£15.00-20.00
Programmes I will use
: The company Live music rrecords
have asked me to produce a CD package I will
ensure this CD package appeals to my
audience. The target audience I have chosen
are teenagers aged 15-18 . Live music records
are looking for an extraordinary, unique and
distinctive CD package. This product should be
exciting and useful to keep items such as lyric
booklets, posters which contains CD case, CD,
Poster of my artist/Group. This will be fun for
my audience to use. My product should be eyecatching and attractive to my customers.
I will make sure that this product is more
exciting than the other competitors products.
As there are other CD packages on the market.
This will result in me selling more of my
products.
Card
Plastic Paper
Glue
Amount of
compartments
Cost for the Cd
package with
item inside.
Logo
Shape of the box
Materials used
Poster
Size of package
Bookman
Old Style
L: 50cm
W: 45
Style of writing
Algerian
Bradley Papyrus
Hand ITC
Artist Group
CD cover
Box
L: 45cm
W: 30
Images of the
artist/band
bold
Written in different fonts
Lyric book
Italic
Signatures of the
band
Contents of the box
Poster
Name of
CD disc
the band
Band name
Record label
Colourful
Images of the
band
Long lasting
Attractive
Images of
band/artist
Ideas: CD package, poster , CD disc, CD lyric
booklet, CD booklet list of songs.
Boys aged 14-16
Known
Colourful
I will make a CD package aimed
Images
at teenagers 15-18. This product will be
Appearance
Girl
designed to be used when teenagers are in
Main character group
Unique
parties or any type of car journey. This product
will keep a teenager occupied when they are
18-over I have a selection of
I would like the
Reliable
Boys
bored. This is because they will have access to
appearance of my travel
Creative
target audiences that I
the package with everything they need in one
box to look creative and
will choose for my final
package. I will make sure that the items are
attractive to the eye. As
Target audience
design
exciting that will be inside the CD package.
this will make my product
Yellow
I will create a box that will be eye-catching and
Sainsbury’s
on the market popular.
Girls
Vibe
Hip hop Orange
Self expression
unique standing out from the other products
Purple
Sold at
Girls aged 14on the shop shelf. Inside my box there will be
Name
of
product
HMV
compartments , this will not only improve my
16
Colours
creative skills but will keep my product very
Sumer
Self
Green
Themes
organised. This will also make it easier for my
Tesco
Argos
remixes
attitude
target audience (teenagers) to have access to
Orange
Keep calm &
Morrison's
the products in the package.
party on
Multli colours
In addition a banner to have a souvenir in the
Beach
I have selected a few
R&B
package.
names so this can help me
for my final design.
I will make sure I use bright
I have chosen these shops
colours
to
attract
my
target
I
have
decided
to
make
my
because they are known shops
The boxes shows what my design brief and scenario of my CD package and products are.
audience. This is because it will and many customers buy
product more exciting by
This informs me on what I have to include when creating my product. By doing this I will
show a positive side to my
choosing a theme for my
product from these
make my work look professional and on task, This will give me ideas to refer to. In addition
I have created a brainstorm for my CD case and CD package. This will help me when
package as it will also show
box.
thinking ideas of my CD case and CD package helping me think about the ideas of my
creativity.
I have created this research page in order
to help me create y product. I have made
it useful in terms of how to design my
product. Also how to make my product
appeal to my audience.
Background music
Radio adverts
Photoshop
Remix songs
Remixed album
TV adverts
Photos
This will help me decide on what
type of photo's I will like to take
for my group. This will help me
promote the group or artist I will
Internet
be choosing for my package and
contents of my CD package.
Professional photographer
Tally chart
R&B
Dance hall
Music
By adding music this will help
me to decide what type of
genre of music it is and weather
Newspaper
Hip hop
it will be suitable for my target
audience.
Interviews
Radio
Banners
Posters
Buy online
Talking to the manager
on his view of his
products.
Shops
Discussion in groups
Questionnaires
Media
Magazines
Surveys
Camera
Interviews will help me to find out
interests in music so I will be able to
produce information from them on to my
CD case. This will also help me because
as a teenager myself some teenagers
may not be into things I am not
interested in. This will make my product
fair to my target audience .
