Oracle VS PeopleSoft Adrienne Dutton Danica Medina Theresa Villano Agenda Oracle vs. PeopleSoft: Big software companies in action The players: Oracle and PeopleSoft Motivation: Why did Oracle want the merger A timeline The fallout: IBM? Lessons Learned Applications CRM ERP PeopleSoft DSS CRM SAP Databases Backend Oracle IBM BackGround Info. Enterprise resource planning systems (ERPs) are management information systems (MISs) that integrate and automate many of the business practices associated with the operations or production and distribution aspects of a company. Before merger, PeopleSoft was a major provider of ERP. SAP was their biggest competitor and had the biggest market share. Oracle initially only made databases, but eventually expanded their market by providing ERP services. History CEO, Larry Ellison, started Oracle 30 years ago in 1977 Ellison envisioned a working prototype for a relational database model Changed business computing, as we know it Started as only a database company then started getting software and later added in ERP In 2005, Oracle technology found in nearly every industry around the world In 98 of the Fortune 100 companies’ offices Oracle’s Business The world's largest enterprise software company http://www.oracle.com/ Products: Main products provided by Oracle include the following: Database Applications (Consulting, Advanced Product Service, and Education) Fusion Middleware such as Oracle ERP Services 2005 sales rose 15%; $1.1 of 11.98 Billion Dollars Total Sales takes ERP & works together with all layers The software products make money two ways: New software licenses Ongoing license fees and product support Assortment of Products: http://www.oracle.com/products/product_list.html How we can RELATE? Ex. Business Benefit Consumer Products Electronic Arts (EA) Runs the Sims Online Game Faster Using “Oracle Real Application Clusters” on Linux Basically , used ERP Saved $3.4 Million Not just for databases but service & game applications Full Case Study:http://www.oracle.com/customers/studies/roi/ea.pdf History Founded 1987, former CEO Craig Conway PeopleSoft users often bought Oracle’s Database as a backend product 2002 – Despite having a good product, they were not profitable 2003 – Acquired J.D. Edwards to expand market share PeopleSoft’s Business ERP software An ERP provider: Innovative and flexible ERP solution that runs on different hardware and different database packages. The ERP program “talks to” different database management systems (DBMS) to manage the data (e.g. Oracle and IBM’s DB2). Reference: http://www.peoplesoft.com/corp/en/public_index.jsp Products PeopleSoft® family of products from HR to Financials to Support: Campus Solutions Customer Relationship Management Solutions Enterprise Performance Management Financial Management Human Capital Management (eDevelopment) Service Automation (IT & Billing) Relationship Management Supply Chain Management Reference: http://www.oracle.com/applications/peoplesoft/all_ent_products.html Why did Oracle want PeopleSoft? Customer Base Competition Vertical Integration PeopleSoft’s Customer Base The growth for new software licenses is beginning to slow. Companies such as Oracle are increasingly relying on maintenance fees from current customers. These fees produce profit margins between 80- 90%. Before the Merger, PeopleSoft had 5,100 current customers that are paying maintenance fees and upgrade fees. Oracle can spread their development costs over a larger set of customers Losing Customers? However, because of the merger, Oracle risks losing some of PeopleSoft’s clients. As a result, they have announced to develop and improve PeopleSoft’s products for at least ten years. However, the long term strategy is to get PeopleSoft customers to switch over to Oracle products. Oracle will offer free application software licenses in replace for the PeopleSoft licenses. Competition SAP was the dominant player in ERP, but the merger brought three smaller companies together (J.D. Edwards, PeopleSoft, and Oracle) Oracle’s competitive advantage has been improved because their market share in ERP has surpassed SAP’s market share. Oracle will now have the scale it needs to compete on a global basis against competitors. Applications CRM CRMDSS ERP Merger Creates: VERTICAL INTEGRATION Databases Backend Vertical Integration The merger will create vertical integration for Oracle. Oracle can now offer customers “packages” that include applications in addition to databases. Customers no longer have to buy things from separate companies, but can buy a complete package from Oracle. PeopleSoft applications also run on IBM’s DB2 so perhaps by buying PeopleSoft, Oracle could get more ERP customers to use Oracle’s database product Merger Timeline June, 2003 The merger between PeopleSoft and J.D. Edwards creates a business software giant. Days after PeopleSoft's J.D. Edwards purchase, Oracle offers to buy PeopleSoft for $5.1 billion. The Department of Justice wants more information from Oracle about its PeopleSoft intentions. February, 2004 March, 2004 The mid-tier market becomes a concern for U.S. District Court Judge September, 2004 Department of Justice files antitrust lawsuit to block Oracle's PeopleSoft bid. Judge declares Oracle free to buy PeopleSoft in blow to Deptartment of Justice. December, 2004 PeopleSoft's board agree to sell the farm for $10.3 billion. Strategies Oracle used to keep PeopleSoft users Oracle admits its first challenge is to hold onto PeopleSoft customers and their maintenance contracts “One thing will remain constant - our unrelenting support of your business” “Project Fusion” – the company’s next-generation informationoriented application architecture that combines Oracle, PeopleSoft, and J.D. Edwards under a standards-based Java base Oracle’s Fusion 1.0 is middleware. It will try to handle requests from “all” ERP systems (J.D. Edwards, Oracle, and PeopleSoft) and process them so that they can talk to a single database structure. This is one way to help users eventually transition to Oracle database and Oracle ERP. Applications CRM ERP DSS CRM Middleware: Fusion 1.0 Databases Backend How IBM’s DB2 was affected PeopleSoft runs on IBM’s DB2, as well Oracle’s database product, IBM was likely to suggest PeopleSoft as an ERP to its consulting customers. Now that Oracle owns Peoplesoft, there is less chance that customers will use it’s database product. Oracle reassures IBM DB2 and IBM mainframe customers that it will continue to support IBM platforms To remain competitive, IBM is now improving how DB2 interacts with SAP and working hard to support SAP Outcome and current status The combined company is now the second largest purveyor of enterprise resource planning software The ‘new’ Oracle is aligning itself to compete against SAP, IBM, and Microsoft Oracle is interested in acquiring more companies and in other markets, including technology infrastructure maker BEA Systems. What We Learned: Maintenance fees are where software companies make their profit, so market share is very important Future upgrades: When investing in new software packages you have to consider how future upgrades will be managed Vertical Integration: When deciding on a vendor you not only have to worry about competing products, you also have to be concerned with companies who might enter the market through vertical integration Middleware (Fusion 1.0) is way to integrate different products. References http://www.oracle.com/ http://www.peoplesoft.com/corp/en/public_index http://www.sap.com/company/press/press.epx?PressID=4517 http://www.networkcomputing.com/showitem.jhtml?docid=1603buzz3 http://www.internetnews.com/bus-news/article.php/3448551 http://www.internetnews.com/ent-news/article.php/2218131 http://news.com.com/2100-1012-5148596.html?tag%3Dnl