c h a p t er 2 Culture and Society Sociology Now 1st Edition (Brief) Kimmel/Aronson *This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performances or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Culture • Culture – Material • things made and used – Nonmaterial • ideas, values and beliefs • Cultural Diversity – the world’s cultures are vastly different from each other • culture shock • ethnocentrism • cultural relativism Copyright © Allyn & Bacon 2009 Culture • Subcultures and Countercultures – creation of cultural forms – music, literature, news media, art – Subcultures • prejudice • social power – Countercultures • difference and opposition • often seen as a threat Copyright © Allyn & Bacon 2009 Elements of Culture • Material Culture – Environment we inhabit; tools to survive in it – Meets basic subsistence needs – Basic need for meaning • Symbols – Anything that takes on additional meaning beyond itself to others • can be created at anytime • meanings can change over time • not universally shared Copyright © Allyn & Bacon 2009 Elements of Culture • Language – set of symbols – not solely a human trait – Sapir-Whorf Hypothesis • language shapes thought and perception • Ritual – Example: singing of the national anthem at most professional sporting events Copyright © Allyn & Bacon 2009 Elements of Culture • Norms – rules of behavior • folkways • mores (MO-rays) • laws • Values – ethical foundations of culture – right and wrong/good and bad Copyright © Allyn & Bacon 2009 Elements of Culture Copyright © Allyn & Bacon 2009 Elements of Culture • What Are American Values? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Achievement and Success Individualism Activity and work Efficiency and practicality Science and technology Progress Material Comfort Humanitarianism Freedom Democracy Equality Racism and group superiority • value contradictions Copyright © Allyn & Bacon 2009 Elements of Culture • • • • • • Luck and pluck Community Leisure and cheating Luxury Religion Karma • • • • • • Distrust the rich Entitlement Tolerance has its limits Security over democracy Inequality We’re all just people • Emerging Values • Changing and Contradictory Values Copyright © Allyn & Bacon 2009 Cultural Expressions Copyright © Allyn & Bacon 2009 Cultural Expressions • Universality and Localism – cultural universals • High Culture and Popular Culture – high culture – affluence – popular culture – the “masses” – cultural capital Copyright © Allyn & Bacon 2009 Cultural Expressions Copyright © Allyn & Bacon 2009 Cultural Expressions • Forms of Popular Culture – Fads – – – – Objects Activities Ideas Personalities – Fashion Copyright © Allyn & Bacon 2009 Cultural Expressions • The Politics of Popular Culture • The Globalization of Popular Culture – cultural imperialism • Culture as Tool Kit Copyright © Allyn & Bacon 2009 Cultural Change – culture lag – cultural diffusion • Culture in the 21st Century Copyright © Allyn & Bacon 2009 Cultural Change Copyright © Allyn & Bacon 2009