Media will help me a great
deal as many people read
and listen to the media.
This will also help me
promote my product,
Websites
Information on
designs of products
Internet
Images for existing products
Graphic
design
Information about
existing products
Television
Music channels
CD case design
books
Reality channels
Advertisements
Count down shows
e.g. 106 and park
Books
Channels 14 +
This will help me to appeal for
Graphic
CD package design
your target audience. Using the
books
Looking around in shops ill help me internet will also help me to
to produce a successful product.
make it a success and my own These books will help me design my CD
Also to increase the popularity o my creative project to my
package and contents in my CD package.
product on my promotion. This will customers.
will also be able to design the graphics
also increase my profit if I put
around my product and appeal to my
people interests in to my product.
audience.
This will help me get my product popular.
Also increase the popularity to my target
audience
Customer: The target audience for this product is aimed at women
aged 18 and onwards. Think this because the title ‘Brave heart’
gives the message that it is about love and what women face. I
think this is appropriate for the target audience because of the
content used in the songs and the theme Also women will be able
to understand the package and the lyrics in the song. The colours
shown are mainly blue in different shades. The lighter shades n
contrast on the bottom of the d case show calmness, health and
healing. Whereas the dark shade shows power and independence.
Therefore women will be able to relate to the CD as it shows what
women go through and shows an independent side.
Production process: The production process used for this
product is Gravure. This printing process is used because the
printing is used for long, high-quality print runs such as
magazines,, packaging, and printing etc. This means it will be
relevant to use this type of printing process for components as
well. . This is because it is a neat process that is well presentable.
This has not been laminated . This s also a reliable process as
machines are used to put the images and designs onto the
package itself and components.
Aesthetics: The packaging is a square shape. In front of the
package there is a image of Ashanti covering the package with a
pose on a mountainside in an elegant pose. However in front of
the CD case there is a image of Ashanti laying in a with a dress in
the same pose. The colour blue will attract the target audience
because women tend to be attracted to calm colours and the
roses show a more feminine perspective. I think the design of
this product is very effective because the colours used are
appropriate for women. Moreover the graphics I the cover show
what a ladylike side and a romantic side . This is also a high
quality product.
Size: There is a suitable size for CD package and case. As the
size of the package is medium and would be easy to carry
around. The package will also b able to fit the components
of the package inside. Therefore the package need to be
spacious. The size will appeal to the target audience well
because women do not usually like carrying heavy things
around with them so it will make it easier for them.
Moral social cultural issues- This ay bring some issues as the
image is the image of the singer Ashanti and she is shown
wearing a lot of make-up. Some women in the society may not
like make-up as they would prefer their inner beauty to be
shown. However she is wearing a long dress which covers her
up. Some may have issues with the message brought out.
Function: The CD package and the components Is for an
entertaining purpose and can b e played anywhere. But it
s most likely to be played in a family home. I think the
game does function well because when the CD is being
taken out of the box it will not break because of the
material used. Also the components are shaped in
different sizes but are able to fit in the box .
Production scale: The production sale used for this
product is mass produced. This is because it can be
sold in stores such as HMV Tesco Argos or
Sainsbury's.
I have used ACCESS FM to analyse this product. This will
help me when producing my real product.
Typography: : The typography used is large and
thin. So that it is clear to see. The typography
looks very elegant . This signifies the elegance
women have.
Environment: This product is made out of cardboard
plastic and other artificial materials. Before the
customer has purchased this product it will be o the
shelves of music shops e.g. HMV. When the customer
has bout this CD package they will be able to put in
their homes or cars . This is because the product is not
so big but a suitable size.
Safety: In this CD package there are many
hazards that can take place. For example the CD
disc is sharp and has not got a plastic to seal.
This would have made the product more safer.
Improvements: If I ere to improve this
product I will improve the typography of the
title and he size. Also the coulour. This will
make it easy for the customer to see.
Cost. The cost of this album is £12.99. I think this is
a good value because it is affordable for women
considering the popularity of this artist.
