Executive Team Ricky Cassidy CEO Michael Howard CFO Edward Dabney COO Joseph McElfresh CFO Mission Statement • The Overtime Bar and Grill mission is to provide worldclass food, services and consumer satisfaction for every customer. Business Strategy • Overtime Bar and Grill’s business strategy is to offer innovative, practical, top-quality products that improve the way people experience food, service and sports entertainment. Objectives Our first objective is to please the customers who use our products and services. Our second objective is to increase sales and keep costs to a minimum by keeping the company productive and profitable. Target Market Our target market will consist of sports enthusiast of any age and families, who want to experience a new and exciting way to enjoy dining in a sports atmosphere. Beverages • • • • Domestic and Import Beer- Draft and Bottles Variety of Liquors Coca-Cola Products Non-alcoholic Beverages Food Appetizers Entrees Desserts We will offer a menu for the bar and a menu for the restaurant. Entertainment SWOT Analysis Strengths New and innovative way of offering sports entertainment. Backed by name brand alcohol distributors providing promotional events. Split atmosphere with a bar for 21 years and older and a dining area for customers of all ages. SWOT Analysis Weaknesses Local bar competition New establishment Parking spaces SWOT Analysis Opportunities Introduce new game technologies Exploit a new line of clothing Provide new and exciting entertainment SWOT Analysis Threats Local franchises and establishments in the area City codes and regulations Increase in product cost Financial Resources Financial startup for Overtime bar and grill will be a combine effort from the joint owners, each presenting $25,000 of savings. Estimated Sales Percentage 5% 10% 45% 40% Food Beverages Entertainment Apparel Any Questions?