Introducing…
Landscape Theatre Ensemble
Monday, December 6, 2004 6:00 PM
hosted `by Carlyle Group
645 N. Michigan Avenue
Suite 2100
Chicago, Illinois
December, 6, 2004
Mission & Vision
Through dynamic theatrical productions,
workshops and educational programs, Landscape
Theatre Ensemble connects the relationship
between the seasons and the human spirit.
December, 6, 2004
The Four Seasons
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Spring ~ Emerge
At Landscape Theatre Ensemble, we believe that spring represents growth, coming of age, and
discovery. We will take this season to focus on these themes. Spring also presents an
opportunity to introduce a new program focusing on Collaborative Playwriting.
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Summer ~ Adventure
Landscape Theatre Ensemble believes that summer is the time to get up, get out and get going!
We invite our audiences to join us for artistic adventures in stunning outdoor settings. The
summer themes are action, romance and exploration.
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Autumn ~ Prepare
Landscape Theatre Ensemble embraces the colors, sights and sounds of the season with indoor
and outdoor productions celebrating themes of classic legends and folk tales, and historical
people, places and events.
•
Winter ~ Reflect
The chilly days and nights of winter bring Landscape Theatre Ensemble productions indoor.
During this season we will present lesser-known holiday tales as well stories with darker
themes that challenge the mind and heart.
December, 6, 2004
Lara Filip, Artistic Director
Lara has spent the majority of her life in the entertainment industry. As early as age 9,
her voice was heard on television and radio commercials and holiday albums.
Upon graduating from the Chicago Academy for the Arts, where she majored in music
and voice, Lara settled in Chicago and began her professional career. She toured as
Dorothy in The Wizard of Oz and appeared in dozens of leading roles in productions at
the Pheasant Run Dinner Theatre including, West Side Story, A Chorus Line, Oklahoma!,
Singin’ in the Rain, Jesus Christ Superstar, Camelot, My Fair Lady and many others. She
was also active in developing the Children’s Theatre for Pheasant Run including
directing her original musical Ducks and Diamonds. She also worked closely with
Director of Entertainment, Diana Martinez, including serving as her Assistant Director
for Wait Until Dark and the Midwest premiere of the musical, Jekyll and Hyde.
Throughout the past 15 years Lara has also appeared in National
tours
of
Evita (Peron’s Mistress) and Joseph… (The Narrator); and in
and around Chicago at the Candlelight
Dinner Playhouse, Drury
Lane Oakbrook and Martinique, Theatre at the Center in
Munster,
IN and at the Royal George and Mercury Theatres in downtown
Chicago.
Recently she served as Associate Director and Playwright for
Theatre-Hikes, as well as serving terms on their Board of
Directors and Staff. Recent and upcoming directing
engagements include The Theatre Building Chicago, TheatreHikes,
Metropolis Performing Arts Center in Arlington
Heights
and
Summerplace Theatre in Naperville.
December, 6, 2004
5-Year Artistic Plan
Pre-First Season
2005 – Pre-First Season
• Benefit
• Summer Workshop
• Sleepy Hollow in association with Theatre-Hikes at
the Morton Arboretum
• Launch Fall TYA Production of Johnny Appleseed
December, 6, 2004
5-Year Artistic Plan
Season One
2006 – Season One
• Spring production
• Summer outdoor production
• Fall Theatrical Adventure in association with TheatreHikes
• Local TYA school tour
• Two-three seasonal workshops
• Begin to develop a spring program for collaborative
playwriting
December, 6, 2004
5-Year Artistic Plan
Season Two
2007 – Season Two
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Present four main stage productions
Offer three workshops
Present one collaborative playwriting performance
Launch Youth Theatre Camp - Summer 2007
Introduce the TYA to Scouting groups
December, 6, 2004
5-Year Artistic Plan
Season Three
2008 – Season Three
• Present four main stage productions
• Offer four workshops (one per season)
• Spring Playwright’s Festival
• Spring TYA Tour
• Summer Camp
• Fall TYA Tour
December, 6, 2004
5-Year Artistic Plan
Season Four
2009 – Season Four
• Present four main stage productions
• Offer four workshops
• Spring Playwright’s Festival
• Spring TYA Tour
• Summer TYA Tour (to summer camps and youth groups)
• Summer Camp
• Fall Local TYA Tour
• Fall Midwest TYA Tour
December, 6, 2004
5-Year Artistic Plan
Season Five
2010 – Season Five
• Offer four workshops
• Spring Playwright’s Festival
• Spring TYA Tour
• Summer TYA Tour (to summer camps and youth groups)
• Summer Camp
• Fall Local TYA Tour
• Fall Midwest TYA Tour
• Launch Johnny Appleseed Trail Tour
December, 6, 2004
Branding for the Future
Marketing & Beyond
December, 6, 2004
Kate Garassino, Executive Director
Kate brings to Landscape over fifteen years in entertainment and ten years in the
Corporate world. She is currently the General Manager of the Michigan Avenue
Alphagraphics store, a high profile business-to-business digital and printing company.
Prior to that she worked for four years as the Marketing Manager for Pindar, Inc. an
international digital and printing company and global partner of Alphagraphics. Before
joining Pindar, Kate worked as the Assistant to the Creative Services Director of
Harpo, Inc., producer of “The Oprah Winfrey Show” in Human Resources, Recruiting,
Launch of Oprah.com and “O”, the Oprah Magazine. In addition to her business
career, Kate has been acting professionally for 20 years, starting as a child model and
actor. Kate has worked for the Missouri Rep, Marriott Lincolnshire, Famous Door,
Chicago Shakespeare Theater, Bailiwick Repertory, Light Opera Works, Apple Tree
Theatre and the National Jewish Theatre to name a few. While attending Roosevelt
University, she co-founded the Chicago Theatre Company, GILEAD in 1996. She lives
in Chicago and is getting married in May of 2005 to fellow artist, John Ferrick.
