Introduction
Contact information for
Boglarka Kiss Kulenović
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Office hours:
Monday: 10:00 – 11:00
Tuesday: 10:00 – 11:00
Wednesday: 13:30 – 14:30
Office 20
E-mail: bkisskule@net.efzg.hr
COURSE REQUIREMENTS
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regular attendance
You will not get a signature if you miss
more than 4 classes.
The progress test can also be only taken
by students who missed maximum 4
classes.
active in-class participation
passing the progress test and/or exams.
TWO WAYS TO GET A GRADE
1) PROGRESS TESTING - BEFORE REGULAR
EXAM DATES
 regular attendance
 active class participation
 midterm test (minimum 51%)
 oral exam
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Final grade = written test + oral test+ class
participation
2) REGULAR EXAM DATES
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regular attendance
final comprehensive written test (regular
exam period)
final comprehensive oral exam (regular exam
period)
REQUIRED LITERATURE
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Pilot coursebook from the faculty website:
http://www.efzg.unizg.hr/default.aspx?id=18089
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Print it out and bring it tomorrow
Timetable
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15:00 – 16:15 Session 1
16:30 – 17:45 Session 2
18:00 – 19:15 Session 3
IMPORTANT!
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No class on Thursday (14 January)
Make-up class: Tuesday (19 January)
 15:00 – 19:15 dv 18 (Kennedy sq)
Entrepreneurship
Key words:
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Entrepreneur (n)
Enterprise (n)
Entrepreneurship (n)
Entrepreneurial (adj)
Smaller ____ are much greater in number than
large companies.
Steve Jobs was a famous _____.
____ thinking is key to being a good businessman.
____ is the practice of starting new businesses.
Key words:
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Smaller enterprises are much greater in number
than large companies.
Steve Jobs was a famous entrepreneur.
Entrepreneurial thinking is key to being a good
businessman.
Entrepreneurship is the practice of starting new
businesses.
Risk taking
Business understanding
Having a qualification in business
Being creative
Having a totally original idea
Determination
ESSENTIAL 
Energy
 NOT ESSENTIAL
Flexibility
The ability to plan ahead
Spotting a niche market
Leadership
Being liked by others
The ability to face failure
Having lots of money
Obtaining finance
What is this?
Watch and answer these
questions.
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What does the company do?
What do young people starting new
companies need?
Why is starting a new business useful for
young people?
https://vimeo.com/76136332
Gap filling: solutions
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company
develop
time
start
resources
background
business
educational
cost
gain
Business plan - definition
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A written document that describes in detail
how a new business is going to achieve its
goals. A business plan will lay out a written
plan from
a marketing,
financial and
operational viewpoint.
Business plan - uses
It can
 show potential costs
 show drawbacks (problems)
 provide direction to the owners of the
business
 be used to help convince potential investors.
Business plan and Teddy the
Guardian
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Look at the questions (p. 11) that new
entrepreneurs should consider and try to
answer them for A. Burica and J. Majić.
Management
Watch and listen
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http://www.youtube.com/watch?v=f60dheI4ARg
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Which theory of motivation do you think Jobs
agrees with?
Write down key words that support your
opinion.
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What kinds of advantages can
Google gain by setting up its HQ
in this way?
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Think about the theories of motivation you learned.
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http://news.bbc.co.uk/2/hi/technology/7292600.stm
http://www.youtube.com/watch?v=jH-4Rgx8HYI
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