Customer : T he target audience for this product is aimed at women aged 18
and onwards. Think this because the title ‘enough’ of love’ gives the message
that it is about what women represent and what value they have. I think this
is suitable for the target audience because the colours used are gold, yellow
and brown. These are the colours used and they all symbolise riches and
wealth . Therefore the colours support the message that s trying to be given
out showing that women are rich and are wealthy in their own right. This
product I is suitable for the intended target audience as the artist ‘Keyshia
Cole’ is not only on the front cover but is posing gin a confident way. Showing
that there is female presence when the customer buys the al bum
Production process: The printing process that has
been used for this package is Gravure. This painting
process is used because it is done by an artist. Also
this printing process has been don't by a professional
. The advantages of using this printing process fro
you
Aesthetics:
The packaging is a square shape. In front of the
package there is a image of Keyshia Cole, covering
the package with a pose in a room in an elegant
pose. However in front of the CD case there is a
image of Keyshia Posing with confidence.
Size:
The product is a suitable size because the size of the
package is medium and will make it easier for
customer to carry around. The package will also b
able to fit the components of the package inside. The
packaging is a nice size as this will increase my profit
of the CD package.
Typography:: The typography used is
large and thin. So that it is clear to
see. The typography looks very elegant
. This signifies the elegance women
have. Also the style of the writing is
Moral social cultural issues:
This may bring some issues as the image is the
image of the singer Keyshia Cole wearing a lot of
make-up. Also a dress that shows her Some women
in the society may not like make-up she is dressed as
she is wearing make-up ad her shoulders are not
acceptable in some religion Therefore there may be
still early. .
FunctionThe CD package and the components Is for an
entertaining purpose and can b e played
anywhere. But it s most likely to be played in a
family home and also the car believe that the
The product functions well be suitable for the
target audience
I have used ACCESS FM to analyse this product. This will
help me when producing my real product.
Environment: I think the
package is environmentally
because there are no use of
harmed animals on the CD
cover.
Safety: I think the components in those
product are not safe because there are
lot o f sharp edges involved. Although
the product was made safely for the
target audience.
Improvements:- I were to improve this
product I would make sure that the box
and case are both laminate. This will
prevent less hazards and keep the
presentation of the project clean.
Cost. The cost of this product is (£1.29).
This is a nice value of y money and is
worth the money. As this was by a wellknown celebrity which I will usually expect
and increase in profit.
Are you: Male
Female
What age group are you in?
Under 10 11-18
19+
What genre of music do you like?
Urban
Dancehall
Pop
Other
Do you prefer the speed of your music to be:
Fast
Slow
Medium
Have you ever bought a Cd package before?
Yes
No
If so is it:
Online
Shop
If so what shop have you bought it from
HMV
Tesco Asda Sainsbury’s
eBay Amazon other
What would you like to see in the CD package
____________________________________________________
____________________________________________________
What price would you like the CD package to be ?
£5-10 £11-£15 £16- £20 £21-25 other
What gender would you like this Cd package to b e aimed at (tick either box)
Boys
Girls
Genre of
I asked this question because
by asking what gender you
musicare in. I choose this as my
Urban first question because I
wanted to find out what
Dancehall
types of genders liked the
idea of a CD package. I also
Pop did this so that I would have
not be biased when making
Other my CD package.
I asked this question because I
would have been able to find
the different genre’s of
music people are interested
in. This would have helped
Speed of music me find ideas of what types of
Fast music people liked .
Slow
Price of the
other
The speed of the music
Median could be important for
people or some people.
Some children and young
adults usually prefer fast
music or slow music. This
package will help me choose the
tracks played on my CD.
Are you: Male
Female
I asked this question
because I wanted to see
what age the person was
in so I would relate it to
the CD package. This
would have helped me
incorporate ideas form
the age groups .
What age group are you in?
Under 10 11-18
19+
What genre of music do you like?
Urban
Dancehall
Pop
Other
Do you prefer the speed of your music to be:
Fast
Slow
Medium
Have you ever bought a Cd package before?
