Questionnaire no. ___________
Dear Sir/Madam,
We are the students of MBA 2nd, are conducting research on “Brand Familiarity and unfamiliarity”.
Your response is of highly valuable for us.
NAME: - _______________________________ AGE: - ____________ GENDER: - ________________
Encircle or Tick your answers.
Questions on different variables.
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disagree
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Advertisement
Q. 1
Q. 2
Q. 3
Through Advertisement people would aware about
products?
Does advertisement is everything for product familiarity
and unfamiliarity?
Does advertisement on Electronic and Print media is
compulsory?
Awareness
Q. 4
Q. 5
Is Awareness about product is increases through
Advertisement?
Are you familiar with Minute Maid juice?
Q. 6
Have you seen Minute Maid juice in shops and stores?
Attractive Packing
Q. 7
Q. 8
Q. 9
Does the attractive packaging contribute to your
familiarity and unfamiliarity towards Minute Maid juice?
Does the Attractive Packing Attract the customers.
Does Attractive Packing change your Purchasing
decision?
Customer Perception
Q. 10
Q. 11
Q. 12
Does Perception about product is changed through
Advertisement?
You buy Minute Maid juice because it belongs to Coca
Cola Company?
Do you think Minute Maid juice is only for upper class
and upper middle class?
Brand Familiarity and Unfamiliarity
Q. 13
Q. 14
Q. 15
Does Advertisement Effect the Brand familiarity and
unfamiliarity?
Does Customer Perception effects the Brand familiarity
and unfamiliarity?
Attractive Packing plays an important role in Brand
Familiarity and Unfamiliarity?
Thank you for your cooperation and time.
Questionnaire no. ___________
Thank you for your cooperation and time.