonstrates business development activities CED Funding will be used appropriately pertaining to – Ensures loans will be provided at interest rates lower than traditional beneficiaries and interest loans rates. – Demonstrates that loan agreements will show how the applicant will comply with all terms of 45 CFR 74.36 concerning intangible property CED Application Reviewer Training Business Plan – Financial Strategies Narrative question: Overall, does the application demonstrate an economically feasible financial plan and fulfill CED programmatic requirements? CED Application Reviewer Training Business Plan – Financial Strategies Points Available: Minimum Maximum 0 10 Scoring Guidelines: – 0 points = Costs unreasonable, no plan for self-sufficiency, no system identified – 5 points = Costs reasonable, plan for sustainability minimally adequate, or system identified but not in place – 10 points = Costs reasonable, plan realistic, tracking/reporting system in place CED Application Reviewer Training Self-Review Quiz 1. The basis for scoring the Business Plan – Financial Strategies portion of the application is what? a) Whether the project’s financial plan is reasonable b) Whether the project fits within CED’s cost per position requirements c) Whether the project will be sustainable by the end of the grant period and for one year thereafter d) All of the above CED Application Reviewer Training Self-Review Quiz 1. The basis for scoring the Business Plan – Financial Strategies portion of the application is what? a) Whether the project’s financial plan is reasonable b) Whether the project fits within CED’s cost per position requirements c) Whether the project will be sustainable by the end of the grant period and for one year thereafter d) All of the above CED Application Reviewer Training Self-Review Quiz 2. What is the maximum cost per position for nonconstruction projects? a) b) c) d) $15,000 $20,000 $23,000 $25,000 CED Application Reviewer Training Self-Review Quiz 2. What is the maximum cost per position for nonconstruction projects? a) b) c) d) $15,000 $20,000 $23,000 $25,000 CED Application Reviewer Training Self-Review Quiz 3. To demonstrate that the project will be economically feasible, the application should include what? a) An illustration that the cost per position is allowable b) Documentation from project partners indicating that they will match funds provided by the CED program c) Profit and loss statements, sources and uses statements, cash flow statements, and balance sheets d) All of the above CED Application Reviewer Training Self-Review Quiz 3. To demonstrate that the project will be economically feasible, the application should include what? a) An illustration that the cost per position is allowable b) Documentation from project partners indicating that they will match funds provided by the CED program c) Profit and loss statements, sources and uses statements, cash flow statements, and balance sheets d) All of the above CED Application Reviewer Training Module 3 Wrap-up What you’ve learned… – The basis for scoring the Business Plan criterion – Guidance on evaluating each Business Plan sub-criterion • Project Implementation • Project Viability • Financial Strategies – Direction on how to score each sub-criterion What’s next? – Module 4: Organizational Capacity CED Application Reviewer Training