Yes
No
If so is it:
Online
Shop
£21-25
£16- £20
Price of the
package
£11-£15
If so what shop have you bought it from
HMV
Tesco Asda Sainsbury’s Other
£5-10
0
50 100
Percentage of age
22+
Percentag
e of age
11-21
This question may have not been
so important it will help me to
make this CD package successful
because it will give me
background information on their
experience with the CD package.
I have chosen shops like these
because they are usually
known shops to the public.
However I have also chosen
other because it will not be fair
if others do not get their
choice of shop. This will help
me take in the results of the
survey to my CD package.
I have asked the public what they will like to see in
the CD package because If I include their opinions
will produce a successful package because people
who would have answered the survey would have
What would you like to see in the CD
package
their
own ideas
eBay Amazon other
____________________________________________________
____________________________________________________
I have asked the public what gender
Both
they
What price would you like the CD package
towould
be ? like the price to be
aimed at. This will help me see
£5-10 £11-£15 £16- £20 £21-25 other
weather I should include the theme
of the CD from a specific age group.
Under 10
0% 20% 40%
This page shows the questionnaire I am going
to deliver out into the public followed by an
explanation on why I asked these questions.
Once I received information back from the
questionnaire I made
What gender would you like this Cd package to b e aimed at (tick either box)
Boys
Girls
I have asked the public what price
I started off my questionnaire by asking what gender
they were. This allowed me to remember to take both
male and female ideas into consideration. This would
be fair for both genders. I wanted to know what age the
person viewing this survey was.
I asked the public what age group they were . In 20 %
said there
I asked the public what genre of music do you listen to.
80% of them said medium. Therefore y my research I
will be able to make my CD package have a laid back
looked. Thus research will be very handy to me because
I will be bale to base this idea in my package. The
majority of people I asked said medium because it is
between both fast and slow. I have chosen this because
I have given an extra option instead of telling people to
choose from.
I asked the public if they bought a CD package. I did this
because This would help make my package a success.
Also There will be less on the shelves so I will make sure
that my package is a success. Whereas sin my survey
estimated 50 % said yes and 30% said they had only
bought a CD but not a package. Those who said no will
not be aware of what is in the package. This is why I will
make the package creative.
U also asked if they bought the package online this is
because I wanted to find out if the majority people say
yes to either I will sell my product there or both if it is
an equal percentage. I followed the question by asking
what shop. This will help me chose the most shops
chosen in the survey I also made sure I asked what
online shopping site so the person answering will have
an equal chance.
I asked what people would like to see in the CD
package. This is one of the most important questions in
the survey because with this the people answering the
survey are able to state their opinions. This question is
important because it will help me include ideas so
when I launch my DC package on the shelves I will drag
attention to people. This will be because of the
product.
This last question in the survey was the price. His was
the last question because without the price the public
will not be able to by the CD package. I have included a
range of prices and included the box other so the public
will have an idea. As shown on my chart 65% of the
survey said they would rather have the price at #5.00#10.00. I may chose this price because it is not too
expensive and will be reasonable for the public.
Essential points
Desirable points
Aesthetics- My product must include colours that are appropriate for my target audience.
The colours that will be used will be bold and eye-catching influencing more customers to
buy it. From the research I have done I have found out that teenagers are more attracted to
CD case and packages with right colours. As if you go around teenagers who buy CD covers
usually buy colours hat are attractive and eye-catching, Therefore I will use colours that are
bright and not too bright. As my target audience is for both boys and girls aged 14-18.
Aesthetics- The colours I would like to use could be bold and eye-catching. I will make sure
E.g. blue, red. The customers are more likely to buy bright colours for the project Therefore
bright and not too bright.
Costumer- The customer of this target audience will be targeted at teenagers aged 15-18.
This is because teenagers are likely to purchase CD ‘s. Therefore I must make this product
make attractive and different for the customers to buy. This product must be manufactured
by boys and girls as I think this is a suitable age to buy and purchase a CD.
Costumer-To make my product appropriate for my target audience I will make sure the co
appropriate for my target audience. Since my target audience is 14-18 I will make sure that
suitable for their age group.
Costs- My customer must have a cost price around ₤10.00-₤20.00. I have chosen this price
because it is not too expensive. As when you see the CD cases and packages they are usually
₤30.00 each. As the quality of the CD case and CD package will be of high quality. The cost
have decided to use will be accessible for teenagers to buy because I have started at a range
of ₤10.00.
