Thinking Critically
about How to Organize
Texts into Visuals:
Creating Infographics
Trisha Pomerville & Jennifer Huffman
Wright State University
WHAT IS AN INFOGRAPHIC?
WHY WE USED INFOGRAPHICS
HOW WE USED INFOGRAPHICS
Explanation of Assignment
Pricing Strategy Presentation
Pricing Strategy:
• Market-Skimming
• Market-Penetration
• Captive Product
• Product Bundle
• Optional-Product
Influence of Culture Presentation
Key Terms:
• Culture
• Values
• Norms
• Folkways
• Mores, Laws & Crimes
Assignment Guidelines
1. Read about the term and decide how to explain it in simple
words/phrases & with visuals in an infographic.
2. Find a visual(s) to help explain the term in the infographic.
• Microsoft Clip Art and/or Smart Art Shapes
3. Decide how you will organize the material in the infographic.
Infographic Template 1 Infographic Template 2
•
•
Save PPT as a PNG or JPEG file.
Choose which group members will present each part.
4. Practice giving presentation.
Assignment Rubric
Presentation Criteria
Points
 Clear Explanation of Key Term
/3
 Specific Examples from Your Cultures
/3
 Infographic with Pictures and Shapes
/3
 Organization of Presentation
/3
 Clear & Understandable Presentation
/3
Listening & Note-taking Criteria
 Organized Notes with Main Ideas & Supporting Details
for Each Group Presentation
 Ask at Least 1 Question to Other Group
Total:
/4
/1
/20
Example Infographics
Market Skimming Pricing (Teacher Example)
Optional - Product Pricing (Student Example)
Culture (Teacher Example)
Value 1 (Student Example)
Value 2 (Student Example)
STUDENTS’ & INSTRUCTORS’ OPINIONS
Student Opinions
Pricing Strategies
Influence of Culture
16
14
12
10
8
6
4
2
Very
0
Somewhat
Not
20
18
16
14
12
10
8
6
4
2
0
Very
Somewhat
Not
Likes
Pricing Strategies
Influence of Culture
• Made details clear to
understand; “Easier than
reading”
• Made students think in a
creative way
• Helpful to prepare for
tests
• Made me want to study
content more; examine
skills
• Information sticks to
brain because of pictures
Dislikes
Pricing Strategies
Influence of Culture
• Summarize the reading
• Difficult to make
• Takes a long time
• Think a lot when
designing
• Some presentations not
clear.
• Presenters must know
information in order to
present well.
Changes to Assignment
Pricing Strategies
Influence of Culture
• Practice
• More pictures/shapes
• Should give to students
before a test to help
them do better
• Start with a small
reading section, then
move up to a paragraph
and whole
subject/reading to make
it easier to learn
• Add more details – more
words
• Use different program to
design – leave in PPT
• Need to improve skills in
computer program
• Add funny pictures &
colors to make
unforgettable
• Add videos
Teacher Opinions
•
•
•
•
•
•
•
Incorporate different learning styles
Think creatively
Transfer ideas from readings and lectures to other contexts
Clarify and analyze the meaning of text
Organize and synthesize information from readings
Summarize information from readings
Paraphrase ideas from readings
OTHER USES FOR INFOGRAPHICS
Other Uses
• Introducing a Topic
• Example: Social Media
• Explaining Reading & Listening Skills
• Example: Organizational Structures
• Explaining Grammatical Structures
• Example: Modals, Prepositions
• Sharing Survey or Research Results
• Other Ideas?
ONLINE TOOLS TO MAKE
INFOGRAPHICS
Free Tools
• Piktochart http://piktochart.com
• Easel.ly http://www.easel.ly
• Infogr.am http://infogr.am
References
HubSpot. (2013). [Graph illustrations that show example infographics]. Five infographics
templates in PowerPoint.
http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
Krauss, J. (2012). More Than Words Can Say: Infographics Learning & Leading with Technology
39, 10-14. Retrieved from
http://www.learningandleading-digital.com/learning_leading/201202?pg=12#pg12
McMillan, N. (2012). 5 Lessons with Infographics. Retrieved from
ttp://designerlessons.org/2012/04/29/esl-lesson-plan-5-lessons-with-infographics-1-thats-oldnews/
NeoMan Studios. (2013). [Graph illustration about reasons to use infographics]. 13 Reasons Why
Your Brain Craves Infographics. Retrieved from
http://neomam.com/interactive/13reasons/
NickiLinCha (2012) [Graph illustrations of grammatical structures, idioms, etc.]
Infographics for the ESL Class. Retrieved from
http://www.livebinders.com/play/play?id=412294
Springfield Township High School Virtual Library (2012) A guide for English as a Second Language
students: Infographic Lessons. Retrieved from
http://sdst.libguides.com/content.php?pid=265291&sid=2598678
Student Experts (n.d.) [Graph illustration about infographics] Infographics. Retrieved from
www.studentexperts.com