Market Profile of Business Education

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Internationalization of Business
Education in Egypt – The Case of
RCB/GSU & FCCU Collaboration
Wael Kortam
Faculty of Commerce, Cairo University
Faculty of Commerce
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Cairo University
 Since its inception in 1908, Cairo University has
been recognized as a national and regional leader
in providing world-class educational services,
research and community services.
 The university adopts a comprehensive with 25
faculties in sciences, arts and social sciences on
both graduate and undergraduate levels.
Faculty of Commerce
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Faculty of Commerce
 Started 1911 as the oldest business school in MENA
 It offers three broad majors in Business Administration, Accounting
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and Insurance.
The degrees awarded for such majors are B.Com, M.Sc, Ph.D.
An MBA has started in 2005.
DBA, MRM and an Arabic version of MBA are about to be launched
ِAn integrated set of professional diplomas in market driven areas
such as HR, Health Care Management, Financial Markets and
institutions, Marketing of Financial services and Sports Management
(joint with FIFA).
Faculty of Commerce
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Why new business programs for the
Egyptian Market?
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Globalization of the Egyptian market – emergence of global customer
and product challenges,
Deregulation of Egyptian industries – ongoing removal of entry
barriers and liberation of trading rules within all industries –
emergence of competitiveness challenge,
Drastic changes in employers' base in Egyptian labor market in terms
of their profiles, needs, employment policies and market valuesemergence of market orientation challenge,
Accelerating progress in adopting advanced and global-oriented
business philosophies and best practices by employers in the
Egyptian – emergence of the knowledge challenge,
Faculty of Commerce
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Why new business programs for the
Egyptian Market?
So the value added of highly and relevantly skilled business specialists
will be reflected in higher quality of business decisions and policies and
greater likelihood of success in achieving core business objectives.
Faculty of Commerce
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Expectations of Partnering with GSU
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- Relevant Curriculum to labor market Realities
- Improved teaching and assessment methods
- Development of Case Studies and Research Initiatives
- State-of-the-art reference material
- World-Class Academic and Professional Staff development
- On-Line Library and other E. Learning Resources
- Highly Customized Admission Criteria and Process
- Strategic Links with Stakeholders and Employers
Faculty of Commerce
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