Supplementary Lecture: Careers in
Advertising Management
Careers in Advertising
• UNLV Career Resources
• Resume Workshops
• Career Fair @ Thomas and Mack
Career Guidance
• College View Careers Very extensive career guidance covering
career planning, self-assessment, identifying your skills,
internship opportunities, job search techniques, cover letters,
resumes, interviewing, business etiquette, salary negotiation
• Career Journal from the Wall Street Journal. General career
publications offering career-related news, columns, job
hunting advice and other resources.
• The Princeton Review Career Quiz (based on the Birkman
Method). Rate 24 pairs of statements and then receive a
summary of your general work preferences as well as specific
careers that match those preferences. Requires free
registration to receive complete results.
Marketing Career Outlooks
• Career Profiles from the Occupational Outlook Handbook, US
Department of Labor. Each occupation below includes job
descriptions, earnings, working conditions, job outlook, and
training or skills required.
• Sales and Related Occupations
Advertising, Marketing, Promotions, Public Relations, and
Sales Managers
Public Relations Specialists
Economists and Market and Survey Researchers
Marketing Job Search Sites
• American Marketing Association Job Search
(marketingpower.com and the Vegas professional chapter)
Career Builder—Sales and Marketing Jobs
MarketingJobs.com
MarketingManager.com
MonsterSales
SalesClassifieds.com
SalesJobs.com
TopSalesPositions.com
Marketing Salary Guides
• Salaries in Marketing by Career Journal, from the Wall Street
Journal. Listing of the annual salary ranges for numerous
positions in each of the following marketing fields: (chart)
• Agency and Corporate Advertising and Marketing
Professionals (by salary range)
Public Relations Agency and Corporate Public Relations
Professionals (average annual salaries. Further categorized by
industry and geographic location)
Corporate Communications, Public Relations, and Investor
Relations Professionals (average annual salaries by industry
and company size)
Marketing and Sales Professionals
BEFORE the interview, know KEY information items:
Company's primary industry, address, telephone numbers, and
summary description
Read recent articles, Press releases, Stock information
Rankings based on total sales, number of employees and other
factors within the company's industry
Where should you get this info? Twitter, Facebook and:
Hoover's Lists information on "more than 11,000 of the largest
public and private companies in the US and around the world. Each
capsule includes a description of the company, address, officers,
sales and employment figures and hyperlinks to more information,
like financial reports, stock quotes, SEC filings and news searches."
CBS MarketWatch Choose from an extensive number of links
about a company that interests you. After typing in the stock
symbol or company name, access extensive data and analysis by
category: "Quotes," "Profile," "News," "Chart," "Analyst,"
"Financials," "Discussion," and more.
Corporate Financials Online Central location for linking to
financial news from companies. Only a small fraction of all
publicly-traded companies are listed, but maybe one that
currently interests you is listed there.
Fortune 500 Fortune magazine's annual profile of the 500 largest
U.S. corporations. For summary information on a company,
select "Company List" and then click on the company of your
choice.
Annual Reports Gallery Annual reports posted online for
hundreds of companies.