CLOSING REPORT
October 2015
Beviale Moscow 2015 celebrates successful premiere
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112 exhibitors received 2,667 visitors
For the first time: a fair covering the entire beverage technology
value-added chain in Moscow
To be continued in spring 2017
“Expectations exceeded”, “the perfect platform”, “a total success” –
those were just some of the statements from exhibitors at the first
Beviale Moscow. From 6 to 8 October 2015, the new BrauBeviale
offshoot in Moscow showed what it could do. 112 exhibitors from 17
countries presented a broad portfolio extending across the entire
beverage production value-added chain: at the Crocus exhibition
centre, the total of 2,667 visitors mainly from Russia and the Eastern
European region, were impressed by what they saw: the high-quality
raw materials through to high-performance technologies and tailormade logistics right up to sparkling, inspirational marketing ideas.
“This was absolutely spot on”, said Project Coordinator Thimo Holst
summing up the event. “When we talked in the market about Beviale
Moscow for the first time, we drew a lot of skeptical looks. But already
during the preparations an increasing number of participants came to share
our conviction: the interest in a holistic beverage fair on the Eastern
European market is there. This has now been confirmed. We are very
satisfied with this first event and would like to thank our customers for
placing their trust in our assessment.”
Vojtech Skolnik, Head of Marketing and Sales, HOBRA- SKOLNIK s.r.o,
Czech Republic: “Participating at the first Beviale Moscow was the right
decision. We had quite a lot of qualified and specialized visitors on our
stand. It was worth the effort since we expect a large amount of new
business.”
“Global solutions – local success” – more than just a catchphrase
Beviale Moscow sees itself as a gateway to Russia's growth markets and
immediate neighbours. More than half the exhibitors came from the
regional market. But major international sector players also made use of
the three days in Moscow to present solutions to their customers at the
event. Laura Léglise, Marketing & Communication Manager, OCME s.r.l,
Italy: “Beviale Moscow is a perfect platform for our product range. We were
able to network with our existing clients and establish new contacts within
the Russian beverage industry.”
2,667 trade visitors showed their interest in the direct exchange on
specialist questions and issues. They travelled from 31 countries, mainly
however from Russia itself and its direct neighbours such as White Russia,
Kazakhstan and the Ukraine. The experts from breweries and malt houses,
the beverage retail trade, restaurant and catering sector, the areas wine,
refreshing/soft drinks, fruit juices, mineral water and milk as well as the
service sector and research institutes discussed individual solution
concepts in all segments of the beverage industry together with the regional
and international suppliers.
Platform for the entire beverage industry
The commitment and involvement of numerous associations also reflects
the spectrum of the first holistic beverage trade fair in the Eastern
European market: both in the specialist range as well as the support
program, the sectors milk, water, beer, wine, cereals and packaging were
represented at Beviale Moscow. In the Versuchs- und Lehranstalt für
Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing),
Beviale Moscow has a conference organizer on its side who has been
established in Russia for a long time. The specialist highlight for brewers
were the much-in-demand further training events for management staff
from the industry as well as craft brewers: the VLB seminar for the brewing
and beverage industry in Russia along with the MicroBrew Symposium
Russia. In addition, the “Dairy Union of Russia” held their annual
conference on all three days of Beviale Moscow and the Russian
Packaging Association presented an award for the best beverage
packaging as well as offering a seminar specifically on the beverage
packaging theme.
Beviale Moscow 2015 celebrates successful premiere
Closing report – October 2015
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To be continued: spring 2017
Daniel Caspary, Chief Business Officer, CASPARY GmbH, Germany: “The
participation was a full success for us. We are already looking forward to
the next edition of Beviale Moscow. A new place to be for the Eastern
European beverage industry has been set up here.”
The next Beviale Moscow will be held in spring 2017 in Moscow.
Contact for press and media
Sabine Ziener, Ruth Cuya
T +49 (0) 9 11. 86 06-83 29
F +49 (0) 9 11. 86 06-12 83 29
ruth.cuya@nuernbergmesse.de
Contact for participation
Thimo Holst, Regina Albrecht, Ann-Christin Hoyer
T +49 911 86 06 86 84
F +49 911 86 06 12 86 84
beviale-moscow@nuernbergmesse.de
All press articles along with additional information and photos are available
at: www.beviale-moscow.com/press
Beviale Moscow 2015 celebrates successful premiere
Closing report – October 2015
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