1 Intelligence Iran and Siemens-Nokia Internet Communication Marc 1 Massie , Charlie 2 Spatz , Makayla 3 Advertisment 3 Brown •In 2001, the Iranian government required Internet service providers to install filtering systems –Also made all international connections go through a single gateway controlled by Iran’s telecom monopoly Overview: •Used, “Deep Packet Inspection” –Allowed them to block communication, gain information on individuals, and alter it for disinformation purposes –Worked by admitting equipment into a flow of online data, which is deconstructed and examined for keywords –Goes through emails, phone calls, and even photos and messages on Facebook and Twitter •Equipment was provided by Siemens AG and Nokia Corp. under the concept of “lawful intercept” –Intercepting data for purposes of combating terrorism, child pornography, and drug trafficking –Siemens-Nokia sold the equipment to a Munich-based investment firm http://www.guidebookgallery.org/pics/articles/apple2userinterfaces/apple2c.big.jpg The Internet is used by over a billion people around the globe and is transforming nearly every aspect our lives. Traditional means of communications, such as mail and telephony, have been transformed and even been replaced by Internet technologies. The rapid expansion of the Internet has not come without controversy and those with malevolent aspirations. Advertisers have quickly adapted to the Internet, creating ads that are becoming more targeted and invasive. Eavesdroppers, such as, Iran and China have gone to great effort to use the Internet for domestic intelligence. Around the globe, internet service provides are filtering and delaying data, which is defying net neutrality. With and ever increasing dependence on the Internet is important to maintain a fair and equal playing field. Net 2 Neutrality “Net Neutrality means that Internet service providers may not discriminate between different kinds of content and applications online. It guarantees a level playing field for all Web sites and Internet technologies.” -www.savetheinternet.org WWW ISP E-Mail China and Google •In 2006, Google China search engine was set up with censored pages –Search requests for words such as “Tiananmen Square Massacre” or “Dali Lama” came up blank • In January 2010, Google decided to discontinue their censored pages because it goes against went against their company’s official motto, “Don’t be Evil” –Google China employs 700 people, and has an estimated $300 million in annual revenue •A month later, cyber attacks took place against Google, which were traced back to China –attacks were aimed at Gmail user accounts of Chinese human rights activists •Operation Aurora Sources: Rhoads, Christopher. Chao, Loretta. 22 June 2009. “Iran's Web Spying Aided By Western Technology” Wall Street Journal. Web.29 April 2010. http://online.wsj.com/article/SB124562668777335653.html Petersen, Bryan. "Logo D'eBay on Flickr - Photo Sharing!" Welcome to Flickr - Photo Sharing. Web. 04 May 2010. <http://www.flickr.com/photos/bryanpetersen/2651413318/>. "Advertising." Wikipedia, the Free Encyclopedia. 3 May 2009. Web. 04 May 2010. <http://en.wikipedia.org/wiki/Advertising>. VOIP How is net neutrality being threatened? Some internet service providers (ISP) are discriminating against certain types of data. Examples of discrimination: •Voice over IP Services •File transfers (BitTorrent and P2P) •Preferential treatment to certain websites Arguments against Net Neutrality Notable opponents: •Comcast, The Goldwater Institute, Cato Institute •Innovation and investment •Quality of service •Maintaining an acceptable level of bandwidth for all subscribers •Negatively impacting ISP services, such as, filtering spam and preventing DoS attacks Arguments for net neutrality •Notable proponents: Microsoft, Apple, Yahoo, Amazon, Vonage • Prevent ISP's from becoming gatekeepers •Maintain innovation Historical Network Neutrality •Pacific Telegraph Act of 1860 •Called for impartial transmission of telegraphs, leaving only preferential treatment for government telegraphs. FCC vs. Comcast •Case over Comcast's right to "throttle" peer-to-peer traffic through BitTorrent. •Court of Appeals ruled in favor of Comcast in April 2010, causing a set back to net neutrality 4 ADVERTISING IN ANCIENT TIMES: -In Ancient Egypt, papyrus was used to makes sales posters. -During the Middle Ages, lots of people were illiterate, so vendors would draw signs corresponding to the item they wanted to sell. -It was the job of the “town-crier” to shout the whereabouts of fruit and vegetable carts in crowded markets. PEOPLE: -Volney B. Palmer started the first advertising company in 1841, in Philadelphia. -By 1861, there were more than twenty agencies in New York City alone. -In 1873, the first advertising convention was held in NYC. NEWSPAPER: -1704, the first ad was placed in the Boston NewsLetter paper, looking for a buyer of an Oyster Bay Long Island estate. -1729, Ben Franklin’s newspaper, the Pennsylvania Gazette, has a page for “new ads” and in 1742 his General Magazine published the first American magazine ads. TELEVISION: -TV furthered the advancement of ads, because there were more options of channels that were pointed at certain types of people, so advertisers could choose accordingly which channel they showed their ads on. *Problems with TV advertising: There may be no one watching at the time the ad is on, many people change channels or mute during commercials, the viewer may have no interest, or they may TiVo and not have to watch the commercials. INTERNET: -CPM (cost per mille)- with this the business pays for certain people to see their add, so they pay for every 1000 loads of their ad, mille is used because it means 1000. -CPC (cost per click)- advertisers pay each time someone clicks on their ad and goes to their website. This allows advertising specialists to refine searches and see who is interested in their products. So they pay to be listed under certain target words that they believe will attract the right type of clientele for their business. -CPA (cost per action)- is common in the “affiliate marketing sector” of business, the publisher takes all the risk and the advertiser only pays for those customers who “complete a transaction,” meaning to buy something or sign-up. *Benefits to Internet Advertising: One major plus of the Internet is the immediate display of information that is not restricted by geography or time.