December, 6, 2004
Marketing Initiatives
• Resident Graphic Designers
– Jo Mills and DeeAnn Kjelshus
• Resident Technology Specialist
– Nathan Johnson, Premiere Pages
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December, 6, 2004
Website Development
Contact Database
Business Cards
Brochure
Letterhead
Public Relations
“When the circus comes to town and you paint a sign about it, that’s advertising. Put the sign on the back of an elephant and march
him through Beverly Hills, and that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you
can get the Mayor to laugh or comment about it, that’s public relations.” –Michael Levine
• How does LTE separate itself from the other 259 theatres in
Chicago?
– Artists for the moment vs. artists for the future.
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League of Chicago Theatres
Press Releases
Ad Placement
Product Placement: Café Press
Community Involvement
– Season of Concern
– Scouting Initiatives
December, 6, 2004
Revenue
• Benefits
• Donors
• Subscriptions
– First job of Board of Directors is to create a strong subscriber base
• Box Office
– Theatre For Young Audiences (TYA)
– Productions in Association with Theatre-Hikes
• Workshops
December, 6, 2004
Fundraising
“As long as you are going to think anyway, think big.” –Donald Trump
• Fundraising Vehicles
–Annual Campaigns
–Planned Giving
–Fundraisers/Special Events
December, 6, 2004
Where YOU come in…
Your role at LTE
December, 6, 2004
Board Committees
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Executive
Fundraising Campaigns
Strategic Planning
Finance/Legal
• Nominating/Recruitment
– Prospective Board Members
– Prospective Advisors
• Marketing
• Volunteers
December, 6, 2004
Board Members
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Attend at least three of the four quarterly meetings
Head one committee
Determine objectives and policies
Act as advocates
Procure and allocate financial resources
Make a personal gift and ask others to give
Involve others and expand LTE’s markets, attracting
new subscribers, volunteers, and donors
• Hold a season subscription and attend performances and
programs
December, 6, 2004
Advisors
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Finding your niche
Specialty projects
Give artistic and/or business advice
Spread the word
Limited commitment
Attend Annual Meeting in October
Financial or comparable Artistic Donation
December, 6, 2004
Grant Writing
• 501c3 status
• Ensemble Grant Committee
• Chicago Artists’ Coalition
– CAAP Grant Application
December, 6, 2004
New Business Status
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Tax ID Number
Bank Account
Application for Articles of Incorporation
Currently applying for 501c3 status
December, 6, 2004
Julie Burt, Managing Director &
Theatre for Young Audiences Director
Julie was first inspired to challenge youth through drama while
working with CLIMB Theatre and the Nebraska Theatre Caravan. With
CLIMB, Julie taught social-issue classes using theatre games and
activities on subjects like Respect and Acceptance of Differences.
With the Nebraska Theatre Caravan, Julie performed in touring
children’s shows on the subjects of the Holocaust (And Then They
Came For Me), the bombing of Hiroshima (A Thousand Cranes), and
female empowerment (The Brave Little Princess). With a BFA in
Directing from Drake University, Julie has taught acting, stagecraft,
makeup and playwriting at camps all over the Chicago area. Recent
Chicago acting credits include Dr. Sex (Bailiwick Repertory-Jeff
Citation), The Golem (Chicago Jewish Theatre), and Parade (Bailiwick
Repertory-Jeff Nominated). Directing credits include The Memory of
Water (Drake University Main Stage) and A Bee In Her
Sonnet
(Bailiwick Director’s Festival, Assistant Director to
Ensemble Member
Irene Hodes). As Managing
Director of LTE, Julie’s duties include
Literary Manager and Production Manager.
December, 6, 2004
Theatre for Young Audiences
Mission
To move youth to action by identifying with the challenges and dreams of today’s youth.
Objectives
• To challenge, entertain, and move youth to action
• To bring affordable TYA productions and workshops to
schools
• To fuse productions and workshops with classroom
curriculum
• To deliver a high quality product and excellent
customer service
December, 6, 2004
Theatre for Young Audiences
Pre-Season One - 2005
Fall Tour – Johnny Appleseed
Season One - 2006
Continue Fall Tour
Season Two - 2007
Add Summer Camp
Season Three – 2008
Add Spring Tour
Season Four - 2009
Add Summer Tour to camps and scout groups
Add Midwest Fall Tour
December, 6, 2004
Season Five - 2010
Add Johnny Appleseed Trail Tour
Workshops
Offered to:
• General Public for a fee
• Company Members at no cost
On such subjects as:
• Collaborative playwriting
• Suzuki
• Auditioning
• Theatre of the Oppressed
December, 6, 2004
Questions and Comments
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Open Floor to discussion
Deadlines for interest in BOD and Advisory Board
For more information, contact kate@landscapetheatre.org
Final thoughts and wrap up
December, 6, 2004
Thank you for letting us take you on this
journey….
December, 6, 2004
…connecting the relationship between the seasons and
the human spirit
Visit us at:
www.landscapetheatre.org
Email us: info@landscapetheatre.org
December, 6, 2004