More than just another cute
face, they have a place in your
program!
Cathy Dolson, Specialty Programs Coordinator, Registered Instructor
STAR - 11800 Hwy 11E, Lenoir City, TN 37772
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A little bit about our program:
• Initial education-based program conceived in 2008, minis
donated in 2008
• Business plan, program & educational curriculum developed,
and presented to public and private schools in 2009.
• Initial pilot program began in 2011.
• Some of the issues raised during our analysis became major
roadblocks ….. Funding shortfalls & liability issues
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Moving forward…..
Program revised in 2012 to include new services
targeted to additional audiences
2011= 11 visits
2012 = 18 visits
2013 = 45 visits
2014= 40 visits*
2015 = 18 visits to date
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Define your offering…..
• Does it fit with your mission?
• Is there a market for your services?
• Is it sustainable?
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Determine your costs …..
• Insurance?
• Staff time & training?
• Equipment – truck, trailer, etc.?
• Supplies -- diapers, shoes, halters?
• Costs of minis – vet, farrier, etc.?
… to help set your price
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Seek out Support…..
• Civic organizations?
• Retailers supporting the market?
• Fundraisers?
• Sponsorships?
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Seek out Support…..
… and train them!
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Reach out to your audience…..
• Get to know your prospects
• Schedule a site visit – meet & tour, leave a proposal
• Describe the program &benefits for THEIR population
• Make it professional-grade …. Take yourself seriously!
• Rack cards … more bang for your buck
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Develop your client proposals…..
• Break down pricing options
• Mention any sponsorships applied to the proposal!
• Describe the experience and site set-up
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Site visit checklist…..
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About your minis…..
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Visit Day!
It’s here! Everyone’s excited!
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Visit Day!
It’s here! Everyone’s excited!
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Staying in
Touch
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Resources
DIAPERS: Bun Bags www.bunbag.com
Potty bags Miniature Horse Therapy Products & Sales
on Facebook – Angel Anthony Filby
SHOES: BuildABear www.buildabear.com
Miniature Horse Therapy Products & Sales
on Facebook
HALTERS: www.KustomFitHalters.com – personalized with a
wide selection of colors and sizes!!
CERTIFICATION: www.PetPartners.org
CURRICULUM: Strides to Success, MARVELOUS MINIS
PATH Premier Accredited Facility
www.stridestosuccess.org Plainfield, IN
COSTUMES: Petsmart www.Petsmart.com
Hobby Lobby, JoAnn Crafts
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