Costs- I would not like the price to be at the bottom end of the market or the profit will be
is lower than the value of my product I will not be able to to include all the functions. There
customers. Therefore I will have to make the items cheaper. However if the price increases
the functions for customers and it will make the product more exciting and fun for custome
Environment- My product I have chosen is a CD case and CD package therefore since the
music I the 21st century has risen up to a teenage population . This product can be taken on
journeys e.g.: the car.. This can also be played at home or within you own environment when
having a party or listening to it whenever you feel like. I hope this keeps my target audience
entertained so they will have an enjoyable time. I will ensure this product is re-cycled , as this
will be more appealing to my customers.
Environment- The main purpose of my product is to entertain people therefore this produ
parties or on long journey. This can be played among family and friends on Saturday nights
recycled.
Safety- The CD case CD package I will produce will be made of high quality so it will be
appealing to my targeted audience. Since my target audience are teenagers I must be aware
and take in consideration such as the corners of the CD package and the components. If my
product is of high quality I must make sure it is appealing to my targeted audience.
Safety- Since my target audience are teenagers aged 14-18 I must be aware and take in co
sharp objects such as the corners of the CD package. If my product is of high quality I must
to my targeted audience.
Size- I think the size of this package should not be too big however should fit the interests of
the customer. This will make it easier for customers to carry around the CD case and CD
package. I would prefer my size to be medium sized , This is because it will be appealing my
target audience as teenagers may get tired of carrying something very big. Therefore I would
prefer the size to be in the middle. This will be compatible to carry around to cars, parties,
celebration etc. However it can be small as it will not be too big but not too small as a CD
case and other parts of my product will nee to be able to fit in.
Size- I think the size of this package should not be too big. As it will make it easier for custo
CD case and CD package. I would prefer my size to be medium sized because as it opens up
too big to show its original size.
Function- The purpose of my product is to entertain teenagers in mainly parties. I need to
make my product eye-catching and attractive to my targeted audience. So my company will
like it in order to result in more sales. In the CD package there will be a selection of different
things e.g. lyric booklet, poster et.. This is useful as the audience will get interested in my
group/artist.
Function- The purpose of my product is to entertain teenagers in parties. And celebrations
product eye-catching and attractive to my targeted audience. So my company will like it in
sales. In the CD package I would like the contents/ items to be exciting .
Materials- The materials I will be using will be hard card, paper, plastic,. These are good
ideas of using materials like these because they are reliable materials and long lasting
durable materials. This will ensure the customer that this CD package and CD case will not
break.
Materials- I would like to use reliable materials and long lasting durable materials. This will
this CD package and CD case will not break. Materials I may use such as strong plastic for th
product extra card fir the title in 3d to make the product look unique. I will also use coloure
customers attracted to the bright colours.
These tow screenshots show the work I done for
questionnaire and an analysis. This will help me develop
my CD package and components in a way that will satisfy
the customers who will purchase my product. For
example one of the questions I asked was ‘what genre of
music do you like?’ The results I collected was most
people in the questionnaire preferred urban music. As my
questionnaire was directed at teenagers. Therefore I have
decided to make my product directed at teenagers.
These tow screenshots show a scenario , a
design brief and task analysis of my product.
For example the mind map will help me
because I will be able to got back and look at
this work for inspiration and some ideas for the
product and who my targeted audience could
be.
This screenshot shows the
research analysis I have
completed. This will help me
to work out which factors I
will need to consider when
making my product. I have
made questionnaires and
looked at existing CD’s for
help. This will inspire me in
the creation of my product. I
have made questionnaires
and looked at existing CD’s
which will inspire me to help
create my product in a way
that will be unique and catch
people attention and make
them want to buy the
product.
This page shows the product analysis I have
created. These pages will allow me to get
inspiration from the secondary and primary
resources to make my work better than both
of these examples. In the following pages.
For example I found the Keyshia Cole CD
more worth buying. However I found the
Ashanti CD more pretty. Considering these
factors will help me create a better product.